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Why Relationships Still Beat Algorithms — with Jaclyn Zukerman Delroy · Unstoppable Success Podcast

• 0:02
  Jaclyn Strominger: Hello, everybody, and welcome to another amazing episode of Unstoppable Success.
• 0:07
  Jaclyn Strominger: I am your host, Jaclyn Strominger.
• 0:09
  Jaclyn Strominger: And on this show, we hear from amazing leaders and influential people who have done it.
• 0:15
  Jaclyn Strominger: They have had unstoppable success or are still having unstoppable success.
• 0:19
  Jaclyn Strominger: And they get to share their tips, their tricks, their insights so that you can be like them and have unstoppable success.
• 0:26
  Jaclyn Strominger: And today, I can't wait to introduce you to somebody that I absolutely love.
• 0:31
  Jaclyn Strominger: And this is the Jaclyn Squared show.
• 0:33
  Jaclyn Strominger: Today, I get to introduce you to Jaclyn Zuckerman.
• 0:36
  Jaclyn Strominger: And let me tell you a little bit about Jaclyn.
• 0:38
  Jaclyn Strominger: She built and has been building this amazing media like platform.
• 0:45
  Jaclyn Strominger: I was gonna say empire.
• 0:46
  Jaclyn Strominger: That was the word I was looking for.
• 0:47
  Jaclyn Strominger: It is an empire, but she is the founder and CEO of Next on Scene Media.
• 0:52
  Jaclyn Strominger: It's she is it's an independent media company spotlighting cultural leaders, entrepreneurs, entertainment figures at pivotal moments in their careers.
• 1:01
  Jaclyn Strominger: And it began as a podcast and evolved into a multi-channel platform spanning magazines, live events, strategic visit visibility, say that 10 times fast, high-level interviews across entertainment, business, fashion, and culture.
• 1:18
  Jaclyn Strominger: She has worked with hundreds of founders, public figures.
• 1:22
  Jaclyn Strominger: She has been featured on Fox, NBC, CBS, ABC, you know it, like InStyle Alore.
• 1:28
  Jaclyn Strominger: She is like the It Girl.
• 1:30
  Jaclyn Strominger: And she is all about building visibility ecosystems.
• 1:35
  Jaclyn Strominger: So without further ado, welcome, Jaclyn.
• 1:39
  Jaclyn Zuckerman Delray: Thank you, Jaclyn, for that beautiful introduction.
• 1:41
  Jaclyn Zuckerman Delray: I appreciated that.
• 1:42
  Jaclyn Strominger: Oh my god, it was like so amazing to have you on because we first met in 2017.
• 1:51
  Jaclyn Zuckerman Delray: Yeah, like we go way back.
• 1:52
  Jaclyn Zuckerman Delray: We really go way back.
• 1:54
  Jaclyn Zuckerman Delray: Really special.
• 1:55
  Jaclyn Zuckerman Delray: We have a special bond, the Jaclyn Squared.
• 1:57
  Jaclyn Zuckerman Delray: Exactly.
• 1:58
  Jaclyn Zuckerman Delray: I love it.
• 1:59
  Jaclyn Strominger: And when you were, I I remember when you were starting out and we had a there was a fashion show.
• 2:04
  Jaclyn Strominger: I I was not in the fashion show, but participated as an exhibitor.
• 2:09
  Jaclyn Strominger: It was great.
• 2:10
  Jaclyn Strominger: It was a great event.
• 2:11
  Jaclyn Strominger: But let's just kind of go back because your success, I mean, just amazing to see all the things that that has, you know, has transpired.
• 2:22
  Jaclyn Strominger: But where did it start for you?
• 2:24
  Jaclyn Zuckerman Delray: Yeah.
• 2:25
  Jaclyn Zuckerman Delray: So I'm a New Yorker first.
• 2:27
  Jaclyn Zuckerman Delray: So I've lived in Boston now since 2014.
• 2:31
  Jaclyn Zuckerman Delray: I worked for a talent casting agency prior to going off on my own.
• 2:35
  Jaclyn Zuckerman Delray: And it was great.
• 2:36
  Jaclyn Zuckerman Delray: It was just working for other people, getting, I don't want to say yelled at, but getting talked down to and felt disrespected a lot.
• 2:44
  Jaclyn Zuckerman Delray: And not even just in that job, but in other corporate jobs.
• 2:47
  Jaclyn Zuckerman Delray: Like I worked for family for a long time.
• 2:49
  Jaclyn Zuckerman Delray: Like I just had kind of seen it all, you know?
• 2:52
  Jaclyn Zuckerman Delray: And so I was like, screw this.
• 2:54
  Jaclyn Zuckerman Delray: I have skill sets.
• 2:55
  Jaclyn Zuckerman Delray: I'm gonna call it my own.
• 2:57
  Jaclyn Zuckerman Delray: And so that's really like what kind of like as soon as I moved to Boston, I didn't know anyone here.
• 3:01
  Jaclyn Zuckerman Delray: I like try, I fell into top chef on Bravo.
• 3:04
  Jaclyn Zuckerman Delray: I worked as the assistant stylist at Padma, but then they went back to California, New York, and they're like, Are you coming back?
• 3:09
  Jaclyn Zuckerman Delray: And I'm like, no, I'm actually gonna take a risk and like bet on myself, you know.
• 3:12
  Jaclyn Zuckerman Delray: So I had my little startup podcast in my guest room closet, and everyone kind of was like, I'm getting attention from this.
• 3:20
  Jaclyn Zuckerman Delray: What else can you do?
• 3:21
  Jaclyn Zuckerman Delray: And this was like in 2014 before podcasting like blew up, you know, to what it is now.
• 3:26
  Jaclyn Zuckerman Delray: So that kind of funneled into everything we do today from social media to getting in media.
• 3:31
  Jaclyn Zuckerman Delray: So that's what we do.
• 3:33
  Jaclyn Strominger: So taking that leap, which you know, what what do you think it was that helped you have, for lack of a better word, the courage to do that?
• 3:46
  Jaclyn Zuckerman Delray: Real.
• 3:46
  Jaclyn Zuckerman Delray: So I I just talked about this a little bit today with somebody.
• 3:50
  Jaclyn Zuckerman Delray: It's so funny that we're talking about this.
• 3:51
  Jaclyn Zuckerman Delray: It's like the theme.
• 3:52
  Jaclyn Zuckerman Delray: So there is a lot of judgment as a woman in business, as a young woman in business.
• 3:57
  Jaclyn Zuckerman Delray: And so it has like if you go in, you it's it's just like trial and error.
• 4:02
  Jaclyn Zuckerman Delray: Like you take a risk, there's gonna be judgment, there's gonna be tests and trials and tribulations, and you're like, Do I face this head on and and go for it?
• 4:10
  Jaclyn Zuckerman Delray: Or do I want to like curl up in a ball?
• 4:12
  Jaclyn Zuckerman Delray: And I've definitely done both.
• 4:13
  Jaclyn Zuckerman Delray: Like, we're gonna be honest here.
• 4:15
  Jaclyn Zuckerman Delray: But I think like I just there was something in me that was like, there's more to this.
• 4:19
  Jaclyn Zuckerman Delray: Like, I really just went all in.
• 4:21
  Jaclyn Zuckerman Delray: It was resilience.
• 4:22
  Jaclyn Zuckerman Delray: I think it's from like personal life of growing up with divorced parents and like having to face things in my life that I was like, I want to go in on myself.
• 4:30
  Jaclyn Zuckerman Delray: Like, this is for me.
• 4:31
  Jaclyn Strominger: So okay, so one thing that I think some that that I hear a lot of people say, I'd like to do this, but like, what do I do about the money?
• 4:40
  Jaclyn Strominger: Like, how do how do I make money?
• 4:42
  Jaclyn Strominger: Like, I'm used to I'm used to the check that comes in every single week.
• 4:46
  Jaclyn Strominger: So, how did how how is that mindset for you?
• 4:50
  Jaclyn Zuckerman Delray: And no, love this question.
• 4:52
  Jaclyn Zuckerman Delray: So, clearly, when I first started my idea, I came off of money from Top Chef.
• 4:57
  Jaclyn Zuckerman Delray: So, I had some money saved and I was like, I'm gonna try and see if this works.
• 5:01
  Jaclyn Zuckerman Delray: And this was 2014 podcasting, like, could not go fully on a business in podcasting.
• 5:06
  Jaclyn Zuckerman Delray: Like, could not, like, I'm gonna be open about it, you know.
• 5:08
  Jaclyn Zuckerman Delray: So I was like, I took a part-time job at the chamber of commerce where I live in Everett.
• 5:13
  Jaclyn Zuckerman Delray: It was a great networking opportunity.
• 5:14
  Jaclyn Zuckerman Delray: I met a lot of people there, and I was building my business on the side.
• 5:18
  Jaclyn Zuckerman Delray: So I went back and I just it kind of gave me the courage and stability financial that I could invest in myself at the same time.
• 5:25
  Jaclyn Zuckerman Delray: And then three years after being chamber of commerce, I fully went 100% in my business because I had money saved.
• 5:31
  Jaclyn Zuckerman Delray: I was like, my husband was like, go for it.
• 5:33
  Jaclyn Zuckerman Delray: So I went all in.
• 5:34
  Jaclyn Zuckerman Delray: That is awesome.
• 5:37
  Jaclyn Strominger: But here's something that I think that I really want listeners to hear there was a plan.
• 5:45
  Jaclyn Strominger: Right?
• 5:50
  Jaclyn Strominger: You had a plan, and it wasn't it wasn't it wasn't like a seat, you know, like fly by the seat of your pants.
• 5:59
  Jaclyn Strominger: It's like and you were very focused, uh, you know, on that.
• 6:04
  Jaclyn Strominger: And so when you became that focused were there things that that you had to say no to?
• 6:13
  Jaclyn Zuckerman Delray: Totally.
• 6:14
  Jaclyn Zuckerman Delray: And that was tough.
• 6:16
  Jaclyn Zuckerman Delray: That was tough.
• 6:17
  Jaclyn Zuckerman Delray: Because I like, especially in my business, like to go off site and do interviews at different places, and like I just because I had the job, like I couldn't do that all.
• 6:25
  Jaclyn Zuckerman Delray: You know what I'm saying?
• 6:26
  Jaclyn Zuckerman Delray: But I was I this is something I look back now and I'm like, those opportunities at that time weren't aligned, and so now I feel like better opportunities are presenting themselves, but that's a learned experience.
• 6:36
  Jaclyn Zuckerman Delray: Like back then, I like you know, like we're all about like our egos in our head, like, oh, we shouldn't have done that and we could have done better and all these things.
• 6:43
  Jaclyn Zuckerman Delray: And I'm like, I'm glad it didn't work out the way that it did because now I'm here, right?
• 6:48
  Jaclyn Strominger: So and what you just said is also really important.
• 6:51
  Jaclyn Strominger: Talk about the alignment piece because I think that's really again, listeners listen because alignment is so important, so important, so important.
• 7:01
  Jaclyn Zuckerman Delray: I really believe in doing like spiritual work, like you have to work on the inner work to really understand what alignment is for you, right?
• 7:09
  Jaclyn Zuckerman Delray: Like, I think that that's really big for me.
• 7:11
  Jaclyn Zuckerman Delray: Like, I've done so much internal work, and I think that that's what I constantly teach people in my business.
• 7:15
  Jaclyn Zuckerman Delray: I'm like, you're gonna be in the spotlight.
• 7:17
  Jaclyn Zuckerman Delray: Can you face judgment?
• 7:19
  Jaclyn Zuckerman Delray: Can you face what people are gonna say?
• 7:20
  Jaclyn Zuckerman Delray: There's gonna be a lot of people that love you, but there's gonna be people that don't like you, and that's just the way of the world, right?
• 7:25
  Jaclyn Zuckerman Delray: And I think that's so real and it's hard to accept.
• 7:28
  Jaclyn Zuckerman Delray: And I think that's also like a fear factor for people too.
• 7:32
  Jaclyn Strominger: Yeah, and I think that's I think that's really true.
• 7:34
  Jaclyn Strominger: But I think also, you know, I think what you said about it, you know, if if certain opportunities are are are not aligned with you, both whether it's your values or maybe how you feel, you know, the energy of it.
• 7:49
  Jaclyn Zuckerman Delray: You have to say no 100%.
• 7:51
  Jaclyn Zuckerman Delray: But I think you have to take some chances on yourself to understand what's a hard no for you.
• 7:57
  Jaclyn Zuckerman Delray: Like I think I I like people please tendency, like, oh, maybe I'll do this and maybe I'll do that.
• 8:02
  Jaclyn Zuckerman Delray: And like long term I learned like that was a hard no for me.
• 8:05
  Jaclyn Zuckerman Delray: Like, so I think it's like a learned experience too.
• 8:08
  Jaclyn Strominger: You know, I I I I would agree.
• 8:10
  Jaclyn Strominger: I think it's a learned experience, but I do think that if I'm just thinking, you know, there's if you can get to the point almost like ahead of time where you know your vision and your mission and your values, then you can almost use those as the lens to filter, right?
• 8:26
  Jaclyn Strominger: Right, to what is a yes or no, right?
• 8:29
  Jaclyn Strominger: So you're you've been in the your business for 11 years.
• 8:36
  Jaclyn Strominger: 11 years.
• 8:38
  Jaclyn Strominger: 11 years.
• 8:39
  Jaclyn Strominger: So would have been, I mean, because it's it's not uh it's not a linear straight up.
• 8:46
  Jaclyn Strominger: Yeah, no.
• 8:48
  Jaclyn Strominger: So how you know what have been some of your you know lows and highs?
• 8:53
  Jaclyn Strominger: Yeah.
• 8:54
  Jaclyn Zuckerman Delray: So I think in all first thing that I learned really early on is I got threatened to be sued because I launched a magazine and I had to learn really young about trademarking.
• 9:02
  Jaclyn Zuckerman Delray: So like that was traumatic for me.
• 9:05
  Jaclyn Zuckerman Delray: Like I was like, what is this?
• 9:06
  Jaclyn Zuckerman Delray: Why are people coming after me?
• 9:08
  Jaclyn Zuckerman Delray: Like, and this is just what happens when you get a lot of eyes on you, which I constantly tell people like there is going to be people that unfortunately like aren't your friend or aren't your business people.
• 9:17
  Jaclyn Zuckerman Delray: Like these are lessons to be learned.
• 9:19
  Jaclyn Zuckerman Delray: So I ended up trademarking at a really young age.
• 9:21
  Jaclyn Zuckerman Delray: And then from there, too, like I feel like there's there's I'm looking for the right word.
• 9:26
  Jaclyn Zuckerman Delray: I feel like you're going like as you grow, the old clients don't align, always align with you anymore.
• 9:32
  Jaclyn Zuckerman Delray: And so it's outgrowing each other and being able to face those things to get to your next, you know, financial goals or your next, you know, dreams.
• 9:42
  Jaclyn Zuckerman Delray: Like there's almost these barriers that I've had slow periods, but I've had the slow periods, and then I got my dream client at like a higher dollar amount a month, you know.
• 9:50
  Jaclyn Zuckerman Delray: So like in those months where I'm struggling, I'm like, it was worth it, you know.
• 9:54
  Jaclyn Zuckerman Delray: Like I had to take on some slow projects that I didn't love to do, but it got me to that next place.
• 9:59
  Jaclyn Zuckerman Delray: So there are there is some sacrifice with it, you know.
• 10:04
  Jaclyn Strominger: So we one thing you just said made me think about Michael McAllowitz's pumpkin plan, which is basically understanding that the book.
• 10:13
  Jaclyn Strominger: If you haven't uh listeners, I'll put a link into the show notes for it.
• 10:17
  Jaclyn Strominger: But it's a really great um book because it talks about what you just said about you outgrow your clients.
• 10:23
  Jaclyn Strominger: You have to look at some of your clients are have a higher per client, you know, margin, you know, and some of the low-lying fruit end up being not as profitable because they take up more time.
• 10:42
  Jaclyn Strominger: It'll be like so you outgrow them.
• 10:46
  Jaclyn Zuckerman Delray: Right.
• 10:46
  Jaclyn Zuckerman Delray: And I think too, for me, a big thing that really kind of opened the door to that was having kids because my capacity changed.
• 10:53
  Jaclyn Zuckerman Delray: So the way that I used to give to my clients, like I don't have that capacity anymore.
• 10:58
  Jaclyn Zuckerman Delray: You know, like I love to help people, but like I just like family's important to me, and I that takes priority.
• 11:04
  Jaclyn Strominger: Right.
• 11:04
  Jaclyn Strominger: And that's really that's really huge.
• 11:06
  Jaclyn Strominger: So, so obviously crazy struggle.
• 11:09
  Jaclyn Strominger: So, would have been some of the like, like, oh my god, that's I can't believe that happened to me moment for sure.
• 11:15
  Jaclyn Zuckerman Delray: So I would say, like, a few, a few stand out to me.
• 11:18
  Jaclyn Zuckerman Delray: So I don't remember it was the year that we did the fashion show together, but one of my clients was a designer at that show, and we got her to dress some of the producers at the Emmys, like the daytime Emmy Awards.
• 11:29
  Jaclyn Zuckerman Delray: So we flew out to California.
• 11:31
  Jaclyn Zuckerman Delray: She dressed some of the producers there, some of the actors.
• 11:34
  Jaclyn Zuckerman Delray: It was so cool.
• 11:35
  Jaclyn Zuckerman Delray: Like to see her like lying on them, like being interviewed.
• 11:39
  Jaclyn Zuckerman Delray: It was really cool.
• 11:40
  Jaclyn Zuckerman Delray: So that was like an unbelievable moment for us for sure.
• 11:43
  Jaclyn Zuckerman Delray: And it feels so full circle because in January this year, one of my clients has like a luxury hair tie product that she does, and we got her place at the Grammys.
• 11:52
  Jaclyn Zuckerman Delray: So we like she did the gifting lounge there, we gave some of the musicians her product.
• 11:56
  Jaclyn Zuckerman Delray: It was so cool.
• 11:57
  Jaclyn Zuckerman Delray: So, like, it's really cool how things like come full circle, you know.
• 12:00
  Jaclyn Zuckerman Delray: Right.
• 12:01
  Jaclyn Strominger: Okay, so that's actually totally fair.
• 12:04
  Jaclyn Strominger: How did you make that happen for them?
• 12:07
  Jaclyn Zuckerman Delray: So I relationships, relationships I've built over the years, and so and I always love partnering with publicists.
• 12:15
  Jaclyn Zuckerman Delray: People think sometimes of publicists, like, and I think they get competitive in all their industries.
• 12:19
  Jaclyn Zuckerman Delray: To me, like we're allies, like we don't take each other's clients, we can collaborate.
• 12:23
  Jaclyn Zuckerman Delray: Like my client represented one of the person who directs the Emmys.
• 12:26
  Jaclyn Zuckerman Delray: We've been friends for years, and she was like, Oh my god, you have a fashion client, like she'd be great for this.
• 12:31
  Jaclyn Zuckerman Delray: And so that's how that happened.
• 12:33
  Jaclyn Zuckerman Delray: And with the Emmys, too, they do all these lounges, and I had been in touch with people who run them, and over the years, like it just kind of fell into place.
• 12:40
  Jaclyn Zuckerman Delray: I just re-reached out to them and they were like, Yeah, of course we'd love this product, it would be great.
• 12:44
  Jaclyn Zuckerman Delray: So it's so funny how that happens.
• 12:46
  Jaclyn Strominger: Okay, so I actually want to break, I really want to hone in on this because I think this is actually really important.
• 12:52
  Jaclyn Strominger: Actually, because it for a lot of different reasons, and I'll and I'll say, listeners, do not be bashful, right?
• 13:01
  Jaclyn Strominger: About picking up the phone and trying to make connections.
• 13:03
  Jaclyn Strominger: Go for it.
• 13:04
  Jaclyn Zuckerman Delray: Just go for it, right?
• 13:06
  Jaclyn Strominger: What's the worst that could happen?
• 13:09
  Jaclyn Zuckerman Delray: And seriously, like to your point, too, years later.
• 13:13
  Jaclyn Zuckerman Delray: Like it had been like over seven years since I last did that.
• 13:18
  Jaclyn Zuckerman Delray: You know what I mean?
• 13:19
  Jaclyn Zuckerman Delray: Like, and it just like it was my old relationships I had, and I just it's something presented itself and I just knew who to contact from like seven years ago.
• 13:26
  Jaclyn Zuckerman Delray: You know what I mean?
• 13:29
  Jaclyn Strominger: And and I love that because it's so important, it's so important to build those relationships.
• 13:34
  Jaclyn Strominger: You know, I I feel like I say this all the time, and you know, I have a course coming out, it's all on relationship capital.
• 13:41
  Jaclyn Strominger: But I they I created this formula.
• 13:43
  Jaclyn Strominger: It's the relationship capital RC equals P, the your, you know, well, like Y, like you're the person, you know, times other relationships to the nth degree, right?
• 13:55
  Jaclyn Strominger: And so the N is all the people that they know, right?
• 13:59
  Jaclyn Strominger: So your relationship capital, you meet somebody, you stay connected with them, you never know.
• 14:05
  Jaclyn Strominger: You can pick up the phone and be like, I can be like, okay, hey Jaclyn, I've got a client who, oh, do you know somebody?
• 14:12
  Jaclyn Strominger: I can ask you.
• 14:14
  Jaclyn Strominger: Totally.
• 14:15
  Jaclyn Strominger: It's you know, think of it as Kevin Bacon, right?
• 14:19
  Jaclyn Strominger: Six degrees of separation, right?
• 14:20
  Jaclyn Zuckerman Delray: Not really though.
• 14:21
  Jaclyn Zuckerman Delray: It's such a good comparison, it's so true, right?
• 14:24
  Jaclyn Zuckerman Delray: And it's the saying too, like, even though you out, like even we were talking about how you outgrow your clients, it doesn't mean that we end on bad terms.
• 14:30
  Jaclyn Zuckerman Delray: You just have you just outgrow each other, you have different needs, right?
• 14:33
  Jaclyn Zuckerman Delray: Like, but you don't burn the bridge, right?
• 14:36
  Jaclyn Strominger: Exactly.
• 14:37
  Jaclyn Strominger: Right?
• 14:39
  Jaclyn Strominger: And you can expand, and so a client could change, but you still have them as a contact.
• 14:45
  Jaclyn Strominger: 100%.
• 14:45
  Jaclyn Strominger: So as you've been growing, you know, you've because you have different media channels.
• 14:53
  Jaclyn Strominger: What what do you feel like is the one right now that is like what is your biggest focus on right now for for media and and growth?
• 15:02
  Jaclyn Zuckerman Delray: So are we talking about like news or are we talking about social media?
• 15:06
  Jaclyn Zuckerman Delray: What are we talking about?
• 15:07
  Jaclyn Zuckerman Delray: Well, I guess on on both fronts.
• 15:09
  Jaclyn Zuckerman Delray: Like, what do you think?
• 15:09
  Jaclyn Zuckerman Delray: I think Instagram and LinkedIn are my fake, my favorite apps.
• 15:13
  Jaclyn Zuckerman Delray: I scroll TikTok all the time.
• 15:16
  Jaclyn Zuckerman Delray: It almost like feels like you're like in a zone though, like unhealthy after a period of time.
• 15:21
  Jaclyn Zuckerman Delray: I actually feel like Instagram and LinkedIn are more business savvy.
• 15:24
  Jaclyn Zuckerman Delray: Like, I think if you have products, TikTok is great.
• 15:27
  Jaclyn Zuckerman Delray: You know what I mean?
• 15:28
  Jaclyn Zuckerman Delray: But for me personally, I would say LinkedIn and Instagram are my favorite social media outlets.
• 15:34
  Jaclyn Zuckerman Delray: From a media side, I think TV news is changing a lot.
• 15:37
  Jaclyn Zuckerman Delray: They're growing on YouTube, like they have to go with the way of the world.
• 15:42
  Jaclyn Zuckerman Delray: I mean, literally, not as many people watch actual news, but they'll replay it on their on their computers, you know, or on social media.
• 15:49
  Jaclyn Zuckerman Delray: So I think that that's changing a lot in the news world.
• 15:51
  Jaclyn Zuckerman Delray: So I use a lot of social media now for my news outlets.
• 15:53
  Jaclyn Zuckerman Delray: I follow my reporters on social media, like that's how I get the news.
• 15:57
  Jaclyn Zuckerman Delray: And then I would say too, like, I think what's happening now with more magazines and newspapers are going digital.
• 16:03
  Jaclyn Zuckerman Delray: Like, that's what's happening because print is just it's expensive.
• 16:07
  Jaclyn Zuckerman Delray: It's expensive.
• 16:08
  Jaclyn Zuckerman Delray: You worked in magazines, like you get it.
• 16:10
  Jaclyn Strominger: I know I was and I was into the digital side of it too.
• 16:12
  Jaclyn Strominger: And I'm like, it was I was just having this conversation with somebody though.
• 16:16
  Jaclyn Strominger: I maybe it's the old school person in me, but I literally just said to somebody, I want to start subscribing to more magazines because I want them coming in.
• 16:26
  Jaclyn Strominger: I'm so tired of looking at a screen.
• 16:28
  Jaclyn Zuckerman Delray: I know.
• 16:28
  Jaclyn Zuckerman Delray: I feel you on that though.
• 16:30
  Jaclyn Zuckerman Delray: I don't know how, like, I don't know how many real prints exist as much anymore.
• 16:34
  Jaclyn Strominger: Right.
• 16:35
  Jaclyn Strominger: And I and it's funny because I used to I used to sell digital magazines and help magazine companies get into digital.
• 16:43
  Jaclyn Strominger: And now I'm thinking, uh, I get it.
• 16:45
  Jaclyn Strominger: I it's less expensive, you know, shipping, mailing, print, paper, ink, all of those things.
• 16:52
  Jaclyn Strominger: But yet it's still a screen if I switch to digital.
• 16:56
  Jaclyn Zuckerman Delray: 100%.
• 16:57
  Jaclyn Zuckerman Delray: I only like for mine, I only print a certain amount because I like the tangible, but majority of it is digital.
• 17:04
  Jaclyn Strominger: It's digital.
• 17:05
  Jaclyn Strominger: And so where are you seeing?
• 17:07
  Jaclyn Strominger: So if somebody right now, if you had to say them, because obviously promotion, marketing, and you know, if you said to somebody who's just starting their business, what is the like top three things that they should be doing to grow or get visible?
• 17:25
  Jaclyn Zuckerman Delray: So I have this like I call it like a 360 visibility process where like if you don't have current photos that are depicting your goals today, you need to update your photos.
• 17:33
  Jaclyn Zuckerman Delray: If you haven't tried going on video, you need to practice some video talking.
• 17:36
  Jaclyn Zuckerman Delray: Like it's really important because especially as a service provider and as product, what if you have products, like people need to visually see things and they need to know how you differentiate yourself from the competition, right?
• 17:47
  Jaclyn Zuckerman Delray: So I always say that that's really important.
• 17:49
  Jaclyn Zuckerman Delray: I think having email marketing is really important.
• 17:52
  Jaclyn Zuckerman Delray: So I would say, like, three starters is like, I don't know, I would even say a website though is probably more important than email marketing.
• 17:58
  Jaclyn Zuckerman Delray: So I would say like updated photos, practice some stuff on video, and get like a one-page website up and figure out your messaging.
• 18:06
  Jaclyn Zuckerman Delray: Because I think social media can be overwhelming for people.
• 18:09
  Jaclyn Zuckerman Delray: So like get clear on your messaging and have visuals, and then you can explore that.
• 18:14
  Jaclyn Zuckerman Delray: You know what I mean?
• 18:15
  Jaclyn Strominger: So I I I'm so glad that you said that because I feel like about your messaging, because I really feel that there's that it that is like one of the such a key topic.
• 18:28
  Jaclyn Strominger: So I'd love for you to kind of hone in on on niching.
• 18:33
  Jaclyn Strominger: Right?
• 18:35
  Jaclyn Strominger: Because people talk about oh you know, I hear it all the time, where people are like, I but I want to I I help everybody.
• 18:42
  Jaclyn Zuckerman Delray: Right.
• 18:42
  Jaclyn Zuckerman Delray: And that's long term, it never works out.
• 18:45
  Jaclyn Zuckerman Delray: Like you almost spread yourself too thin.
• 18:47
  Jaclyn Zuckerman Delray: Right.
• 18:48
  Jaclyn Strominger: Right.
• 18:49
  Jaclyn Strominger: So really being able to know what that message is and who you want to speak to is really, really key and important.
• 18:55
  Jaclyn Zuckerman Delray: Sometimes though, that's like like we said earlier though, it's like learned experience because when you are starting a business, you are learning, like you think you know who your client is, and then you get totally different people that end up buying from you or like hiring you.
• 19:07
  Jaclyn Zuckerman Delray: So I think it's like a catch 22 sometimes, you know.
• 19:12
  Jaclyn Strominger: I you know, well, let me ask you a question on this.
• 19:14
  Jaclyn Strominger: Like, what do you think?
• 19:15
  Jaclyn Strominger: Because sometimes if your messaging, let's say your messaging is up here, like higher, you know.
• 19:21
  Jaclyn Strominger: For those of that are not seeing this on video, I'm raising my hand like as a level.
• 19:25
  Jaclyn Strominger: But if you're you know, your messaging is like I've talked to CEOs, but you're getting people that are not yet a CEO, but maybe they want to be there.
• 19:36
  Jaclyn Strominger: So like your messaging says CEO, but the wannabe is higher you like elaborate for me, elaborate that question.
• 19:46
  Jaclyn Strominger: So it's like the the person who's the dreamer.
• 19:51
  Jaclyn Strominger: Like I was hit, somebody said, Oh my god, you know, let's just say, oh my god, Jaclyn works with all these amazing stars.
• 19:58
  Jaclyn Strominger: I'm not a star yet, but I want to be one, so I'm gonna hire her, right?
• 20:02
  Jaclyn Strominger: So, you know, it's like they hire you for the because you can help them with the dream.
• 20:08
  Jaclyn Strominger: Right, right.
• 20:10
  Jaclyn Zuckerman Delray: So I think like what people gonna like so many people come to me with this.
• 20:14
  Jaclyn Zuckerman Delray: It's so funny we're talking about this.
• 20:15
  Jaclyn Zuckerman Delray: And I think like we all are stars, first of all.
• 20:18
  Jaclyn Zuckerman Delray: We all have our lights, and there's plenty to go around for everyone.
• 20:21
  Jaclyn Zuckerman Delray: But I think like figuring out, and I think this is something that I push people so hard.
• 20:25
  Jaclyn Zuckerman Delray: It's like the most vulnerable things you don't talk about is what's gonna separate you in the noise.
• 20:30
  Jaclyn Zuckerman Delray: Like, figure out like your story, and you have that's another thing too, like getting confident and sharing vulnerable things because that's really what sets you apart.
• 20:40
  Jaclyn Zuckerman Delray: It is like that's your story that no one can ever take from you.
• 20:43
  Jaclyn Zuckerman Delray: Yes, you could be a coach, you could be a marketer, you could be a publicist, but like no one has our story how we got to where we are, right?
• 20:51
  Jaclyn Strominger: That is so true, and knowing that story is so important, and and I I love that you said be comfortable being vulnerable, because not everything is you know a bed of roses, right?
• 21:05
  Jaclyn Strominger: Right, and and I from what I see, a lot of people want to see the authentic you.
• 21:18
  Jaclyn Zuckerman Delray: And I think that's really important, and so I mean you see all the people that are going more and more viral and getting more picked up by brands, it's like the people that are doing behind the scenes of get ready with me, or like they have no makeup on, or like they're just being themselves because that's just what people want.
• 21:34
  Jaclyn Zuckerman Delray: That's what people want, right?
• 21:37
  Jaclyn Strominger: And so that actually just makes it so that it's like for the everyday person, totally, right?
• 21:45
  Jaclyn Strominger: You know, so thinking about success, if you you know, and our listeners are wanting to like, you know, I want to level up, who would be like, you know, your top three pieces of advice, you know, that you would say.
• 21:59
  Jaclyn Strominger: To somebody to help them sort of like level up, you know, how do they like where does the grit come from, you know, and that like you know, the unstoppableness, so to speak.
• 22:13
  Jaclyn Zuckerman Delray: Well, this is where I believe in coaches and like all like do work on the inner work.
• 22:17
  Jaclyn Zuckerman Delray: Like, what's preventing you from getting to like be talking on TV confidently and sharing something vulnerable, right?
• 22:23
  Jaclyn Zuckerman Delray: Like, you need to do that inner work.
• 22:25
  Jaclyn Zuckerman Delray: So I would say, like, that's part one.
• 22:26
  Jaclyn Zuckerman Delray: Update your wardrobe because I believe that when you look good, you feel good, you show up, right?
• 22:32
  Jaclyn Zuckerman Delray: Like that's something that I'm personally working on myself.
• 22:34
  Jaclyn Zuckerman Delray: So I'm speaking from firsthand experience, like getting there as a mom with young kids, but it's totally good.
• 22:40
  Jaclyn Zuckerman Delray: I think also like boundary setting has been really big.
• 22:43
  Jaclyn Zuckerman Delray: Like, I think it's really important to have clear boundaries, like your personal life and your personal time.
• 22:48
  Jaclyn Zuckerman Delray: Put your phone away.
• 22:49
  Jaclyn Zuckerman Delray: Like, people don't have access to you because when you have the time to be present with yourself, I actually think the opportunities present themselves a lot faster because you're not focused on those things, you know.
• 23:01
  Jaclyn Strominger: I want you to repeat that because that is really important.
• 23:05
  Jaclyn Zuckerman Delray: Yeah.
• 23:05
  Jaclyn Zuckerman Delray: No, I think like put your phone away and like focus on being present in the moment.
• 23:10
  Jaclyn Zuckerman Delray: I've been finding lately when I have my kids like t-ball games or whatever, like I'm not accessible and I get people, I get leads.
• 23:18
  Jaclyn Zuckerman Delray: I'm getting like new opportunities because I'm just not present and worrying about it.
• 23:22
  Jaclyn Zuckerman Delray: You know what I mean?
• 23:24
  Jaclyn Zuckerman Delray: So that's been big, I feel like.
• 23:27
  Jaclyn Strominger: You know, and and I think there's something there too.
• 23:30
  Jaclyn Strominger: Like, I I just shared this the other day too.
• 23:32
  Jaclyn Strominger: It's like I feel like things are, as we were just said, like things happen in themes.
• 23:35
  Jaclyn Strominger: Being 100% present in conversations, it actually makes you so much more real as a person.
• 23:44
  Jaclyn Strominger: Like, you know, I would bet that if somebody's looking at you at the T ball game and they're like, oh my God, she's got this business, but she's not sitting on her phone, she's actually watching her kids.
• 23:56
  Jaclyn Strominger: Like that speaks volumes.
• 24:00
  Jaclyn Strominger: I mean, it really, really does.
• 24:04
  Jaclyn Strominger: So what is next?
• 24:06
  Jaclyn Strominger: Like, no, no pun intended, like what's coming up for you.
• 24:10
  Jaclyn Zuckerman Delray: So I'm doing I have my next magazine coming out.
• 24:13
  Jaclyn Zuckerman Delray: So we're gonna be announcing the cover like in the next week or two, which I'm really excited about.
• 24:17
  Jaclyn Zuckerman Delray: And other than that, like I still have my clients that I like do retainer work for regularly, like media PR stuff, but I don't really like I'm thinking bigger picture now.
• 24:28
  Jaclyn Zuckerman Delray: Like, because my kids are little right now, my focus is less clients and being more present with them.
• 24:33
  Jaclyn Zuckerman Delray: But in the next two to three years, I want my own space that I get people to come in for experiences, like for photo and video shoots and for like having their own shows.
• 24:42
  Jaclyn Zuckerman Delray: And I see it being like a big place where people come and create content and I don't know, have media days.
• 24:48
  Jaclyn Zuckerman Delray: Like, I don't know.
• 24:49
  Jaclyn Zuckerman Delray: It's kind of a vision that I have events, whatever it might be.
• 24:53
  Jaclyn Strominger: I absolutely, absolutely love that.
• 24:56
  Jaclyn Strominger: Yeah, that's what we know about that because then I then I then I can come back to Boston.
• 25:02
  Jaclyn Zuckerman Delray: Exactly.
• 25:02
  Jaclyn Zuckerman Delray: Perfect.
• 25:03
  Jaclyn Zuckerman Delray: I love that.
• 25:04
  Jaclyn Strominger: Just make sure it's in the summer or spring.
• 25:06
  Jaclyn Zuckerman Delray: Like I agree with you.
• 25:07
  Jaclyn Strominger: That I agree with for sure, definitely, or better yet, maybe even like you know, September, October, so we get the fall foliage.
• 25:15
  Jaclyn Strominger: Because out here in Reno, Nevada, it is not the same.
• 25:19
  Jaclyn Strominger: Right.
• 25:20
  Jaclyn Strominger: Fall foliage is not the same.
• 25:23
  Jaclyn Strominger: So all right.
• 25:26
  Jaclyn Strominger: So, Jaclyn, tell everybody how they can connect with you, learn more about what you're doing, and get more of your greatness, and hopefully bring you on to help them with you know getting on media because that is, you know, and being seen.
• 25:40
  Jaclyn Zuckerman Delray: Thanks so much, Jaclyn.
• 25:41
  Jaclyn Zuckerman Delray: This was awesome.
• 25:42
  Jaclyn Zuckerman Delray: Nextoncene.com is my website.
• 25:44
  Jaclyn Zuckerman Delray: Anything next on scene or Jackie Zook Z-U-K is great.
• 25:48
  Jaclyn Strominger: Awesome.
• 25:49
  Jaclyn Strominger: Okay, I will put all of those in the show notes.
• 25:51
  Jaclyn Strominger: And listeners, please do me the favor.
• 25:53
  Jaclyn Strominger: Share this episode with your friends, your family, because so many great information was shared.
• 26:00
  Jaclyn Strominger: And then you have to follow Jaclyn.
• 26:02
  Jaclyn Strominger: Follow her on social, have all those links in there.
• 26:05
  Jaclyn Strominger: Connect with her on her magazine, get her magazine.
• 26:07
  Jaclyn Strominger: And then lastly, please do me the favor if you haven't subscribed, actually, second to last, subscribe.
• 26:13
  Jaclyn Strominger: And lastly, I have a school community, Unstoppable Success.
• 26:18
  Jaclyn Strominger: It is a great community where you can actually connect with other people who are having unstoppable success.
• 26:25
  Jaclyn Strominger: It's a place where you can share, connect.
• 26:28
  Jaclyn Strominger: We're gonna we have power hours, we work together, and then we also have monthly meetups or masterminds where you can actually hear from a specialist.
• 26:38
  Jaclyn Strominger: And when you never know, Jaclyn might be one of them one of those weeks and you can actually just ask questions.
• 26:44
  Jaclyn Strominger: So join us on the school community.
• 26:47
  Jaclyn Strominger: I'll have the link to that also in the show notes.
• 26:50
  Jaclyn Strominger: Jaclyn, thank you so much for being here.
• 26:52
  Jaclyn Strominger: Jaclyn, this was a blast.
• 26:54
  Jaclyn Strominger: Thank you so much.
• 26:55
  Jaclyn Zuckerman Delray: So much.
• 26:57
  Jaclyn Strominger: I love it.
• 26:57
  Jaclyn Strominger: And listeners, thank you so much for listening.
• 26:59
  Jaclyn Strominger: I'm Jaclyn Strominger, your host of Unstoppable Success, and our goal is to help you keep leaping to your greatest success.