Latest / Punk CX: Customer Experience Insights with Adrian Swinscoe
Personalisation and the pink elephant in the room - Interview with Emma Springham of TSB
Today’s interview is with Emma Springham, Chief Marketing Officer at TSB, a British retail and commercial bank. I met Emma at Adobe’s Global Summit in Las Vegas after she spoke on the Main Stage. Emma and I talk about the importance of your personal brand in marketing and CX leadership, the pink elephant in the room, what personalisation means for TSB, what they have done to deliver that, what impact it has had, and the importance of speaking the language of your CFO.
This interview follows on from my recent interview – Making in-store grocery shopping fun and going viral on TikTok –…
The skinny
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