A Data Refrigerator Full of Takeout Boxes with Bobby Gaudreau
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The automotive industry talks about understanding and leveraging data effectively, but what does that really take?
On today's episode of Auto Collabs, we chat with Bobby Gaudreau, the VP of Sales & Marketing at Activator Dealer Services. Bobby isn’t just an aficionado of endurance sports, having conquered countless marathons and Iron Mans; he’s also a seasoned pro in steering automotive dealerships towards digital efficiency and sophisticated data management. His journey from the first internet manager handling leads via fax to a pivotal force in leveraging Salesforce for…
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