Latest / Earn Your Leisure / Master P on Building No Limit, Snoop Dogg, Cash Money & Ownership Beyond Music

Transcript

Master P on Building No Limit, Snoop Dogg, Cash Money & Ownership Beyond Music · Earn Your Leisure

• 0:00
  Speaker 1: I'm a kid coming from the project, just been offered
• 0:02
  Speaker 1: a million dollars. And I'm like, nah, I'm good. Okay.
• 0:05
  Speaker 1: But how much am I worth? So no deal is
• 0:07
  Speaker 1: that big that you can't turn down.
• 0:09
  Speaker 2: Was there any problem with you and Cash Money?
• 0:11
  Speaker 1: We always stayed out each other way. Y'all coexist over here.
• 0:14
  Speaker 1: We coexist over there. So when you talk about Snoop, right?
• 0:17
  Speaker 1: I could have took half of everything Snoop had. I'm like, no, man,
• 0:20
  Speaker 1: I want what's mine. When our deal was over with,
• 0:23
  Speaker 1: Snoop went on and turned into a boss. And I
• 0:26
  Speaker 1: appreciate that. I don't count other people's pockets. And that's
• 0:29
  Speaker 1: why I got into business and diversifying my portfolio. You
• 0:32
  Speaker 1: was never afraid to put out a lot of product.
• 0:34
  Speaker 1: What was your thought process? I have a distribution deal.
• 0:37
  Speaker 1: I don't have a record deal. Well, I get 85%
• 0:38
  Speaker 1: and a record company get 15%. So when I put
• 0:42
  Speaker 1: out those 24 records in one year, 23 of them
• 0:45
  Speaker 1: went gold and platinum. And I only could do that
• 0:47
  Speaker 1: because I controlled the project.
• 0:50
  Speaker 3: That same mentality goes into the products.
• 0:52
  Speaker 1: If you got the marketing money to put this in
• 0:55
  Speaker 1: the main eye level on every shelf, then this turns
• 0:58
  Speaker 1: into a billion-dollar company. What about taking this public to
• 1:01
  Speaker 1: where ordinary people could invest $ 100, 000, $ 200, 000, and then we
• 1:04
  Speaker 1: could all make money together?
• 1:07
  Speaker 3: 30 years in now, what does success look like?
• 1:09
  Speaker 1: Confidence and energy. This company here, No Limit 69, this
• 1:13
  Speaker 1: is a sexual wellness, health wellness.
• 1:15
  Speaker 2: Is it just the rush that you get when you're
• 1:17
  Speaker 2: selling something?
• 1:17
  Speaker 1: I told you, I found a problem. It's so many
• 1:20
  Speaker 1: men and women that need this. I'm telling y'all, marketing
• 1:23
  Speaker 1: is the key.
• 1:23
  Speaker 2: All right, guys, welcome back.
• 1:27
  Speaker 3: Yeah.
• 1:27
  Speaker 4: We got a special episode. We don't even need to...
• 1:31
  Speaker 4: Really tell the audience who the guest is.
• 1:34
  Speaker 2: Everybody already knows.
• 1:34
  Speaker 3: Pretty obvious, right?
• 1:35
  Speaker 4: Yeah, legend in the game, icon in our culture, master. Pete,
• 1:38
  Speaker 4: it's actually our third time having a conversation. We met
• 1:41
  Speaker 4: in Miami, we did, and then Revolt Summit. So great
• 1:45
  Speaker 4: conversations every time and really appreciate you taking the time
• 1:48
  Speaker 4: out of your schedule to sit with us.
• 1:50
  Speaker 1: Yes, sir. We got to move the culture forward. That's
• 1:53
  Speaker 1: what it's about. And our people don't realize that we
• 1:56
  Speaker 1: don't own nothing, then we ain't nothing. And And it's like,
• 2:01
  Speaker 1: you know, people be thinking like, oh, P, well, you
• 2:04
  Speaker 1: say that because you're successful. No, man, I wasn't always
• 2:07
  Speaker 1: where I'm at. And I tell people all the time,
• 2:10
  Speaker 1: it's like, you know what, how bad you want it?
• 2:13
  Speaker 1: Because you're looking at me thinking that my life is
• 2:15
  Speaker 1: so easy, but you ain't look at the beginning. You
• 2:19
  Speaker 1: ain't look at the struggle. You're just looking at, oh,
• 2:21
  Speaker 1: look at P now. And I'm like, man, y'all really tripping.
• 2:25
  Speaker 1: You know, this generation really had to understand that if
• 2:28
  Speaker 1: you want something, you got to go out there and
• 2:29
  Speaker 1: get it. And you got to, for me, I don't
• 2:33
  Speaker 1: know about everybody else, but for me, I let God
• 2:36
  Speaker 1: lead me on the journey. And I put God first.
• 2:39
  Speaker 1: And I know that's why everything that I'm doing is
• 2:41
  Speaker 1: more fruitful now. And that's why I'm still here, because
• 2:44
  Speaker 1: I know it's bigger than me.
• 2:46
  Speaker 5: Yeah, I think the part of the music, obviously, is
• 2:50
  Speaker 5: part of the story, the entrepreneurship, the business. But at
• 2:54
  Speaker 5: this point, we're talking about almost 30 years. You're still
• 2:57
  Speaker 5: Master P. We're still looking at you like, that's P.
• 3:00
  Speaker 3: Look at all he's done.
• 3:01
  Speaker 5: When you look at the aura that you have now,
• 3:05
  Speaker 5: how do you feel? 30 years in this business and
• 3:08
  Speaker 5: still killing it.
• 3:09
  Speaker 1: I feel blessed, man. I know that God has a
• 3:13
  Speaker 1: bigger plan for me. And so I'm happy because I'm like, man,
• 3:19
  Speaker 1: that was me 30 years ago. And I look at
• 3:21
  Speaker 1: myself now and be like, And I come from the
• 3:24
  Speaker 1: Kelly O Projects to be around the people that I
• 3:29
  Speaker 1: love and being able to shed a spotlight with the
• 3:34
  Speaker 1: people that I love in my family, man. Like, I
• 3:37
  Speaker 1: know that I broke a lot of generational curses. And,
• 3:41
  Speaker 1: you know, when I go and look at it, I
• 3:43
  Speaker 1: can't wait to tell my story. The Master P Only
• 3:47
  Speaker 1: God Could Judge Me movie. I know that it's going
• 3:50
  Speaker 1: to be different because when people see this, they thinking, oh,
• 3:52
  Speaker 1: we're just going to be a shoot them up movie. Nah, man,
• 3:55
  Speaker 1: this is going to be a fake based street movie.
• 3:59
  Speaker 1: This is history.
• 4:00
  Speaker 3: Yeah.
• 4:01
  Speaker 1: So because I don't want to sugarcoat. And I know
• 4:03
  Speaker 1: when people go to church, they say, oh, well, no,
• 4:06
  Speaker 1: but God took murderers and prostitutes to heaven. You got
• 4:11
  Speaker 1: to ask for forgiveness. And when I start understanding that,
• 4:13
  Speaker 1: I'm like, man. I'm on my way. You know what
• 4:18
  Speaker 1: I'm saying? I'm on my way because this is all
• 4:20
  Speaker 1: about building God, kingdom, and serving, being a servant. And
• 4:25
  Speaker 1: so when I understood that, I'm like, yeah, man, if
• 4:28
  Speaker 1: you do the right thing, you ask God for forgiveness,
• 4:31
  Speaker 1: then you could go to a higher place. And so
• 4:34
  Speaker 1: that's the journey I'm on, feeding my people, giving them
• 4:37
  Speaker 1: the education, giving them the knowledge, letting them know I'm
• 4:39
  Speaker 1: not perfect. I never was perfect, you know, but I'm
• 4:42
  Speaker 1: a work in progress. And that's what this is about,
• 4:44
  Speaker 1: being a work in progress. And I think that's where
• 4:47
  Speaker 1: we come at to this journey. Where we at now,
• 4:50
  Speaker 1: because a lot of people didn't think, oh, no limit
• 4:52
  Speaker 1: in cash money.
• 4:54
  Speaker 2: Well, that's what I want to get at.
• 4:57
  Speaker 3: The sound of that.
• 4:58
  Speaker 4: Collaboration has always been a major theme for you, right?
• 5:02
  Speaker 4: Always working with Snoop Dogg. No limit how it was
• 5:05
  Speaker 4: built with family. Cash money, right? So no limit cash money.
• 5:11
  Speaker 4: Those are the two titans in New Orleans. And last
• 5:14
  Speaker 4: year was a historical moment where Earlier this year was
• 5:17
  Speaker 4: a historical moment with the Versus.
• 5:18
  Speaker 1: Yes.
• 5:19
  Speaker 2: And now you're going on tour together.
• 5:21
  Speaker 3: Come on. Come on now. Where I'm at.
• 5:24
  Speaker 1: Right here.
• 5:25
  Speaker 3: You're going to get to witness history. No limit. Cash money.
• 5:28
  Speaker 3: The tour. Got the dates at the bottom. We're going
• 5:30
  Speaker 3: to talk about the dates in a second.
• 5:32
  Speaker 1: Yeah.
• 5:32
  Speaker 3: As you know. Some people up here, we got something
• 5:34
  Speaker 3: to say.
• 5:34
  Speaker 1: Come on, man.
• 5:36
  Speaker 2: So how did... Was there any problem with you and
• 5:40
  Speaker 2: Cash Money?
• 5:41
  Speaker 1: Nah, I mean, to be honest with you, as you
• 5:43
  Speaker 1: grow up and you get older and you realize like, man,
• 5:48
  Speaker 1: it's a lot of people that just don't get you.
• 5:51
  Speaker 1: But we've always been about business. So, you know, I
• 5:55
  Speaker 1: think that's what made this work. And we always stayed
• 5:58
  Speaker 1: out each other way. Like, it's like, you know what, man?
• 6:01
  Speaker 1: Y'all coexist over here. We coexist over there, even though
• 6:04
  Speaker 1: we're like right in the same community. And to be
• 6:08
  Speaker 1: honest with you, I respect them for what they've done.
• 6:11
  Speaker 1: as black people coming from the community where I grew
• 6:15
  Speaker 1: up at too, man, I want to see them win.
• 6:17
  Speaker 1: And so at the same time, but you know, we
• 6:19
  Speaker 1: all competitive and we all did our thing the way
• 6:23
  Speaker 1: we did. And I thank God that, you know, where
• 6:25
  Speaker 1: we at in life. Now we can show this generation
• 6:28
  Speaker 1: that this is bigger than us. This tour is about
• 6:31
  Speaker 1: mental health. And a lot of people, a lot of
• 6:34
  Speaker 1: us have been dealing with that for years and not
• 6:36
  Speaker 1: knowing it. So when we get out here and get
• 6:38
  Speaker 1: on this tour, we're like, you know what? We're going
• 6:40
  Speaker 1: to be able to bring awareness to mental health. We're
• 6:43
  Speaker 1: going to be able to show the next generation that
• 6:46
  Speaker 1: stop all this beef and let's get out here and
• 6:48
  Speaker 1: get this money. And let's just go have an amazing tour.
• 6:51
  Speaker 1: So this is about to be history. Like you said,
• 6:53
  Speaker 1: witness history. And, man, they're just going to show you
• 6:59
  Speaker 1: everything happens in time. So that's what I feel about this.
• 7:04
  Speaker 1: It took time, man. It took time.
• 7:06
  Speaker 3: Did the Versus spark the idea for the tour?
• 7:09
  Speaker 5: Or were you at the point where both companies came
• 7:13
  Speaker 5: together and said, we need to do something together.
• 7:15
  Speaker 3: This would be big for the city.
• 7:16
  Speaker 1: Yeah, I think both companies came together, but it was
• 7:20
  Speaker 1: a lot of people wanting to do this tour. But
• 7:23
  Speaker 1: what's so important about this tour for me, right? Being
• 7:26
  Speaker 1: able to do this with black promoters.
• 7:29
  Speaker 3: Mm-hmm.
• 7:30
  Speaker 1: Tour promoters, which is, this is incredible. Like, I'm like,
• 7:34
  Speaker 1: you know what? Instead of us doing all these different
• 7:37
  Speaker 1: tours for these other people and stuff, you know, let's
• 7:40
  Speaker 1: do this tour for this man. You know, that is
• 7:45
  Speaker 1: successful and put this together.
• 7:48
  Speaker 2: Who's the tour promoter?
• 7:50
  Speaker 1: It's right on there.
• 7:51
  Speaker 2: Okay.
• 7:52
  Speaker 1: You see that?
• 7:54
  Speaker 3: What we got? B.
• 7:56
  Speaker 3: BM Entertainment.
• 7:58
  Speaker 1: BM Entertainment. And that's incredible. That's a black owned tour company.
• 8:04
  Speaker 1: Do they approach you or you approach them? Yeah, no,
• 8:06
  Speaker 1: they approach me. They approach everybody. So what's your relationship
• 8:10
  Speaker 1: like with Birdman? Like, how does that conversation come with you?
• 8:13
  Speaker 1: Do you and Birdman sit down and work out the logistics,
• 8:15
  Speaker 1: work out the deal? Bro, like, let me tell you something.
• 8:18
  Speaker 1: I have no ego. It's not working. You know what?
• 8:22
  Speaker 1: Whatever you work out with the promoter, that's your business.
• 8:24
  Speaker 1: Whatever I work out with the promoter, that's my business.
• 8:27
  Speaker 1: That's how I am. I just, what I want, if
• 8:30
  Speaker 1: I get it, I'm cool.
• 8:31
  Speaker 2: So you get what you want.
• 8:32
  Speaker 1: I don't worry about what somebody else is doing. That's
• 8:35
  Speaker 1: been me my whole life. I think that's why I'm
• 8:37
  Speaker 1: able to be successful. So when you talk about Snoop, right? Like,
• 8:40
  Speaker 1: I could have. took half of everything Snoop had. I'm like, no, man,
• 8:45
  Speaker 1: I want what's mine. When our deal was over with,
• 8:49
  Speaker 1: Snoop went on and turned into a boss. And I
• 8:52
  Speaker 1: appreciate that. Think about it. I don't count other people's pockets. Like,
• 8:56
  Speaker 1: I don't do that. And I think a lot of
• 8:58
  Speaker 1: these artists do that. They get caught up into, oh,
• 9:01
  Speaker 1: what you got? Nah, that ain't me, though.
• 9:03
  Speaker 2: When you say you could have took half, like when
• 9:04
  Speaker 2: he was coming over from Death Row?
• 9:05
  Speaker 1: Yeah. I mean, even after, if I wanted to. Because
• 9:10
  Speaker 1: of the investment that I made into it. The thing
• 9:13
  Speaker 1: about it, a lot of companies don't do that. Like
• 9:15
  Speaker 1: every artist I had, I never, if they wanted to leave,
• 9:19
  Speaker 1: told a contractor, go ahead. Think about it. You don't
• 9:23
  Speaker 1: hear that, right? It's like most artists, people like, man,
• 9:26
  Speaker 1: I put you on, I blew you up. So I
• 9:29
  Speaker 1: could hold you for however long I want because I
• 9:32
  Speaker 1: should take that journey with you. No, not me. I've
• 9:35
  Speaker 1: always thought that I'm a pack fair guy. But that's
• 9:39
  Speaker 1: on the artists if they don't save their money. Because
• 9:41
  Speaker 1: you think as music industry, you think that you're going
• 9:44
  Speaker 1: to be hot forever. You're not. And that's why I
• 9:48
  Speaker 1: got into business and diversifying my portfolio.
• 9:52
  Speaker 4: You brought up a good point. A lot of artists,
• 9:56
  Speaker 4: they beef with their label. They say the label is
• 9:58
  Speaker 4: ripping them off. They're not getting paid. I never heard
• 10:00
  Speaker 4: that from any of your artists. Do you think that
• 10:04
  Speaker 4: as a music executive, as a record label CEO, do
• 10:07
  Speaker 4: you think that the artists are to blame for blaming
• 10:10
  Speaker 4: their label when that happens? Or do you think the
• 10:12
  Speaker 4: label is to blame for taking advantage of the artists?
• 10:14
  Speaker 1: I think it's a lack of information. So you have
• 10:19
  Speaker 1: to educate yourself what the contracts you sign and you
• 10:23
  Speaker 1: can be mad about. But what I what I don't
• 10:25
  Speaker 1: see a lot of the white CEOs of these companies
• 10:30
  Speaker 1: that artists are fussing with. I don't see that. But
• 10:32
  Speaker 1: I see a lot of black CEOs that the artists
• 10:35
  Speaker 1: are fussing with because. they end up being friends and
• 10:38
  Speaker 1: they hanging out, you know, with the artists. So now
• 10:41
  Speaker 1: you think you're at the table, you eating together, but
• 10:43
  Speaker 1: it's a different, that guy actually, me and Boz, so
• 10:46
  Speaker 1: you see, I got on my shirt, my day one,
• 10:48
  Speaker 1: me and Big Boz, like we, we, we've been doing
• 10:51
  Speaker 1: this for 30 years. And that's what this shirt said
• 10:54
  Speaker 1: day one. This real No Limit Soldiers right here.
• 10:58
  Speaker 3: It take me back to when I was getting the
• 11:00
  Speaker 3: Source magazine.
• 11:01
  Speaker 1: Yeah.
• 11:01
  Speaker 3: And those ads were in it.
• 11:02
  Speaker 1: I mean, about five of them. Yeah.
• 11:04
  Speaker 3: Y'all just took over the whole marketing department.
• 11:07
  Speaker 1: So think about this, right, with what you were saying.
• 11:10
  Speaker 1: Artists don't know what you go through to build this company,
• 11:14
  Speaker 1: this brand. Me and Boz was laughing about this. Boz said, man,
• 11:17
  Speaker 1: they don't know. We was on the block. We could
• 11:19
  Speaker 1: have lost our life anytime. Right. Y'all. But, you know,
• 11:22
  Speaker 1: once y'all get on, y'all think that this because of
• 11:25
  Speaker 1: y'all or you did this. Right. But it's not, man.
• 11:29
  Speaker 1: People don't know what it took to build something like this.
• 11:32
  Speaker 1: They don't know the adversity you had to go through.
• 11:35
  Speaker 1: And then the artists just have to know their business.
• 11:37
  Speaker 1: A lot of these artists don't know publishing. They don't
• 11:40
  Speaker 1: know these deals. They just sign these deals and then
• 11:43
  Speaker 1: they get upset. But they only get upset with the
• 11:45
  Speaker 1: people that they know or the people that look like
• 11:48
  Speaker 1: them because they can't communicate with them. These big companies,
• 11:52
  Speaker 1: you have no communication. So think about it. That's why
• 11:55
  Speaker 1: you never seen all this arguing with these guys. You
• 11:58
  Speaker 1: don't even know who the owner of these companies are.
• 12:01
  Speaker 1: And so they take it out on the people that's
• 12:04
  Speaker 1: close to them, but just get your business together. If
• 12:06
  Speaker 1: you get your business together, you ain't got to worry
• 12:08
  Speaker 1: about that.
• 12:08
  Speaker 3: Y'all look good, man.
• 12:09
  Speaker 5: When I was watching it, I'm glad that you said
• 12:12
  Speaker 5: you have no ego because that's what came through the
• 12:14
  Speaker 5: TV when I was watching it. It was like, he's
• 12:16
  Speaker 5: here to celebrate, have this reunion. Silk look incredible. Mia
• 12:21
  Speaker 5: did her thing. The whole limit looked great.
• 12:24
  Speaker 1: Yeah.
• 12:25
  Speaker 5: But you said this is about reunion. This is about collaboration.
• 12:27
  Speaker 5: It's also about mental health.
• 12:29
  Speaker 1: Yeah.
• 12:29
  Speaker 5: Talk about that side of it, because that's something that
• 12:32
  Speaker 5: most people wouldn't have respect from a label that, you know,
• 12:36
  Speaker 5: is bad about it.
• 12:36
  Speaker 1: Oh, yeah. And guess what? You do have to grow up.
• 12:40
  Speaker 1: And I want artists to know, like, you don't have
• 12:42
  Speaker 1: to be bad about it for the rest of your life.
• 12:45
  Speaker 1: I mean, I was born and raised in Providence. And
• 12:50
  Speaker 1: so I seen a lot. And so when I talk
• 12:53
  Speaker 1: about the mental health side, it's what we call it
• 12:55
  Speaker 1: mental strength. We see murders. We see young people go
• 13:00
  Speaker 1: to jail. We see young people get killed. We seen
• 13:04
  Speaker 1: a lot of poverty. So you don't get counseling or
• 13:08
  Speaker 1: nothing like that in the projects. So I'm like, man,
• 13:13
  Speaker 1: if I could reach back to my young self now
• 13:15
  Speaker 1: and say, everything you've been through, Have anybody ever talked
• 13:20
  Speaker 1: to you about it? No. So you are healing yourself.
• 13:24
  Speaker 1: And a lot of these people in the hood is self-medicating.
• 13:29
  Speaker 1: They're taking drugs. They're doing things to get behind this.
• 13:32
  Speaker 1: So I'm like, man, we have to figure something out
• 13:36
  Speaker 1: to let's not keep this a secret. Let's sit around.
• 13:39
  Speaker 1: Let's talk about this. Let's bring awareness to this. And
• 13:42
  Speaker 1: that's why we could do this with this tour. And
• 13:44
  Speaker 1: that's why it's so important that Cash Money and No
• 13:49
  Speaker 1: Limit is involved with this because the next generation could say,
• 13:53
  Speaker 1: these are the guys that started this, especially both gigantic
• 13:57
  Speaker 1: labels from New Orleans. And to be able to be
• 14:02
  Speaker 1: on this journey together, man, I think we're going to
• 14:05
  Speaker 1: change and save more lives because when people see us
• 14:08
  Speaker 1: on that stage in all these different cities, be like, man, yeah,
• 14:11
  Speaker 1: these guys made some of the toughest street music in
• 14:15
  Speaker 1: the world, but these guys grew up. So don't be
• 14:18
  Speaker 1: afraid to grow up. I'm telling youngsters out here right now,
• 14:20
  Speaker 1: don't be afraid to grow up. Don't be afraid to
• 14:22
  Speaker 1: get better. Don't be afraid to better yourself. And that's
• 14:25
  Speaker 1: what this tour is about for me. I think this
• 14:28
  Speaker 1: tour is going to go on and on overseas. And
• 14:32
  Speaker 1: so many people want to see us. Just like you
• 14:35
  Speaker 1: were saying, people in New York. I looked at the days.
• 14:38
  Speaker 1: I saw the first days in Texas. I said, okay,
• 14:40
  Speaker 1: they're going up to Detroit, but I don't really see
• 14:43
  Speaker 1: a New York show. I'm like, yo, I was there
• 14:47
  Speaker 1: in 96. I love New York, man. I used to
• 14:50
  Speaker 1: go to Dapper Dan and get my clothes.
• 14:52
  Speaker 3: Okay, you see what I'm saying?
• 14:53
  Speaker 1: You know what I'm saying? We started out with the
• 14:56
  Speaker 1: Gazelles and the Big Change. I mean, New York literally
• 15:01
  Speaker 1: made me on the East Coast because- Nobody knew my music,
• 15:06
  Speaker 1: but me coming, hanging out, going to the tunnel, doing
• 15:09
  Speaker 1: all this stuff. You know, I definitely brought a lot
• 15:12
  Speaker 1: of that swag back to the South and to the
• 15:15
  Speaker 1: West Coast. You know, being able to come out here,
• 15:17
  Speaker 1: I got my, I mean... I mean, I got some
• 15:21
  Speaker 1: of the nicest clothes out here, man. I don't think
• 15:24
  Speaker 1: Dapper Dan even know who I was. He was like, man,
• 15:26
  Speaker 1: this little dude just spending money with me. I'm like, yeah, man,
• 15:30
  Speaker 1: give me that. I want to put some Louis on
• 15:32
  Speaker 1: his sweatsuit. So it's in the movie. You're going to
• 15:35
  Speaker 1: see in the movie, you know, what New York did
• 15:38
  Speaker 1: for me and for me to be able to watch
• 15:41
  Speaker 1: in that tunnel and watch the vibe and watch hip hop.
• 15:45
  Speaker 1: I mean, I was able to go back home and
• 15:47
  Speaker 1: be like, man, them boys from New York, they turned up.
• 15:51
  Speaker 1: It was crazy back then, you know. And then the
• 15:55
  Speaker 1: way I talk, right? So the girls was on me
• 15:58
  Speaker 1: out here when I come out here. Like, I just
• 16:00
  Speaker 1: want you to talk to me. I'm like, yeah, shorty,
• 16:03
  Speaker 1: what's happening with you? So I felt like, man, I
• 16:08
  Speaker 1: got it going on. It's a movie in itself. Yeah, no, man.
• 16:12
  Speaker 1: And we definitely got to come to New York, man.
• 16:14
  Speaker 1: And we going, you know, at the time, a lot
• 16:16
  Speaker 1: of these venues, they wasn't available. So you got so
• 16:20
  Speaker 1: many tours going on. So I want my fans to know, man,
• 16:23
  Speaker 1: I love my fans. Even in Cali. Like, so think
• 16:25
  Speaker 1: about it. You know, me living in the Bay Area
• 16:28
  Speaker 1: in Richmond, California, that's where I really got my swag
• 16:30
  Speaker 1: from for as independent hustling the music. And so I
• 16:35
  Speaker 1: got to, you know, be able to go do a
• 16:38
  Speaker 1: gigantic show in the Bay Area in Los Angeles. So
• 16:42
  Speaker 1: I'm telling Snoop, you know, Snoop doing his movie right now.
• 16:45
  Speaker 1: But after he finished filming his movie, you know, I
• 16:49
  Speaker 1: could see us going to L.A. and doing something big,
• 16:54
  Speaker 1: taking over. Yeah.
• 16:57
  Speaker 5: Who from your side is going on the tour? Or
• 17:00
  Speaker 5: is it different people at each city?
• 17:03
  Speaker 3: Or is it like.
• 17:04
  Speaker 1: No, man, everybody from my side go to it. I
• 17:07
  Speaker 1: made sure that everybody go. And if you're a part
• 17:13
  Speaker 1: of this, you're a part of history. And, man, we
• 17:16
  Speaker 1: losing so many brothers and sisters. It's like, man, I
• 17:19
  Speaker 1: want my team out there. You know, for us, man, adversity,
• 17:24
  Speaker 1: differences or whatever, man, it's like ain't nothing more important
• 17:27
  Speaker 1: than what we did together. So we don't have that
• 17:32
  Speaker 1: kind of hate. in our heart for each other. We
• 17:34
  Speaker 1: might disagree sometimes, but it's like brotherly love, sisterly and
• 17:39
  Speaker 1: brotherly love. It's like for us, if you're going to
• 17:41
  Speaker 1: look at and you're going to see in a movie,
• 17:43
  Speaker 1: when we have a problem, go put the gloves on.
• 17:46
  Speaker 1: We put the gloves on and then it's all good.
• 17:51
  Speaker 1: Somebody might come out, you know, with a black eye
• 17:54
  Speaker 1: or whatever, but we like, man, that's my brother. We good.
• 17:58
  Speaker 1: After that, it's like, man, we ain't trying to kill
• 18:01
  Speaker 1: each other or hurt each other. We have disagreements. Man,
• 18:05
  Speaker 1: let's figure this out and let's move on. Because, man,
• 18:08
  Speaker 1: think about it. Even with me and my brothers, we
• 18:11
  Speaker 1: might get into it. Next hour, we get into it
• 18:13
  Speaker 1: with somebody else, we jumping them. They like, man, I
• 18:16
  Speaker 1: thought they was tripping. No, man, you thought wrong. So
• 18:20
  Speaker 1: my whole thing with this tour, get your camouflage on.
• 18:24
  Speaker 1: because it's going to be soldiers everywhere, all over these arenas.
• 18:29
  Speaker 1: I'm giving $ 1, 000 out to the best camo outfit every night.
• 18:33
  Speaker 1: So bring your camo.
• 18:35
  Speaker 3: The tank is back out.
• 18:37
  Speaker 1: The tank is out. We're going to port it like
• 18:39
  Speaker 1: it's 1999. We say it one more time for the streets.
• 18:43
  Speaker 1: So that's what this tour is about, being able to
• 18:46
  Speaker 1: go live that soldier life out. It's going to be
• 18:50
  Speaker 1: like a masquerade soldier porting. So, and, yeah.
• 18:56
  Speaker 4: Well, you know, talking about that, because you're running so legendary,
• 19:01
  Speaker 4: just from a business standpoint, because you're such a smart businessman,
• 19:04
  Speaker 4: when you saw the music business start to change, what
• 19:07
  Speaker 4: was your first thought? Because you come from the era
• 19:08
  Speaker 4: of selling CDs out your time. When you saw it
• 19:11
  Speaker 4: transition into what it is now, streaming, and, you know,
• 19:15
  Speaker 4: Steve Giles making the iPod, what was your initial thoughts?
• 19:20
  Speaker 1: I mean, you know what? You got to catch up.
• 19:23
  Speaker 1: And we be so far behind, man, that we worry about, like,
• 19:27
  Speaker 1: time is changing. Like, time is waiting for nobody. Like,
• 19:32
  Speaker 1: these guys are passing down money, generational money. Like, we're
• 19:35
  Speaker 1: trying to build generational wealth, and we're trying to bridge
• 19:39
  Speaker 1: the wealth gap, but they are passing this money down.
• 19:42
  Speaker 1: And we're not looking at it. I mean, I went
• 19:45
  Speaker 1: to a grocery store in Tulsa, Oklahoma, last week. A
• 19:49
  Speaker 1: guy aged Owens.
• 19:50
  Speaker 2: That's our guy.
• 19:51
  Speaker 1: Yeah, Oasis. That's our guy. Man, Oasis. Let me tell
• 19:54
  Speaker 1: you something. What I love about this, right? People are
• 19:58
  Speaker 1: not seeing this and not saying we should be standing
• 20:01
  Speaker 1: outside that store making sure people come in there. And
• 20:05
  Speaker 1: my thing is we're going to put that store on
• 20:07
  Speaker 1: the map because in Tulsa in 1920, people don't realize
• 20:11
  Speaker 1: what happened to our people.
• 20:12
  Speaker 2: Black Wall Street.
• 20:13
  Speaker 1: Black Wall Street. And so to be able to support that.
• 20:17
  Speaker 1: We support all these other stores. You know, a lot
• 20:20
  Speaker 1: of people say, man, well, don't say you own something
• 20:22
  Speaker 1: you don't know, man. You know, me and James always
• 20:24
  Speaker 1: been about, you know what? We're going to show the
• 20:26
  Speaker 1: people if they could do it, we could do it.
• 20:29
  Speaker 1: And to be able to support a brother like that.
• 20:32
  Speaker 1: And he has four stores now. I'm saying he could
• 20:34
  Speaker 1: have 10, 20 stores now. He could take that company public.
• 20:38
  Speaker 1: I mean, his stores are neat. They got fresh products
• 20:43
  Speaker 1: in there. He giving back to the community. And it's
• 20:47
  Speaker 1: in Tulsa where we got to go back and say,
• 20:49
  Speaker 1: let's take this back over and show people that guess what?
• 20:54
  Speaker 1: We're making good products. We're owning stores. We're giving back
• 20:57
  Speaker 1: to the community. We definitely should be making that go viral.
• 21:03
  Speaker 1: And that's the things I want to do. Like make
• 21:07
  Speaker 1: something like that go viral because we're celebrating a brother
• 21:11
  Speaker 1: that's making a difference for the culture.
• 21:13
  Speaker 3: Yeah.
• 21:14
  Speaker 5: We were down there for the 100th anniversary of the
• 21:17
  Speaker 5: Tulsa massacre.
• 21:19
  Speaker 3: We met AJ. We sat down with him, interviewed him.
• 21:21
  Speaker 1: Yeah. He got a lot of energy, huh?
• 21:23
  Speaker 3: He's one of a kind.
• 21:24
  Speaker 1: Yeah.
• 21:25
  Speaker 5: But he knows his business, and he broke down the
• 21:27
  Speaker 5: business to inspire others.
• 21:29
  Speaker 1: Nah, so I took my guy, Rizzo, he over there.
• 21:32
  Speaker 1: Him and Rizzo got that same kind of energy. So,
• 21:35
  Speaker 1: you know, they got that coach energy. You know, Rizzo
• 21:39
  Speaker 1: a coach. He been out there doing stuff on a
• 21:41
  Speaker 1: national level, and he's– been the spearhead of the Master
• 21:47
  Speaker 1: P Reviews, where we give Black-owned business opportunities to where
• 21:53
  Speaker 1: we're going to promote them. And that's what we did,
• 21:55
  Speaker 1: going down there promoting Oasis, which I think is going
• 21:59
  Speaker 1: to be the next big grocery store that could be
• 22:02
  Speaker 1: all over the U.S.
• 22:04
  Speaker 2: And it's needed.
• 22:04
  Speaker 1: It's needed.
• 22:05
  Speaker 2: We need grocery stores.
• 22:06
  Speaker 1: Yes. Yes. I mean, we got a lot of food
• 22:08
  Speaker 1: deserts in our community. So imagine having black-owned grocery stores
• 22:14
  Speaker 1: that are giving back and buy people that look like
• 22:17
  Speaker 1: us and go put the money back into the community.
• 22:19
  Speaker 1: I told, I said, you know what? We make a
• 22:21
  Speaker 1: tenth of 1% of the Fortune 500 CEOs, African-Americans, which
• 22:27
  Speaker 1: that has to change. Yeah.
• 22:30
  Speaker 3: You brought up the word virality, right? Did I say
• 22:33
  Speaker 3: it right?
• 22:34
  Speaker 1: Viral?
• 22:34
  Speaker 3: Viral.
• 22:35
  Speaker 5: So I'm thinking in terms of music, like you said,
• 22:37
  Speaker 5: because you said you came from the CD era, streaming
• 22:40
  Speaker 5: became a thing, and now TikTok can decide. I wonder
• 22:45
  Speaker 5: from your CEO lens in the world of music, how
• 22:48
  Speaker 5: do you feel about it, man? Could a no limit
• 22:50
  Speaker 5: exist in today's environment with social media?
• 22:54
  Speaker 1: I think we would sell billions. Because everything we've done
• 23:00
  Speaker 1: was raw and real. And so you imagine if you
• 23:03
  Speaker 1: could just capture that the way that thing was sold, billions,
• 23:10
  Speaker 1: because people want the real. And I think that when
• 23:14
  Speaker 1: you look at TikTok, anything that's authentic, it's going to go.
• 23:19
  Speaker 1: And man, no, I really think like even AI, all
• 23:24
  Speaker 1: this stuff, I know a lot of people don't like it,
• 23:25
  Speaker 1: but I'm like, learn how to use this stuff. Just
• 23:28
  Speaker 1: use it as a tool. It's not going nowhere. Like
• 23:31
  Speaker 1: they are linking up. Like how come we're not doing
• 23:34
  Speaker 1: that as business people? They are grouping up together. They
• 23:38
  Speaker 1: buying each other companies. They coming together. They going public
• 23:42
  Speaker 1: selling companies. Why we not doing that? One thing I
• 23:46
  Speaker 1: always wanted to ask you was your output. You was
• 23:48
  Speaker 1: never afraid to put out a lot of product. Like
• 23:51
  Speaker 1: I remember No Limit. I think you had like 30
• 23:54
  Speaker 1: albums that came out one year. Like every other week
• 23:56
  Speaker 1: there was an artist. And then you had that signature,
• 23:59
  Speaker 1: like the graphic design.
• 24:00
  Speaker 2: Graphic designs, man.
• 24:01
  Speaker 4: Yeah, it was like Mia X one week, Cain and
• 24:04
  Speaker 4: Abel one week, Silk to Chaka one week.
• 24:06
  Speaker 3: Bing.
• 24:06
  Speaker 2: Yeah, Bing one week.
• 24:07
  Speaker 4: It was just like, what was your thought process in that?
• 24:11
  Speaker 4: Because most people would be afraid to put out that
• 24:13
  Speaker 4: much music. They would feel like they're watering it down
• 24:15
  Speaker 4: or they're stepping on the artist's rollouts. What was your
• 24:19
  Speaker 4: thought process in just like flooding it as much as possible?
• 24:22
  Speaker 1: Man, let me tell you something, right? So I had
• 24:24
  Speaker 1: a distribution deal with Prodigy. And they told me I
• 24:26
  Speaker 1: only could put out one record a year. I said, no,
• 24:30
  Speaker 1: I put up $ 200, 000 for marketing. So I have a
• 24:34
  Speaker 1: distribution deal. I don't have a record deal. Well, I
• 24:37
  Speaker 1: get 85% and a record company get 15%. I said, no,
• 24:41
  Speaker 1: but it's not normal. I'm saying, that's why I did
• 24:44
  Speaker 1: this deal. So when I put out those 24 records
• 24:50
  Speaker 1: in one year, 23 of them went gold and platinum.
• 24:53
  Speaker 3: Hmm.
• 24:54
  Speaker 1: And I only could do that because I controlled the project.
• 24:59
  Speaker 2: 23 on Golden Platinum.
• 25:01
  Speaker 3: Yeah, 23.
• 25:01
  Speaker 2: In one year.
• 25:02
  Speaker 1: In one year. And guess what? That's the power of marketing. Like,
• 25:07
  Speaker 1: I've always been a marketing genius. Like, I took products
• 25:12
  Speaker 1: and marketed them inside whatever I know. I'm putting a
• 25:15
  Speaker 1: Master P album out. I know this is going to
• 25:17
  Speaker 1: be big. So I want to put these other 22
• 25:21
  Speaker 1: records inside that project. And I think a lot of
• 25:24
  Speaker 1: people want to be stars, and it's all about them.
• 25:29
  Speaker 1: I've never. I've always wanted to be a businessman. Like,
• 25:31
  Speaker 1: I don't need the private jets. When I get on
• 25:34
  Speaker 1: a private jet, it's because I got to be three
• 25:37
  Speaker 1: different places at one time. Other than that, I'm cool.
• 25:41
  Speaker 1: I can ride with the people. I come from the projects.
• 25:43
  Speaker 1: I never had nothing anyway. So it's like... I could.
• 25:47
  Speaker 1: I put, think about it. I probably put Snoop on
• 25:49
  Speaker 1: a private jet way more times than I've been on whatever,
• 25:52
  Speaker 1: wherever you got to go or wherever you got to go.
• 25:55
  Speaker 1: I've never worried about being pampered. I get minds in
• 25:57
  Speaker 1: the end.
• 25:58
  Speaker 4: So how did you get your team? Because it's like,
• 26:00
  Speaker 4: did you have a meeting with all the artists? Like, look,
• 26:03
  Speaker 4: we're going through this. Everybody's going to benefit everybody, but
• 26:06
  Speaker 4: we can't be selfish. Like, you're going to come out
• 26:08
  Speaker 4: two weeks later, there's going to be another album that
• 26:09
  Speaker 4: comes out, but don't worry, that's going to help.
• 26:11
  Speaker 1: I ain't got to do none of that. If you
• 26:12
  Speaker 1: the boss. That's what comes with being a prostitute. Trust
• 26:16
  Speaker 1: the process. Trust the process. Because think about it, I'm
• 26:18
  Speaker 1: putting the money up. Like, by I say, I done
• 26:20
  Speaker 1: took the chance for this. Like, we got to do
• 26:22
  Speaker 1: this my way because this is my vision. No limit
• 26:25
  Speaker 1: is my vision. Like, This is not somebody else's vision. Like,
• 26:30
  Speaker 1: I love this. I've never done this for money. So
• 26:32
  Speaker 1: the artist might be doing it for money. Hey, I'm
• 26:34
  Speaker 1: going to sell a million dollars. I'm going to make this.
• 26:35
  Speaker 1: I did it because I love it. I love creating things.
• 26:38
  Speaker 1: So that's why it's easy for me to create other
• 26:41
  Speaker 1: products because I love building stuff. So I've never done
• 26:45
  Speaker 1: stuff for the money. So a lot of artists tell me, hey, man,
• 26:47
  Speaker 1: I'm going to sell a million copies. I'm going to
• 26:50
  Speaker 1: make blah, blah, blah. I've never done that. Like, I've
• 26:52
  Speaker 1: never done nothing for the money. Because guess what? As
• 26:54
  Speaker 1: a boss, you got to be willing to take and
• 26:56
  Speaker 1: make no money. I brought artists houses and cars for
• 27:00
  Speaker 1: they even sold one record. Because I believed in them. Now,
• 27:04
  Speaker 1: guess what? It's artists that I brought houses and cars
• 27:08
  Speaker 1: for that didn't sell no records. But I had to
• 27:10
  Speaker 1: take the loss. And then there was some of them
• 27:12
  Speaker 1: that I brought houses and cars for. They sold a
• 27:14
  Speaker 1: lot of records. But I took the risk. So it's
• 27:17
  Speaker 1: come with being a boss. I paid a lot of
• 27:19
  Speaker 1: people that worked for me. I went home some days.
• 27:23
  Speaker 1: I ain't had nothing. But it comes with being a boss.
• 27:25
  Speaker 1: So you can't tell me what my vision. My thing
• 27:28
  Speaker 1: is we all are going to get along if I'm
• 27:30
  Speaker 1: going to be the boss. And I'm going to do
• 27:31
  Speaker 1: this this way so if somebody pop, then everybody going
• 27:34
  Speaker 1: to pop. So everybody going to get a chance to
• 27:36
  Speaker 1: be successful if I promote everybody. Because think about it.
• 27:40
  Speaker 1: I looked at it back in the days, right? If
• 27:41
  Speaker 1: you look at a lot of the artists, it was
• 27:44
  Speaker 1: always about one artist. They never was putting other people on.
• 27:49
  Speaker 1: I mean, I went to the West coast and I
• 27:52
  Speaker 1: put on West coast artists and I'm from the South.
• 27:55
  Speaker 1: So I've always been about, Hey, I want to put
• 27:59
  Speaker 1: these people on as a team that come from me
• 28:02
  Speaker 1: playing basketball, playing sports. So I've always thought about the team.
• 28:06
  Speaker 1: It never was about me.
• 28:08
  Speaker 5: That same mentality goes into the products, right? It's, Because
• 28:12
  Speaker 5: it's not like, hey, I got one product. It's like,
• 28:14
  Speaker 5: I got a bunch of products. Here they are.
• 28:16
  Speaker 1: Look, man. Product got to weigh his talent.
• 28:21
  Speaker 3: I still have those doodles at the crib.
• 28:22
  Speaker 1: Come on, man.
• 28:24
  Speaker 3: Talk about wrap snacks.
• 28:25
  Speaker 1: Wrap snacks, man. Come on.
• 28:26
  Speaker 3: Talk about it, man. Because this is a new flavor.
• 28:28
  Speaker 3: I've never seen this flavor.
• 28:29
  Speaker 1: Yeah.
• 28:29
  Speaker 3: Talk about this.
• 28:30
  Speaker 1: But let me tell y'all something, right? When you talk
• 28:32
  Speaker 1: about wrap snacks, it's a black-owned company. And people don't realize,
• 28:36
  Speaker 1: you know, everything that James went through. And when we
• 28:39
  Speaker 1: started just going to these places, man. to what nobody
• 28:42
  Speaker 1: believed and to be able to turn this into one
• 28:45
  Speaker 1: of the biggest chips and noodle companies. And hopefully, you know,
• 28:49
  Speaker 1: the next step to take this brand public, because that's
• 28:53
  Speaker 1: what it, that's what we should be doing growing to
• 28:56
  Speaker 1: get to there. Right. But this was nobody believing, you know,
• 29:01
  Speaker 1: in this, I can't wait. Me and James working on
• 29:03
  Speaker 1: right now, we working on doing a reality show because
• 29:06
  Speaker 1: we want to build up artists. Like we got a
• 29:08
  Speaker 1: lot of artists on this brand, right. But why not
• 29:10
  Speaker 1: put a rap snack label? That's going to be the
• 29:13
  Speaker 1: next step. To create a label and do it through
• 29:17
  Speaker 1: reality TV so you can watch the growth of these artists.
• 29:21
  Speaker 5: Have you been approached about acquisition? Like has, you know,
• 29:26
  Speaker 5: there's competitors in that space, right? You've got the Lays, PepsiCo.
• 29:29
  Speaker 5: Have they, because I've seen, this has been moving for
• 29:32
  Speaker 5: years now. It doesn't seem like it's slowing down.
• 29:34
  Speaker 1: New artists, new flavors.
• 29:36
  Speaker 3: Have they approached you about acquisition?
• 29:38
  Speaker 1: Well, you know what?
• 29:39
  Speaker 3: Of shelf space?
• 29:40
  Speaker 1: To be honest with you, James get people calling all
• 29:42
  Speaker 1: the time and they want to be a part of this. And,
• 29:45
  Speaker 1: you know, I mean, it's also a thing that holding
• 29:49
  Speaker 1: on to this for the right moment. And that's why
• 29:52
  Speaker 1: I was saying about what about taking this public to
• 29:55
  Speaker 1: where ordinary people could invest a hundred, two hundred, a
• 29:59
  Speaker 1: thousand dollars. And then we'd all make money together because
• 30:02
  Speaker 1: it's not just about us. You know, we're talking about
• 30:05
  Speaker 1: building generational wealth. We're talking about bridging the wealth gap.
• 30:08
  Speaker 1: And we're talking about having ordinary people invest into the brands.
• 30:13
  Speaker 1: So now, because a lot of stuff is about shelving space.
• 30:16
  Speaker 1: So if you got the marketing money to put this
• 30:19
  Speaker 1: in the main eye level on every shelf, then this
• 30:22
  Speaker 1: turns into a billion dollar company. So I think that's
• 30:25
  Speaker 1: the next step for us is taking this brand public.
• 30:29
  Speaker 1: And letting the community and the culture be able to
• 30:32
  Speaker 1: invest into this.
• 30:33
  Speaker 5: Is this still the most popular? Last time we spoke,
• 30:36
  Speaker 5: I think Lil Baby had the most popular favor.
• 30:38
  Speaker 1: I think the Masterpiece label is the most popular. Everybody
• 30:41
  Speaker 1: want that honey barbecue. I would not expect you to
• 30:43
  Speaker 1: say anything less. You know what I'm saying? Because think
• 30:45
  Speaker 1: about it. This is how it started. And so we
• 30:50
  Speaker 1: still here, man. And to have a partner like James, man,
• 30:54
  Speaker 1: it's incredible because this a guy that come from the
• 30:57
  Speaker 1: inner city in Philadelphia and just believed in, you know, came,
• 31:01
  Speaker 1: got me pee, man. I got these chips, man. I'm like, man,
• 31:04
  Speaker 1: come on now. He was like, no, bro. I'm telling you,
• 31:07
  Speaker 1: this is going to be big. Let's get out here.
• 31:09
  Speaker 1: And guess what? We, we got on these little small
• 31:11
  Speaker 1: planes and went to these factories and the rest is history.
• 31:16
  Speaker 1: And we, we, we still got chips.
• 31:18
  Speaker 3: Yeah. Still chips.
• 31:20
  Speaker 1: We still got chips. I ain't made a record in
• 31:23
  Speaker 1: 20 years, but we still got chips.
• 31:25
  Speaker 3: Collecting the chips.
• 31:27
  Speaker 1: And we're doing it the right way. That's what I
• 31:29
  Speaker 1: want to show the culture, right? You should be happy.
• 31:32
  Speaker 1: You should be smiling. If you're successful, you're happy and
• 31:35
  Speaker 1: you're smiling. Man, I'm happy, man. It's a good day.
• 31:41
  Speaker 1: We got our own noodles. Because think about it. I
• 31:43
  Speaker 1: grew up eating noodles. And so when I came up
• 31:46
  Speaker 1: with the news, I was like, James, man, I've been
• 31:49
  Speaker 1: eating noodles all my life. We got to do some noodles.
• 31:52
  Speaker 1: And we did the noodles. And so we're working on
• 31:54
  Speaker 1: all kinds of stuff now.
• 31:56
  Speaker 2: Is it a plan to expand even to other type
• 31:58
  Speaker 2: of food products?
• 31:59
  Speaker 1: Yeah, yeah. Right now, we're working on a lot of
• 32:05
  Speaker 1: healthy food products now. We want healthy charts. And so
• 32:09
  Speaker 1: a lot of the fans, you know, they got on us.
• 32:12
  Speaker 1: We want healthy charts, and I'm listening. Because I want
• 32:15
  Speaker 1: to be able to save the community, give back. So
• 32:19
  Speaker 1: the Miller family foods is what we're doing next. So
• 32:23
  Speaker 1: the Miller family foods, healthy choices, healthy cereals, healthy snacks.
• 32:29
  Speaker 1: And think about it, though, to be honest with you,
• 32:32
  Speaker 1: everybody say they want healthy choices, but they don't. Let's
• 32:35
  Speaker 1: be honest. Everybody say, oh, I want healthy choices. Pete,
• 32:39
  Speaker 1: they go online and get at me. Pete, we need
• 32:41
  Speaker 1: healthy foods. I'm like, oh, OK. But then you don't
• 32:44
  Speaker 1: go by it. You go by. Oh, I like this
• 32:48
  Speaker 1: because so what me and James. So one thing about James,
• 32:51
  Speaker 1: what he know, he know how to make healthy stuff
• 32:53
  Speaker 1: taste good. And I think that's what the Miller family
• 32:56
  Speaker 1: foods is about to be. We know how to make.
• 32:59
  Speaker 1: healthy foods taste good. And that was, that was, that
• 33:01
  Speaker 1: was the problem too. We like, man, we can't compete
• 33:04
  Speaker 1: because if we make some healthy food and it tastes trash,
• 33:07
  Speaker 1: nobody's going to buy it. They're going to talk about
• 33:09
  Speaker 1: it and say, oh, it's healthy, but it don't taste good.
• 33:11
  Speaker 1: So that's why we still eat the other stuff. But
• 33:14
  Speaker 1: now we got some healthy food that tastes just as
• 33:18
  Speaker 1: good as the other stuff out there.
• 33:20
  Speaker 5: To talk about distribution when it comes to that, because
• 33:23
  Speaker 5: that's a process as well.
• 33:25
  Speaker 1: Yeah.
• 33:25
  Speaker 3: Shelf life is a process where you're on shelves.
• 33:28
  Speaker 5: Like, being in the large, the Kroger's of the world, Costco's,
• 33:31
  Speaker 5: the Walmart's. How has that process been for y'all? Do
• 33:34
  Speaker 5: you have to struggle or does the fact that it's
• 33:37
  Speaker 5: Master P's involved?
• 33:38
  Speaker 1: Nah, so, you know, they understand that we got a
• 33:42
  Speaker 1: verse to the community and the culture. And like right
• 33:45
  Speaker 1: now we in dollar store, which it was tough to
• 33:48
  Speaker 1: get in there at first. But all our people eat
• 33:51
  Speaker 1: in there and to get them to understand, like, you
• 33:53
  Speaker 1: know what? We about to, I got Rizzo, we about
• 33:56
  Speaker 1: to get on the road. And so we're going into
• 33:58
  Speaker 1: these stores and say, are they helping our community? The Targets,
• 34:02
  Speaker 1: the Walmarts, all these places. You know, we're going to
• 34:04
  Speaker 1: hold them accountable. Saying like, you know, we understand they
• 34:08
  Speaker 1: came up with all these different things. But no, man,
• 34:10
  Speaker 1: we spent a trillion dollars a year in these stores.
• 34:16
  Speaker 1: Y'all have to really take us serious and take care
• 34:18
  Speaker 1: of the community. And so we're going to start holding
• 34:21
  Speaker 1: them accountable, going out there saying, you know, We got
• 34:25
  Speaker 1: the biggest buying power. What are you doing for our
• 34:27
  Speaker 1: culture and our community? So I think the accountability is
• 34:31
  Speaker 1: the most important way that we have to go out there,
• 34:34
  Speaker 1: because if not, our product is not going to get
• 34:37
  Speaker 1: on these shelves. They like, well, they come into our
• 34:39
  Speaker 1: stores buying stuff anyway, so it don't matter. But holding
• 34:43
  Speaker 1: them accountable, saying, yeah, we understand you guys own these stores,
• 34:47
  Speaker 1: but we are spending a lot of money. And I
• 34:50
  Speaker 1: think look at Target right now, what happened? Like, I
• 34:52
  Speaker 1: feel like Target got hit hard this year because of
• 34:56
  Speaker 1: thinking that we don't need the African-American dollar. And then
• 35:01
  Speaker 1: they found out that, wow, these guys really spend. And so,
• 35:05
  Speaker 1: you know, sometimes you got to do that. You got
• 35:07
  Speaker 1: to go through that transition to see how, you know,
• 35:11
  Speaker 1: I tell people all the time, know your self-worth. And
• 35:14
  Speaker 1: I think our culture don't really know our worth all
• 35:16
  Speaker 1: the time. So, you know, and it's okay to do business,
• 35:20
  Speaker 1: you know, with these people. But at the same time,
• 35:23
  Speaker 1: you got to know that at least Pac fell with us.
• 35:28
  Speaker 4: What do you, you know, basketball has always been a
• 35:31
  Speaker 4: part of your life, right? You played basketball.
• 35:34
  Speaker 3: Yeah.
• 35:34
  Speaker 2: But now you're on a different side of it, right?
• 35:36
  Speaker 1: Yeah.
• 35:37
  Speaker 2: You know, watching your son play.
• 35:39
  Speaker 4: I see you're involved in, is it the University of
• 35:41
  Speaker 4: New Orleans?
• 35:41
  Speaker 1: No, I was coaching at the University of New Orleans,
• 35:45
  Speaker 1: but my son played for the University of Houston.
• 35:47
  Speaker 2: But you did the floor.
• 35:48
  Speaker 1: Yeah.
• 35:49
  Speaker 2: That was New Orleans.
• 35:49
  Speaker 1: Yes. Yeah.
• 35:50
  Speaker 4: So what's your plans for basketball? Like, are you going to,
• 35:55
  Speaker 4: I know you had the agency before, the sports agency,
• 35:57
  Speaker 4: Ricky Williams.
• 35:58
  Speaker 1: Yeah.
• 35:59
  Speaker 2: Is it a relaunch of that? Are you in NIL deals?
• 36:02
  Speaker 1: I'm in the coaching.
• 36:03
  Speaker 2: Coaching.
• 36:04
  Speaker 1: So that's what I did at the University of New Orleans,
• 36:06
  Speaker 1: but they, turned over to LSU. So LSU took over
• 36:11
  Speaker 1: the new Orleans system, which now the colors are purple
• 36:14
  Speaker 1: and gold. And I love Baton Rouge for LSU to
• 36:18
  Speaker 1: be purple and gold, but new Orleans is blue and white.
• 36:21
  Speaker 1: And so that's what I, you know, I feel like
• 36:23
  Speaker 1: new Orleans always needed his own identity for his college basketball.
• 36:27
  Speaker 1: I mean, we beat TCU this year. These are all
• 36:30
  Speaker 1: guys that I brought in and we competed with some
• 36:33
  Speaker 1: of the biggest teams in the country. And, um, Now
• 36:38
  Speaker 1: it's under the LSU umbrella, which I feel like I
• 36:41
  Speaker 1: love LSU purple and gold for Baton Rouge, but not
• 36:45
  Speaker 1: for New Orleans. And that's when I kind of like
• 36:47
  Speaker 1: backed away because now I think we're going to go
• 36:50
  Speaker 1: division two. I don't think that is going to be
• 36:52
  Speaker 1: a division one. I don't think LSU with all the
• 36:54
  Speaker 1: money they spending, they will want to compete with LSU,
• 36:57
  Speaker 1: New Orleans. Because that's what the team is called now.
• 37:01
  Speaker 2: LSU New Orleans.
• 37:02
  Speaker 3: I mean, how that sound to you?
• 37:06
  Speaker 1: Okay. Don't sound great. So think about it. I put
• 37:10
  Speaker 1: University of New Orleans on the map. Nobody ever heard
• 37:12
  Speaker 1: of it. I talked to all these NBA players. They
• 37:15
  Speaker 1: were like, P, I never heard of that school. And
• 37:18
  Speaker 1: so we put it on the map. But now I
• 37:21
  Speaker 1: don't have an identity. And I think the people in
• 37:23
  Speaker 1: the city feel the same way. Like we've been New
• 37:26
  Speaker 1: Orleans for all these years and now we LSU New Orleans.
• 37:30
  Speaker 1: So now it's like LSU had two teams and they
• 37:32
  Speaker 1: both purple and gold.
• 37:36
  Speaker 2: So you stepped away from the situation?
• 37:38
  Speaker 1: Yeah. No, I stepped away because, you know, now it's
• 37:41
  Speaker 1: under that umbrella. I know that it's going to go
• 37:43
  Speaker 1: division too. And so I invested a lot of money,
• 37:46
  Speaker 1: a lot of time, but it's also, it was a
• 37:49
  Speaker 1: good learning experience. I feel like maybe I might go
• 37:53
  Speaker 1: to the NBA next year. Maybe I might go to
• 37:56
  Speaker 1: another college, but I think I could be good for
• 38:00
  Speaker 1: a program like the Spurs.
• 38:03
  Speaker 2: So what exactly would you like to do in the NBA?
• 38:07
  Speaker 1: I would like to do the marketing, but I also
• 38:09
  Speaker 1: like to do the advisory to the young players and
• 38:13
  Speaker 1: preparing them, knowing that It's some of the recruiting, knowing
• 38:17
  Speaker 1: that you got good people around, the players. And I
• 38:21
  Speaker 1: think that's the thing, showing somebody that really love and
• 38:23
  Speaker 1: passionate and has the resume. I have the basketball resume
• 38:29
  Speaker 1: to do this. So I got a bunch of schools
• 38:32
  Speaker 1: that I'm looking at, but I haven't decided yet. I'm
• 38:34
  Speaker 1: kind of waiting to after this tour and then I'll
• 38:39
  Speaker 1: be back in the gym. I mean, basketball saved my life. So,
• 38:42
  Speaker 1: you know, I think that people understand that now. And
• 38:46
  Speaker 1: they see all the kids I put into the NBA.
• 38:49
  Speaker 1: DeRozan is one of my kids. Brandon Jennings, Lance Stevenson
• 38:55
  Speaker 1: from out here. I could go on Ryan Boatwright.
• 39:00
  Speaker 3: At UConn. Yes.
• 39:03
  Speaker 1: I put on Jalen Suds. I could go on and on.
• 39:08
  Speaker 1: I still got a bunch of players. Chad Holden played
• 39:11
  Speaker 1: for me. So, you know, my son's, you know, Mercy.
• 39:14
  Speaker 1: Matter of fact, my son, he's a dog. And what
• 39:18
  Speaker 1: I love about him, Mercy at Houston, right? He played
• 39:21
  Speaker 1: with Chad and Jell and all those guys and won
• 39:25
  Speaker 1: the high school state championship in the eight. grade. So
• 39:31
  Speaker 1: he'd been playing up all those years. And I know
• 39:36
  Speaker 1: how to develop dogs and so how to push them,
• 39:41
  Speaker 1: how to support them. And then also the mindset is
• 39:45
  Speaker 1: like that's so important in sports. being around good people.
• 39:49
  Speaker 1: So I think that's what I could bring to college
• 39:52
  Speaker 1: and I could bring it to the NBA because it's
• 39:55
  Speaker 1: that non-traditional and you need to have the business now
• 39:58
  Speaker 1: because college is now, it's, I mean, I think LSU
• 40:01
  Speaker 1: spent $ 20 million on a marketing team. Like that's they
• 40:06
  Speaker 1: marketing people, 20 million. Yeah.
• 40:08
  Speaker 5: So with that, cause as you're saying, I'm thinking, Shaq
• 40:12
  Speaker 5: became the general manager of the school.
• 40:14
  Speaker 3: Steph became the general manager.
• 40:16
  Speaker 1: Shaq, like last year, Shaq went on TMZ and said
• 40:20
  Speaker 1: he wanted to beat me and play my team. What happened?
• 40:26
  Speaker 1: Nobody never went back. I feel like I'm going to
• 40:29
  Speaker 1: make a movie about this team last year. Because, you know,
• 40:32
  Speaker 1: before I got there, they only won four games. Like,
• 40:36
  Speaker 1: they only won four games. Like, they made it to
• 40:38
  Speaker 1: the playoffs twice. Once I got there, like we took
• 40:41
  Speaker 1: this to a whole nother level. And yeah.
• 40:44
  Speaker 5: So if LSU comes and says, and because it's still
• 40:48
  Speaker 5: in the state of Louisiana.
• 40:50
  Speaker 1: Yeah.
• 40:51
  Speaker 3: Hey, P, we got this general mayor position. Are you interested?
• 40:54
  Speaker 5: Is that something, obviously with your marketing background, the level
• 40:58
  Speaker 5: of budget that they have, and you're obviously eye for talent.
• 41:02
  Speaker 1: So I think this year, I wouldn't do it because
• 41:06
  Speaker 1: they got so many players and so many coaches. LSU's
• 41:09
  Speaker 1: crazy right now.
• 41:10
  Speaker 2: They got a pro team.
• 41:10
  Speaker 1: Yeah, they got a pro team. And they got an
• 41:12
  Speaker 1: older team.
• 41:12
  Speaker 2: That's what I'm saying.
• 41:13
  Speaker 3: Yeah, yeah, yeah.
• 41:14
  Speaker 2: They got dudes like 25, 26.
• 41:15
  Speaker 1: I think they got the oldest team in history. Never.
• 41:19
  Speaker 1: So my thing is this year, I want to wait.
• 41:24
  Speaker 1: Maybe I might go to HBCU this year.
• 41:27
  Speaker 3: Okay.
• 41:28
  Speaker 1: So I haven't decided.
• 41:29
  Speaker 3: John Wall just did that.
• 41:31
  Speaker 1: Yeah, John Wall just did it. So I'm thinking about
• 41:36
  Speaker 1: maybe that or going to the NBA. But, yeah, I
• 41:39
  Speaker 1: would definitely go and help HBCU and help put that
• 41:44
  Speaker 1: on the map.
• 41:45
  Speaker 3: Maybe back in Toronto.
• 41:47
  Speaker 1: Maybe. Maybe. Where did the– oh, think about it, right?
• 41:54
  Speaker 1: So I played against Bronson's dad growing up, right? So
• 41:59
  Speaker 1: we in New York. And I look at it, I say,
• 42:04
  Speaker 1: I can't wait to see his dad because I'm like, man,
• 42:06
  Speaker 1: your son way better than you. You know, because he
• 42:10
  Speaker 1: used to talk a lot of noise back in the day.
• 42:13
  Speaker 1: But I'm proud of that family, man. I definitely want
• 42:16
  Speaker 1: to say that I'm in New York. I'm proud of him,
• 42:18
  Speaker 1: his wife, and his son, that as a family, the
• 42:22
  Speaker 1: way they represent. I mean, it's incredible because his dad
• 42:26
  Speaker 1: deserved it, man. I mean, we was fighting the whole
• 42:30
  Speaker 1: way up from the CBA to minor leagues. Like people
• 42:33
  Speaker 1: don't really know the story and the history. They just think, oh,
• 42:37
  Speaker 1: Master P just popped up in the NBA or even
• 42:39
  Speaker 1: Bronson did. Like that man went through a lot of adversity.
• 42:44
  Speaker 1: you know, in the CBA, the minor leagues, before getting
• 42:48
  Speaker 1: in and finding these different teams. So people don't know
• 42:51
  Speaker 1: the journey is for real, man. One day you go
• 42:54
  Speaker 1: to these teams, and next thing you know, your key
• 42:57
  Speaker 1: code don't work. Your service is no longer needed in
• 43:02
  Speaker 1: the community. So you got to go find another job quick.
• 43:06
  Speaker 2: So you just brought up Rick Brunson.
• 43:10
  Speaker 3: Yeah.
• 43:11
  Speaker 2: You're a great father as well.
• 43:12
  Speaker 4: And you have tremendous track record with your sons from
• 43:15
  Speaker 4: music to sports. And that's not highlighted. What's the formula
• 43:19
  Speaker 4: that you have used to raise young men to become
• 43:24
  Speaker 4: successful on their own?
• 43:25
  Speaker 2: Yes.
• 43:26
  Speaker 1: Spending time with them, teaching them hard work and preparation.
• 43:31
  Speaker 1: So consistency is it. And the most important thing, putting
• 43:34
  Speaker 1: God first. Like I teach my kids that I tell
• 43:37
  Speaker 1: my son every day. man, because you could get hurt
• 43:40
  Speaker 1: no matter what. You got to give God the glory.
• 43:41
  Speaker 1: So first thing, you got to give God the glory.
• 43:44
  Speaker 1: And then, you know, we.
• 43:45
  Speaker 3: Got to work.
• 43:46
  Speaker 1: We got to put our body through conditions that's going
• 43:52
  Speaker 1: to be uncomfortable if you really want to be successful.
• 43:55
  Speaker 1: And so none of my kids had cars until they
• 43:58
  Speaker 1: got to college. You're either going to ride your bike
• 44:01
  Speaker 1: to school, you're going to run to school, you're going
• 44:04
  Speaker 1: to walk to school, or you're going to catch a ride. But,
• 44:06
  Speaker 1: you know, I grew up in poverty. We ain't had
• 44:08
  Speaker 1: all that. So it's like, you know what? I want
• 44:10
  Speaker 1: you to earn. Like my son, what I love about Mercy,
• 44:13
  Speaker 1: I mean, he's giving back. I mean, he's not just
• 44:16
  Speaker 1: taking his NIL money and just I'm going splurge. No,
• 44:20
  Speaker 1: we just did a basketball camp with over a thousand
• 44:23
  Speaker 1: kids the other day. So he's making sure his Lord
• 44:27
  Speaker 1: have mercy foundation. He's making a difference. And so I
• 44:30
  Speaker 1: think that's what I raise my kids on. You know,
• 44:33
  Speaker 1: the more you make, the more you give. And when
• 44:35
  Speaker 1: you bless others, blessings will come back to you.
• 44:39
  Speaker 5: When you look at the landscape, obviously music has done
• 44:43
  Speaker 5: it for you. In terms of the next opportunity of wealth,
• 44:48
  Speaker 5: where do you see it?
• 44:50
  Speaker 1: Is it in sports?
• 44:50
  Speaker 3: Is it in entertainment? Is it in tech? How are
• 44:52
  Speaker 3: you looking at the landscape of business right now?
• 44:54
  Speaker 1: I feel the next landscape for me and my family
• 44:58
  Speaker 1: is making money in your sleep. It's definitely tech. It's
• 45:02
  Speaker 1: definitely being able to understand the ecosystems. And I think
• 45:08
  Speaker 1: a lot of people not looking at that, they still
• 45:10
  Speaker 1: caught up in the past, brick and borders. But no, man,
• 45:15
  Speaker 1: you have to be able to have a consumer online
• 45:20
  Speaker 1: and to be able to sell them something. And I
• 45:23
  Speaker 1: think that that's where the world is going because people
• 45:25
  Speaker 1: don't even want to go to stores no more. They
• 45:27
  Speaker 1: just want the stuff to pop up at their house.
• 45:29
  Speaker 1: So being able to establish great customer service, reliable product,
• 45:35
  Speaker 1: that you could send out in the mail and people
• 45:38
  Speaker 1: know they're going to get their stuff on time. That's
• 45:40
  Speaker 1: the way.
• 45:43
  Speaker 4: You had so many legendary moments in your career, from
• 45:46
  Speaker 4: music to movies to sports, and you've had conversations with
• 45:50
  Speaker 4: high-level executives. What did you learn in meetings with people
• 45:55
  Speaker 4: as far as negotiation and business throughout your 30 years
• 45:59
  Speaker 4: of business?
• 45:59
  Speaker 2: What are some of the lessons that you learned?
• 46:01
  Speaker 1: Well, for me, the first lesson is never do a
• 46:03
  Speaker 1: deal when you're desperate. And I think a lot of
• 46:06
  Speaker 1: us running there, hey, I got to pay the light bill.
• 46:09
  Speaker 1: I got to pay the rent. And they're like, oh,
• 46:11
  Speaker 1: you do, huh? They see it. Oh, that's what you're
• 46:14
  Speaker 1: going to get. You're going to get rent money and
• 46:16
  Speaker 1: bill money. And that's it. And also knowing your work.
• 46:23
  Speaker 1: I mean, when I turned that deal line with Jimmy Iovine,
• 46:26
  Speaker 1: I taught him one thing, that everybody, just because you got, oh,
• 46:30
  Speaker 1: I'm going to give you this, you don't have to
• 46:32
  Speaker 1: take it. So no deal is that big that you
• 46:35
  Speaker 1: can't turn down. So I'm a kid coming from the project,
• 46:38
  Speaker 1: just been offered a million dollars, and I'm like, nah,
• 46:41
  Speaker 1: I'm good. Yeah.
• 46:43
  Speaker 4: But you was able to do that because independent, though.
• 46:46
  Speaker 4: You had some way to make money, though. That's important
• 46:49
  Speaker 4: for people to understand, too.
• 46:50
  Speaker 1: Yeah, well, I mean, think about it. That's not true
• 46:53
  Speaker 1: because I'm still going back to nothing. Nothing is promised,
• 46:57
  Speaker 1: but you have to know. So that's what I'm saying.
• 46:59
  Speaker 1: You have to bet on yourself. You are your most
• 47:03
  Speaker 1: important investment. I think a lot of people don't bet
• 47:05
  Speaker 1: on themselves. What I looked at, I said, wow, this
• 47:08
  Speaker 1: guy don't know me. He offered me a million dollars.
• 47:10
  Speaker 1: He's going to sign me the check right now. How
• 47:12
  Speaker 1: much I'm worth. Not how much I have at home. No,
• 47:16
  Speaker 1: this guy about to give me a million dollars. I'm
• 47:17
  Speaker 1: going to be a millionaire. Okay, but how much am
• 47:21
  Speaker 1: I worth? Because if you don't even know me, like
• 47:23
  Speaker 1: think about it. If you just walked up to somebody
• 47:26
  Speaker 1: and said, hey man, I'm going to give you a
• 47:27
  Speaker 1: million dollars. Dude, like for what? I'm like, Then I'm like, well,
• 47:32
  Speaker 1: how much you gave Suge Knight? Oh, we gave him 10.
• 47:37
  Speaker 1: So I'm like, oh, okay. But you only going to
• 47:40
  Speaker 1: give me one? All right. I'm about to go get
• 47:44
  Speaker 1: some lunch.
• 47:47
  Speaker 3: You know, it's crazy.
• 47:48
  Speaker 5: As you're telling the story, the Seat at the Table
• 47:51
  Speaker 5: album just came to my head. It's like, because you
• 47:54
  Speaker 5: tell the story on that album.
• 47:56
  Speaker 3: And I'm like, he's telling it now. That's so surreal. Obviously,
• 48:00
  Speaker 3: that deal worked out for you. Yeah.
• 48:02
  Speaker 1: Yeah, I mean, think about it, but I'm willing to
• 48:03
  Speaker 1: bet on myself. Guess what? If it didn't work out,
• 48:05
  Speaker 1: I'm cool because I never had a million dollars, so
• 48:08
  Speaker 1: I wouldn't have missed nothing. So I think that's what
• 48:10
  Speaker 1: we get caught up in. It's like, oh, man, you
• 48:11
  Speaker 1: should have took the money. No, but I never had
• 48:13
  Speaker 1: a million dollars. So what's the difference?
• 48:17
  Speaker 3: Closer to zero.
• 48:18
  Speaker 1: That's what I'm saying. It's all the way up from there.
• 48:21
  Speaker 1: I'm at the bottom, so all I can do is
• 48:23
  Speaker 1: go up. I'm going to go up either way it go.
• 48:25
  Speaker 5: I wonder, from that moment, has the idea of success changed?
• 48:30
  Speaker 5: each time you've hit a new goal, you've reached a
• 48:33
  Speaker 5: new achievement, has success changed? 30 years in now, what
• 48:36
  Speaker 5: does success look like for you?
• 48:38
  Speaker 1: Just building stuff. I always find a problem, man. Like,
• 48:42
  Speaker 1: success has never changed. I can just find something else. Like,
• 48:46
  Speaker 1: let me show y'all something. I'm into the confidence. Look
• 48:50
  Speaker 1: at this. Confidence and energy. That's for men. I want
• 48:55
  Speaker 1: you to look at that. That's no limit 6'9. This
• 48:59
  Speaker 1: for the women.
• 48:59
  Speaker 3: All right, so this is a male enhancement gum.
• 49:02
  Speaker 1: Man, this is gummies. I was about to say, I'll
• 49:05
  Speaker 1: eat this, but I'm like, hold up. I don't want
• 49:06
  Speaker 1: you to eat that right now. I said, let me
• 49:08
  Speaker 1: read the instructions first. Hold up, right? Hold up.
• 49:11
  Speaker 3: I got to say this for later. Say this for later.
• 49:13
  Speaker 1: All right.
• 49:14
  Speaker 2: Keep out of children.
• 49:16
  Speaker 1: You got to be 18 or older to eat these gummies.
• 49:18
  Speaker 3: Okay.
• 49:19
  Speaker 2: But I'm just telling you.
• 49:20
  Speaker 1: You. Look, you saying where the world is going now.
• 49:24
  Speaker 5: Yeah.
• 49:25
  Speaker 1: You know, as you get older, you're going to need this.
• 49:27
  Speaker 3: Erectile dysfunction is a real thing. Let me see the
• 49:31
  Speaker 3: woman's one.
• 49:31
  Speaker 1: That's the woman right there.
• 49:32
  Speaker 3: All right, honey, I'll be home later. No, no.
• 49:35
  Speaker 1: Okay.
• 49:36
  Speaker 3: Got you. Got you.
• 49:38
  Speaker 5: 18.
• 49:38
  Speaker 2: I see 18 plus.
• 49:39
  Speaker 1: Yeah. See what I'm saying?
• 49:41
  Speaker 2: But guess what?
• 49:42
  Speaker 1: When I do stuff, it's like, okay, as we grow
• 49:45
  Speaker 1: and you thinking like, man, think about it. It's, it's,
• 49:48
  Speaker 1: We was just looking at this company that come on
• 49:50
  Speaker 1: the sports channel all the time, and all they talk
• 49:52
  Speaker 1: about is, oh, hey, it's good for you, and it's
• 49:56
  Speaker 1: good for her, right?
• 49:58
  Speaker 3: You watching ESPN, man.
• 49:59
  Speaker 1: ESPN. So that's what I'm saying. This company here, No
• 50:03
  Speaker 1: Limit 6ix9ine, It's not a sex company. This is a
• 50:08
  Speaker 1: sexual wellness, health wellness. Think about it. That's what this is.
• 50:12
  Speaker 1: And we sell vitamins. So go to nolimit69. com. We got
• 50:16
  Speaker 1: some of the best vitamins in the game.
• 50:18
  Speaker 4: Do you just love to sell? Some people love the process.
• 50:22
  Speaker 4: Because I come from a sales background.
• 50:24
  Speaker 1: Yeah.
• 50:25
  Speaker 4: Do you get a rush out of just selling? Because
• 50:27
  Speaker 4: I can see just the enjoyment. You're talking about The Fool.
• 50:29
  Speaker 4: You're talking about this. You're talking about the tour. Is
• 50:32
  Speaker 4: it just the rush that you get when you're selling something?
• 50:35
  Speaker 1: I got to keep selling. You know what I'm saying? Like,
• 50:38
  Speaker 1: I'm telling, like, and I'm doing something legit. And I'm also,
• 50:42
  Speaker 1: I told you, I found a problem. It's so many
• 50:44
  Speaker 1: men and women that need this.
• 50:46
  Speaker 3: That's a fact.
• 50:46
  Speaker 1: And they're going to buy it from them. Why not
• 50:48
  Speaker 1: buy it from us?
• 50:48
  Speaker 3: They're going to buy it from the gas station.
• 50:50
  Speaker 1: That's what I'm saying. And guess what? I got the
• 50:51
  Speaker 1: honey too. The honey patch.
• 50:52
  Speaker 2: I got the honey patch too.
• 50:54
  Speaker 1: And guess what? Look for the honey patch.
• 50:56
  Speaker 3: I know it's in his book bag.
• 50:58
  Speaker 1: Yeah. Look. It is.
• 51:00
  Speaker 2: Look for the camouflage. The camouflage honeybee hat?
• 51:02
  Speaker 1: Yeah. I got the camouflage honeybee hat.
• 51:04
  Speaker 3: For soldier love.
• 51:05
  Speaker 2: Soldier love. That's the stamp.
• 51:06
  Speaker 1: That's what it is. Soldier love. Because soldiers need love, too.
• 51:09
  Speaker 3: That's it.
• 51:10
  Speaker 1: That's it. Soldiers need love, too.
• 51:13
  Speaker 3: That's the company line.
• 51:14
  Speaker 1: Get ready for combat.
• 51:16
  Speaker 2: Get ready for combat. Put your helmet on. Put your
• 51:18
  Speaker 2: helmet on.
• 51:18
  Speaker 3: Don't go to war without your helmet.
• 51:21
  Speaker 1: Don't go to war without your helmet. You know what
• 51:23
  Speaker 1: I'm saying? You're on the battlefield. That's what I'm saying.
• 51:25
  Speaker 1: Don't shot the commercial. You got to get ready. So,
• 51:30
  Speaker 1: you know.
• 51:30
  Speaker 2: Six shot shooter.
• 51:31
  Speaker 1: That's what I'm talking about.
• 51:33
  Speaker 3: That just happened to be in his pocket, by the way.
• 51:35
  Speaker 1: Yeah, this happened to be.
• 51:37
  Speaker 2: A hustler is always going to hustle, man.
• 51:39
  Speaker 1: Look, I'm telling y'all. Think about it. Marketing is the key. Yeah.
• 51:43
  Speaker 1: People are buying this in gas stations. They're going in
• 51:46
  Speaker 1: stores buying this. They're buying this online. Think about it.
• 51:49
  Speaker 1: How come it's not too many people look like us
• 51:52
  Speaker 1: and not too many African-American and Latinos that own us?
• 51:55
  Speaker 1: And we're the most people that's buying this. This is
• 51:58
  Speaker 1: a $ 24 billion industry. In five years, it's going to
• 52:02
  Speaker 1: be a $ 48 billion. And there's no people look like us.
• 52:05
  Speaker 5: And you're spot on when you think about the people
• 52:08
  Speaker 5: who have high blood pressure.
• 52:09
  Speaker 1: Yes. Right?
• 52:10
  Speaker 3: Blood flow is a real thing.
• 52:11
  Speaker 1: Yes.
• 52:12
  Speaker 3: We lead America in that. And so this is a
• 52:15
  Speaker 3: real issue that you're solving a problem for.
• 52:17
  Speaker 1: And it's all natural.
• 52:18
  Speaker 3: There you go.
• 52:19
  Speaker 2: Doing the Lord's work.
• 52:20
  Speaker 1: Come on, man. I got a pocket full in case
• 52:24
  Speaker 1: you need it. I got a pocket full. Hand to hand.
• 52:28
  Speaker 1: It ain't no limit. No limit. Six nine, we got you.
• 52:31
  Speaker 3: Come on, man. Always need love.
• 52:32
  Speaker 1: Hey, always need love, dog, for real.
• 52:35
  Speaker 2: Always a pleasure, man. Always a pleasure. Tell the people
• 52:37
  Speaker 2: where they can get tickets to the tour and all
• 52:40
  Speaker 2: all the information.
• 52:42
  Speaker 1: Man, look, right now, y'all got, see if they got
• 52:45
  Speaker 1: the website on here. BMNshows.com. There you have it. Y'all see.
• 52:53
  Speaker 2: First show, 9-11.
• 52:54
  Speaker 1: Yep.
• 52:56
  Speaker 3: And then New Orleans is the second show.
• 52:57
  Speaker 1: Yeah.
• 52:58
  Speaker 2: Oh, my.
• 52:58
  Speaker 1: So, Houston, y'all, right? So, I want to let y'all know, like,
• 53:02
  Speaker 1: Houston is probably one of the biggest shows I ever did.
• 53:05
  Speaker 1: Soul Out Arena is going to be in the movie,
• 53:08
  Speaker 1: and I can't wait to get back to Houston. Houston,
• 53:13
  Speaker 1: I got a lot of history in Houston and to
• 53:16
  Speaker 1: be able to be there and have one of the
• 53:18
  Speaker 1: biggest shows, man, I can't wait to get my fans
• 53:22
  Speaker 1: and touch them and y'all get y'all camouflage because it's
• 53:25
  Speaker 1: going to be a no limit party. New Orleans.
• 53:26
  Speaker 2: What day is New Orleans? Yeah, that might be. I
• 53:29
  Speaker 2: might have to go to that New Orleans.
• 53:30
  Speaker 1: Come on, man. Y'all come to New Orleans.
• 53:32
  Speaker 2: Come to New Orleans.
• 53:33
  Speaker 1: We're going to get riding.
• 53:35
  Speaker 2: Larry Morrow, give the gumbo.
• 53:36
  Speaker 3: Larry, we on the way.
• 53:37
  Speaker 2: Seafood gumbo.
• 53:38
  Speaker 1: Oh, you know that.
• 53:40
  Speaker 3: Yeah, we down there.
• 53:40
  Speaker 1: September 12th, New Orleans.
• 53:42
  Speaker 3: All right, New Orleans, September 12th.
• 53:43
  Speaker 1: Man, I'm just saying, Biza already told me. He's like, man,
• 53:46
  Speaker 1: I'm already got the Indians. I'm stitching up all kind
• 53:49
  Speaker 1: of stuff. This is going to be an ultra experience.
• 53:53
  Speaker 1: That's going to be a movie. Well, always a pleasure,
• 53:56
  Speaker 1: my brother. Thank you for the inspiration, motivation.
• 53:59
  Speaker 2: Keep going.
• 54:00
  Speaker 1: Yes, sir.
• 54:01
  Speaker 2: All right, guys. See you next week. Peace.
• 54:02
  Speaker 3: Peace.