Latest / Futureproof Founder Podcast
062 Mickie Kennedy - Marketing Power of Press Releases (and most are doing it wrong)
In our SaaS Fuel™ Expert Series, Jeff is joined by Mickie Kennedy. Mickie founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing.
Mickie shares how he started in the industry after finishing a degree in creative writing with an emphasis on poetry. He also discusses how anyone can create a survey using Survey Monkey and share it within 15 minutes to get media attention. Mickie also emphasizes the importance of creating relatable stories that people can identify with, even if there is no use case…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.