Latest / Found in AI: AI Search Visibility, SEO, & GEO

The GEO Guide Google Just Dropped (And What It Doesn't Tell You)
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After two-plus years of the GEO conversation happening without them, Google finally showed up.
This week Google Search Central published their first official guide to optimizing for generative AI features in Search — covering AI Overviews, AI Mode, and a list of tactics you can finally stop wasting time on.
In this surprise Friday episode, Cassie walks through the guide in real time: what it gets right, what it confirms about the FSA Framework, and — more importantly…
The skinny
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