Latest / Boardroom Conversations with Fexingo: CEOs, Strategy, and Corporate Leadership Explained
How the Marriott Board Mastered Franchise Economics
Marriott International has built one of the most resilient business models in hospitality by shifting from asset-heavy ownership to a high-margin franchise and management fee structure. This episode examines how the board navigated the pandemic, maintained brand discipline across luxury and lifestyle segments, and leveraged recurring revenue streams to outperform competitors who were stuck with heavy debt loads. We look at specific decisions around capital allocation, the role of the CEO in balancing growth with quality control, and why the franchise model is now the gold standard for…
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