Latest / Found-HER with Kimberley Hiebert
The Lipstick Effect
What makes a brand unforgettable? In this episode of Found-HER, I sit down with Ashley Boyce, CEO and co-founder of Zero Collective, Canada’s first handbag membership club. Ashley has spent her career building and growing some of the world’s most recognizable beauty and personal care brands, including Dove, AXE, Degree, and Vaseline at Unilever. She shares how her journey from corporate marketing leader to entrepreneur shaped her approach to customer experience, personal branding, and creating marketing that makes people feel something.
We talk about testing one idea at a time, measuring what…
The skinny
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