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SBP 192: The Barber's Brief - Is a sandwich without bread still a sandwich?
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In this episode of the Sleeping Barber Podcast, Marc and Vassilis discuss the news that caught their attention over the past couple of weeks, including the implications of consumer data collection, the ongoing debate between reach and frequency in advertising, Unilever's recent marketing strategy shift, Patagonia's innovative approach to integrating marketing with impact, and a creative campaign by Baducco. Enjoy the show.
Key Takeaways
Behavioural advertising may not benefit consumers as much as claimed.
Testing different advertising strategies is crucial for success.
Reach…
The skinny
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