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Sales Follow-Up Process: How to Close Without the Pushy Old-School Script

Most companies think they have a lead problem.

They don't. They have a follow-up problem.

And even the ones with a follow-up process lose deals the moment a rep opens their mouth and sounds like they're reading from a compliance document instead of talking to a real person.

In this episode of Humans of Growth, Aly Hathcock sits down with Bryan Wong, Head of Inside Sales at L2T Media, a digital advertising agency focused on the automotive space. Bryan has spent years doing cold calling and building inside sales teams, and his take on sales process, follow-up, and sales mindset is about as far…

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