REWORK - Start Here: Building a better onboarding experience
Getting a new customer through the door is one thing, but making sure they understand how things work is another. In this episode, Jason Fried and David Heinemeier Hansson break down how (and why) 37signals redesigned the onboarding experience with their latest version of Basecamp, why onboarding is one of the easiest things to overlook, and what it looks like when founders stay personally connected to that first impression.Key Takeaways00:09 – What Basecamp's onboarding looked like before, and what changed with Basecamp 504:01 – Why onboarding is one of the hardest things to get right08:33 –…
The skinny
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