Latest / What Do You Know To Be True?

How to Craft Strategic Narratives | Narrative Power with Guillaume Wiatr
Storytelling in business has been a hot topic for quite some time, but crafting a strategic narrative is a newer, powerful concept, one that our guest, Guillaume Wiatr, knows a lot about.
What’s the difference between a story and a narrative?
As Guillaume shares with us, the old question of the glass half full or half empty can be instructive. The glass itself is the story, your perspective on its disposition is the narrative.
In this conversation, Guillaume helps me understand the difference between a story and narrative, and how the process is both a decluttering of noise, and a creating of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.