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Episode 88: Building Next Gen Marketing Events with Christian Muche
Christian Muche built DMEXCO into a 50,000-person powerhouse, then launched POSSIBLE from a New Zealand quarantine facility during COVID and sold it for $40 million three years later. He reveals why he refuses to chase attendance numbers, how he's building "the Davos of marketing" through radical curation, and why geographic distance gives him the clarity that keeps POSSIBLE from becoming just another forgettable conference. A masterclass in making the impossible happen while maintaining trust at scale.
About Christian Muche: Christian Muche is a globally recognized business strategist…
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