Ep. 10 How To Ask Major Donors For The Right Amount Without Guessing with Larry Raff
Asking a donor for the wrong amount can leave fundraisers with a lingering sense of regret. Ask for too much, and the conversation may feel awkward or unrealistic. Ask for too little, and nonprofits risk leaving significant resources on the table or worse, signaling that their ambitions are smaller than their mission demands. In this episode of Money to Give, Rick Peck sits down with veteran fundraising strategist Larry Raff to explore one of the most persistent challenges in philanthropy: determining the right amount to ask a major donor for a transformational gift.
Larry shares the thinking…
The skinny
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