Latest / #WisdomOfWomen Show / What's Missing in Traditional Venture Acceleration? Melissa Wallace Reveals How to Fill the Gaps for Women Founders!

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What's Missing in Traditional Venture Acceleration? Melissa Wallace Reveals How to Fill the Gaps for Women Founders! · #WisdomOfWomen Show

• 0:01
  Welcome
• 0:01
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:02
  of
• 0:02
  Women
• 0:02
  Show.
• 0:03
  We
• 0:03
  are
• 0:03
  dedicated
• 0:04
  to
• 0:04
  amplifying
• 0:05
  the
• 0:05
  voice
• 0:06
  of
• 0:07
  women
• 0:07
  in
• 0:07
  business.
• 0:08
  A
• 0:09
  new
• 0:09
  model
• 0:10
  of
• 0:10
  leadership
• 0:10
  is
• 0:10
  emerging
• 0:11
  and
• 0:11
  we
• 0:11
  are
• 0:11
  here
• 0:12
  to
• 0:12
  amplify
• 0:12
  the
• 0:13
  voices
• 0:13
  of
• 0:14
  women
• 0:14
  leading
• 0:14
  the
• 0:14
  way.
• 0:15
  I
• 0:16
  am
• 0:16
  your
• 0:16
  host,
• 0:17
  Coco
• 0:17
  Selman,
• 0:18
  five
• 0:18
  time
• 0:18
  founder
• 0:19
  and
• 0:19
  impact
• 0:20
  investor
• 0:21
  and
• 0:21
  creator
• 0:22
  of
• 0:22
  the
• 0:22
  Force
• 0:22
  for
• 0:23
  Good
• 0:23
  system.
• 0:25
  Thank
• 0:25
  you
• 0:25
  for
• 0:26
  joining
• 0:26
  us
• 0:26
  today
• 0:27
  as
• 0:27
  we
• 0:27
  illuminate
• 0:28
  the
• 0:28
  path
• 0:29
  to
• 0:30
  unlocking
• 0:31
  opportunities,
• 0:31
  opportunities
• 0:32
  and
• 0:33
  prosperity
• 0:33
  for
• 0:34
  women
• 0:34
  led
• 0:34
  enterprises
• 0:35
  by
• 0:35
  amplifying
• 0:36
  the
• 0:36
  voice
• 0:36
  and
• 0:36
  wisdom
• 0:37
  of
• 0:38
  women
• 0:39
  today.
• 0:40
  We
• 0:40
  have
• 0:41
  a
• 0:41
  very
• 0:42
  special
• 0:42
  guest
• 0:43
  who
• 0:43
  is
• 0:43
  here
• 0:44
  to
• 0:44
  talk
• 0:44
  to
• 0:44
  us
• 0:45
  about
• 0:45
  how
• 0:46
  she
• 0:46
  is
• 0:47
  creating
• 0:47
  a
• 0:48
  very
• 0:48
  unique
• 0:48
  ecosystem
• 0:49
  to
• 0:50
  help
• 0:50
  women
• 0:51
  founders
• 0:52
  thrive
• 0:52
  and
• 0:53
  prosper.
• 0:54
  Melissa
• 0:55
  Wallace
• 0:55
  is
• 0:56
  a
• 0:56
  trailblazing
• 0:57
  entrepreneur
• 0:58
  and
• 0:58
  marketing
• 0:59
  expert.
• 1:00
  Boasting
• 1:01
  over
• 1:01
  25
• 1:02
  years
• 1:02
  of
• 1:02
  experience
• 1:03
  in
• 1:04
  consumer
• 1:05
  B2B,
• 1:05
  D2C
• 1:06
  and
• 1:06
  creative
• 1:07
  agency
• 1:08
  sectors
• 1:09
  with
• 1:09
  a
• 1:09
  focus
• 1:10
  on
• 1:11
  cutting
• 1:11
  edge
• 1:12
  technologies
• 1:13
  and
• 1:14
  entertainment.
• 1:15
  Melissa
• 1:16
  has
• 1:16
  held
• 1:17
  key
• 1:17
  positions
• 1:17
  at
• 1:18
  Superfly,
• 1:18
  DirecTV,
• 1:19
  A,
• 1:19
  E
• 1:19
  and
• 1:20
  eMusic.
• 1:21
  Renowned
• 1:22
  for
• 1:22
  revitalizing
• 1:23
  startup
• 1:24
  marketing
• 1:24
  strategies.
• 1:25
  Her
• 1:25
  most
• 1:25
  notable
• 1:26
  success
• 1:26
  is
• 1:26
  is
• 1:27
  Buddy
• 1:27
  Media
• 1:28
  which
• 1:28
  was
• 1:28
  acquired
• 1:29
  by
• 1:29
  Salesforce
• 1:31
  in
• 1:31
  2018.
• 1:32
  She
• 1:32
  co
• 1:33
  founded
• 1:35
  Five
• 1:35
  Foot
• 1:36
  Two
• 1:36
  Marketing
• 1:36
  Collective
• 1:37
  and
• 1:37
  in
• 1:37
  2023
• 1:39
  launched
• 1:39
  Fierce
• 1:40
  Foundry,
• 1:41
  which
• 1:41
  is
• 1:41
  what
• 1:41
  we're
• 1:41
  going
• 1:41
  to
• 1:41
  talk
• 1:42
  about
• 1:42
  today.
• 1:42
  The
• 1:43
  pioneering
• 1:44
  femtech
• 1:45
  venture
• 1:46
  studio
• 1:46
  empowering
• 1:47
  women
• 1:47
  led
• 1:48
  startups.
• 1:49
  Melissa's
• 1:50
  dedication
• 1:51
  and
• 1:51
  vision
• 1:52
  can
• 1:52
  continue
• 1:53
  to
• 1:54
  transform
• 1:55
  the
• 1:55
  tech
• 1:56
  industry
• 1:57
  landscape.
• 1:58
  It
• 1:58
  is
• 1:59
  such
• 1:59
  a
• 1:59
  pleasure
• 2:00
  to
• 2:00
  welcome
• 2:01
  you
• 2:01
  Melissa.
• 2:02
  Thank
• 2:02
  you
• 2:03
  so
• 2:03
  much
• 2:03
  for
• 2:03
  having
• 2:04
  me.
• 2:04
  I'm
• 2:05
  excited
• 2:05
  to
• 2:05
  be
• 2:06
  here.
• 2:07
  Yay.
• 2:08
  We're
• 2:08
  happy
• 2:09
  to
• 2:09
  have
• 2:09
  you
• 2:09
  and
• 2:09
  Fierce
• 2:10
  Foundry,
• 2:10
  just
• 2:11
  the
• 2:11
  sound
• 2:11
  of
• 2:11
  it
• 2:12
  alone,
• 2:13
  it
• 2:13
  seems
• 2:13
  like
• 2:13
  something
• 2:14
  we
• 2:14
  all
• 2:14
  want
• 2:14
  to
• 2:14
  be
• 2:14
  part
• 2:15
  of.
• 2:15
  Fierce
• 2:15
  Foundry
• 2:16
  is
• 2:16
  great.
• 2:17
  So
• 2:17
  Melissa,
• 2:18
  what
• 2:18
  is
• 2:19
  one
• 2:20
  book
• 2:20
  written
• 2:21
  by
• 2:21
  a
• 2:21
  woman
• 2:22
  that
• 2:22
  has
• 2:22
  significantly
• 2:24
  influenced
• 2:25
  your
• 2:25
  life?
• 2:26
  I
• 2:26
  am
• 2:27
  so
• 2:27
  glad
• 2:27
  that
• 2:27
  I've
• 2:28
  listened
• 2:28
  to
• 2:28
  your
• 2:29
  podcast
• 2:30
  because
• 2:31
  I
• 2:32
  knew
• 2:32
  this
• 2:32
  was
• 2:32
  coming
• 2:34
  and
• 2:34
  I
• 2:35
  have,
• 2:35
  you
• 2:35
  know,
• 2:35
  you
• 2:36
  specifically
• 2:36
  say
• 2:37
  by
• 2:37
  a
• 2:37
  woman,
• 2:37
  which
• 2:38
  you
• 2:38
  know,
• 2:38
  I've
• 2:39
  read
• 2:39
  a
• 2:39
  lot
• 2:39
  of
• 2:39
  books.
• 2:40
  Not
• 2:40
  many
• 2:40
  of
• 2:40
  them
• 2:41
  are
• 2:41
  by
• 2:41
  women
• 2:42
  that
• 2:42
  had
• 2:42
  influenced
• 2:43
  my
• 2:43
  life.
• 2:44
  But
• 2:45
  I
• 2:45
  had
• 2:45
  to
• 2:45
  go
• 2:46
  through
• 2:46
  and
• 2:46
  think,
• 2:47
  you
• 2:47
  know,
• 2:47
  for
• 2:47
  a
• 2:47
  minute
• 2:48
  there
• 2:48
  and
• 2:49
  one
• 2:50
  right
• 2:50
  away
• 2:50
  I
• 2:51
  was
• 2:51
  like,
• 2:51
  oh
• 2:51
  yes,
• 2:51
  this
• 2:52
  is
• 2:52
  the
• 2:52
  one
• 2:52
  I'm
• 2:52
  going
• 2:52
  to
• 2:52
  share.
• 2:53
  It's
• 2:54
  a
• 2:54
  book
• 2:54
  called
• 2:54
  Work
• 2:55
  it
• 2:55
  by
• 2:55
  Carrie
• 2:56
  Kirpin.
• 2:57
  And
• 2:58
  I
• 2:59
  read
• 2:59
  this
• 2:59
  book.
• 3:00
  I
• 3:01
  want
• 3:01
  to
• 3:01
  say
• 3:01
  it
• 3:01
  was
• 3:01
  2017,
• 3:04
  my
• 3:05
  husband
• 3:05
  was
• 3:05
  stay
• 3:05
  at
• 3:05
  home
• 3:06
  dad,
• 3:07
  I
• 3:08
  had
• 3:09
  just
• 3:09
  been
• 3:09
  laid
• 3:09
  off.
• 3:10
  We
• 3:10
  just
• 3:10
  bought
• 3:10
  a
• 3:10
  house.
• 3:12
  So
• 3:12
  much
• 3:12
  going
• 3:12
  on
• 3:13
  and
• 3:13
  I'm
• 3:13
  sitting
• 3:13
  there
• 3:14
  interviewing
• 3:14
  for
• 3:15
  fabulous
• 3:16
  opportunities
• 3:17
  but
• 3:17
  knowing
• 3:17
  that
• 3:18
  I
• 3:18
  wanted
• 3:18
  nothing
• 3:19
  to
• 3:19
  do
• 3:19
  with
• 3:19
  these
• 3:19
  roles.
• 3:21
  And
• 3:21
  after
• 3:22
  reading
• 3:22
  this
• 3:22
  book,
• 3:22
  which
• 3:22
  is
• 3:23
  like
• 3:23
  a
• 3:23
  compilation
• 3:24
  of
• 3:25
  strong
• 3:25
  women
• 3:25
  telling
• 3:26
  their
• 3:26
  stories
• 3:27
  and
• 3:28
  providing
• 3:28
  guidance,
• 3:29
  probably
• 3:29
  for
• 3:29
  women
• 3:30
  younger
• 3:30
  than
• 3:30
  me.
• 3:30
  But
• 3:31
  you
• 3:31
  know
• 3:31
  what,
• 3:31
  that's
• 3:31
  okay
• 3:31
  because
• 3:32
  it
• 3:32
  was
• 3:32
  the
• 3:32
  perfect
• 3:33
  time
• 3:33
  in
• 3:33
  my
• 3:34
  life
• 3:34
  where
• 3:35
  I
• 3:35
  said,
• 3:35
  you
• 3:35
  know
• 3:35
  what?
• 3:36
  I'm
• 3:36
  starting
• 3:36
  my
• 3:37
  own
• 3:37
  business.
• 3:37
  And
• 3:38
  it
• 3:39
  really
• 3:40
  empowered
• 3:41
  me
• 3:42
  to
• 3:43
  think
• 3:43
  differently.
• 3:43
  There
• 3:44
  was
• 3:44
  a
• 3:44
  whole
• 3:44
  chapter
• 3:44
  about,
• 3:45
  you
• 3:45
  know,
• 3:45
  understand
• 3:46
  trusting
• 3:46
  your
• 3:47
  instinct,
• 3:47
  which
• 3:47
  was
• 3:47
  something
• 3:48
  I
• 3:49
  never
• 3:49
  did.
• 3:50
  I
• 3:50
  was
• 3:50
  against
• 3:51
  my
• 3:51
  instinct.
• 3:52
  And
• 3:53
  to
• 3:53
  this
• 3:53
  day,
• 3:54
  it's
• 3:54
  a
• 3:55
  regular
• 3:56
  part
• 3:56
  of
• 3:56
  my
• 3:57
  meditate,
• 3:57
  meditation
• 3:58
  practice
• 3:58
  because
• 3:59
  of
• 4:00
  how
• 4:00
  it's
• 4:00
  impacted
• 4:01
  my
• 4:01
  journey.
• 4:01
  So
• 4:02
  if
• 4:02
  you
• 4:02
  haven't
• 4:03
  read
• 4:03
  it,
• 4:04
  check
• 4:05
  it
• 4:05
  out.
• 4:05
  Carrie
• 4:05
  Kirpin.
• 4:06
  Actually,
• 4:06
  I
• 4:06
  think
• 4:06
  she's
• 4:07
  coming
• 4:07
  out
• 4:07
  with
• 4:07
  another
• 4:07
  book
• 4:08
  this
• 4:08
  year,
• 4:09
  so
• 4:09
  get
• 4:10
  on
• 4:10
  that
• 4:10
  one
• 4:10
  first.
• 4:12
  Amazing.
• 4:12
  You
• 4:13
  know,
• 4:13
  and
• 4:13
  Carrie
• 4:14
  Kpin
• 4:14
  is
• 4:15
  like
• 4:15
  a
• 4:15
  name
• 4:15
  that
• 4:16
  comes
• 4:16
  up
• 4:16
  a
• 4:17
  lot.
• 4:17
  Yeah.
• 4:18
  You
• 4:18
  know,
• 4:19
  she.
• 4:19
  And
• 4:20
  so
• 4:20
  I,
• 4:20
  I
• 4:21
  feel
• 4:21
  like
• 4:21
  it's.
• 4:21
  This
• 4:22
  is
• 4:22
  a
• 4:22
  wonderful
• 4:23
  recommendation.
• 4:24
  I
• 4:24
  have
• 4:24
  not
• 4:25
  read
• 4:25
  this
• 4:25
  book
• 4:26
  and
• 4:26
  I
• 4:26
  will
• 4:26
  pick
• 4:27
  it
• 4:27
  up.
• 4:27
  I
• 4:28
  just
• 4:28
  want.
• 4:29
  Yeah,
• 4:29
  it's
• 4:29
  why
• 4:29
  I
• 4:29
  asked
• 4:30
  question.
• 4:30
  It's
• 4:31
  a
• 4:31
  selfish
• 4:31
  question.
• 4:32
  I'm
• 4:32
  always
• 4:32
  like,
• 4:33
  what
• 4:33
  are
• 4:33
  you
• 4:33
  reading?
• 4:35
  Oh
• 4:35
  yeah,
• 4:35
  we
• 4:35
  need
• 4:36
  all
• 4:36
  the
• 4:36
  ideas,
• 4:36
  especially
• 4:37
  books
• 4:37
  written,
• 4:37
  business
• 4:38
  books
• 4:38
  written
• 4:38
  by
• 4:39
  women.
• 4:39
  Like
• 4:39
  give
• 4:40
  them,
• 4:40
  give
• 4:40
  them
• 4:40
  all
• 4:40
  to
• 4:40
  me.
• 4:41
  I
• 4:41
  want
• 4:41
  to,
• 4:41
  I
• 4:41
  want
• 4:41
  to
• 4:41
  read
• 4:41
  them
• 4:42
  all.
• 4:42
  Yes,
• 4:43
  it's
• 4:43
  that
• 4:43
  wisdom.
• 4:44
  It's
• 4:44
  the,
• 4:44
  it's
• 4:44
  a
• 4:44
  different
• 4:45
  spin
• 4:46
  on,
• 4:46
  on
• 4:46
  how
• 4:47
  to,
• 4:47
  how
• 4:47
  to
• 4:47
  be
• 4:48
  great
• 4:48
  and
• 4:49
  it's,
• 4:50
  it's
• 4:50
  nice
• 4:50
  to
• 4:51
  hear
• 4:51
  from
• 4:51
  other
• 4:51
  women.
• 4:52
  So
• 4:53
  thank
• 4:53
  you
• 4:53
  for
• 4:54
  that
• 4:54
  wonderful
• 4:54
  recommendation.
• 4:55
  So
• 4:56
  I
• 4:56
  really
• 4:56
  just
• 4:57
  want
• 4:57
  to
• 4:57
  dive
• 4:57
  in
• 4:58
  and
• 4:58
  hear
• 4:58
  all
• 4:59
  about
• 4:59
  Fierce
• 5:00
  Foundry.
• 5:02
  So
• 5:02
  you're
• 5:03
  addressing
• 5:03
  the
• 5:03
  funding
• 5:04
  gap
• 5:04
  for
• 5:04
  women
• 5:05
  founders.
• 5:06
  So
• 5:06
  tell
• 5:06
  us,
• 5:07
  what
• 5:07
  is
• 5:08
  Fierce
• 5:08
  Foundry
• 5:09
  and
• 5:10
  what
• 5:11
  inspired
• 5:11
  you
• 5:12
  to
• 5:12
  create
• 5:13
  this
• 5:13
  unique
• 5:14
  venture
• 5:15
  studio
• 5:16
  model?
• 5:19
  So
• 5:20
  we,
• 5:20
  I
• 5:21
  started
• 5:21
  my,
• 5:21
  my
• 5:21
  marketing
• 5:22
  agency
• 5:22
  with
• 5:23
  my
• 5:23
  co
• 5:23
  founder,
• 5:23
  Laura
• 5:24
  Mayorano,
• 5:25
  and
• 5:26
  you
• 5:26
  know,
• 5:26
  to
• 5:26
  work
• 5:26
  with
• 5:27
  early
• 5:27
  stage
• 5:27
  startups.
• 5:28
  It
• 5:28
  was
• 5:28
  absolutely
• 5:29
  my
• 5:29
  passion
• 5:30
  where
• 5:31
  I
• 5:31
  wanted
• 5:31
  to
• 5:31
  be.
• 5:32
  And
• 5:33
  we
• 5:33
  were
• 5:34
  meeting
• 5:34
  a
• 5:34
  lot
• 5:34
  of
• 5:34
  women
• 5:35
  who
• 5:35
  were
• 5:35
  coming
• 5:36
  to
• 5:36
  us
• 5:36
  saying,
• 5:37
  I
• 5:37
  have
• 5:37
  an
• 5:37
  investor
• 5:38
  who's
• 5:38
  interested,
• 5:38
  but
• 5:39
  they
• 5:39
  want
• 5:39
  to
• 5:39
  see
• 5:39
  customers
• 5:40
  and
• 5:40
  traction.
• 5:41
  But
• 5:41
  they
• 5:41
  had
• 5:42
  like
• 5:42
  $200,000
• 5:43
  in
• 5:43
  the
• 5:43
  bank
• 5:44
  and
• 5:45
  brilliant
• 5:45
  ideas.
• 5:46
  Working
• 5:47
  prototypes
• 5:48
  had
• 5:48
  gotten
• 5:49
  very
• 5:49
  far,
• 5:50
  but
• 5:50
  certainly
• 5:50
  not
• 5:51
  enough.
• 5:51
  Like
• 5:52
  if
• 5:52
  you're
• 5:52
  going
• 5:52
  to
• 5:52
  use
• 5:52
  that
• 5:53
  money,
• 5:53
  you
• 5:54
  need
• 5:54
  to
• 5:54
  rethink
• 5:55
  where
• 5:55
  you're
• 5:56
  putting
• 5:56
  that.
• 5:56
  Marketing
• 5:57
  was
• 5:57
  certainly
• 5:57
  not
• 5:57
  where
• 5:58
  we
• 5:58
  thought
• 5:58
  they
• 5:58
  should
• 5:58
  be
• 5:59
  putting
• 5:59
  those
• 5:59
  funds,
• 6:00
  but
• 6:00
  we
• 6:00
  also
• 6:00
  didn't
• 6:00
  want
• 6:01
  to
• 6:01
  walk
• 6:01
  away
• 6:01
  from
• 6:01
  them.
• 6:01
  So
• 6:02
  we
• 6:02
  started
• 6:02
  volunteering
• 6:03
  our
• 6:04
  marketing
• 6:04
  services
• 6:05
  once
• 6:05
  per
• 6:06
  quarter
• 6:06
  to
• 6:06
  a
• 6:07
  female
• 6:07
  founder
• 6:08
  because
• 6:08
  it's
• 6:09
  this,
• 6:09
  you
• 6:09
  know,
• 6:09
  getting
• 6:10
  over
• 6:10
  that,
• 6:11
  like
• 6:12
  bridging
• 6:12
  that
• 6:12
  gap
• 6:13
  was,
• 6:13
  was
• 6:14
  almost
• 6:14
  impossible.
• 6:15
  So,
• 6:16
  so
• 6:16
  that's
• 6:16
  how
• 6:17
  it
• 6:17
  started.
• 6:17
  We
• 6:18
  started
• 6:18
  to
• 6:19
  find
• 6:19
  other
• 6:20
  people
• 6:20
  who
• 6:20
  wanted
• 6:20
  to
• 6:20
  volunteer
• 6:21
  their
• 6:21
  time,
• 6:21
  like
• 6:21
  creative
• 6:22
  designers
• 6:22
  and
• 6:22
  develop
• 6:24
  financial
• 6:25
  experts.
• 6:26
  And
• 6:26
  it
• 6:26
  became
• 6:27
  a
• 6:27
  bit
• 6:27
  of
• 6:27
  a
• 6:27
  mentoring
• 6:28
  community
• 6:29
  that
• 6:29
  continued
• 6:30
  to
• 6:30
  grow.
• 6:30
  We
• 6:30
  would
• 6:31
  have
• 6:31
  events
• 6:31
  and
• 6:31
  AMAs
• 6:32
  and
• 6:33
  it
• 6:34
  was
• 6:34
  great.
• 6:35
  But
• 6:35
  last
• 6:35
  year
• 6:36
  I
• 6:36
  sat
• 6:37
  down
• 6:37
  with
• 6:37
  the
• 6:37
  board
• 6:38
  and
• 6:38
  said,
• 6:38
  we
• 6:39
  have
• 6:39
  this
• 6:39
  amazing
• 6:39
  network.
• 6:40
  We
• 6:40
  can
• 6:40
  do
• 6:40
  more,
• 6:41
  we
• 6:41
  need
• 6:42
  to
• 6:42
  have
• 6:42
  more
• 6:42
  impact.
• 6:43
  And
• 6:44
  five
• 6:44
  Foot
• 6:44
  two
• 6:45
  Marketing,
• 6:45
  my
• 6:45
  marketing
• 6:45
  agency
• 6:46
  was
• 6:47
  connected
• 6:48
  to
• 6:48
  a
• 6:49
  studio.
• 6:49
  We
• 6:49
  were
• 6:50
  one
• 6:50
  of
• 6:50
  the
• 6:50
  studio
• 6:51
  partners
• 6:51
  responsible
• 6:52
  for
• 6:53
  marketing
• 6:53
  at
• 6:54
  that
• 6:54
  very
• 6:54
  specific
• 6:55
  stage
• 6:55
  within
• 6:55
  the
• 6:56
  studio.
• 6:56
  So
• 6:56
  the
• 6:56
  studio
• 6:57
  would
• 6:57
  come
• 6:57
  up
• 6:57
  with
• 6:57
  the
• 6:58
  idea,
• 6:58
  find
• 6:59
  a
• 6:59
  founder,
• 6:59
  connect
• 7:00
  it
• 7:00
  and
• 7:00
  provide
• 7:00
  all
• 7:00
  the
• 7:01
  services.
• 7:01
  And
• 7:01
  we
• 7:01
  were
• 7:02
  one
• 7:02
  of
• 7:02
  the
• 7:02
  service
• 7:02
  providers.
• 7:03
  So
• 7:03
  I
• 7:03
  was
• 7:04
  familiar
• 7:04
  with
• 7:04
  the
• 7:04
  model,
• 7:05
  but
• 7:05
  I
• 7:05
  decided
• 7:06
  to
• 7:06
  dig
• 7:06
  in
• 7:06
  a
• 7:06
  little
• 7:06
  bit
• 7:07
  deeper,
• 7:07
  read
• 7:07
  a
• 7:07
  few
• 7:07
  books
• 7:08
  and
• 7:09
  came
• 7:09
  back
• 7:09
  at
• 7:09
  the
• 7:10
  end
• 7:10
  of
• 7:10
  the
• 7:10
  summer
• 7:10
  and
• 7:11
  said,
• 7:11
  this
• 7:11
  is
• 7:11
  what
• 7:11
  we
• 7:12
  have
• 7:12
  to
• 7:12
  do.
• 7:12
  And
• 7:13
  the
• 7:13
  studio
• 7:14
  model.
• 7:15
  So
• 7:15
  studio
• 7:16
  is
• 7:16
  sort
• 7:16
  of
• 7:16
  the
• 7:18
  other
• 7:19
  option
• 7:20
  from
• 7:21
  say,
• 7:22
  going
• 7:22
  straight
• 7:23
  to
• 7:23
  VC
• 7:23
  and
• 7:23
  getting
• 7:24
  your
• 7:24
  funding.
• 7:25
  It's
• 7:25
  funding,
• 7:26
  it's
• 7:26
  a
• 7:26
  capital
• 7:26
  investment.
• 7:27
  Plus
• 7:28
  the
• 7:29
  studio
• 7:29
  co
• 7:30
  founds
• 7:30
  the
• 7:30
  company
• 7:31
  with
• 7:31
  the
• 7:31
  founder
• 7:32
  so
• 7:32
  that
• 7:33
  all
• 7:33
  of
• 7:33
  the
• 7:33
  services
• 7:34
  come
• 7:35
  from
• 7:35
  experts.
• 7:36
  It's
• 7:37
  kind
• 7:37
  of
• 7:37
  like
• 7:38
  accelerators
• 7:39
  on
• 7:40
  steroids
• 7:40
  where
• 7:41
  we're
• 7:42
  covering
• 7:42
  all
• 7:42
  these
• 7:43
  services
• 7:43
  from
• 7:43
  idea
• 7:44
  all
• 7:44
  the
• 7:44
  way
• 7:44
  to
• 7:44
  exit.
• 7:45
  And
• 7:46
  the
• 7:46
  way
• 7:47
  that
• 7:47
  we
• 7:50
  work
• 7:50
  this,
• 7:50
  our
• 7:50
  objective
• 7:51
  is
• 7:52
  to
• 7:52
  exit
• 7:52
  these
• 7:52
  companies
• 7:53
  in
• 7:53
  less
• 7:53
  than
• 7:53
  seven
• 7:54
  years.
• 7:54
  Yeah.
• 7:55
  That
• 7:55
  these
• 7:55
  female
• 7:56
  founders
• 7:56
  go
• 7:56
  on
• 7:56
  and
• 7:57
  invest
• 7:57
  in
• 7:57
  more
• 7:57
  women
• 7:58
  and
• 7:58
  become
• 7:59
  just
• 7:59
  like
• 7:59
  you,
• 7:59
  Coco.
• 8:01
  Right.
• 8:01
  This
• 8:02
  is
• 8:02
  what
• 8:02
  we
• 8:02
  want
• 8:02
  to
• 8:02
  do.
• 8:02
  We
• 8:02
  want
• 8:03
  to
• 8:03
  get
• 8:03
  more
• 8:03
  of
• 8:03
  you
• 8:04
  out
• 8:04
  there
• 8:04
  where
• 8:05
  it's
• 8:05
  an
• 8:05
  opportunity
• 8:06
  to
• 8:07
  fuel
• 8:07
  that
• 8:08
  flywheel.
• 8:09
  That
• 8:09
  is
• 8:10
  really
• 8:10
  the
• 8:10
  only
• 8:10
  way
• 8:11
  that
• 8:11
  we're
• 8:11
  going
• 8:11
  to
• 8:11
  change
• 8:11
  this
• 8:12
  ecosystem.
• 8:13
  So.
• 8:14
  So
• 8:14
  that's
• 8:14
  why
• 8:14
  we
• 8:14
  chose
• 8:15
  the
• 8:15
  studio
• 8:15
  model.
• 8:15
  I
• 8:16
  know
• 8:16
  it's,
• 8:16
  it's
• 8:16
  much
• 8:17
  more
• 8:17
  complex
• 8:18
  than
• 8:18
  just
• 8:18
  that,
• 8:19
  but
• 8:20
  that's,
• 8:20
  that's
• 8:21
  why
• 8:21
  we're
• 8:21
  doing
• 8:21
  it.
• 8:21
  And
• 8:21
  we
• 8:22
  believe,
• 8:22
  and
• 8:23
  we
• 8:23
  know,
• 8:23
  we
• 8:24
  know
• 8:24
  that
• 8:24
  that
• 8:24
  founders
• 8:25
  that
• 8:25
  go
• 8:25
  through
• 8:25
  a
• 8:25
  studio
• 8:26
  model
• 8:26
  are
• 8:27
  30%
• 8:28
  more
• 8:28
  successful
• 8:29
  than
• 8:29
  just
• 8:30
  going
• 8:30
  out
• 8:30
  and
• 8:30
  fundraising
• 8:31
  on
• 8:32
  their
• 8:32
  own.
• 8:32
  So,
• 8:34
  you
• 8:34
  know,
• 8:34
  we've
• 8:35
  got
• 8:35
  that.
• 8:35
  It
• 8:35
  makes
• 8:35
  so
• 8:36
  much
• 8:36
  sense
• 8:36
  to
• 8:36
  me
• 8:36
  because
• 8:37
  when
• 8:37
  you.
• 8:37
  Part
• 8:38
  of
• 8:38
  the
• 8:38
  challenge,
• 8:39
  you
• 8:40
  know,
• 8:40
  in
• 8:40
  my
• 8:40
  experience
• 8:41
  is
• 8:42
  you
• 8:43
  do
• 8:43
  have
• 8:44
  such
• 8:44
  limited
• 8:45
  funds
• 8:45
  and
• 8:46
  you
• 8:46
  can't
• 8:46
  afford
• 8:47
  all
• 8:48
  the
• 8:48
  experts
• 8:49
  that
• 8:49
  you
• 8:49
  need.
• 8:50
  And
• 8:50
  you,
• 8:51
  you
• 8:51
  know,
• 8:51
  and
• 8:51
  you
• 8:51
  don't
• 8:52
  have
• 8:52
  the
• 8:53
  personal
• 8:53
  experience
• 8:54
  either
• 8:55
  to,
• 8:56
  to
• 8:56
  know
• 8:57
  what
• 8:57
  really
• 8:58
  works
• 8:58
  in
• 8:58
  all
• 8:58
  these
• 8:59
  different
• 8:59
  kinds
• 9:00
  of
• 9:00
  ways.
• 9:00
  Like,
• 9:01
  you
• 9:01
  know,
• 9:01
  it's.
• 9:01
  It
• 9:02
  costs
• 9:02
  you
• 9:02
  a
• 9:02
  lot
• 9:03
  of
• 9:03
  money
• 9:04
  trial
• 9:05
  and
• 9:05
  erring,
• 9:06
  you
• 9:06
  know,
• 9:06
  it
• 9:07
  really
• 9:07
  doesn't.
• 9:07
  We
• 9:07
  don't
• 9:08
  have
• 9:08
  that
• 9:08
  money
• 9:08
  to
• 9:08
  spare.
• 9:09
  You
• 9:10
  don't,
• 9:10
  you
• 9:10
  don't.
• 9:10
  You
• 9:11
  don't.
• 9:11
  You
• 9:11
  have
• 9:11
  to,
• 9:12
  you
• 9:12
  have
• 9:12
  to
• 9:12
  get
• 9:12
  further
• 9:13
  faster
• 9:14
  and,
• 9:15
  and
• 9:15
  that's
• 9:15
  what
• 9:16
  I
• 9:16
  know
• 9:17
  your
• 9:18
  whole
• 9:18
  idea
• 9:19
  is
• 9:19
  around
• 9:19
  is
• 9:20
  getting
• 9:20
  further,
• 9:20
  faster,
• 9:21
  more
• 9:21
  efficiently,
• 9:23
  and
• 9:23
  doing
• 9:23
  it
• 9:23
  in
• 9:24
  a
• 9:24
  community
• 9:24
  of
• 9:24
  people
• 9:25
  that
• 9:25
  are
• 9:26
  genuinely
• 9:27
  aligned
• 9:27
  with
• 9:27
  your
• 9:28
  needs
• 9:28
  and
• 9:29
  helping
• 9:29
  you
• 9:29
  get
• 9:30
  there.
• 9:30
  So
• 9:30
  how
• 9:31
  is
• 9:31
  Fierce
• 9:32
  Foundry
• 9:32
  so,
• 9:33
  you
• 9:33
  know,
• 9:34
  maybe
• 9:34
  unpack
• 9:34
  a
• 9:34
  little
• 9:35
  bit
• 9:35
  for
• 9:35
  us?
• 9:36
  Like,
• 9:37
  how
• 9:37
  is
• 9:37
  it
• 9:37
  different
• 9:38
  from
• 9:38
  a
• 9:38
  traditional
• 9:39
  venture
• 9:40
  or
• 9:40
  accelerator
• 9:41
  program?
• 9:42
  And
• 9:43
  why
• 9:43
  do
• 9:43
  you
• 9:43
  believe
• 9:44
  it
• 9:44
  can
• 9:44
  make
• 9:44
  such
• 9:45
  a
• 9:45
  lasting
• 9:45
  impact?
• 9:47
  So,
• 9:48
  first
• 9:48
  and
• 9:49
  foremost,
• 9:49
  we
• 9:49
  are.
• 9:50
  We're
• 9:50
  a
• 9:50
  co
• 9:50
  founder,
• 9:51
  so
• 9:51
  we're
• 9:51
  not.
• 9:52
  It's
• 9:52
  not
• 9:52
  just
• 9:52
  a
• 9:52
  capital
• 9:53
  investment.
• 9:53
  Right.
• 9:54
  So
• 9:54
  we
• 9:54
  have
• 9:54
  skin
• 9:55
  in
• 9:55
  the
• 9:55
  game
• 9:55
  too.
• 9:56
  And
• 9:57
  we
• 9:58
  know
• 9:58
  that
• 9:58
  if
• 9:59
  we
• 9:59
  can
• 9:59
  structure
• 10:00
  a
• 10:00
  model
• 10:01
  that
• 10:01
  has,
• 10:02
  in
• 10:02
  our
• 10:03
  case,
• 10:03
  four
• 10:03
  very
• 10:03
  specific
• 10:04
  stages
• 10:05
  and
• 10:05
  we
• 10:05
  can
• 10:06
  support
• 10:06
  the
• 10:06
  founder,
• 10:07
  again
• 10:07
  from
• 10:08
  a
• 10:08
  female
• 10:08
  perspective,
• 10:09
  which
• 10:09
  is,
• 10:10
  I
• 10:11
  think,
• 10:11
  really
• 10:11
  key
• 10:11
  too,
• 10:12
  because
• 10:13
  women
• 10:13
  have
• 10:13
  the
• 10:14
  potential
• 10:14
  to
• 10:14
  be
• 10:15
  incredibly
• 10:15
  successful
• 10:16
  if
• 10:17
  they
• 10:17
  have
• 10:17
  the
• 10:17
  right
• 10:17
  resources.
• 10:18
  And
• 10:18
  it's
• 10:18
  not
• 10:19
  just
• 10:19
  something
• 10:19
  you
• 10:19
  might
• 10:20
  get
• 10:20
  at
• 10:20
  an
• 10:20
  accelerator,
• 10:21
  which,
• 10:22
  and
• 10:22
  I
• 10:22
  hate
• 10:22
  this
• 10:23
  term
• 10:23
  is,
• 10:23
  you
• 10:24
  know,
• 10:24
  cookie
• 10:24
  cutter.
• 10:25
  You
• 10:25
  come
• 10:25
  in,
• 10:25
  you
• 10:25
  go
• 10:26
  through
• 10:26
  the
• 10:26
  program,
• 10:27
  and
• 10:27
  you.
• 10:27
  And
• 10:27
  you
• 10:27
  come
• 10:28
  out
• 10:28
  right
• 10:29
  now.
• 10:30
  I
• 10:30
  have
• 10:30
  participated
• 10:31
  in
• 10:31
  accelerators.
• 10:31
  I'm
• 10:32
  a
• 10:32
  mentor
• 10:32
  at
• 10:32
  many
• 10:33
  accelerators,
• 10:34
  and
• 10:34
  I
• 10:34
  love
• 10:34
  these
• 10:34
  programs.
• 10:35
  And
• 10:35
  I
• 10:35
  think
• 10:36
  that
• 10:37
  they
• 10:38
  offer,
• 10:38
  you
• 10:38
  know,
• 10:39
  especially
• 10:39
  for
• 10:40
  the
• 10:40
  right
• 10:40
  founders,
• 10:41
  it
• 10:41
  can
• 10:41
  be
• 10:42
  the
• 10:42
  perfect
• 10:44
  fit
• 10:44
  for
• 10:44
  what
• 10:44
  they
• 10:44
  need.
• 10:45
  But
• 10:45
  we're
• 10:46
  literally
• 10:46
  starting
• 10:47
  at
• 10:47
  the
• 10:47
  very,
• 10:48
  very
• 10:48
  early
• 10:48
  stage,
• 10:49
  so
• 10:49
  we
• 10:50
  have
• 10:50
  the
• 10:50
  opportunity
• 10:51
  to
• 10:53
  some
• 10:53
  degree
• 10:54
  de
• 10:54
  risk
• 10:55
  the
• 10:56
  company's
• 10:58
  path
• 10:58
  forward.
• 10:59
  So
• 11:00
  if
• 11:01
  for
• 11:01
  some
• 11:01
  reason
• 11:02
  we
• 11:02
  get
• 11:02
  through
• 11:03
  a
• 11:03
  certain
• 11:04
  stage
• 11:04
  and
• 11:05
  we
• 11:05
  realize
• 11:06
  that,
• 11:06
  oh,
• 11:06
  we're
• 11:07
  learning
• 11:07
  that
• 11:07
  the
• 11:08
  product
• 11:08
  market
• 11:08
  fit
• 11:08
  is
• 11:09
  not
• 11:09
  there,
• 11:09
  for
• 11:09
  example,
• 11:10
  we
• 11:11
  have
• 11:11
  the
• 11:11
  right
• 11:11
  team
• 11:12
  right
• 11:12
  there
• 11:12
  immediately
• 11:13
  to
• 11:14
  help
• 11:14
  in
• 11:14
  that
• 11:14
  pivot
• 11:15
  and
• 11:16
  the
• 11:16
  next
• 11:17
  stage
• 11:17
  or
• 11:17
  make
• 11:17
  the
• 11:18
  decision
• 11:18
  that
• 11:18
  we're
• 11:19
  not
• 11:19
  going
• 11:19
  to
• 11:19
  move
• 11:19
  forward.
• 11:20
  And
• 11:21
  that's
• 11:21
  really,
• 11:22
  really
• 11:22
  challenging
• 11:23
  for
• 11:23
  founders
• 11:23
  to
• 11:23
  do
• 11:24
  on
• 11:24
  their
• 11:24
  own,
• 11:24
  especially
• 11:25
  women,
• 11:25
  because
• 11:25
  we
• 11:26
  are
• 11:26
  connected
• 11:27
  to
• 11:27
  our
• 11:27
  ideas
• 11:28
  and
• 11:30
  they
• 11:30
  become
• 11:31
  our
• 11:31
  babies,
• 11:31
  and
• 11:33
  we
• 11:33
  want
• 11:34
  to
• 11:34
  help
• 11:34
  drive
• 11:35
  that
• 11:35
  path
• 11:35
  to
• 11:36
  success.
• 11:36
  So
• 11:37
  the
• 11:37
  studio
• 11:38
  model
• 11:38
  allows
• 11:38
  us
• 11:38
  to
• 11:39
  do
• 11:39
  that,
• 11:39
  and
• 11:39
  we're
• 11:40
  with
• 11:40
  you
• 11:40
  through
• 11:40
  the
• 11:40
  whole
• 11:41
  thing.
• 11:42
  Harry
• 11:42
  Kirkman
• 11:43
  is
• 11:43
  on
• 11:44
  the,
• 11:44
  in
• 11:45
  the
• 11:45
  last
• 11:45
  stage
• 11:46
  of,
• 11:47
  you
• 11:47
  know,
• 11:47
  as
• 11:47
  our
• 11:48
  exit
• 11:48
  whisperer,
• 11:50
  to
• 11:50
  come
• 11:50
  in
• 11:51
  and,
• 11:51
  you
• 11:51
  know,
• 11:52
  several
• 11:52
  years
• 11:52
  before
• 11:53
  the
• 11:53
  exit
• 11:53
  will
• 11:54
  take
• 11:54
  place
• 11:54
  to
• 11:54
  really
• 11:55
  define
• 11:56
  that
• 11:56
  path,
• 11:57
  which,
• 11:58
  you
• 11:58
  know,
• 11:58
  as
• 11:58
  a
• 11:59
  founder,
• 11:59
  you
• 11:59
  don't
• 11:59
  have
• 12:00
  time
• 12:00
  to
• 12:01
  even
• 12:01
  think
• 12:01
  about
• 12:01
  that.
• 12:02
  And
• 12:03
  you
• 12:03
  really
• 12:03
  do
• 12:03
  need
• 12:04
  a
• 12:04
  couple
• 12:04
  of
• 12:04
  years
• 12:05
  just
• 12:05
  to
• 12:05
  think
• 12:06
  about
• 12:06
  exit
• 12:06
  and
• 12:07
  like,
• 12:07
  getting
• 12:07
  your
• 12:07
  organization
• 12:08
  in
• 12:09
  order
• 12:09
  and
• 12:10
  professionalizing
• 12:11
  and
• 12:11
  understanding
• 12:11
  what
• 12:12
  those
• 12:12
  buyers
• 12:12
  might
• 12:12
  want
• 12:13
  and
• 12:14
  need,
• 12:14
  you
• 12:14
  know,
• 12:15
  from
• 12:15
  the
• 12:15
  organization,
• 12:16
  who
• 12:16
  those
• 12:16
  buyers
• 12:16
  might
• 12:16
  be
• 12:17
  and
• 12:17
  what
• 12:17
  their
• 12:17
  particular.
• 12:18
  Yes,
• 12:19
  yes,
• 12:19
  yes,
• 12:19
  yes.
• 12:20
  I
• 12:20
  fully,
• 12:20
  fully,
• 12:21
  fully
• 12:21
  agree.
• 12:22
  So
• 12:24
  it's,
• 12:24
  it's
• 12:25
  so
• 12:25
  many
• 12:25
  good
• 12:26
  Things
• 12:26
  about
• 12:26
  this,
• 12:27
  I
• 12:27
  really
• 12:27
  feel
• 12:27
  like,
• 12:30
  what
• 12:31
  are
• 12:31
  the
• 12:31
  best
• 12:32
  types
• 12:33
  of
• 12:34
  ventures
• 12:34
  or
• 12:35
  companies
• 12:36
  that
• 12:36
  you
• 12:37
  invest
• 12:37
  in
• 12:38
  or
• 12:38
  you
• 12:38
  partner
• 12:39
  with?
• 12:40
  Yes.
• 12:40
  So
• 12:41
  right
• 12:42
  now.
• 12:42
  So,
• 12:42
  yes,
• 12:42
  we've
• 12:43
  been
• 12:43
  around
• 12:43
  for
• 12:43
  a
• 12:44
  year,
• 12:44
  which
• 12:44
  is
• 12:44
  a
• 12:45
  lifetime.
• 12:45
  I
• 12:46
  know.
• 12:48
  It's
• 12:49
  also,
• 12:50
  it's,
• 12:50
  you
• 12:50
  know,
• 12:51
  I
• 12:51
  know
• 12:51
  it's
• 12:51
  like
• 12:53
  a
• 12:53
  lot
• 12:53
  happens
• 12:53
  in
• 12:54
  a.
• 12:54
  Year
• 12:54
  and
• 12:55
  so
• 12:56
  much
• 12:56
  has
• 12:56
  happened.
• 12:58
  You
• 12:58
  know,
• 12:58
  we've
• 12:58
  met
• 12:59
  with
• 12:59
  over
• 13:00
  50
• 13:00
  founders
• 13:00
  and
• 13:01
  we've
• 13:02
  brought
• 13:02
  on
• 13:03
  just
• 13:03
  about
• 13:04
  80
• 13:04
  partners
• 13:05
  to
• 13:05
  work
• 13:05
  with.
• 13:05
  So
• 13:05
  that's
• 13:06
  a
• 13:06
  lot
• 13:06
  of
• 13:06
  meetings
• 13:07
  in
• 13:07
  itself
• 13:07
  to
• 13:08
  happen
• 13:08
  in
• 13:08
  here.
• 13:08
  Forget
• 13:09
  about
• 13:09
  investors
• 13:10
  and
• 13:11
  everybody
• 13:11
  else
• 13:11
  that
• 13:11
  we've
• 13:11
  met
• 13:11
  with.
• 13:12
  But
• 13:12
  in
• 13:13
  the
• 13:13
  last
• 13:13
  year,
• 13:14
  we
• 13:15
  learned
• 13:15
  very
• 13:15
  quickly
• 13:15
  that
• 13:16
  we
• 13:16
  needed
• 13:16
  to
• 13:16
  have
• 13:16
  proof
• 13:17
  of
• 13:17
  concept.
• 13:18
  The
• 13:18
  studio
• 13:19
  model
• 13:19
  is.
• 13:20
  It's
• 13:20
  not
• 13:20
  new,
• 13:21
  but
• 13:21
  at
• 13:21
  the
• 13:21
  same
• 13:21
  time,
• 13:21
  it's
• 13:22
  very
• 13:22
  fresh
• 13:22
  and
• 13:23
  emerging.
• 13:24
  And
• 13:24
  so
• 13:25
  we're
• 13:25
  in
• 13:25
  the
• 13:26
  process
• 13:26
  of
• 13:27
  focusing
• 13:27
  on
• 13:28
  three
• 13:28
  companies
• 13:28
  and
• 13:28
  we
• 13:28
  decided
• 13:29
  that
• 13:29
  our
• 13:30
  thesis
• 13:30
  would
• 13:30
  be
• 13:31
  focused
• 13:32
  in
• 13:32
  femtech.
• 13:33
  80%
• 13:34
  of
• 13:34
  femtech
• 13:35
  founders
• 13:35
  are
• 13:35
  women.
• 13:36
  So
• 13:37
  it
• 13:37
  just
• 13:37
  makes
• 13:37
  sense
• 13:38
  because
• 13:38
  not
• 13:38
  only
• 13:39
  that,
• 13:39
  think
• 13:39
  of,
• 13:40
  you
• 13:40
  know,
• 13:40
  the,
• 13:41
  the.
• 13:41
  The
• 13:41
  less
• 13:42
  than
• 13:42
  2%
• 13:42
  of
• 13:43
  female
• 13:43
  founders
• 13:44
  getting
• 13:44
  funding,
• 13:45
  you
• 13:45
  know,
• 13:46
  80%
• 13:46
  of
• 13:46
  female
• 13:47
  femtech
• 13:47
  founders
• 13:48
  are
• 13:48
  women.
• 13:49
  So
• 13:49
  that
• 13:50
  means
• 13:50
  that
• 13:50
  there's
• 13:50
  these
• 13:50
  ideas
• 13:51
  and
• 13:51
  products
• 13:52
  and
• 13:52
  services
• 13:52
  that
• 13:53
  are
• 13:54
  for
• 13:54
  women
• 13:54
  and
• 13:55
  the
• 13:55
  people
• 13:55
  in
• 13:55
  their
• 13:55
  lives
• 13:55
  that
• 13:56
  will
• 13:56
  never
• 13:56
  see
• 13:56
  the
• 13:56
  light
• 13:56
  of
• 13:57
  day.
• 13:57
  Right.
• 13:58
  And
• 13:59
  so
• 13:59
  that's
• 13:59
  why
• 13:59
  that's
• 14:00
  where
• 14:00
  we
• 14:00
  have
• 14:00
  to
• 14:01
  focus
• 14:01
  first.
• 14:02
  The
• 14:02
  other
• 14:02
  sort
• 14:03
  of
• 14:03
  benefit
• 14:03
  to
• 14:03
  this
• 14:04
  area,
• 14:04
  this,
• 14:05
  the
• 14:05
  femtech
• 14:06
  focus,
• 14:07
  is
• 14:07
  that
• 14:08
  we're
• 14:08
  seeing
• 14:08
  exits
• 14:10
  happen
• 14:11
  in
• 14:11
  a
• 14:11
  shorter
• 14:12
  timeframe.
• 14:14
  There's
• 14:14
  a
• 14:14
  lot
• 14:14
  of
• 14:15
  interest.
• 14:15
  It's
• 14:15
  a
• 14:16
  growing
• 14:16
  market.
• 14:17
  I
• 14:17
  think
• 14:17
  it
• 14:18
  could
• 14:18
  be
• 14:18
  a
• 14:18
  trillion
• 14:19
  by
• 14:20
  2027,
• 14:21
  which
• 14:21
  is
• 14:21
  right
• 14:21
  around
• 14:21
  the
• 14:21
  corner.
• 14:23
  So
• 14:23
  this
• 14:24
  just,
• 14:24
  you
• 14:24
  know,
• 14:24
  we're
• 14:25
  putting
• 14:25
  all
• 14:25
  the
• 14:25
  numbers
• 14:25
  together
• 14:26
  and
• 14:26
  we're
• 14:26
  thinking
• 14:26
  about
• 14:27
  how,
• 14:28
  how
• 14:28
  we're
• 14:28
  going
• 14:29
  to
• 14:29
  get
• 14:29
  where
• 14:29
  we're
• 14:29
  going.
• 14:30
  And
• 14:30
  femtech,
• 14:31
  defined,
• 14:32
  again
• 14:32
  by
• 14:32
  us
• 14:33
  very
• 14:33
  broadly,
• 14:35
  it's
• 14:35
  not
• 14:36
  specifically
• 14:36
  health
• 14:37
  or
• 14:38
  medical
• 14:39
  devices.
• 14:40
  It
• 14:40
  is
• 14:40
  products
• 14:41
  and
• 14:41
  services
• 14:41
  that
• 14:42
  benefit
• 14:42
  women
• 14:42
  and
• 14:42
  the
• 14:42
  people
• 14:43
  in
• 14:43
  their
• 14:43
  lives.
• 14:44
  And
• 14:45
  so
• 14:45
  the
• 14:45
  first
• 14:45
  two
• 14:46
  companies
• 14:46
  that
• 14:46
  we
• 14:47
  are
• 14:48
  focused
• 14:48
  on,
• 14:48
  and
• 14:49
  we're
• 14:49
  actually
• 14:49
  looking
• 14:49
  for
• 14:49
  a
• 14:50
  third.
• 14:50
  So
• 14:50
  founders
• 14:51
  out
• 14:51
  there,
• 14:51
  you
• 14:51
  know,
• 14:52
  listen,
• 14:52
  listen
• 14:53
  close.
• 14:55
  The
• 14:55
  first
• 14:55
  two
• 14:55
  products,
• 14:56
  one
• 14:56
  is
• 14:56
  an
• 14:57
  AI
• 14:57
  tool
• 14:57
  for
• 14:58
  dementia
• 14:58
  patients
• 14:58
  and
• 14:59
  their
• 14:59
  caregivers.
• 15:01
  The
• 15:01
  second
• 15:01
  is
• 15:02
  an
• 15:02
  investment
• 15:03
  tool
• 15:04
  for
• 15:04
  women.
• 15:06
  Imagine
• 15:07
  NOOM
• 15:08
  meets
• 15:08
  E
• 15:08
  Trade.
• 15:09
  Proper
• 15:10
  accountability,
• 15:11
  gamification,
• 15:13
  but
• 15:13
  the
• 15:13
  right
• 15:14
  kind
• 15:14
  of
• 15:14
  education
• 15:14
  and
• 15:15
  the
• 15:15
  right
• 15:15
  opportunities
• 15:16
  for
• 15:16
  investment.
• 15:18
  And
• 15:18
  then
• 15:18
  for
• 15:19
  a
• 15:19
  third,
• 15:19
  there's
• 15:20
  many
• 15:20
  of
• 15:20
  us
• 15:22
  in
• 15:23
  the
• 15:23
  group
• 15:23
  so
• 15:23
  far
• 15:24
  that
• 15:24
  really
• 15:25
  want
• 15:25
  a
• 15:26
  menopause
• 15:26
  PAWS
• 15:27
  product
• 15:28
  or
• 15:28
  service.
• 15:29
  So
• 15:30
  we're
• 15:30
  actively
• 15:31
  seeking
• 15:32
  and
• 15:32
  speaking
• 15:33
  to
• 15:33
  founders
• 15:34
  in
• 15:34
  that
• 15:34
  realm
• 15:35
  right
• 15:35
  now.
• 15:36
  That
• 15:36
  is
• 15:37
  amazing.
• 15:38
  And
• 15:38
  I
• 15:38
  love
• 15:38
  this,
• 15:39
  all
• 15:39
  these,
• 15:39
  these,
• 15:40
  the
• 15:40
  dimensions
• 15:41
  that
• 15:41
  you're
• 15:42
  talking
• 15:42
  about.
• 15:43
  Right.
• 15:43
  And
• 15:44
  so
• 15:44
  AI
• 15:46
  for
• 15:46
  people
• 15:47
  with
• 15:47
  dementia
• 15:47
  and
• 15:47
  their
• 15:48
  families,
• 15:49
  which,
• 15:50
  you
• 15:50
  know,
• 15:51
  I
• 15:51
  know
• 15:51
  this,
• 15:52
  this,
• 15:52
  this,
• 15:53
  this
• 15:53
  group,
• 15:54
  this,
• 15:55
  this
• 15:55
  whole
• 15:56
  demographic
• 15:56
  and
• 15:57
  they're
• 15:57
  in
• 15:57
  the
• 15:57
  challenges
• 15:58
  of
• 15:58
  families
• 15:58
  when
• 15:59
  they're
• 15:59
  trying
• 15:59
  to
• 15:59
  take
• 15:59
  care.
• 16:01
  Goodness.
• 16:02
  And
• 16:03
  I
• 16:03
  was
• 16:04
  just
• 16:04
  talking
• 16:04
  about
• 16:05
  this
• 16:05
  challenge
• 16:06
  with
• 16:06
  somebody
• 16:06
  else
• 16:07
  and
• 16:07
  investing
• 16:08
  in
• 16:08
  women
• 16:09
  and
• 16:09
  how
• 16:09
  often
• 16:10
  women
• 16:11
  are
• 16:12
  really
• 16:12
  good
• 16:12
  with
• 16:12
  philanthropy.
• 16:14
  Right.
• 16:15
  Yes.
• 16:17
  Right.
• 16:17
  And
• 16:17
  they
• 16:17
  can
• 16:18
  be
• 16:18
  smart
• 16:18
  and
• 16:18
  savvy
• 16:19
  with
• 16:19
  a
• 16:19
  budget.
• 16:20
  Right.
• 16:20
  Handling.
• 16:22
  But,
• 16:22
  but,
• 16:22
  but
• 16:23
  they
• 16:23
  don't
• 16:23
  know
• 16:24
  necessarily
• 16:25
  how
• 16:25
  to
• 16:25
  invest
• 16:26
  and
• 16:27
  themselves
• 16:28
  like
• 16:29
  their
• 16:29
  future.
• 16:30
  Yeah.
• 16:30
  Yes.
• 16:31
  I
• 16:31
  mean,
• 16:32
  you
• 16:32
  know,
• 16:33
  I
• 16:33
  mean,
• 16:33
  I
• 16:33
  know.
• 16:35
  I
• 16:35
  mean
• 16:35
  I,
• 16:36
  I
• 16:36
  just
• 16:36
  turned
• 16:37
  50
• 16:37
  and
• 16:37
  it's,
• 16:38
  it's
• 16:38
  a,
• 16:39
  I've
• 16:40
  had,
• 16:40
  I've
• 16:40
  made
• 16:41
  investments
• 16:41
  over
• 16:42
  the
• 16:42
  years
• 16:42
  in
• 16:42
  various
• 16:43
  things
• 16:43
  and
• 16:43
  I'm
• 16:43
  just
• 16:44
  now
• 16:44
  starting
• 16:44
  to
• 16:44
  realize
• 16:45
  how,
• 16:46
  how
• 16:47
  afraid
• 16:48
  I
• 16:48
  have
• 16:48
  been
• 16:49
  and
• 16:50
  how
• 16:51
  like
• 16:51
  I
• 16:51
  look
• 16:51
  for
• 16:51
  permission
• 16:52
  from
• 16:53
  somebody
• 16:53
  else,
• 16:53
  my
• 16:54
  husband,
• 16:54
  to
• 16:54
  do
• 16:55
  these
• 16:55
  things.
• 16:55
  And
• 16:55
  it's
• 16:55
  complete,
• 16:56
  you
• 16:56
  know,
• 16:57
  crap.
• 16:58
  You
• 16:58
  know,
• 16:59
  it's,
• 16:59
  it's
• 17:00
  so.
• 17:00
  But
• 17:00
  it
• 17:00
  doesn't
• 17:00
  need
• 17:01
  to
• 17:01
  be
• 17:01
  the
• 17:01
  way
• 17:01
  that
• 17:02
  men
• 17:02
  have
• 17:02
  experienced
• 17:03
  it.
• 17:03
  It
• 17:03
  can
• 17:03
  be
• 17:04
  our
• 17:04
  way.
• 17:04
  It
• 17:05
  can
• 17:05
  be
• 17:05
  in
• 17:05
  a
• 17:05
  way
• 17:05
  that
• 17:06
  gives
• 17:06
  us
• 17:07
  that
• 17:07
  comfort
• 17:07
  level
• 17:08
  and.
• 17:09
  Right.
• 17:09
  Well.
• 17:09
  And
• 17:10
  it's
• 17:10
  not,
• 17:10
  it's
• 17:11
  actually
• 17:11
  not
• 17:11
  my
• 17:11
  husband
• 17:12
  who
• 17:12
  would
• 17:12
  ever
• 17:13
  try
• 17:13
  to
• 17:13
  tell
• 17:13
  me
• 17:13
  what
• 17:13
  I
• 17:14
  should
• 17:14
  invest
• 17:14
  in.
• 17:15
  It's,
• 17:15
  it's
• 17:15
  all.
• 17:17
  But,
• 17:17
  but
• 17:18
  it's
• 17:18
  just,
• 17:18
  I
• 17:18
  think
• 17:19
  this
• 17:19
  is
• 17:19
  such
• 17:19
  an
• 17:19
  important
• 17:19
  product.
• 17:20
  And
• 17:20
  then
• 17:20
  of
• 17:20
  course,
• 17:21
  you
• 17:21
  know,
• 17:21
  menopause
• 17:22
  is,
• 17:22
  is
• 17:23
  a
• 17:23
  growing
• 17:23
  number.
• 17:24
  You
• 17:24
  know,
• 17:24
  we're
• 17:24
  all
• 17:24
  getting
• 17:25
  a
• 17:25
  little
• 17:25
  older
• 17:26
  and,
• 17:27
  and
• 17:27
  it's
• 17:27
  been
• 17:28
  for
• 17:28
  a
• 17:28
  long
• 17:29
  time
• 17:29
  that
• 17:29
  there
• 17:29
  hasn't
• 17:29
  been
• 17:30
  enough
• 17:30
  focus
• 17:30
  on
• 17:30
  it.
• 17:30
  So
• 17:31
  there's
• 17:31
  still,
• 17:31
  there's
• 17:31
  still.
• 17:32
  I
• 17:32
  mean,
• 17:32
  there's
• 17:32
  great
• 17:33
  stuff.
• 17:33
  Electra.
• 17:34
  What
• 17:34
  Electra
• 17:35
  is
• 17:35
  doing
• 17:35
  is
• 17:35
  amazing.
• 17:36
  And
• 17:36
  I
• 17:36
  can
• 17:37
  go
• 17:37
  on,
• 17:38
  but
• 17:39
  as
• 17:39
  another
• 17:40
  member
• 17:40
  of
• 17:40
  the,
• 17:40
  the
• 17:41
  newly
• 17:41
  added
• 17:42
  to
• 17:42
  the
• 17:42
  50s
• 17:42
  club,
• 17:44
  I
• 17:44
  can
• 17:45
  say
• 17:45
  like,
• 17:45
  wow.
• 17:46
  And,
• 17:46
  and
• 17:47
  it's
• 17:47
  terrible
• 17:47
  that
• 17:48
  we
• 17:48
  realize
• 17:48
  it
• 17:49
  now
• 17:49
  and
• 17:50
  I
• 17:50
  know
• 17:51
  it's
• 17:51
  like
• 17:51
  so
• 17:52
  much
• 17:52
  you
• 17:52
  can
• 17:52
  do
• 17:52
  at
• 17:53
  an
• 17:53
  early
• 17:53
  age
• 17:55
  that
• 17:55
  would
• 17:55
  benefit.
• 17:56
  So
• 17:56
  we'll,
• 17:57
  we'll
• 17:57
  find.
• 17:57
  I
• 17:57
  love
• 17:57
  how,
• 17:58
  I
• 17:58
  love
• 17:58
  how
• 17:58
  femtech
• 17:59
  in
• 17:59
  your,
• 17:59
  in
• 18:00
  your,
• 18:00
  in
• 18:00
  your
• 18:01
  definition
• 18:01
  too
• 18:02
  really
• 18:02
  does
• 18:03
  sort
• 18:03
  of.
• 18:04
  It's.
• 18:04
  It's
• 18:05
  different.
• 18:05
  It's
• 18:06
  not.
• 18:06
  It's
• 18:06
  beyond
• 18:06
  what
• 18:06
  you
• 18:07
  might
• 18:07
  just
• 18:07
  think
• 18:08
  of
• 18:08
  like,
• 18:08
  you
• 18:08
  know,
• 18:09
  whatever
• 18:09
  you
• 18:09
  might.
• 18:11
  So
• 18:11
  I
• 18:12
  really
• 18:12
  want
• 18:12
  to
• 18:12
  hear
• 18:13
  more
• 18:13
  about
• 18:13
  your
• 18:13
  stages
• 18:14
  because
• 18:14
  I,
• 18:15
  because
• 18:15
  I,
• 18:15
  I
• 18:15
  looked
• 18:15
  on
• 18:16
  your
• 18:16
  website
• 18:16
  and
• 18:17
  I
• 18:17
  could
• 18:17
  see
• 18:18
  that
• 18:18
  you
• 18:18
  have
• 18:19
  a
• 18:19
  process
• 18:20
  to
• 18:20
  bring
• 18:21
  your
• 18:21
  founders
• 18:21
  together
• 18:22
  and
• 18:22
  you
• 18:22
  take
• 18:22
  them
• 18:23
  through
• 18:24
  These
• 18:24
  four
• 18:25
  stages.
• 18:26
  And
• 18:27
  I
• 18:27
  think
• 18:27
  for
• 18:28
  our
• 18:28
  founders
• 18:29
  who
• 18:29
  are
• 18:29
  listening,
• 18:29
  it
• 18:30
  would
• 18:30
  be
• 18:30
  helpful
• 18:30
  for
• 18:30
  you,
• 18:31
  for
• 18:31
  us
• 18:31
  to
• 18:31
  know
• 18:31
  how
• 18:32
  you
• 18:32
  work
• 18:32
  with
• 18:33
  founders
• 18:33
  in
• 18:33
  each
• 18:33
  stage.
• 18:34
  And
• 18:36
  hopefully
• 18:37
  we,
• 18:37
  we
• 18:37
  can
• 18:37
  all
• 18:38
  be
• 18:38
  thinking
• 18:38
  about
• 18:38
  where
• 18:39
  we
• 18:39
  are
• 18:40
  in
• 18:40
  each
• 18:41
  of
• 18:41
  these
• 18:41
  stages
• 18:42
  and
• 18:42
  you
• 18:43
  know,
• 18:43
  like,
• 18:43
  if
• 18:44
  this
• 18:44
  is
• 18:44
  a
• 18:44
  recipe
• 18:45
  you
• 18:45
  put
• 18:45
  together
• 18:46
  that
• 18:46
  works,
• 18:47
  there's
• 18:47
  a
• 18:47
  lot
• 18:48
  for
• 18:48
  us
• 18:48
  to
• 18:48
  gather,
• 18:49
  whether
• 18:49
  or
• 18:50
  not
• 18:50
  we're
• 18:50
  a
• 18:50
  fit
• 18:51
  or
• 18:51
  not
• 18:51
  for
• 18:51
  Fierce
• 18:52
  Foundry.
• 18:53
  Right,
• 18:53
  so
• 18:54
  you've.
• 18:54
  Right,
• 18:54
  so,
• 18:55
  so
• 18:55
  tell
• 18:55
  us
• 18:56
  about
• 18:56
  your
• 18:57
  sort
• 18:57
  of
• 18:57
  process
• 18:58
  and
• 18:58
  your
• 18:58
  belief
• 18:59
  system
• 18:59
  around
• 19:00
  what
• 19:00
  creates
• 19:01
  sustainable
• 19:01
  growth.
• 19:03
  Absolutely.
• 19:04
  So
• 19:04
  I
• 19:05
  will
• 19:05
  start
• 19:05
  by
• 19:05
  saying
• 19:06
  we
• 19:07
  actually
• 19:08
  have
• 19:08
  decided
• 19:08
  to
• 19:09
  relaunch
• 19:10
  that
• 19:11
  community
• 19:11
  that
• 19:11
  I
• 19:11
  mentioned
• 19:12
  earlier
• 19:12
  that
• 19:12
  we
• 19:13
  pivoted
• 19:13
  to
• 19:13
  here,
• 19:16
  which
• 19:16
  is
• 19:17
  allowing
• 19:18
  us
• 19:18
  to
• 19:18
  think
• 19:18
  about
• 19:19
  these
• 19:19
  stages
• 19:19
  and
• 19:20
  have
• 19:20
  it
• 19:20
  filtered
• 19:21
  down
• 19:21
  to
• 19:21
  members
• 19:21
  who
• 19:22
  may
• 19:22
  not
• 19:22
  be
• 19:23
  co
• 19:23
  founded
• 19:23
  with
• 19:24
  us,
• 19:24
  but
• 19:24
  giving
• 19:25
  them
• 19:25
  access
• 19:26
  to
• 19:26
  the
• 19:26
  tracks
• 19:27
  within
• 19:27
  each
• 19:27
  stage.
• 19:28
  So
• 19:28
  anybody
• 19:29
  interested?
• 19:31
  You
• 19:31
  know,
• 19:32
  we
• 19:32
  don't,
• 19:32
  we're
• 19:32
  not
• 19:32
  going
• 19:33
  to
• 19:33
  turn
• 19:33
  anybody
• 19:33
  away.
• 19:33
  We're
• 19:34
  going
• 19:34
  to
• 19:34
  find
• 19:34
  a
• 19:35
  way
• 19:35
  to
• 19:35
  provide
• 19:35
  these
• 19:35
  resources
• 19:36
  as
• 19:37
  we,
• 19:37
  we
• 19:37
  build
• 19:37
  them
• 19:38
  out
• 19:39
  further.
• 19:39
  So,
• 19:40
  so
• 19:40
  in
• 19:41
  the
• 19:41
  first
• 19:41
  stage
• 19:41
  is
• 19:41
  really
• 19:42
  ideation
• 19:42
  and
• 19:42
  analysis.
• 19:44
  This
• 19:44
  is,
• 19:45
  it's
• 19:45
  a
• 19:45
  combination
• 19:46
  of
• 19:46
  us
• 19:47
  going
• 19:47
  out
• 19:47
  and
• 19:48
  exploring
• 19:49
  ideas
• 19:49
  that
• 19:49
  we're
• 19:49
  interested
• 19:50
  in,
• 19:50
  like
• 19:50
  right
• 19:50
  now,
• 19:50
  menopause.
• 19:51
  We're
• 19:51
  also
• 19:51
  looking
• 19:52
  into
• 19:54
  different
• 19:54
  types
• 19:55
  of
• 19:56
  cardiovascular
• 19:57
  products
• 19:58
  and
• 19:58
  services
• 19:59
  that
• 19:59
  I
• 19:59
  think
• 19:59
  are
• 19:59
  really
• 20:00
  important
• 20:00
  for
• 20:00
  women
• 20:00
  right
• 20:01
  now.
• 20:02
  And
• 20:03
  the
• 20:03
  number
• 20:03
  one,
• 20:04
  the
• 20:04
  number
• 20:04
  one
• 20:04
  killer
• 20:05
  of
• 20:05
  women.
• 20:05
  Right?
• 20:06
  Yeah,
• 20:07
  yeah.
• 20:08
  And
• 20:10
  the
• 20:10
  lack
• 20:10
  of
• 20:11
  information,
• 20:11
  again,
• 20:12
  is
• 20:12
  all
• 20:13
  part
• 20:13
  of
• 20:13
  this.
• 20:14
  So,
• 20:15
  so
• 20:16
  we
• 20:16
  have
• 20:16
  ideas
• 20:17
  that
• 20:17
  we're
• 20:18
  looking
• 20:18
  for
• 20:18
  founders
• 20:19
  who
• 20:19
  might
• 20:19
  be
• 20:19
  building
• 20:19
  products
• 20:20
  and
• 20:20
  services
• 20:20
  around.
• 20:22
  We
• 20:23
  also
• 20:23
  have
• 20:24
  women
• 20:24
  that
• 20:24
  we
• 20:24
  meet
• 20:25
  that
• 20:25
  are
• 20:25
  looking
• 20:25
  to
• 20:26
  do
• 20:26
  something
• 20:26
  new
• 20:27
  and
• 20:27
  we
• 20:27
  bring
• 20:27
  them
• 20:28
  into
• 20:28
  this
• 20:28
  ideation
• 20:28
  and
• 20:29
  analysis
• 20:29
  stage.
• 20:30
  Our
• 20:30
  investment
• 20:30
  app
• 20:31
  is
• 20:31
  the
• 20:31
  perfect
• 20:31
  example
• 20:32
  of
• 20:32
  that,
• 20:32
  where
• 20:33
  we
• 20:33
  have
• 20:33
  someone
• 20:33
  who
• 20:34
  is
• 20:34
  a
• 20:34
  perfect
• 20:35
  fit,
• 20:35
  an
• 20:36
  amazing
• 20:36
  entrepreneur
• 20:37
  to
• 20:37
  come
• 20:37
  in
• 20:37
  and
• 20:38
  build
• 20:38
  this
• 20:38
  product.
• 20:38
  So
• 20:39
  that's
• 20:39
  an
• 20:39
  ongoing
• 20:40
  process
• 20:41
  for
• 20:41
  us
• 20:41
  in
• 20:41
  that
• 20:41
  stage.
• 20:42
  And
• 20:42
  when
• 20:42
  we
• 20:42
  start
• 20:43
  to
• 20:43
  sit
• 20:43
  down
• 20:44
  with
• 20:44
  founders
• 20:44
  that
• 20:44
  we
• 20:45
  think
• 20:45
  are
• 20:45
  the
• 20:45
  right
• 20:46
  fit,
• 20:46
  we
• 20:47
  then
• 20:47
  take
• 20:47
  them
• 20:48
  through
• 20:49
  an
• 20:49
  initial
• 20:51
  market
• 20:51
  analysis.
• 20:52
  Who
• 20:52
  is
• 20:53
  the
• 20:53
  customer,
• 20:53
  we
• 20:53
  kind
• 20:53
  of
• 20:54
  dig
• 20:54
  into
• 20:54
  the
• 20:54
  details
• 20:55
  of
• 20:55
  what
• 20:56
  this
• 20:56
  might
• 20:56
  look
• 20:56
  like,
• 20:57
  how
• 20:57
  much
• 20:57
  we
• 20:57
  could
• 20:58
  charge,
• 20:58
  what
• 20:58
  does
• 20:58
  the
• 20:58
  financial
• 20:59
  model
• 21:00
  look
• 21:00
  like?
• 21:02
  And
• 21:02
  then
• 21:03
  we
• 21:04
  have
• 21:05
  a
• 21:05
  wonderful
• 21:06
  woman,
• 21:06
  Teresa
• 21:06
  Neal,
• 21:07
  who
• 21:07
  heads
• 21:07
  up
• 21:07
  our
• 21:08
  product
• 21:08
  side
• 21:09
  of
• 21:09
  things,
• 21:09
  who
• 21:09
  comes
• 21:10
  in
• 21:10
  and
• 21:10
  says,
• 21:10
  okay,
• 21:11
  let
• 21:11
  me
• 21:11
  see
• 21:11
  what
• 21:12
  kind
• 21:12
  of
• 21:12
  lift
• 21:12
  this
• 21:13
  is
• 21:13
  from
• 21:13
  a
• 21:13
  design
• 21:13
  and
• 21:14
  development
• 21:14
  perspective.
• 21:15
  Because
• 21:15
  what
• 21:15
  we
• 21:15
  want
• 21:15
  to
• 21:16
  do
• 21:16
  is
• 21:16
  in
• 21:16
  this
• 21:17
  stage
• 21:17
  is
• 21:17
  really
• 21:17
  assess
• 21:18
  the
• 21:18
  opportunity
• 21:19
  to
• 21:19
  work
• 21:19
  with
• 21:19
  a
• 21:19
  product
• 21:20
  or
• 21:20
  service
• 21:20
  that
• 21:20
  can
• 21:21
  be
• 21:21
  built
• 21:22
  quickly
• 21:23
  but
• 21:23
  still
• 21:24
  be
• 21:24
  really
• 21:24
  impactful.
• 21:26
  So
• 21:27
  she
• 21:27
  provides
• 21:27
  feedback
• 21:28
  on
• 21:28
  that.
• 21:29
  Then
• 21:29
  we
• 21:29
  have
• 21:29
  A
• 21:29
  whole
• 21:30
  sort
• 21:30
  of
• 21:30
  validation
• 21:31
  process
• 21:32
  that
• 21:32
  those
• 21:33
  companies
• 21:33
  go
• 21:34
  through.
• 21:34
  And
• 21:34
  we
• 21:35
  move
• 21:35
  into
• 21:36
  what's
• 21:37
  kind
• 21:37
  of
• 21:37
  stage
• 21:37
  one,
• 21:37
  Stage
• 21:38
  two,
• 21:38
  kind
• 21:38
  of
• 21:40
  little
• 21:40
  bit
• 21:40
  of
• 21:40
  a
• 21:40
  gray
• 21:40
  area
• 21:41
  into
• 21:41
  stage
• 21:42
  two
• 21:42
  where
• 21:43
  we
• 21:43
  do
• 21:43
  product
• 21:44
  marketing.
• 21:44
  So
• 21:45
  developing,
• 21:45
  positioning,
• 21:46
  messaging,
• 21:47
  going
• 21:48
  deeper
• 21:48
  into
• 21:48
  market
• 21:49
  research
• 21:49
  and
• 21:49
  truly
• 21:50
  understanding
• 21:50
  the
• 21:51
  product
• 21:51
  that
• 21:51
  we
• 21:51
  need
• 21:51
  to
• 21:52
  build,
• 21:53
  moving
• 21:53
  into
• 21:53
  design
• 21:54
  and
• 21:55
  producing
• 21:56
  a
• 21:56
  beta
• 21:56
  that
• 21:56
  we
• 21:56
  can
• 21:57
  go
• 21:57
  out
• 21:57
  and
• 21:57
  market
• 21:57
  test.
• 21:58
  Once
• 21:59
  we
• 21:59
  get
• 21:59
  there,
• 22:00
  then
• 22:00
  we
• 22:00
  know
• 22:01
  what's
• 22:01
  gonna
• 22:01
  happen
• 22:02
  next.
• 22:02
  And
• 22:03
  the
• 22:03
  next
• 22:03
  part
• 22:03
  is
• 22:04
  where,
• 22:04
  okay,
• 22:04
  now
• 22:05
  we're
• 22:05
  gonna
• 22:05
  start
• 22:05
  fundraising
• 22:06
  in
• 22:06
  stage
• 22:06
  three,
• 22:07
  because
• 22:07
  we
• 22:07
  wanna
• 22:07
  go
• 22:08
  to
• 22:08
  market.
• 22:09
  So
• 22:09
  now
• 22:09
  if
• 22:09
  we
• 22:10
  have
• 22:10
  a
• 22:11
  direct
• 22:11
  capital
• 22:11
  investment
• 22:12
  that
• 22:12
  helps
• 22:12
  us
• 22:12
  get
• 22:13
  through
• 22:13
  the
• 22:13
  first
• 22:13
  two
• 22:13
  stages.
• 22:13
  But
• 22:14
  then
• 22:14
  when
• 22:15
  we
• 22:15
  get
• 22:15
  to
• 22:15
  stage
• 22:15
  three,
• 22:16
  depending
• 22:16
  upon
• 22:17
  the
• 22:17
  size
• 22:17
  of
• 22:17
  what
• 22:17
  we're
• 22:18
  building
• 22:18
  and
• 22:18
  the
• 22:18
  market
• 22:18
  we're
• 22:19
  going
• 22:19
  after,
• 22:20
  that
• 22:21
  could
• 22:21
  require
• 22:21
  additional
• 22:21
  fundraising.
• 22:22
  So
• 22:22
  we
• 22:22
  have
• 22:22
  people
• 22:23
  like
• 22:23
  Katie
• 22:23
  Dunn
• 22:24
  on
• 22:24
  our
• 22:24
  team,
• 22:24
  you
• 22:25
  know,
• 22:25
  Katie
• 22:25
  Dunn
• 22:25
  from
• 22:25
  Power
• 22:26
  to
• 22:26
  Pitch,
• 22:27
  who
• 22:28
  is,
• 22:28
  you
• 22:29
  know,
• 22:29
  helping
• 22:29
  us
• 22:30
  in
• 22:30
  preparing
• 22:31
  for
• 22:31
  that
• 22:31
  stage.
• 22:32
  And
• 22:33
  then
• 22:33
  the
• 22:34
  go
• 22:34
  to
• 22:34
  market
• 22:34
  is,
• 22:35
  you
• 22:36
  know,
• 22:36
  basically
• 22:37
  getting
• 22:37
  the
• 22:37
  product
• 22:37
  ready,
• 22:38
  getting
• 22:38
  a
• 22:38
  full
• 22:38
  push
• 22:39
  out
• 22:39
  and
• 22:40
  starting
• 22:40
  to
• 22:40
  generate
• 22:41
  revenue.
• 22:41
  Our
• 22:42
  goal
• 22:42
  would
• 22:42
  be
• 22:43
  to
• 22:43
  really
• 22:44
  have
• 22:44
  these
• 22:45
  products
• 22:45
  and
• 22:45
  services
• 22:46
  making
• 22:46
  lots
• 22:47
  of
• 22:47
  money
• 22:48
  early
• 22:48
  on.
• 22:49
  There
• 22:50
  isn't
• 22:50
  a
• 22:50
  requirement
• 22:51
  for
• 22:51
  future
• 22:51
  funding
• 22:51
  because
• 22:52
  it's
• 22:52
  already
• 22:53
  a
• 22:53
  challenge
• 22:53
  as
• 22:53
  it
• 22:53
  is.
• 22:54
  And
• 22:54
  then
• 22:54
  the
• 22:54
  final
• 22:55
  stage
• 22:55
  is
• 22:55
  grow
• 22:55
  and
• 22:55
  exit.
• 22:56
  Now
• 22:56
  our
• 22:57
  objective
• 22:58
  is
• 22:58
  to
• 22:58
  get
• 22:58
  to
• 22:58
  an
• 22:59
  exit
• 22:59
  and
• 23:00
  we
• 23:00
  will
• 23:00
  do
• 23:00
  that.
• 23:00
  And
• 23:01
  most
• 23:01
  of
• 23:01
  the
• 23:01
  founders
• 23:01
  that
• 23:01
  we've
• 23:02
  met
• 23:02
  with
• 23:02
  are
• 23:03
  on
• 23:03
  board
• 23:03
  with
• 23:04
  that.
• 23:04
  But
• 23:04
  there
• 23:05
  could
• 23:05
  come
• 23:05
  a
• 23:06
  change
• 23:06
  in
• 23:07
  heart
• 23:07
  and
• 23:08
  ideas,
• 23:08
  and
• 23:09
  we're
• 23:09
  going
• 23:09
  to
• 23:10
  be
• 23:10
  very
• 23:10
  flexible
• 23:10
  to
• 23:11
  kind
• 23:11
  of
• 23:11
  what
• 23:11
  happens
• 23:11
  in
• 23:12
  the
• 23:12
  end
• 23:12
  there,
• 23:12
  if
• 23:12
  there's
• 23:13
  an
• 23:13
  opportunity.
• 23:14
  So
• 23:14
  think
• 23:15
  about
• 23:15
  those
• 23:15
  four
• 23:15
  stages,
• 23:16
  then
• 23:16
  think
• 23:16
  about
• 23:17
  there's
• 23:18
  tracks,
• 23:18
  right?
• 23:18
  So
• 23:18
  I
• 23:18
  just
• 23:19
  told
• 23:19
  you
• 23:19
  about
• 23:19
  the
• 23:19
  product
• 23:20
  track,
• 23:20
  but
• 23:20
  there's
• 23:21
  also
• 23:21
  the
• 23:22
  business
• 23:22
  track.
• 23:23
  So
• 23:23
  we
• 23:23
  have
• 23:24
  educators
• 23:25
  that
• 23:25
  will
• 23:25
  come
• 23:25
  in
• 23:26
  and
• 23:27
  implementers
• 23:27
  who
• 23:28
  will
• 23:28
  help
• 23:28
  set
• 23:28
  up
• 23:29
  systems,
• 23:29
  from
• 23:30
  setting
• 23:31
  up
• 23:31
  your
• 23:32
  QuickBooks
• 23:32
  to
• 23:34
  organizing
• 23:35
  your
• 23:35
  CRM,
• 23:38
  all
• 23:38
  of
• 23:38
  those
• 23:39
  pieces.
• 23:39
  And
• 23:39
  those
• 23:40
  are
• 23:40
  the
• 23:40
  things
• 23:40
  that
• 23:40
  will
• 23:40
  funnel
• 23:41
  down
• 23:41
  to
• 23:42
  the
• 23:42
  what
• 23:43
  we
• 23:43
  call
• 23:43
  fierce
• 23:43
  founders
• 23:44
  community,
• 23:44
  which
• 23:45
  is
• 23:45
  open
• 23:45
  to
• 23:46
  anyone.
• 23:47
  And
• 23:47
  then
• 23:48
  there's
• 23:48
  my
• 23:49
  favorite
• 23:49
  and
• 23:49
  most
• 23:49
  important
• 23:50
  track
• 23:51
  is
• 23:51
  founder
• 23:52
  development.
• 23:53
  And
• 23:54
  this
• 23:54
  is
• 23:54
  a
• 23:54
  combination
• 23:55
  of
• 23:55
  founder
• 23:56
  therapy.
• 23:57
  So
• 23:57
  if
• 23:57
  there's
• 23:57
  co
• 23:57
  founders
• 23:58
  involved
• 23:58
  or
• 23:58
  if
• 23:59
  the
• 23:59
  founder
• 23:59
  themselves
• 24:00
  are
• 24:00
  having
• 24:00
  a
• 24:00
  moment
• 24:00
  that
• 24:01
  they
• 24:01
  need
• 24:02
  support
• 24:02
  in
• 24:02
  a
• 24:03
  different
• 24:03
  way,
• 24:04
  that
• 24:04
  will
• 24:04
  be
• 24:04
  a
• 24:05
  regular
• 24:05
  component
• 24:05
  of
• 24:06
  that
• 24:06
  and
• 24:07
  other
• 24:08
  types
• 24:08
  of
• 24:09
  support
• 24:10
  as
• 24:11
  women
• 24:11
  need
• 24:12
  when
• 24:12
  they're
• 24:13
  building
• 24:13
  something
• 24:14
  wonderful.
• 24:15
  That
• 24:15
  is
• 24:16
  so
• 24:16
  cool.
• 24:16
  I
• 24:17
  mean,
• 24:17
  it's
• 24:17
  really
• 24:18
  comprehensive
• 24:18
  in
• 24:19
  all
• 24:19
  the
• 24:19
  ways.
• 24:20
  So
• 24:21
  you
• 24:21
  take
• 24:21
  a
• 24:22
  co
• 24:22
  founder
• 24:22
  role,
• 24:23
  so
• 24:23
  you
• 24:24
  sort
• 24:24
  of
• 24:25
  operate.
• 24:26
  How
• 24:27
  does
• 24:27
  that
• 24:27
  work?
• 24:28
  So
• 24:28
  you're
• 24:29
  obviously
• 24:29
  you
• 24:30
  have
• 24:30
  to
• 24:30
  set
• 24:30
  up
• 24:30
  a
• 24:30
  pretty,
• 24:31
  pretty
• 24:32
  detailed
• 24:34
  agreement,
• 24:34
  arrangements.
• 24:35
  We've
• 24:36
  been
• 24:36
  working
• 24:36
  several
• 24:36
  months
• 24:37
  now
• 24:37
  on
• 24:37
  finalizing
• 24:38
  those
• 24:38
  agreements.
• 24:39
  And
• 24:40
  I'll
• 24:40
  give
• 24:40
  a
• 24:40
  shout
• 24:40
  out
• 24:41
  to
• 24:41
  Leslie
• 24:41
  Cohen,
• 24:42
  who
• 24:42
  has
• 24:43
  been
• 24:43
  an
• 24:43
  amazing
• 24:44
  advisor
• 24:44
  and
• 24:44
  her
• 24:45
  team
• 24:45
  has
• 24:45
  been
• 24:45
  fantastic
• 24:46
  to
• 24:46
  work
• 24:46
  with.
• 24:47
  But
• 24:47
  yes,
• 24:47
  there's
• 24:49
  a
• 24:49
  lot
• 24:49
  going
• 24:49
  into
• 24:50
  this
• 24:50
  agreement.
• 24:50
  But
• 24:51
  we,
• 24:51
  we,
• 24:52
  we're
• 24:53
  making
• 24:53
  sure
• 24:53
  that
• 24:53
  the
• 24:54
  founders
• 24:54
  are
• 24:55
  the
• 24:56
  owners
• 24:56
  of
• 24:56
  their
• 24:56
  companies.
• 24:57
  Right,
• 24:58
  so
• 24:58
  they
• 24:58
  own
• 24:58
  most
• 24:59
  of
• 24:59
  it.
• 24:59
  Yes,
• 24:59
  absolutely.
• 25:01
  Yeah.
• 25:03
  And
• 25:03
  they
• 25:03
  will,
• 25:04
  you
• 25:04
  know,
• 25:04
  they'll
• 25:04
  be
• 25:04
  the
• 25:05
  final
• 25:05
  say
• 25:06
  in
• 25:06
  decisions
• 25:06
  that
• 25:07
  are
• 25:07
  made,
• 25:07
  but
• 25:07
  we'll
• 25:08
  have
• 25:08
  our
• 25:09
  place
• 25:09
  where
• 25:09
  we
• 25:10
  are
• 25:10
  engaged
• 25:11
  at
• 25:11
  a
• 25:12
  very
• 25:12
  important
• 25:12
  level.
• 25:13
  I
• 25:13
  love
• 25:14
  it.
• 25:14
  I
• 25:14
  love
• 25:14
  it.
• 25:14
  It's
• 25:15
  so,
• 25:15
  so
• 25:15
  cool.
• 25:16
  And
• 25:17
  so
• 25:18
  right
• 25:18
  now,
• 25:19
  so
• 25:19
  before
• 25:20
  I
• 25:20
  go
• 25:20
  into,
• 25:20
  I
• 25:21
  want
• 25:21
  to
• 25:21
  talk
• 25:21
  to
• 25:21
  you
• 25:21
  about
• 25:21
  the,
• 25:22
  how
• 25:22
  you
• 25:22
  raise
• 25:23
  funds
• 25:23
  and,
• 25:23
  you
• 25:24
  know,
• 25:24
  what
• 25:24
  you're,
• 25:25
  what
• 25:25
  you're
• 25:25
  trying
• 25:25
  to
• 25:25
  do,
• 25:25
  your
• 25:26
  big
• 25:26
  goals
• 25:26
  right
• 25:26
  now.
• 25:28
  So
• 25:28
  what
• 25:29
  have
• 25:29
  you
• 25:29
  learned
• 25:31
  in
• 25:31
  this
• 25:32
  experience
• 25:33
  as
• 25:33
  well
• 25:34
  as
• 25:34
  through
• 25:34
  all
• 25:35
  your
• 25:35
  other
• 25:35
  experiences
• 25:36
  working
• 25:36
  with
• 25:37
  startups
• 25:37
  and
• 25:37
  helping
• 25:37
  them
• 25:38
  grow?
• 25:38
  Like,
• 25:39
  what
• 25:39
  are
• 25:39
  some
• 25:39
  of
• 25:39
  the
• 25:40
  big
• 25:40
  lessons
• 25:41
  you've
• 25:41
  learned
• 25:42
  about
• 25:42
  what
• 25:43
  works
• 25:45
  and
• 25:45
  what
• 25:46
  doesn't
• 25:47
  work?
• 25:49
  There's
• 25:50
  so
• 25:50
  much
• 25:51
  there.
• 25:53
  I,
• 25:54
  I
• 25:55
  can
• 25:55
  start
• 25:55
  on
• 25:55
  the
• 25:55
  marketing
• 25:56
  side
• 25:56
  and
• 25:57
  I
• 25:57
  can
• 25:57
  tell
• 25:57
  you
• 25:57
  that
• 25:58
  if
• 25:58
  you
• 25:58
  don't
• 25:58
  have
• 25:58
  enough
• 25:59
  money
• 25:59
  to
• 25:59
  spend
• 26:00
  in
• 26:00
  marketing,
• 26:01
  then
• 26:01
  you
• 26:01
  shouldn't
• 26:01
  be
• 26:02
  marketing.
• 26:04
  I,
• 26:04
  that's
• 26:05
  a
• 26:05
  mistake.
• 26:05
  We
• 26:05
  see
• 26:05
  all
• 26:06
  the
• 26:06
  time,
• 26:06
  you
• 26:06
  know,
• 26:07
  we,
• 26:07
  we
• 26:07
  ask
• 26:08
  at
• 26:08
  the
• 26:09
  marketing
• 26:09
  agency,
• 26:09
  we
• 26:09
  ask,
• 26:10
  like,
• 26:10
  what
• 26:10
  is
• 26:10
  your
• 26:10
  budget?
• 26:11
  You
• 26:12
  know,
• 26:12
  I'm
• 26:12
  open.
• 26:13
  You
• 26:13
  know,
• 26:13
  it's
• 26:14
  no,
• 26:14
  no,
• 26:14
  no,
• 26:15
  no,
• 26:15
  no,
• 26:15
  no
• 26:16
  budget.
• 26:17
  And
• 26:17
  I'm
• 26:18
  going
• 26:18
  to
• 26:18
  tell
• 26:18
  you
• 26:18
  honestly
• 26:19
  if
• 26:19
  I
• 26:19
  think
• 26:19
  you
• 26:20
  should
• 26:20
  be
• 26:20
  hiring
• 26:20
  us
• 26:21
  or
• 26:21
  not.
• 26:21
  And
• 26:21
  that's
• 26:21
  that.
• 26:22
  Right?
• 26:22
  Like,
• 26:23
  that
• 26:24
  is
• 26:24
  the,
• 26:24
  I
• 26:24
  think
• 26:25
  one
• 26:25
  of
• 26:25
  the
• 26:25
  biggest
• 26:26
  challenges
• 26:27
  I
• 26:27
  think
• 26:27
  founders
• 26:28
  have
• 26:28
  because
• 26:28
  they
• 26:28
  want
• 26:28
  so
• 26:29
  desperately
• 26:29
  to
• 26:29
  get
• 26:29
  out
• 26:29
  there
• 26:30
  and
• 26:30
  they
• 26:30
  want
• 26:30
  to
• 26:30
  get
• 26:30
  those
• 26:31
  customers.
• 26:33
  And
• 26:33
  so
• 26:34
  that,
• 26:34
  that's
• 26:34
  really
• 26:35
  hard.
• 26:35
  But
• 26:35
  one
• 26:36
  of
• 26:36
  the
• 26:36
  amazing
• 26:36
  things
• 26:37
  that
• 26:37
  I
• 26:37
  have
• 26:38
  seen,
• 26:38
  and
• 26:39
  this
• 26:39
  goes
• 26:39
  across
• 26:40
  everything,
• 26:40
  not
• 26:40
  just
• 26:41
  marketing,
• 26:41
  is
• 26:42
  when
• 26:42
  you
• 26:42
  infuse
• 26:43
  creativity
• 26:44
  into
• 26:45
  the
• 26:46
  ideas
• 26:46
  and
• 26:46
  you
• 26:47
  think
• 26:47
  differently,
• 26:50
  but
• 26:51
  very
• 26:51
  closely
• 26:51
  connected
• 26:52
  to
• 26:52
  the
• 26:53
  customer.
• 26:54
  Spend
• 26:55
  time
• 26:55
  with
• 26:55
  the
• 26:56
  customer.
• 26:57
  This
• 26:57
  is,
• 26:57
  you
• 26:57
  know,
• 26:58
  this
• 26:58
  is
• 26:58
  kind
• 26:58
  of
• 26:58
  a
• 26:59
  thing
• 26:59
  that
• 27:00
  I
• 27:00
  see
• 27:00
  founders
• 27:01
  make
• 27:01
  a
• 27:01
  big
• 27:01
  mistake
• 27:02
  on
• 27:04
  just
• 27:04
  as
• 27:05
  often
• 27:05
  as
• 27:05
  the
• 27:05
  money
• 27:06
  part
• 27:06
  of
• 27:06
  it.
• 27:06
  But
• 27:08
  you
• 27:08
  think
• 27:08
  because
• 27:09
  you
• 27:09
  experienced
• 27:10
  it,
• 27:10
  this
• 27:11
  challenge
• 27:11
  and
• 27:12
  you
• 27:12
  created
• 27:12
  the
• 27:12
  product,
• 27:13
  that
• 27:14
  you
• 27:14
  are
• 27:14
  the
• 27:14
  customer,
• 27:15
  but
• 27:15
  you're
• 27:15
  not,
• 27:16
  because
• 27:16
  you're
• 27:16
  too
• 27:17
  close
• 27:17
  to
• 27:17
  what
• 27:17
  you're
• 27:18
  building
• 27:18
  and
• 27:18
  you
• 27:18
  miss
• 27:18
  the
• 27:19
  pieces
• 27:20
  that
• 27:20
  are
• 27:21
  important
• 27:21
  to
• 27:22
  the
• 27:22
  person
• 27:22
  who's
• 27:22
  actually
• 27:22
  going
• 27:23
  to
• 27:23
  pay
• 27:23
  for
• 27:23
  this
• 27:23
  product.
• 27:24
  So
• 27:25
  never
• 27:25
  identify
• 27:26
  yourself
• 27:26
  as
• 27:26
  the
• 27:27
  customer.
• 27:27
  You
• 27:28
  are
• 27:28
  the
• 27:28
  founder.
• 27:30
  And
• 27:32
  learn
• 27:32
  as
• 27:32
  much
• 27:32
  as
• 27:32
  you
• 27:32
  can
• 27:33
  about
• 27:33
  that
• 27:33
  customer
• 27:34
  and
• 27:35
  really
• 27:35
  think
• 27:36
  about
• 27:36
  things
• 27:36
  creatively,
• 27:37
  like
• 27:38
  stem
• 27:38
  out
• 27:39
  from
• 27:39
  what
• 27:39
  they're
• 27:40
  thinking.
• 27:41
  Think
• 27:41
  about
• 27:41
  reaching
• 27:42
  them
• 27:42
  in
• 27:42
  ways
• 27:43
  that
• 27:43
  are
• 27:44
  not,
• 27:44
  you
• 27:44
  know,
• 27:45
  not
• 27:45
  what
• 27:45
  your
• 27:45
  competitors
• 27:46
  are
• 27:46
  doing.
• 27:47
  And
• 27:47
  you
• 27:47
  know,
• 27:48
  I
• 27:48
  love
• 27:49
  to
• 27:49
  copy
• 27:49
  a
• 27:50
  competitor
• 27:50
  if
• 27:50
  they're
• 27:50
  doing
• 27:51
  something
• 27:51
  really
• 27:51
  great,
• 27:51
  but
• 27:52
  infuse
• 27:53
  some
• 27:53
  creativity
• 27:53
  into
• 27:53
  it.
• 27:54
  Right.
• 27:54
  Those
• 27:55
  are
• 27:55
  the
• 27:55
  things
• 27:55
  that
• 27:55
  I
• 27:55
  have
• 27:56
  seen
• 27:57
  make
• 27:57
  move
• 27:58
  mountains
• 27:59
  for.
• 28:01
  Well,
• 28:01
  you
• 28:01
  know,
• 28:01
  what
• 28:02
  you
• 28:02
  said
• 28:02
  too,
• 28:02
  when
• 28:03
  I
• 28:03
  was,
• 28:03
  as
• 28:03
  I
• 28:03
  was
• 28:03
  listening
• 28:04
  to
• 28:04
  you
• 28:04
  to
• 28:04
  describe
• 28:05
  the
• 28:05
  stages,
• 28:06
  the.
• 28:08
  I
• 28:09
  agree
• 28:09
  with
• 28:10
  you.
• 28:10
  It
• 28:10
  is,
• 28:11
  I
• 28:12
  think
• 28:12
  it's
• 28:12
  hard
• 28:12
  for
• 28:13
  founders
• 28:13
  to,
• 28:14
  to,
• 28:14
  to
• 28:14
  take
• 28:15
  that
• 28:15
  step
• 28:16
  of
• 28:16
  going
• 28:17
  and
• 28:17
  doing
• 28:18
  the
• 28:18
  proper
• 28:19
  research
• 28:20
  on
• 28:21
  their
• 28:22
  customers,
• 28:23
  doing
• 28:24
  the,
• 28:25
  the
• 28:25
  outreach,
• 28:26
  the,
• 28:27
  you
• 28:27
  know,
• 28:28
  really
• 28:28
  finding
• 28:28
  out,
• 28:29
  really
• 28:29
  finding
• 28:30
  out
• 28:30
  what
• 28:30
  the
• 28:30
  customer
• 28:31
  experiences
• 28:32
  and
• 28:33
  doing
• 28:33
  those
• 28:33
  quick
• 28:34
  iterations.
• 28:36
  That
• 28:36
  is
• 28:36
  hard
• 28:36
  for
• 28:37
  me.
• 28:37
  It
• 28:38
  is
• 28:38
  extremely
• 28:39
  hard
• 28:39
  for
• 28:39
  me.
• 28:40
  I
• 28:40
  will
• 28:40
  say
• 28:41
  it's
• 28:41
  like
• 28:41
  I
• 28:41
  have
• 28:42
  to
• 28:42
  have
• 28:42
  somebody
• 28:42
  else
• 28:43
  really
• 28:43
  there
• 28:43
  for
• 28:44
  me
• 28:44
  to
• 28:44
  do
• 28:44
  it
• 28:44
  or
• 28:44
  I
• 28:45
  won't.
• 28:46
  And
• 28:46
  that's
• 28:47
  like,
• 28:47
  for
• 28:48
  you,
• 28:48
  for
• 28:48
  you
• 28:48
  to
• 28:48
  say,
• 28:49
  that's
• 28:49
  like,
• 28:49
  oh
• 28:49
  my
• 28:49
  God,
• 28:50
  that
• 28:50
  would
• 28:50
  take
• 28:50
  the
• 28:50
  burden
• 28:51
  off
• 28:51
  of
• 28:52
  the
• 28:52
  founder
• 28:52
  to
• 28:53
  feel
• 28:53
  like
• 28:53
  they
• 28:53
  have
• 28:54
  to
• 28:54
  put
• 28:55
  it
• 28:55
  all
• 28:55
  together.
• 28:56
  Yeah,
• 28:57
  yeah,
• 28:58
  it's
• 28:58
  a
• 28:58
  lot
• 28:58
  of
• 28:58
  work.
• 28:59
  In
• 28:59
  fact,
• 28:59
  we
• 28:59
  were
• 29:00
  having
• 29:00
  this
• 29:00
  conversation
• 29:00
  today
• 29:01
  about,
• 29:02
  you
• 29:02
  know,
• 29:02
  we
• 29:02
  don't
• 29:02
  have
• 29:03
  a
• 29:03
  very
• 29:03
  big
• 29:03
  budget
• 29:04
  at
• 29:04
  the
• 29:04
  moment,
• 29:04
  but
• 29:04
  we
• 29:05
  know
• 29:05
  that
• 29:05
  do
• 29:06
  these
• 29:06
  consumer
• 29:06
  insights
• 29:07
  and
• 29:08
  we
• 29:08
  have
• 29:08
  great
• 29:09
  partners,
• 29:09
  but
• 29:10
  they
• 29:10
  would
• 29:10
  be
• 29:10
  probably
• 29:11
  better
• 29:11
  suited
• 29:11
  later
• 29:12
  stage
• 29:12
  or
• 29:12
  at
• 29:12
  least,
• 29:12
  you
• 29:12
  know,
• 29:13
  when
• 29:13
  we,
• 29:13
  where
• 29:13
  is
• 29:14
  a
• 29:14
  little
• 29:14
  bit
• 29:14
  more
• 29:14
  money
• 29:15
  and
• 29:16
  someone
• 29:16
  had
• 29:16
  raised
• 29:17
  the
• 29:17
  question,
• 29:17
  well,
• 29:17
  could
• 29:17
  you
• 29:17
  have
• 29:17
  an
• 29:18
  intern
• 29:18
  do
• 29:18
  it?
• 29:18
  And
• 29:18
  I
• 29:18
  said,
• 29:18
  you
• 29:19
  can't.
• 29:20
  I,
• 29:20
  I
• 29:20
  think
• 29:21
  if,
• 29:21
  I
• 29:21
  don't
• 29:21
  know
• 29:21
  if
• 29:22
  there's
• 29:22
  a
• 29:22
  case
• 29:22
  study
• 29:22
  out
• 29:22
  there,
• 29:23
  but
• 29:23
  if
• 29:23
  you
• 29:24
  talk
• 29:24
  to
• 29:24
  a
• 29:25
  handful
• 29:25
  of
• 29:25
  the
• 29:25
  most
• 29:25
  successful
• 29:26
  founders
• 29:27
  and
• 29:28
  ask
• 29:28
  them
• 29:28
  how
• 29:29
  did
• 29:29
  they
• 29:29
  engage
• 29:29
  with
• 29:29
  their
• 29:30
  customers,
• 29:30
  they
• 29:30
  will
• 29:30
  tell
• 29:30
  you,
• 29:31
  I
• 29:31
  went
• 29:31
  door
• 29:31
  to
• 29:31
  door
• 29:32
  or
• 29:33
  that's
• 29:34
  all
• 29:34
  I
• 29:34
  did
• 29:34
  was
• 29:35
  focus
• 29:35
  on
• 29:35
  the
• 29:35
  customer.
• 29:36
  And
• 29:37
  the
• 29:38
  more
• 29:38
  that
• 29:38
  you
• 29:39
  can
• 29:39
  dedicate
• 29:39
  that
• 29:40
  time,
• 29:41
  the
• 29:41
  more
• 29:41
  you're
• 29:41
  going
• 29:42
  to
• 29:42
  build
• 29:42
  a
• 29:42
  product
• 29:42
  that's
• 29:43
  worthy
• 29:43
  of
• 29:43
  someone
• 29:44
  spending
• 29:44
  money
• 29:44
  on
• 29:45
  and
• 29:46
  have
• 29:46
  that
• 29:47
  ability
• 29:47
  to
• 29:48
  be
• 29:48
  what
• 29:49
  that
• 29:49
  customer
• 29:49
  wants.
• 29:51
  Totally.
• 29:52
  And
• 29:52
  you
• 29:52
  end
• 29:52
  up
• 29:52
  spending
• 29:53
  so
• 29:53
  much
• 29:53
  time
• 29:53
  and
• 29:53
  money
• 29:54
  creating
• 29:54
  something
• 29:55
  that
• 29:55
  nobody
• 29:56
  wants
• 29:56
  or
• 29:56
  needs.
• 29:57
  And
• 29:58
  that's
• 29:58
  the
• 29:58
  mistake.
• 29:59
  Right?
• 29:59
  That's
• 29:59
  why
• 29:59
  you
• 29:59
  run.
• 30:00
  One
• 30:00
  of
• 30:00
  the
• 30:01
  reasons
• 30:01
  you
• 30:01
  run
• 30:01
  out
• 30:01
  of
• 30:02
  money
• 30:02
  too
• 30:02
  quickly,
• 30:03
  you
• 30:03
  know,
• 30:04
  before
• 30:04
  it
• 30:04
  takes
• 30:04
  fire.
• 30:05
  The
• 30:06
  other
• 30:06
  thing
• 30:06
  I
• 30:06
  also
• 30:07
  thought
• 30:07
  was
• 30:07
  really
• 30:08
  valuable
• 30:08
  in
• 30:08
  this
• 30:09
  model,
• 30:09
  and
• 30:10
  I
• 30:10
  was
• 30:10
  happy
• 30:10
  to
• 30:10
  hear
• 30:11
  that
• 30:11
  you're
• 30:11
  finding
• 30:11
  a
• 30:11
  way
• 30:12
  to
• 30:12
  do
• 30:12
  it
• 30:12
  with
• 30:12
  more
• 30:12
  than
• 30:13
  just
• 30:13
  the
• 30:13
  ones
• 30:13
  you
• 30:13
  decide
• 30:14
  to
• 30:14
  really
• 30:14
  partner
• 30:15
  with,
• 30:16
  is
• 30:17
  the,
• 30:18
  is
• 30:18
  the
• 30:19
  accountability
• 30:20
  that
• 30:20
  comes
• 30:20
  with
• 30:21
  having
• 30:21
  somebody
• 30:22
  go
• 30:22
  along
• 30:22
  with
• 30:23
  you.
• 30:24
  You
• 30:24
  know,
• 30:25
  I,
• 30:26
  I
• 30:27
  first
• 30:27
  started
• 30:27
  angel
• 30:28
  investing
• 30:28
  with
• 30:28
  37
• 30:29
  angels.
• 30:29
  I
• 30:30
  don't
• 30:30
  know
• 30:30
  if
• 30:30
  you
• 30:30
  know
• 30:30
  37
• 30:30
  angels.
• 30:31
  Okay.
• 30:32
  And
• 30:32
  one
• 30:32
  of
• 30:32
  the
• 30:33
  things
• 30:33
  that
• 30:33
  Andrea
• 30:34
  Le,
• 30:35
  who,
• 30:35
  who
• 30:35
  founded
• 30:36
  37
• 30:36
  Angels,
• 30:37
  and
• 30:37
  she's,
• 30:37
  she's
• 30:38
  a,
• 30:39
  she's
• 30:40
  a
• 30:40
  professor
• 30:40
  at
• 30:41
  Columbia
• 30:42
  and
• 30:42
  she
• 30:43
  says
• 30:43
  that
• 30:44
  it's
• 30:45
  really,
• 30:45
  really
• 30:45
  good
• 30:46
  to
• 30:47
  have
• 30:47
  a
• 30:47
  co
• 30:48
  founder.
• 30:49
  Right.
• 30:50
  It's
• 30:50
  really,
• 30:50
  really
• 30:51
  good
• 30:51
  to
• 30:51
  have.
• 30:52
  We
• 30:52
  like
• 30:53
  people,
• 30:53
  we
• 30:53
  like
• 30:54
  when
• 30:54
  it,
• 30:54
  when
• 30:54
  there's
• 30:55
  more
• 30:55
  than
• 30:55
  one
• 30:55
  founder.
• 30:56
  Because
• 30:56
  if
• 30:56
  it's
• 30:56
  all
• 30:57
  one
• 30:57
  person,
• 30:58
  there's
• 30:59
  key
• 30:59
  person
• 31:00
  risk.
• 31:00
  But
• 31:01
  more
• 31:01
  than
• 31:01
  that,
• 31:01
  there's
• 31:02
  just
• 31:02
  not
• 31:02
  the
• 31:03
  mindset
• 31:04
  to,
• 31:04
  to
• 31:04
  think
• 31:05
  beyond
• 31:06
  oneself.
• 31:07
  Right?
• 31:08
  Absolutely.
• 31:09
  100°.
• 31:10
  And
• 31:11
  the
• 31:11
  diversity,
• 31:11
  if
• 31:11
  you
• 31:11
  can
• 31:12
  have
• 31:12
  diversity
• 31:12
  in
• 31:13
  that
• 31:13
  relationship,
• 31:14
  I
• 31:14
  mean,
• 31:15
  then
• 31:16
  you're
• 31:16
  going
• 31:17
  to
• 31:17
  be
• 31:17
  set
• 31:17
  up
• 31:17
  for
• 31:17
  success
• 31:18
  for
• 31:18
  sure.
• 31:18
  Exactly.
• 31:20
  So
• 31:20
  I
• 31:20
  think
• 31:21
  it
• 31:21
  just
• 31:21
  sounds
• 31:21
  really
• 31:21
  cool.
• 31:22
  So
• 31:22
  how
• 31:22
  then
• 31:23
  you're.
• 31:23
  So
• 31:23
  how
• 31:23
  it
• 31:24
  works
• 31:24
  then
• 31:24
  is
• 31:24
  you
• 31:25
  raise
• 31:25
  money.
• 31:25
  Right.
• 31:26
  And
• 31:26
  so
• 31:26
  you
• 31:26
  have
• 31:27
  people
• 31:27
  then
• 31:27
  who
• 31:27
  come,
• 31:28
  who
• 31:28
  are
• 31:28
  investors,
• 31:29
  venture
• 31:30
  type
• 31:30
  investors,
• 31:31
  and
• 31:32
  then
• 31:32
  you
• 31:32
  use
• 31:33
  that
• 31:33
  money
• 31:33
  to
• 31:33
  invest
• 31:34
  in
• 31:35
  the
• 31:35
  businesses,
• 31:36
  Correct?
• 31:37
  Yes.
• 31:37
  So
• 31:38
  it's,
• 31:38
  there's
• 31:39
  a
• 31:39
  couple
• 31:39
  different
• 31:40
  stages
• 31:41
  again,
• 31:43
  stages
• 31:43
  upon
• 31:43
  stages.
• 31:45
  So
• 31:45
  right
• 31:45
  now
• 31:46
  we
• 31:46
  are,
• 31:47
  we
• 31:47
  want
• 31:47
  to
• 31:48
  build
• 31:48
  three
• 31:48
  companies
• 31:49
  as
• 31:49
  a
• 31:49
  proof
• 31:49
  of
• 31:49
  concept
• 31:50
  before
• 31:50
  we
• 31:50
  go
• 31:50
  raise
• 31:50
  the
• 31:51
  big
• 31:51
  capital
• 31:51
  investment
• 31:52
  fund.
• 31:52
  So
• 31:54
  we
• 31:54
  are,
• 31:54
  we
• 31:55
  are
• 31:55
  raising
• 31:55
  that
• 31:55
  fund
• 31:56
  through
• 31:56
  angel
• 31:56
  investors
• 31:57
  and
• 31:58
  we're
• 31:58
  looking
• 31:59
  to
• 31:59
  raise
• 31:59
  $3
• 31:59
  million
• 32:00
  that
• 32:00
  will
• 32:00
  get
• 32:00
  those
• 32:01
  three
• 32:01
  first
• 32:01
  three
• 32:01
  companies
• 32:02
  off
• 32:02
  the
• 32:02
  ground.
• 32:03
  Okay.
• 32:04
  Once,
• 32:05
  once
• 32:05
  we've
• 32:05
  like
• 32:06
  roughly
• 32:06
  a
• 32:06
  million
• 32:07
  dollars
• 32:07
  invested
• 32:08
  per.
• 32:08
  Yes.
• 32:09
  And
• 32:10
  does
• 32:10
  some
• 32:10
  of.
• 32:11
  How
• 32:11
  does
• 32:11
  that
• 32:11
  money,
• 32:12
  does
• 32:12
  that
• 32:12
  money
• 32:12
  go.
• 32:13
  How
• 32:13
  does
• 32:13
  that
• 32:13
  money
• 32:14
  go
• 32:14
  into
• 32:15
  a
• 32:15
  fund?
• 32:15
  What
• 32:16
  happens?
• 32:16
  So
• 32:17
  it
• 32:17
  happens
• 32:17
  with
• 32:17
  a
• 32:17
  venture
• 32:18
  fund,
• 32:18
  but
• 32:18
  how
• 32:18
  does
• 32:19
  it
• 32:19
  happen
• 32:19
  with
• 32:19
  this
• 32:20
  kind
• 32:20
  of
• 32:20
  thing?
• 32:20
  It's
• 32:20
  this,
• 32:21
  is
• 32:21
  this
• 32:21
  going
• 32:22
  as
• 32:22
  an
• 32:22
  angel
• 32:22
  investor
• 32:23
  directly
• 32:23
  into
• 32:24
  the
• 32:24
  cap
• 32:24
  table.
• 32:24
  Of
• 32:24
  the
• 32:25
  company
• 32:25
  or
• 32:26
  there's
• 32:27
  two
• 32:27
  pieces.
• 32:27
  There's
• 32:28
  one
• 32:28
  piece
• 32:28
  that
• 32:28
  goes
• 32:29
  into
• 32:29
  the
• 32:29
  studio,
• 32:29
  operating
• 32:33
  the
• 32:33
  operating
• 32:33
  studio,
• 32:34
  and
• 32:35
  that
• 32:35
  covers
• 32:35
  the
• 32:36
  cost
• 32:36
  of
• 32:36
  the
• 32:36
  services
• 32:37
  that
• 32:37
  we're
• 32:37
  providing.
• 32:39
  The
• 32:39
  other
• 32:40
  half
• 32:40
  is
• 32:41
  a
• 32:41
  direct
• 32:41
  investment
• 32:42
  into
• 32:42
  the
• 32:43
  portfolio
• 32:45
  and
• 32:46
  that
• 32:47
  is
• 32:49
  an
• 32:49
  opportunity
• 32:50
  to
• 32:50
  come
• 32:51
  in
• 32:51
  and
• 32:52
  directly
• 32:52
  invest
• 32:52
  into
• 32:53
  those
• 32:53
  companies
• 32:54
  while
• 32:55
  we're
• 32:55
  focused
• 32:56
  on
• 32:58
  our
• 32:58
  part
• 32:58
  of
• 32:58
  it,
• 32:59
  which
• 32:59
  is
• 32:59
  the
• 33:00
  services
• 33:00
  that
• 33:00
  we're
• 33:00
  providing.
• 33:02
  Got
• 33:02
  it.
• 33:03
  Okay.
• 33:04
  So.
• 33:04
  So
• 33:04
  when,
• 33:05
  when.
• 33:05
  So
• 33:06
  you
• 33:07
  put
• 33:07
  in
• 33:07
  100
• 33:08
  grand
• 33:09
  and
• 33:10
  50%
• 33:10
  of
• 33:10
  it
• 33:11
  goes
• 33:11
  to
• 33:11
  operating
• 33:12
  expenses
• 33:12
  and
• 33:12
  50%
• 33:13
  goes
• 33:13
  into
• 33:14
  the
• 33:14
  investment
• 33:14
  fund.
• 33:15
  Is
• 33:15
  that,
• 33:15
  that's
• 33:16
  how
• 33:16
  it
• 33:16
  works?
• 33:16
  Kind
• 33:16
  of.
• 33:17
  It's,
• 33:17
  it's
• 33:17
  a
• 33:17
  little
• 33:17
  bit
• 33:18
  nuanced
• 33:19
  from
• 33:19
  there
• 33:19
  because
• 33:20
  the,
• 33:21
  it's
• 33:21
  really
• 33:22
  more
• 33:22
  like
• 33:22
  70%
• 33:23
  of
• 33:23
  the
• 33:24
  services.
• 33:24
  Right.
• 33:25
  The
• 33:25
  operating,
• 33:26
  like
• 33:26
  to
• 33:27
  operate
• 33:27
  the
• 33:27
  studio
• 33:28
  is
• 33:28
  Much
• 33:28
  less
• 33:29
  than
• 33:29
  that
• 33:31
  if
• 33:31
  you
• 33:32
  think
• 33:32
  about
• 33:32
  it
• 33:32
  in
• 33:32
  terms
• 33:33
  of
• 33:33
  product
• 33:33
  development,
• 33:35
  market
• 33:35
  research
• 33:37
  and
• 33:38
  the
• 33:38
  go
• 33:38
  to
• 33:38
  market
• 33:39
  strategy.
• 33:39
  Like
• 33:39
  it's
• 33:40
  really
• 33:40
  those
• 33:40
  three
• 33:40
  core
• 33:41
  areas
• 33:41
  that
• 33:41
  are
• 33:41
  being
• 33:43
  financed
• 33:44
  through
• 33:45
  the
• 33:45
  partnership.
• 33:46
  Got
• 33:46
  it,
• 33:47
  got
• 33:47
  it,
• 33:47
  got
• 33:47
  it.
• 33:48
  Wonderful.
• 33:48
  Okay,
• 33:49
  great.
• 33:49
  And
• 33:49
  what.
• 33:50
  So
• 33:50
  you're
• 33:50
  looking
• 33:51
  for
• 33:51
  investors
• 33:51
  right
• 33:52
  now.
• 33:52
  You're
• 33:53
  looking
• 33:53
  for
• 33:53
  investors
• 33:53
  right
• 33:54
  now.
• 33:54
  We
• 33:54
  actually
• 33:54
  have
• 33:54
  a
• 33:54
  We
• 33:55
  Funder
• 33:55
  campaign
• 33:56
  which
• 33:56
  is,
• 33:57
  is
• 33:57
  a
• 33:57
  rev
• 33:58
  share.
• 33:58
  It's
• 33:59
  not.
• 34:01
  You
• 34:01
  don't
• 34:01
  have
• 34:01
  to
• 34:01
  be
• 34:02
  an
• 34:02
  angel
• 34:02
  investor.
• 34:02
  You
• 34:02
  don't
• 34:03
  have
• 34:03
  to
• 34:03
  be
• 34:03
  an
• 34:04
  accredited.
• 34:04
  Accredited.
• 34:05
  Yeah.
• 34:05
  You
• 34:06
  can
• 34:06
  come
• 34:07
  in
• 34:07
  and
• 34:07
  contribute
• 34:07
  as
• 34:07
  as
• 34:08
  little
• 34:08
  as
• 34:08
  100
• 34:08
  and
• 34:09
  you
• 34:09
  get
• 34:09
  a
• 34:09
  1.3x
• 34:10
  return,
• 34:10
  1.3x
• 34:11
  return.
• 34:13
  And
• 34:15
  we
• 34:15
  did
• 34:16
  that
• 34:16
  so
• 34:16
  that
• 34:17
  we
• 34:17
  could
• 34:17
  go
• 34:17
  move
• 34:17
  faster,
• 34:18
  but
• 34:19
  now
• 34:19
  we're
• 34:19
  having
• 34:19
  conversations
• 34:20
  with
• 34:20
  angels
• 34:21
  again
• 34:21
  for
• 34:22
  more
• 34:22
  of
• 34:22
  that
• 34:22
  direct
• 34:22
  investment
• 34:23
  into
• 34:25
  the
• 34:25
  portfolio.
• 34:26
  Okay,
• 34:27
  so
• 34:27
  you
• 34:27
  said
• 34:27
  I
• 34:27
  want
• 34:27
  to
• 34:28
  make
• 34:28
  sure
• 34:28
  I
• 34:28
  understand.
• 34:28
  So
• 34:28
  the
• 34:28
  We
• 34:29
  Funder
• 34:29
  campaign
• 34:30
  is
• 34:30
  a
• 34:31
  revenue
• 34:31
  based
• 34:33
  generation.
• 34:34
  So
• 34:34
  that's
• 34:35
  cool.
• 34:35
  Yeah,
• 34:36
  so
• 34:37
  that's
• 34:37
  really
• 34:37
  cool.
• 34:38
  So
• 34:38
  you
• 34:38
  could
• 34:38
  go
• 34:39
  listeners,
• 34:39
  you
• 34:40
  can
• 34:40
  go
• 34:41
  and
• 34:41
  is
• 34:41
  on
• 34:41
  we
• 34:42
  funder.com
• 34:43
  yes.
• 34:43
  It'S
• 34:43
  wet
• 34:44
  comm
• 34:44
  slash
• 34:44
  fierce
• 34:44
  boundary.
• 34:45
  And
• 34:46
  so
• 34:46
  you
• 34:46
  can
• 34:46
  go
• 34:46
  there
• 34:47
  and
• 34:47
  then
• 34:47
  you
• 34:48
  can
• 34:48
  make
• 34:49
  an
• 34:49
  investment
• 34:49
  there.
• 34:50
  And
• 34:50
  just
• 34:50
  so
• 34:50
  you
• 34:51
  all
• 34:51
  know,
• 34:51
  you're
• 34:51
  not
• 34:51
  buying
• 34:52
  a
• 34:52
  share
• 34:53
  or
• 34:53
  a
• 34:53
  percentage
• 34:54
  of
• 34:54
  equity,
• 34:55
  you
• 34:55
  are
• 34:55
  basically
• 34:56
  saying,
• 34:56
  I'm
• 34:56
  putting
• 34:56
  money
• 34:57
  towards
• 34:57
  the
• 34:57
  revenue
• 34:58
  and
• 34:58
  as
• 34:58
  they
• 34:59
  create
• 34:59
  revenue,
• 34:59
  we
• 35:00
  will
• 35:00
  share
• 35:00
  the
• 35:00
  revenue.
• 35:01
  And
• 35:02
  you're
• 35:03
  saying
• 35:03
  1.3x
• 35:04
  is
• 35:04
  the
• 35:04
  return
• 35:05
  that
• 35:05
  you're
• 35:05
  moving
• 35:05
  towards.
• 35:06
  Yes,
• 35:07
  that's.
• 35:07
  Yes.
• 35:07
  You
• 35:08
  get
• 35:08
  it.
• 35:08
  You
• 35:08
  get
• 35:08
  a
• 35:08
  shirt,
• 35:09
  a
• 35:09
  really
• 35:09
  cool
• 35:09
  T
• 35:09
  shirt
• 35:10
  that
• 35:10
  says
• 35:10
  invest
• 35:10
  in
• 35:10
  women.
• 35:13
  I
• 35:13
  love
• 35:14
  that.
• 35:15
  I
• 35:15
  am
• 35:15
  gonna
• 35:16
  not
• 35:16
  pass
• 35:16
  go.
• 35:17
  I'm
• 35:17
  gonna
• 35:17
  go
• 35:17
  directly
• 35:18
  to
• 35:18
  we
• 35:18
  funder.com
• 35:21
  foundry
• 35:23
  because
• 35:23
  that's
• 35:24
  so
• 35:24
  cool.
• 35:24
  I
• 35:24
  mean,
• 35:25
  what
• 35:25
  a
• 35:25
  great
• 35:25
  way
• 35:25
  for,
• 35:26
  for
• 35:26
  us
• 35:26
  all
• 35:27
  to
• 35:27
  support
• 35:28
  women
• 35:28
  founders
• 35:29
  and
• 35:29
  to
• 35:30
  learn
• 35:30
  about
• 35:30
  investing
• 35:31
  in
• 35:32
  this
• 35:32
  area
• 35:32
  and
• 35:33
  space
• 35:33
  of
• 35:34
  startups.
• 35:35
  I
• 35:35
  love
• 35:35
  this.
• 35:36
  This
• 35:36
  is
• 35:36
  a
• 35:36
  great
• 35:36
  opportunity.
• 35:38
  Okay,
• 35:39
  so
• 35:41
  what
• 35:41
  is
• 35:41
  the
• 35:42
  last.
• 35:43
  So
• 35:43
  how
• 35:43
  do
• 35:43
  people
• 35:43
  get
• 35:43
  in
• 35:44
  touch
• 35:44
  with
• 35:44
  you?
• 35:44
  How
• 35:44
  do
• 35:45
  investors
• 35:45
  get
• 35:46
  in
• 35:46
  touch
• 35:46
  with
• 35:46
  you?
• 35:47
  How
• 35:47
  do
• 35:47
  founders
• 35:47
  get
• 35:48
  in
• 35:48
  touch
• 35:48
  with
• 35:48
  you?
• 35:49
  So
• 35:49
  I
• 35:50
  welcome
• 35:50
  anybody
• 35:50
  to
• 35:51
  email
• 35:51
  me
• 35:51
  directly.
• 35:52
  Founders,
• 35:53
  investors,
• 35:53
  even
• 35:54
  partners,
• 35:54
  if
• 35:54
  you're
• 35:55
  a
• 35:55
  service
• 35:55
  provider.
• 35:57
  We
• 35:57
  do
• 35:57
  have
• 35:57
  different
• 35:58
  team
• 35:58
  members
• 35:58
  responsible
• 35:59
  for
• 35:59
  the
• 35:59
  different
• 35:59
  areas.
• 36:00
  But
• 36:00
  you
• 36:01
  can
• 36:01
  email
• 36:01
  me@melissathefiercefoundry.com
• 36:05
  you
• 36:05
  can
• 36:05
  also
• 36:06
  go
• 36:06
  to
• 36:06
  our
• 36:06
  website.
• 36:06
  We
• 36:07
  do
• 36:07
  an
• 36:08
  info
• 36:08
  session
• 36:09
  every
• 36:09
  other
• 36:09
  Wednesday.
• 36:11
  I
• 36:11
  usually
• 36:11
  host
• 36:12
  it.
• 36:12
  I
• 36:12
  usually
• 36:12
  bring
• 36:12
  in
• 36:13
  a
• 36:13
  couple
• 36:13
  team
• 36:13
  members
• 36:14
  who,
• 36:14
  you
• 36:15
  know,
• 36:15
  might,
• 36:15
  you
• 36:15
  know,
• 36:16
  provide
• 36:16
  a
• 36:16
  little
• 36:17
  more
• 36:18
  pizzazz
• 36:19
  to
• 36:19
  the
• 36:19
  conversation.
• 36:20
  But
• 36:20
  we
• 36:20
  give
• 36:20
  you
• 36:20
  a
• 36:20
  quick
• 36:20
  overview
• 36:21
  of
• 36:21
  what
• 36:21
  we're
• 36:22
  building,
• 36:22
  what
• 36:22
  the
• 36:22
  status
• 36:23
  is
• 36:23
  of
• 36:23
  the
• 36:23
  companies
• 36:24
  and
• 36:25
  then
• 36:25
  we
• 36:25
  just
• 36:26
  have
• 36:26
  a
• 36:26
  conversation.
• 36:27
  It's
• 36:27
  great
• 36:27
  because
• 36:28
  the,
• 36:28
  you
• 36:28
  know,
• 36:29
  founders
• 36:29
  come
• 36:29
  in,
• 36:29
  they
• 36:30
  talk
• 36:30
  about
• 36:30
  things
• 36:30
  that
• 36:30
  they're
• 36:30
  building,
• 36:31
  investors
• 36:31
  come
• 36:32
  in
• 36:32
  and
• 36:32
  they
• 36:32
  get
• 36:32
  a
• 36:33
  quick,
• 36:33
  you
• 36:33
  know,
• 36:33
  idea
• 36:34
  of
• 36:34
  like,
• 36:34
  who
• 36:35
  else
• 36:35
  is
• 36:35
  out
• 36:35
  there.
• 36:36
  But
• 36:37
  info
• 36:37
  sessions,
• 36:38
  you
• 36:38
  can,
• 36:38
  you
• 36:38
  can
• 36:38
  register
• 36:39
  for
• 36:39
  those
• 36:39
  on
• 36:39
  our
• 36:40
  website,
• 36:40
  the
• 36:40
  fierce
• 36:41
  foundry.com
• 36:42
  just
• 36:42
  go
• 36:42
  to
• 36:43
  resources.
• 36:44
  Wonderful.
• 36:45
  And
• 36:46
  so
• 36:46
  that's,
• 36:46
  that's
• 36:47
  really
• 36:47
  a
• 36:48
  great
• 36:48
  way
• 36:48
  to
• 36:48
  bring
• 36:49
  everybody
• 36:49
  together
• 36:49
  too,
• 36:50
  whether
• 36:50
  you're
• 36:50
  an
• 36:50
  investor
• 36:51
  or
• 36:51
  you're
• 36:52
  a
• 36:52
  founder
• 36:52
  looking
• 36:53
  to,
• 36:53
  you
• 36:54
  know,
• 36:54
  especially
• 36:54
  if
• 36:54
  you're
• 36:55
  a
• 36:55
  founder
• 36:55
  with
• 36:56
  a
• 36:56
  menopause
• 36:57
  based
• 36:58
  product
• 36:58
  right
• 36:59
  now.
• 36:59
  And
• 37:00
  then
• 37:00
  once
• 37:00
  this
• 37:01
  is
• 37:01
  done
• 37:02
  and
• 37:02
  you
• 37:02
  get
• 37:03
  your
• 37:03
  three
• 37:03
  companies
• 37:04
  and
• 37:04
  you
• 37:04
  have
• 37:04
  your
• 37:04
  3
• 37:05
  million
• 37:05
  and
• 37:05
  you're
• 37:05
  going,
• 37:06
  then
• 37:06
  you're
• 37:07
  going
• 37:07
  to
• 37:07
  raise
• 37:08
  a
• 37:08
  bigger
• 37:08
  fund.
• 37:09
  Is
• 37:09
  that
• 37:09
  the
• 37:09
  plan?
• 37:09
  We
• 37:10
  know
• 37:10
  we're
• 37:10
  estimating
• 37:10
  a
• 37:11
  $15
• 37:11
  million
• 37:11
  fund
• 37:12
  so
• 37:12
  that
• 37:12
  we
• 37:13
  can,
• 37:13
  we
• 37:13
  can
• 37:14
  launch
• 37:14
  about
• 37:11
  30
• 37:14
  companies.
• 37:15
  And
• 37:17
  I'm
• 37:18
  looking
• 37:18
  forward
• 37:18
  to
• 37:18
  that.
• 37:20
  I
• 37:20
  know
• 37:20
  it's
• 37:21
  not
• 37:21
  normally
• 37:22
  what
• 37:22
  us
• 37:23
  women
• 37:23
  look
• 37:23
  forward
• 37:24
  to,
• 37:25
  but
• 37:25
  to
• 37:26
  me
• 37:26
  it's
• 37:26
  a
• 37:26
  huge
• 37:27
  milestone
• 37:27
  for
• 37:27
  me
• 37:28
  to
• 37:28
  be
• 37:28
  out
• 37:28
  there
• 37:29
  raising
• 37:29
  that
• 37:29
  fund.
• 37:30
  So
• 37:31
  I'm
• 37:31
  looking
• 37:31
  forward
• 37:31
  to
• 37:32
  it.
• 37:32
  I'm
• 37:32
  so
• 37:33
  happy
• 37:33
  for
• 37:33
  you,
• 37:33
  Melissa.
• 37:34
  Thank
• 37:34
  you.
• 37:35
  What's
• 37:36
  one
• 37:36
  last
• 37:36
  piece
• 37:37
  of
• 37:37
  wisdom
• 37:38
  that
• 37:38
  you
• 37:38
  can
• 37:39
  offer
• 37:39
  that
• 37:39
  you,
• 37:40
  that
• 37:40
  you
• 37:40
  want
• 37:40
  to
• 37:40
  share
• 37:40
  with
• 37:41
  us
• 37:41
  all
• 37:41
  about,
• 37:42
  you
• 37:42
  know,
• 37:44
  how
• 37:45
  you,
• 37:45
  your,
• 37:46
  your
• 37:46
  philosophy
• 37:47
  on
• 37:47
  leadership
• 37:48
  and
• 37:48
  making
• 37:49
  the
• 37:49
  world
• 37:49
  better?
• 37:51
  Don't
• 37:51
  be
• 37:52
  afraid.
• 37:53
  Honestly,
• 37:54
  I
• 37:54
  think,
• 37:55
  um,
• 37:56
  if
• 37:56
  you
• 37:57
  can
• 37:57
  focus
• 37:57
  on
• 37:59
  channel
• 38:00
  taking
• 38:00
  that,
• 38:00
  that,
• 38:01
  that
• 38:01
  feel,
• 38:01
  that
• 38:02
  physical
• 38:02
  feeling
• 38:03
  of
• 38:03
  fear
• 38:04
  and
• 38:05
  turning
• 38:05
  that
• 38:05
  into
• 38:05
  excitement
• 38:06
  and
• 38:06
  thinking
• 38:07
  about
• 38:07
  it
• 38:07
  in
• 38:07
  terms
• 38:08
  of
• 38:08
  like
• 38:08
  something
• 38:09
  exciting
• 38:09
  is
• 38:10
  going
• 38:10
  to
• 38:10
  happen.
• 38:11
  I'm
• 38:11
  feeling
• 38:11
  this
• 38:11
  way
• 38:12
  because
• 38:12
  something
• 38:12
  new
• 38:13
  is
• 38:13
  going
• 38:13
  to
• 38:14
  happen.
• 38:14
  Instead
• 38:14
  of
• 38:14
  being
• 38:15
  afraid
• 38:16
  of
• 38:16
  what
• 38:16
  might
• 38:17
  be,
• 38:18
  I
• 38:18
  think
• 38:18
  we
• 38:18
  can
• 38:19
  all
• 38:19
  accomplish
• 38:20
  great
• 38:20
  things
• 38:20
  and
• 38:21
  with
• 38:21
  the
• 38:22
  right
• 38:22
  mindset.
• 38:23
  So
• 38:23
  don't
• 38:23
  be
• 38:23
  afraid.
• 38:24
  That's
• 38:24
  what
• 38:24
  I
• 38:24
  would
• 38:25
  say.
• 38:26
  Don't
• 38:26
  be
• 38:26
  afraid.
• 38:27
  And
• 38:27
  you
• 38:28
  said
• 38:28
  to
• 38:29
  take
• 38:29
  your
• 38:29
  fear
• 38:30
  and
• 38:30
  turn
• 38:30
  it
• 38:30
  into
• 38:30
  excitement.
• 38:32
  Yeah.
• 38:34
  Brilliant.
• 38:34
  Hard
• 38:35
  to
• 38:35
  do,
• 38:35
  but
• 38:35
  when
• 38:35
  you,
• 38:36
  when
• 38:36
  you
• 38:36
  get
• 38:36
  there,
• 38:36
  it
• 38:37
  feels
• 38:37
  really
• 38:37
  good.
• 38:38
  So
• 38:39
  it
• 38:39
  does.
• 38:40
  Well.
• 38:40
  And
• 38:40
  there
• 38:40
  are
• 38:40
  such
• 38:41
  close
• 38:41
  feelings.
• 38:41
  Right?
• 38:42
  Fear
• 38:43
  and
• 38:43
  excitement
• 38:44
  are
• 38:44
  close,
• 38:44
  close
• 38:45
  cousins.
• 38:46
  They're
• 38:46
  just
• 38:46
  right
• 38:46
  there
• 38:47
  next
• 38:47
  to
• 38:47
  each
• 38:47
  other.
• 38:48
  Yeah.
• 38:49
  I'm
• 38:49
  on
• 38:49
  the,
• 38:50
  I'm
• 38:50
  on
• 38:50
  the
• 38:50
  roller
• 38:50
  coaster.
• 38:51
  Am
• 38:51
  I
• 38:51
  excited
• 38:51
  or
• 38:52
  am
• 38:52
  I
• 38:52
  scared?
• 38:55
  Choose
• 38:56
  that.
• 38:56
  You're
• 38:56
  excited,
• 38:57
  right?
• 38:57
  This
• 38:57
  is
• 38:58
  exciting.
• 38:58
  It
• 38:59
  is,
• 39:00
  it
• 39:00
  is.
• 39:00
  Well,
• 39:01
  thank
• 39:01
  you
• 39:01
  so
• 39:02
  much,
• 39:02
  Melissa.
• 39:02
  I
• 39:03
  can't
• 39:03
  wait
• 39:03
  to
• 39:03
  keep
• 39:04
  our
• 39:04
  conversations
• 39:05
  up
• 39:05
  and
• 39:05
  learn
• 39:06
  more
• 39:06
  about
• 39:06
  fierce
• 39:06
  Boundary.
• 39:07
  We're
• 39:07
  both
• 39:07
  right
• 39:07
  here
• 39:07
  in
• 39:08
  New
• 39:08
  York
• 39:08
  and
• 39:08
  it's
• 39:09
  likewise,
• 39:10
  it's
• 39:10
  really
• 39:10
  exciting
• 39:11
  to
• 39:11
  be
• 39:11
  here
• 39:12
  with
• 39:12
  you.
• 39:13
  So
• 39:14
  thank
• 39:14
  you
• 39:14
  Melissa
• 39:14
  so
• 39:15
  much
• 39:15
  for
• 39:15
  joining
• 39:15
  us
• 39:16
  today
• 39:16
  on
• 39:16
  the
• 39:16
  Wisdom
• 39:17
  of
• 39:17
  Women
• 39:17
  Show.
• 39:18
  Thank
• 39:18
  you
• 39:19
  for
• 39:20
  sharing
• 39:20
  your
• 39:21
  wisdom
• 39:21
  and
• 39:22
  illuminating
• 39:23
  the
• 39:23
  path
• 39:23
  to
• 39:24
  unlocking
• 39:24
  opportunities
• 39:25
  for
• 39:25
  growth
• 39:26
  and
• 39:26
  prosperity
• 39:27
  for
• 39:28
  women
• 39:28
  led
• 39:29
  enterprises.
• 39:30
  We
• 39:30
  value
• 39:31
  you
• 39:31
  and
• 39:31
  your
• 39:32
  experience
• 39:32
  and
• 39:32
  your
• 39:33
  wisdom.
• 39:35
  So
• 39:35
  if
• 39:36
  you're
• 39:36
  listening
• 39:37
  today
• 39:37
  and
• 39:38
  you
• 39:39
  found
• 39:39
  value,
• 39:40
  I
• 39:40
  hope
• 39:40
  you
• 39:40
  will
• 39:41
  follow
• 39:42
  like
• 39:42
  and
• 39:42
  share
• 39:43
  the
• 39:43
  Wisdom
• 39:44
  of
• 39:44
  Women
• 39:44
  show
• 39:45
  on
• 39:45
  whatever
• 39:45
  your
• 39:46
  favorite
• 39:46
  listening
• 39:46
  reviewing
• 39:47
  platform
• 39:48
  is.
• 39:48
  And
• 39:48
  to
• 39:49
  infuse
• 39:49
  more
• 39:49
  wisdom
• 39:50
  into
• 39:50
  your
• 39:50
  business,
• 39:51
  be
• 39:51
  sure
• 39:51
  to
• 39:52
  take
• 39:52
  the
• 39:52
  Growth
• 39:53
  Readiness
• 39:53
  quiz
• 39:54
  at
• 39:54
  a
• 39:54
  ForceForGood
• 39:55
  biz
• 39:56
  quiz.
• 39:57
  It'll
• 39:57
  give
• 39:57
  you
• 39:58
  an
• 39:58
  actual
• 39:59
  score,
• 39:59
  and
• 40:00
  A
• 40:00
  score
• 40:00
  of
• 40:00
  80
• 40:00
  or
• 40:01
  higher
• 40:01
  indicates
• 40:01
  that
• 40:01
  you're
• 40:02
  probably
• 40:03
  growing
• 40:03
  fast
• 40:04
  and
• 40:05
  the
• 40:05
  world
• 40:05
  is
• 40:06
  made
• 40:06
  better
• 40:06
  by
• 40:07
  women
• 40:07
  led
• 40:07
  business.
• 40:09
  So
• 40:09
  let's
• 40:10
  all
• 40:10
  go
• 40:10
  make
• 40:10
  the
• 40:11
  world
• 40:11
  a
• 40:11
  better
• 40:11
  place.
• 40:12
  Cheers.