From Light to Loyal: Cook Do’s Data-Driven Growth with Urumo Ads

Marketing Talks · Oct 17, 2026 · 7m

To address the challenge of converting occasional buyers into loyal consumers, Ajinomoto partnered with Fez to implement a data-driven marketing strategy for its Cook Do brand.

By utilizing Fez's Urumo Ads solution, the brand leveraged cross-retailer purchasing data and an innovative segment finder technology to precisely target and engage light users without inflating advertising costs. Throughout the multi-stage campaign, the companies shifted their focus toward promoting versatile recipe variations and monitored the impact using ID-POS data and purchase lift metrics.

This approach…