UPFRONT 2026: THE CROWN JEWEL OF TV ADS
Pure play digital is now capturing 75% of every US ad dollar and 60% of that goes to just three companies. What's left for everyone else?
This episode of the Media Odyssey Podcast brings in Mike Shields, founder of the Next in Media newsletter and podcast and one of the sharpest voices in streaming media and advertising analysis working today. Recorded during Upfront week, this snapshot of the advertising ecosystem addresses who's winning, who's losing, and whether traditional media advertising still has a viable path forward in the era of accelerating cord-cutting and big tech dominance…
The skinny
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