Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson

Brands, Beats & Bytes · Aug 27, 2026 · 1h 20m · transcript

Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson

In this episode of Brands, Beats & Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman welcome positioning expert Krista Patterson, Co-Founder and CEO of Positioning Collective.

Drawing from her executive tenure at tech giants like Cisco, ServiceNow, and VMware, Krista reveals why systemic business problems almost always trace back to murky positioning.

Krista breaks down the distinction between targeting demographics versus targeting mindset, shares deeply personal stories about overcoming career missteps, and…