Latest / Marketing For Tradies
Why Your Website Isn’t Generating Leads (Even With Ads)
You spent thousands on a new website, turned on Google Ads… and the phone barely rings.
In this episode of Marketing for Tradies, I explain why your website is usually the wrong place to send paid traffic — and the difference between a digital brochure and a lead-generating funnel.
You’ll learn:
Why your homepage is a library, not an emergency room
Isolation + specific intent (what makes a funnel convert)
A real example of the same ads, better landing pages, cheaper leads
Never send paid, specific traffic to a generic homepage.
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The skinny
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