Latest / Solopreneur Sessions with Fexingo: One-Person Businesses, Freelancing, and Independent Work
How a Solopreneur Used LinkedIn DMs to Land a Six-Figure Retainer
In this episode of Solopreneur Sessions, Lucas and Luna unpack the story of Sarah Mitchell, a former marketing manager who built a one-person brand strategy consultancy to $180,000 in annual recurring revenue in under two years — without a website, a portfolio, or any paid ads. Her secret? A systematic, non-salesy LinkedIn direct-message approach that landed her first three retainer clients in five weeks. Lucas breaks down the exact four-step DM sequence Sarah used: the observation-based opener, the value-drop follow-up, the case-study callback, and the soft ask. Luna challenges whether this…
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