
Brice Englert on Building TradePending: From “No”s to Product-Market Fit in Auto Tech | PART 1 of 2
In this episode (Part 1), Brice shares the early story: how the idea formed, how he got the first version built, what the market told him at the beginning, and what he did to push through the inevitable uncertainty that comes with building from scratch.
This is the origin story and early foundation of TradePending, before the scaling years.
You’ll hear:
How Brice got started and why he chose automotive as the arena
What the earliest product looked like (and what didn’t work first)
The “crowded market” problem, and how Brice found an opening anyway
Early execution lessons: getting something…
The skinny
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