19. Want more customers? Narrow your scope. Pro tips for product marketing.

The Future Of The Future · Jul 25, 2023 · 31m

What does a teacher, a pastor and a product marketing professional have in common?

Well, ideally, they all try to make the complex simple. They are all experts in explaining products, in a simple, yet effective and compelling way…

Let’s get real. Product marketing is hard.

How do you stand out from so many other products out there?

How do you create content that is helpful, usable, actionable and specific, all at once?

How broad do you go? What buyer personas do you target? Do you talk about benefits? features? everything? nothing?

I interviewed Anthony Pierri, to learn more about these…