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64: Are Adam Stoker’s 2026 Resolutions Right for DMOs?
In this episode of Destination Discourse, Stuart Butler and Adam Stoker dig into Adam’s 2026 resolutions for destination marketers. Rather than rehashing Adam’s full resolutions episode from the Destination Marketing Podcast, the conversation pulls out the most important ideas and stress-tests them through debate, real-world examples, and a healthy dose of humor.
The discussion centers on what DMOs can truly control, how relevance should be defined and measured, and why the industry needs to rethink both its metrics and its talent models as AI accelerates change across marketing.
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The skinny
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