Card Launching 101: Episode 3

Tearsheet Podcast: Exploring Financial Services Together · Oct 29, 2023 · 26m

Launching a card is such a core part of today’s financial services. Whether you’re an incumbent or a fintech, a card is likely a cornerstone product in your portfolio and an important contributor to your revenue. But the work doesn’t end with launching a new card. There’s a whole world of promotion and growth to move a card from being just another option for a user to becoming top of her wallet. We’ve looked at the planning that goes into differentiating your card, into creating something new and useful for your customers. But what happens when you put the card into market also matters…