Latest / Revenue Architects: The GTM.AI Podcast
#5: Why your best signals go cold before anyone acts (and what to implement)
Every buying signal has a half-life. A pricing-page visit, a job change, an intent spike: they all decay, and most GTM teams act on them long after they've gone cold. When 50 senior GTM leaders were asked what needs fixing in their setup, 56% pointed at the same gap: their AI tools don't have access to real-time signals.
In this episode of The Context Layer Tapes, Florin Tatulea and John Lloyd get into why speed, not just data, is where teams fall down. Act on a website visit within 20 minutes and you can lift conversion 2 to 3x. Wait days on a social signal, or months on a job change, and…
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