What Distributors Actually Think About THC
Austin Sawyer (CounterMeasures) moderates Michael Hermann (Allied Beverage Group, NJ), Justin Crouch (Southern Crown Partners, SC and southern GA), Chad Stone (Breakthru Beverage), and Will Shearer (United Distributors, GA and AL) at CannaBev Summit 2026. Justin says THC beverages at Southern Crown average about 2.5x the gross profit of its craft beer and already equal 45% of its craft dollar sales. The four distributors cover what a supplier needs to bring them, why they want low-dose products for first-time buyers, and how state rules decide which channels can sell the category.
Will…
The skinny
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