Latest / RedTech daily podcast - Powered by AI / MIDAS Survey Insights and Australian Podcast Ranker Highlights

Transcript

MIDAS Survey Insights and Australian Podcast Ranker Highlights · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech daily podcast, powered by AI.
• 0:04
  I'm Marguerite Clark, bringing you the latest insights from the world of radio and digital
• 0:08
  audio industries.
• 0:11
  In today's episode, we'll cover the following topics: the MIDAS Autumn 2025 survey reveals
• 0:18
  fascinating insights into audio usage, Collins becomes the new executive director of LABF,
• 0:24
  Cadena Melodía enhances its Bogotá studios with DHD SX2 consoles, and the Australian Podcast
• 0:31
  Ranker shows news leading in November's listening trends.
• 0:37
  The MIDAS Audio Survey for Autumn 2025 from Rajar offers a comprehensive view of how audio
• 0:44
  fits into daily life in the United Kingdom.
• 0:47
  The survey reveals that weekly audio listening reaches 55 million adults, or 95% of the U.K.
• 0:54
  population aged 15 and older.
• 0:58
  Despite the growth of on-demand services and podcasts, live radio still dominates,
• 1:03
  accounting for 63% of all listening hours.
• 1:08
  The survey underscores the importance of a hybrid delivery strategy combining FM, D.A.B.,
• 1:14
  and IP technologies.
• 1:17
  Mary M.
• 1:18
  Collins has been appointed as the new executive director of the Library of American
• 1:22
  Broadcasting Foundation, effective January first.
• 1:26
  Previously serving as the treasurer, Collins will now work closely with the Board of
• 1:30
  Directors and the Library of American Broadcasting Collection team at the University
• 1:35
  of Maryland.
• 1:37
  She'll oversee various initiatives such as preservation grants and educational
• 1:41
  programming, and will manage the annual Giants of Broadcasting & Electronic Arts awards
• 1:46
  luncheon gala.
• 1:49
  Cadena Melodía de Colombia has upgraded its main studios in Bogotá with SX2 audio
• 1:55
  production consoles from DHD.audio.
• 1:59
  The project, led by Aspa Andina, is part of a broader studio digitization effort.
• 2:05
  Cadena Melodía, founded in 1967, operates a national network and distributes programming
• 2:12
  online in high-definition audio.
• 2:15
  This upgrade makes it the first Colombian station to use DHD’s SX2 control surface, which
• 2:21
  supports flexible audio routing and production mixing.
• 2:25
  The system includes motorized faders and offers connectivity via traditional and VoIP
• 2:30
  telephony.
• 2:33
  The November 2025 Australian Podcast Ranker, released by Commercial Radio & Audio in
• 2:39
  partnership with Triton Digital, highlights news as the leading podcast genre in Australia,
• 2:43
  with 4.86 million monthly listeners.
• 2:47
  Society and culture, comedy, true crime, and sports round out the top five genres.
• 2:55
  The Ranker, governed by a cross-industry committee, provides a standard benchmark for
• 3:00
  podcast measurement, offering advertisers insights into audience behaviors and
• 3:04
  opportunities for targeted advertising.
• 3:08
  At the individual podcast level, "Hamish & Andy" leads with 842,414 listeners, followed by
• 3:14
  "Mamamia Out Loud" and "ABC News Top Stories." CRA's data shows that podcasts accompany
• 3:21
  Australians on their travels, with listeners planning international trips favoring business
• 3:26
  podcasts, while domestic travelers prefer arts and news genres.
• 3:31
  This data presents brands with opportunities to engage audiences throughout their travel plans.
• 3:37
  That wraps up today's episode of the RedTech daily podcast, powered by AI.
• 3:41
  I'm Marguerite Clark.
• 3:43
  To read the full articles, visit redtech.pro.
• 3:46
  Thank you for listening, and have a great day!