1724: Preparing for BIMI (Brand Indicators for Message Identification)
Both Google and Entrust recently announced support for email authentication specification BIMI (Brand Indicators for Message Identification). A survey of 1,000+ US and UK adults from Red Sift, a leading cybersecurity company, looks at consumer interaction when brands are able to display their logos in an email inbox consistent with BIMI standards – revealing how this will affect consumer interaction with emails, open rates, buying behavior and brand recall. For example, the study found that BIMI has the greatest impact with Gen Z with 28% reporting that not deploying BIMI would negatively…
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