Latest / Abbey the Podcast Lady / Instagram Is Going Long Form: How Podcasters Can Get Ready

Transcript

Instagram Is Going Long Form: How Podcasters Can Get Ready · Abbey the Podcast Lady

• 0:00
  The Instagram that we know and love or love to
• 0:02
  hate is rolling out a new feature and it is catered
• 0:05
  at podcasters. Here's what you need to know.
• 0:12
  Hey, welcome to another episode of Abby the Podcast
• 0:15
  Lady. I am doing a little emergency podcast episode
• 0:19
  because there is a new feature rolling out on
• 0:22
  Instagram and it's actually called features.
• 0:25
  So what is happening on Instagram is kind of
• 0:28
  a 2 .0 version of their IGTV. Remember when that
• 0:32
  was a thing? Yeah, so they have announced this
• 0:34
  week that Instagram is going long form with their
• 0:37
  content. We know Instagram as a place for reels,
• 0:41
  honestly, as of late. It used to be a place for
• 0:43
  like... really artsy pictures of your Converse
• 0:47
  sneakers or like a picture of a Frappuccino,
• 0:49
  but that is so 2014. Now they are focusing on
• 0:53
  long form content and they didn't explicitly
• 0:55
  say that this is built for podcasters, but I
• 0:57
  have to believe that is built with podcasting
• 1:00
  in mind. Here's what's going down. They are now
• 1:02
  allowing 90 minute uploads for videos on Instagram.
• 1:09
  Crazy, right? Remember when it was like 30 seconds?
• 1:11
  We could like barely get a thought out. And now
• 1:13
  they're allowing for 90 minute videos. They're
• 1:15
  calling them features. They are landscape portioned
• 1:18
  from what I have seen in my research. And what
• 1:21
  is the really cool thing about it is they are
• 1:25
  linking the reels to these features. So podcasters,
• 1:29
  what have we been doing lately? We have been
• 1:30
  taking our long form content. We have been cutting
• 1:33
  it up into juicy parts to share on Instagram,
• 1:36
  on Facebook, on TikTok, on... LinkedIn, on Pinterest,
• 1:39
  posting it there and then hoping that someone
• 1:42
  likes that clip enough, is intrigued by that
• 1:45
  reel enough that they go and find the full podcast
• 1:48
  on their favorite listening platform. Now Instagram
• 1:51
  is like, no, no, no, no, no. You don't got to
• 1:53
  go anywhere. You're staying in -house for this
• 1:55
  one. And what's happening is you're going to
• 1:57
  post that clip and that clip is going to link
• 1:59
  back to the full episode. So if people really
• 2:01
  like it, they can just tap on it. takes them
• 2:04
  right to the full episode to watch the full thing.
• 2:06
  It keeps people in the app longer. It increases
• 2:09
  discoverability for shows. Like, I mean, just
• 2:11
  imagine sitting there and you're scrolling, you
• 2:13
  find something, they're like, oh yeah, that's
• 2:15
  really cool. I want to learn more about it. Tap
• 2:16
  full podcast right there, playing in your face,
• 2:19
  ready to go. I am enthralled. by this idea. I
• 2:23
  think this is awesome. This is something I actually
• 2:26
  was dreaming about last year at Podfest in Orlando.
• 2:29
  I was sitting there thinking, I'm like, I'm making
• 2:31
  all the short form content and I post it and
• 2:34
  then I'm still trying to direct someone somewhere
• 2:36
  else. Like what if there was just an app where
• 2:39
  I could post a clip and it would take me to the
• 2:41
  full episode right there. And I don't got to
• 2:44
  go anywhere else. I don't need to close out a
• 2:45
  different app. I don't need to log into a different
• 2:47
  account. It's all right there. And I don't know.
• 2:50
  I'm convinced my phone is reading my mind. And
• 2:52
  I'm okay with that because it's giving me what
• 2:54
  I want. This is exactly what I asked for a year
• 2:57
  ago now. And I'm excited to see this rollout.
• 3:00
  Now, this is a test. This isn't a full official
• 3:03
  rollout just yet. From what I've researched,
• 3:07
  they have been testing it in the Brazil market
• 3:09
  and now they are bringing it to the US. So creators
• 3:12
  across the United States are finally getting
• 3:13
  access to features. So I keep refreshing my phone,
• 3:17
  updating my app, logging into different accounts,
• 3:19
  seeing if I have access to the features feature.
• 3:22
  I want to so bad. I'm sure it'll get here soon
• 3:26
  enough, but it is not available to everyone just
• 3:28
  yet. So what do we need to do in the meantime
• 3:30
  to be prepared for? features on Instagram. If
• 3:34
  you are a podcaster and you have been clipping
• 3:36
  your show to make clips to promote the full episode,
• 3:40
  keep doing that. Keep doing that, but keep things
• 3:43
  organized. I want you to have special folders
• 3:45
  either on your phone, on your laptop, wherever
• 3:47
  you're doing your editing. Make sure that what
• 3:50
  you're doing is saving your clips. for each episode
• 3:53
  in a way that you can go and retrieve them. Because
• 3:56
  I've said it before, podcasting is evergreen.
• 3:58
  Your show is relevant today, this week, next
• 4:01
  week, and a year from now, more than likely,
• 4:03
  depending on your topic, of course. But... With
• 4:06
  that in mind, you can be recycling content. Once
• 4:08
  features roll out, you can take those old clips
• 4:10
  for those old episodes, upload the full episode,
• 4:13
  upload the clips, breathe new life into these
• 4:16
  episodes you worked so hard to create. It's going
• 4:19
  to be so much easier if you're prepared for that.
• 4:21
  So keep doing that, keep yourself organized,
• 4:23
  and be ready that way. In addition to that, keep
• 4:26
  making more clips. If you're only making like
• 4:28
  one or two reels for your show every week, Let's
• 4:32
  up that number because I think this is gonna
• 4:34
  end up being a huge numbers game First of all,
• 4:37
  you're gonna want really juicy really good clips
• 4:39
  well edited thought out, good hooks to them,
• 4:42
  text hooks, voice hooks, captions, the whole
• 4:45
  nine yards. You want good quality content so
• 4:47
  people are intrigued enough to watch the full
• 4:50
  episode. But you're probably going to want more
• 4:52
  content as well because if this is getting rolled
• 4:55
  out, people are going to use it and they're going
• 4:57
  to keep uploading more. So there's going to be
• 4:59
  a higher volume. So you're going to want a few
• 5:01
  more clips every single week to promote the show
• 5:03
  because they're going to be linking back and
• 5:05
  forth. Up your volume. I know it's another thing
• 5:08
  to do. But guess what? If you don't want to do
• 5:11
  it, you can hire people to do it for you. Hi,
• 5:12
  looking at me, Abby the podcast lady, Abby Graves
• 5:16
  Productions. We can help you with that. So if
• 5:18
  you're like, I don't want to do that. I'm already
• 5:20
  doing too much. I don't want to do that. This
• 5:21
  is just another thing. That's literally my whole
• 5:24
  business. So give me a call. Shoot me a message.
• 5:27
  And the last thing we can do to be prepared if
• 5:29
  you are not making a video podcast. Hate to tell
• 5:33
  you, but now's the time. I know you've been holding
• 5:35
  off as long as you can, and I'm not sitting here
• 5:37
  saying that I'm the oracle or anything, but what
• 5:40
  I do see is the writing on the wall. Instagram
• 5:43
  is asking for long form video content. And as
• 5:46
  a podcaster, you're already making long form
• 5:48
  audio content. So prop up your phone, prop up
• 5:51
  a camera and record the video too. Because not
• 5:54
  only are you going to be catering to what the
• 5:56
  platform is asking for, which is going to help
• 5:58
  you increase your visibility, build your community,
• 6:00
  build your brand, build your business, but it's
• 6:03
  also going to allow you to make things like reels.
• 6:05
  And it's just good practice for being on camera.
• 6:07
  So if you're not making a video podcast yet,
• 6:10
  now's the time. And I know part of me is like,
• 6:14
  oh, but podcasting is an audio first. platform.
• 6:17
  And I still believe that. I still think you need
• 6:19
  good audio. That is very important. But also
• 6:21
  I did not want to be a on video person. I went
• 6:25
  to radio school because I did not want to be
• 6:27
  on TV. I did not want to do my hair and makeup
• 6:29
  every morning and get on TV and broadcast. I
• 6:32
  wanted to hide behind my microphone in my band
• 6:35
  t -shirt and sweatpants. And that's what I did
• 6:38
  for a long time. But the time is now for a video
• 6:40
  podcast. And guess what? I'm still wearing sweatpants
• 6:42
  and you can't even see them right now. So there's
• 6:45
  ways around it. Video podcasting is here to stay.
• 6:47
  Now's the time to get into it. And you don't
• 6:50
  need to invest big right away. Your cell phone?
• 6:53
  The camera on here is more than good enough.
• 6:55
  You'll be fine with this to start. You can always
• 6:57
  upgrade down the road. So to put a bow on all
• 6:59
  of this, Instagram is moving to long form content,
• 7:02
  and this is great news for podcasters. It feels
• 7:05
  like this is built specifically for us. So start
• 7:09
  thinking about your game plan for this. Make
• 7:10
  sure you're making those clips. Make sure you're
• 7:12
  making more of them. Make sure you're keeping
• 7:13
  them organized. And if you haven't started on
• 7:15
  video yet. Now's the time. And if you have questions
• 7:18
  about starting on video, I actually have a free
• 7:21
  school community. Podcast Visibility School is
• 7:24
  available for you to join. It is totally free.
• 7:26
  The discussions, the topics, we get into it in
• 7:29
  the general chat. I have in -depth courses and
• 7:31
  tutorials available there for you as well. But
• 7:33
  join that free community. I have a link in the
• 7:35
  show notes below for Podcast Visibility School.
• 7:37
  So hopefully you'll join us there as we get ready
• 7:39
  for this new features rollout. Woo! I am really
• 7:42
  excited for this. I haven't been this excited
• 7:44
  for an Instagram feature. probably since stories.
• 7:47
  It's been a while. So excited to see how this
• 7:49
  rolls out. If you get access to it, tag me, let
• 7:52
  me know. I want to see how it's shaken out for
• 7:54
  you.