54. You Have More Options Than Ever — So Why Can't You Choose Anything?
You've researched the career pivot twelve times and still haven't sent the email.
You know which city feels right and still haven't booked the flight. You've compared every option, asked every person, read every review — and you still don't know.
This is not laziness.
This is not fear of commitment. This is what happens to a human brain inside infinite options. And it is one of the most undernamed experiences of our generation.
The science is clear and unsettling.
Iyengar and Lepper's landmark jam experiment showed that people offered 24 options bought ten times less than those offered 6 —…
The skinny
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