Latest / DA CREW Podcast / 21 DAY CHALLENGE WITH QUEEN ANGELA | BRAND VISIBILTY | Day 20: Visual Promo – Amplify Your Brand with Eye-Catching Visuals
Transcript
- 0:04Speaker 1: Good morning, good morning, good morning, good morning, and thank
- 0:06Speaker 1: you guys for joining me. I am late. I am
- 0:10Speaker 1: a little late with this challenge, delayed but not denied.
- 0:16Speaker 1: Wanted to make sure that I participated, had prepared this already,
- 0:21Speaker 1: just didn't get a chance to do it. For those
- 0:23Speaker 1: that do know, I've had some things going on behind
- 0:26Speaker 1: the scenes that personally had to take care of, but
- 0:29Speaker 1: that does not stop me from still doing what I
- 0:32Speaker 1: need to do. May not be able to go live
- 0:34Speaker 1: all the time, may I not be able to do
- 0:36Speaker 1: the extra stuff, but I keep going. So I prepared
- 0:39Speaker 1: this a couple of days ago, so I wanted to
- 0:42Speaker 1: go ahead and present it so that you guys will
- 0:45Speaker 1: have this in your library along with the rest of
- 0:51Speaker 1: the other days. So we stopped on day nineteen, So
- 0:56Speaker 1: this is gonna be Day twenty. I'm gonna come back
- 0:59Speaker 1: with the view a recap of everything that we went
- 1:02Speaker 1: over these last twenty days, because Day twenty one was
- 1:05Speaker 1: actually a review and I'm just gonna highlight some things.
- 1:09Speaker 1: But today we're talking about brand visibility, amplifying your amplifying
- 1:15Speaker 1: your visual promos with I catching visuals. So again, always
- 1:22Speaker 1: trying to drop something that can be beneficial to you
- 1:26Speaker 1: and your brand. So I'm gonna go ahead and get started,
- 1:30Speaker 1: not gonna be before you very long. Just want to
- 1:32Speaker 1: drop some nuggets, Gonna share some things with you. I
- 1:36Speaker 1: did create some little promos that I use, and these
- 1:39Speaker 1: are things that I use. We may not be able
- 1:42Speaker 1: to afford all of the lavish programming and all of
- 1:47Speaker 1: those things, but that does not mean that you cannot
- 1:50Speaker 1: provide different things for your brand. You can utilize some
- 1:53Speaker 1: other free products, and then there are some After you
- 1:56Speaker 1: utilize the free products and you like it, then you
- 1:58Speaker 1: can go ahead and invest in that and utilize it
- 2:02Speaker 1: to help better expand your brand. So I'm going to
- 2:05Speaker 1: go ahead and get started. Out the question I asked
- 2:09Speaker 1: why is why visual matter and book and author's marketing
- 2:14Speaker 1: and today's fast paced digital world, Grabbing your attention of
- 2:17Speaker 1: your audience is everything, and visuals are the most powerful
- 2:22Speaker 1: tools that we can use. Whether it's a short video,
- 2:26Speaker 1: a vibrant real or a sharebro graphic, visual content can
- 2:31Speaker 1: make your brand and your book truly unforgettable. As an author,
- 2:36Speaker 1: your story desire deserves to be seen just as much
- 2:39Speaker 1: as it deserves to be read. And we also have
- 2:48Speaker 1: to understand that visual promotion is crucial because people are
- 2:54Speaker 1: visual learners. Over sixty five percent of people learn and
- 2:58Speaker 1: remember through images. Us help your message stick and make
- 3:02Speaker 1: your book or brand more memorial to your audience. Social
- 3:06Speaker 1: media favors visual content. If you look at platforms like Instagram, Facebook, TikTok,
- 3:12Speaker 1: they prioritize videos and graphics, giving your posts more reach
- 3:17Speaker 1: and engaging when you include an attractive visual. So understand,
- 3:22Speaker 1: the more visual your your content is, the more likely
- 3:29Speaker 1: they're going to push it out. That's that's that's what
- 3:32Speaker 1: they said in my research and doing my research. That's
- 3:35Speaker 1: that's that's one of the things that they brought to
- 3:38Speaker 1: my knowledge. Visual bills emotion and it builds trusts. Photos
- 3:45Speaker 1: videos help your audience feel connected to you. Your message
- 3:49Speaker 1: in a compelling image or a candidate video builds trust
- 3:54Speaker 1: and excitement that words alone cannot achieve. Going to share
- 3:59Speaker 1: with you three cost effective ways to visually promote your brand.
- 4:06Speaker 1: So to create a free or low cost graphic, you
- 4:09Speaker 1: can use Cannibal Audio Express, use each drag and drop
- 4:15Speaker 1: tu to design book book covers, quote cards, behind the scenes,
- 4:21Speaker 1: sneak peeks, promo banners, and you have you don't have
- 4:25Speaker 1: to have no prior design experience, films short videos or
- 4:32Speaker 1: reels on your phone. You don't need fancy equipment, share
- 4:36Speaker 1: writing tips, quick reads, update about your journey as an
- 4:41Speaker 1: author using your smartphone, or free editing apps like cap
- 4:45Speaker 1: cut and inshot. Leverage user generated content as well. Encourage
- 4:52Speaker 1: your readers to post photos with your book and tag
- 4:56Speaker 1: you share your visuals on your own channel, and this
- 5:01Speaker 1: is not only this not only increase your exposure, but
- 5:04Speaker 1: it also create a supportive community around your brand. Three
- 5:11Speaker 1: reasons to step up your visual marketing game. Got to
- 5:14Speaker 1: step it up. Some of us may be doing little things,
- 5:17Speaker 1: but you got to step it up. Why step it up?
- 5:19Speaker 1: Stand out in a crowded market, y'all see all of
- 5:23Speaker 1: the authors, all of the creative all of the various
- 5:26Speaker 1: people that are creating. With thousands of books released daily,
- 5:31Speaker 1: visuals help your brand pop and create a lasting first impression.
- 5:37Speaker 1: It also boosts engagement and shares. Posts with images or
- 5:42Speaker 1: videos get significant more lights, more shares, more saves. It
- 5:47Speaker 1: helped expand your audience and reach to possible new potential
- 5:52Speaker 1: fans and supporters. It builds brand consistency. High quality visuals
- 6:02Speaker 1: make your brand recognizable and professional. Encourages radia encourages readers
- 6:09Speaker 1: and media to take you serious. Three big benefits of
- 6:16Speaker 1: using visuals. One, increase sales and conversion. I catch in
- 6:21Speaker 1: graphics and videos, attract more clicks, drives curiosity, and can
- 6:26Speaker 1: ultimately turn viewers into buyers. Enhance storytelling. Visuals allow you
- 6:33Speaker 1: to express your brand, personality, your moved and your mission
- 6:38Speaker 1: in seconds, helping your story to resonate even before your
- 6:43Speaker 1: first page is read. It saves time and reaches more people.
- 6:48Speaker 1: A powerful image or a short video can communicate what
- 6:53Speaker 1: might take a paragraph or explain, grabbing attention and increase effectedness.
- 7:12Speaker 1: So encouragement for our offers. Level up. It's time to
- 7:16Speaker 1: level up. It's time to level up. It's time to
- 7:18Speaker 1: level up. No, some of us we've been doing this
- 7:21Speaker 1: for a minute. For me, I started this in what
- 7:24Speaker 1: twenty sixteen, So twenty sixteen, it's almost been ten years
- 7:28Speaker 1: since I started writing and getting books out there and
- 7:31Speaker 1: different things. So y'all, don't hide behind your words. Let
- 7:35Speaker 1: your creativity shine in every format. Visual promotion is not
- 7:40Speaker 1: about perfection. And see that's what a lot of us,
- 7:43Speaker 1: we are trying to be perfect were trying to get
- 7:46Speaker 1: it perfect. We are never gonna be perfect, and it's
- 7:49Speaker 1: not about perfection. But it's about connection. And I'm gonna
- 7:54Speaker 1: say that over and over again. It's about connection. It's
- 7:57Speaker 1: about your audience being able to relate to you, your
- 8:01Speaker 1: supporters being able to you know, connect and relate and
- 8:06Speaker 1: collaborate and create with you. Every graphic photo or video
- 8:12Speaker 1: you share helps potential readers to see the human behind
- 8:17Speaker 1: the pages. They want to know who you are, They
- 8:19Speaker 1: want to connect with you, drawing them in and building
- 8:23Speaker 1: lasting relationship. There's that word relationship is all about building relationship.
- 8:29Speaker 1: And guess what. You don't have to have, no experience,
- 8:32Speaker 1: no problem. Start small, but stay consistent, and you're gonna
- 8:37Speaker 1: hear me say this over and over and over. Does
- 8:39Speaker 1: not take a big whopper of a program or whatever.
- 8:45Speaker 1: You can start small, but you have to be consistent
- 8:50Speaker 1: and understand that it's a learning process. You're continually learning
- 8:54Speaker 1: because this industry is continuing to grow, so there's gonna
- 8:58Speaker 1: be things that's gonna change. So be consistent and understand
- 9:06Speaker 1: that you have everything you need. You have a phone,
- 9:11Speaker 1: you got free tools, and most importantly, you got your story.
- 9:16Speaker 1: The more you show up the more you grow. Now,
- 9:20Speaker 1: if you have been participating in the twenty one day challenge,
- 9:25Speaker 1: then you know this, and I'm gonna show I didn't
- 9:31Speaker 1: pull the graphic up, but since we have started these
- 9:36Speaker 1: twenty one day challenges, this is our second one, and
- 9:40Speaker 1: I'm gonna tell y'all I just started really using TikTok.
- 9:46Speaker 1: But over the last let me find it the last
- 9:51Speaker 1: twenty one days on TikTok, my viewership, my support, my likes,
- 10:02Speaker 1: all of that. So I'm gonna show it to you, guys.
- 10:05Speaker 1: I'm gonna flip this around so y'all can see it.
- 10:09Speaker 1: So I've had over the last twenty one days, I've
- 10:15Speaker 1: had Can y'all see that. I know they can't see
- 10:21Speaker 1: that over there on, but do y'all see that on
- 10:26Speaker 1: TikTok Right there? On TikTok, I've had a increase of
- 10:31Speaker 1: So I increased my views by thirteen point seven thousand,
- 10:38Speaker 1: I gained twenty two new followers, and I gain seven
- 10:44Speaker 1: hundred and sixty nine likes over the last twenty one days.
- 10:49Speaker 1: So five hundred thousand people have viewed my content on
- 10:54Speaker 1: my pages, two thousand, four hundred and sixty followers. That
- 11:02Speaker 1: has garnered nineteen thousand, three hundred likes and that was
- 11:09Speaker 1: This is as of the last twenty one days. So
- 11:14Speaker 1: showing up, being consistent, sticking to it, and not giving up,
- 11:20Speaker 1: that is what it's gonna take. So how can you
- 11:23Speaker 1: take action today? Step out your comfort zone? Try a
- 11:27Speaker 1: new visual promo, a film for a film, a sixty
- 11:32Speaker 1: second video, create a quote graphic, or share a behind
- 11:36Speaker 1: the scenes photo. Take your posts, tag your posts and
- 11:41Speaker 1: share it. You can tag Visual Promo Day and watch
- 11:46Speaker 1: your community in your confidence flourish. Remember, every great story
- 11:50Speaker 1: deserves a spotlight. Let your visual be the light that
- 11:54Speaker 1: God's readers to your words. And then I have some graphics.
- 12:04Speaker 1: Once you look at if you follow me and you
- 12:06Speaker 1: go over and you check out the subs that there
- 12:09Speaker 1: are some examples in there. I've created some videos, created graphics,
- 12:14Speaker 1: created examples so that you would know exactly what i
- 12:17Speaker 1: was talking about. Some of the platforms that I'm gonna
- 12:20Speaker 1: share with you. I'm gonna share these platforms with you
- 12:22Speaker 1: so that you can utilize them. Some of them are free,
- 12:25Speaker 1: some of them are small investment. They call for a
- 12:28Speaker 1: monthly subscription, but it's it's it's affordable, and it will
- 12:33Speaker 1: help your brand. Of course, everyone knows about Canava. Canava
- 12:37Speaker 1: is one of the top platforms to use to create
- 12:41Speaker 1: videos as well as graphics. It is best for beginners.
- 12:46Speaker 1: It's quick, it's stopped the stylish videos. The strengths are
- 12:50Speaker 1: you can drag and drop interface. It's tons of ready
- 12:53Speaker 1: made video temp plates ready for Instagram, Facebook, TikTok, YouTube
- 12:58Speaker 1: and YouTube shorts, et cetera. They have built in stop videos,
- 13:03Speaker 1: music transitioning, and graphics. It is a direct export to
- 13:08Speaker 1: social media platform as well if you have a subscription.
- 13:12Speaker 1: You have to purchase a subscription to have that and
- 13:15Speaker 1: it also comes with a mobile app that is the
- 13:18Speaker 1: number one rated platform to use if you're trying to
- 13:23Speaker 1: create graphics and or videos. Cap Cut it is also
- 13:28Speaker 1: one of the amazing platforms. It came in number two
- 13:32Speaker 1: best for mobile editing TikTok, Instagram Reels, creative strength, user friendly,
- 13:40Speaker 1: Mobile first Design. Also have a web editor, trendy e
- 13:44Speaker 1: fats filter, auto caps, music sync with social media platforms.
- 13:49Speaker 1: It has splits, it does speed ups in other advanced
- 13:53Speaker 1: effects that you have to subscribe to it and it's
- 13:58Speaker 1: not expensive. You could what you pay at Starbird Starbucks.
- 14:04Speaker 1: You can spend on captat. It also has direct integration
- 14:09Speaker 1: with TikTok It exports. It has export options for all
- 14:14Speaker 1: major social media platforms and you can start out using
- 14:17Speaker 1: it free. You can start out using it free and
- 14:21Speaker 1: then of course Audible Express formerly known as Audible Audible Spark.
- 14:29Speaker 1: It's best known if for those that wanted polished professional branding.
- 14:35Speaker 1: Strength is high quality brand templates, easy to customize texts, images,
- 14:41Speaker 1: logos and colors, simple timeline editsing stock access library, strong
- 14:48Speaker 1: social media export settings. It integrates with audio stock, photoshop,
- 14:54Speaker 1: and illustrated files. Other notable to mentioned is in video.
- 15:02Speaker 1: It is a great way to customize in or advance
- 15:05Speaker 1: editing for well. It has its own templates for all
- 15:09Speaker 1: social media platforms. Also Promo dot com. It is designed
- 15:14Speaker 1: pacifically for business promos and ads, which is a huge
- 15:18Speaker 1: which has a huge stock library. In summary, for fast
- 15:24Speaker 1: easy videos, I would suggest Cannaba and capput. For more
- 15:28Speaker 1: advanced branding and designs, I would recommend Audio Audible Express.
- 15:34Speaker 1: All of these platforms allow you to get professional, custom
- 15:37Speaker 1: promo content out fast to those chosen social media platforms
- 15:41Speaker 1: that you want to use. So these are just some suggestions. Again,
- 15:45Speaker 1: this is gonna be posted on my substack if you
- 15:47Speaker 1: want to go and read this article that I'm gonna
- 15:51Speaker 1: be sharing. It's gonna also the videos are gonna be
- 15:54Speaker 1: posted there as well as the examples.
- 15:58Speaker 2: Of some.
- 16:00Speaker 1: Designs that I did. Three of the top platforms for
- 16:06Speaker 1: easy flyers and poster designs. If you're looking to create
- 16:09Speaker 1: stunning flyers, posters, ads for your business or event, here
- 16:13Speaker 1: here are a few online tools that are simple, affordable,
- 16:16Speaker 1: and packed with ten plates. Just like posting my Wall,
- 16:20Speaker 1: I use posting my Walls. It was not one of
- 16:24Speaker 1: the top threes. It did, it did fall in the
- 16:26Speaker 1: top ten, but it was not one of the top threes,
- 16:28Speaker 1: and I'm only sharing the top threes. But I had
- 16:31Speaker 1: to throw that plug in there because I use it
- 16:33Speaker 1: and I love it. Cannibal, of course ranked number one
- 16:37Speaker 1: again for flyers and poster designs, Super easy to use,
- 16:42Speaker 1: perfect for any kind of graphic design. Vista creates another
- 16:47Speaker 1: one awesome for eye catching animated designs and professional looking flyers,
- 16:51Speaker 1: and of course audible express, grateful, polished brand flyers and
- 16:56Speaker 1: posters with strong customization. Each one of these that you
- 17:00Speaker 1: create and print ready or digital designs and minutes, no
- 17:04Speaker 1: design skills are needed. It walks you through again some
- 17:10Speaker 1: of the highlights for Canava. It is versatile, all in
- 17:14Speaker 1: one design needed fires, poster, social media, and it has
- 17:18Speaker 1: a numerous library of free and premiere flyers and poster,
- 17:22Speaker 1: a tenth plates, drag and drop editor, brand kid team collaboration,
- 17:27Speaker 1: extensive energies, and a lot of these things are gonna
- 17:29Speaker 1: come with the page subscriptions, so no, if you want
- 17:31Speaker 1: that extra stuff, you don't have to pay a little
- 17:33Speaker 1: more for it. But it is available. It is available,
- 17:36Speaker 1: and they are great tools. But they do have the
- 17:38Speaker 1: free version, the pro plans or where you're gonna get
- 17:42Speaker 1: all of the extras in the add ons, so know
- 17:44Speaker 1: that they're out there. And then Vista Create previously known
- 17:51Speaker 1: as Creola. It is great for those quick visuals, stunning
- 17:56Speaker 1: ad designs. It is also anime. It has a huge
- 18:01Speaker 1: range of flyers and poster templates, including the animated options.
- 18:07Speaker 1: It has simple interface tailor for business and promotional graphics,
- 18:12Speaker 1: free access to thousands of stock photos, videos and elements,
- 18:16Speaker 1: and it's also print ready downloads and resizing tools. You
- 18:23Speaker 1: also have an Audible Express formally known as Audible Spark
- 18:28Speaker 1: definitely will create your professional looking promos, graphics and if
- 18:34Speaker 1: you're looking to tighten up your brand, it does a
- 18:37Speaker 1: tight brand control, has high quality templates for flyers, posters
- 18:42Speaker 1: and ads if effortless customization fonts, color palettes and logos.
- 18:49Speaker 1: It is integrated with audible stock with all and that
- 18:53Speaker 1: comes with a paid plan. You have to have the
- 18:56Speaker 1: paid plan for that. Easy to resize from any platform
- 19:00Speaker 1: it comes. You can do print, email, social, et cetera,
- 19:04Speaker 1: and a lot of these again are gonna come with
- 19:06Speaker 1: the paid promo. Again, got a shout out posted my
- 19:10Speaker 1: wall because that is my personal favorite. It is a
- 19:13Speaker 1: solid choice. This is an alternative for just as easy,
- 19:17Speaker 1: as easier or easier as the ones that we've shared.
- 19:22Speaker 1: It just didn't rate in the top ten, so that's
- 19:24Speaker 1: why it's not on I mean the top three. That's
- 19:26Speaker 1: not why it's not on the list. It did rank
- 19:28Speaker 1: in the top ten, so you definitely can go try
- 19:31Speaker 1: it out, and I tell you, for me, it has
- 19:35Speaker 1: been one of those not so hard platforms. It's just
- 19:38Speaker 1: one of those that you if you got to create
- 19:39Speaker 1: something really quick and you want to do it really quick,
- 19:42Speaker 1: you can go over there and do it and Bam,
- 19:45Speaker 1: you gotta fly you Canifer is usually the go to
- 19:51Speaker 1: for most people thanks to its features, but I tell
- 19:57Speaker 1: you all three would give you an excellent promotion if if,
- 20:04Speaker 1: if that's what you're looking for, So I just say
- 20:06Speaker 1: go try them out, test and see what works for
- 20:08Speaker 1: you and go from there. I'm gonna show you guys
- 20:14Speaker 1: that are on Facebook, YouTube, Twitch, and kick I have
- 20:22Speaker 1: a couple of designs promos that I created for a
- 20:29Speaker 1: upcoming book that we're gonna be working on, So I'm
- 20:34Speaker 1: gonna flash these across the streams. Of course, I posted
- 20:40Speaker 1: on down in my feed. If you go down in
- 20:44Speaker 1: the feed, you'll be able to see. But these are
- 20:47Speaker 1: just some pro gues. I am likes.
- 20:55Speaker 2: Take this take you can be holpfl Holco and he'll
- 21:03Speaker 2: make your ways. I'm hope, yes, I am hoping for Julike.
- 21:09Speaker 2: Take this mules and can't use it, let it take
- 21:13Speaker 2: you away. Can be hopeful, hopeful and he'll make your ways.
- 21:20Speaker 2: I'm hope, yes, I am hope for Julike. Take this
- 21:24Speaker 2: mules and can't use it, let it take you away.
- 21:28Speaker 2: Can be hopeful Holco and he'll make you away.
- 21:34Speaker 1: I'm hope, yes, I am.
- 21:37Speaker 2: Hope for Juli take this muse and can't use it,
- 21:41Speaker 2: let it take you away, can be holp holfo.
- 21:45Speaker 1: And okay, okay, Facebook, I'm sorry, y'all, it just kept playing.
- 21:52Speaker 1: But that is one of the promos that I made
- 21:55Speaker 1: for a upcoming book that we're going to be working
- 22:00Speaker 1: on that's dropping on September first, So I've put it
- 22:02Speaker 1: out so if you're on TikTok, it is already in
- 22:05Speaker 1: circulation within our page, so you can see the example
- 22:10Speaker 1: over there, y'all. That's really all I have today. I
- 22:14Speaker 1: hope that there has been something that I have shared
- 22:16Speaker 1: with you guys that will help you on your journey
- 22:21Speaker 1: as a creative, on your journey as an author. In
- 22:25Speaker 1: promoting it is all about staying visible, putting your stuff
- 22:31Speaker 1: out there and allowing it to be seen. Again. This
- 22:34Speaker 1: is day twenty of our brand Visibility Challenge, and it
- 22:41Speaker 1: was to just basically to create visual promos to amplify
- 22:46Speaker 1: your brand with some eye catching visuals. So that's what
- 22:51Speaker 1: I have been sharing again. If you want to catch
- 22:53Speaker 1: this replay, if you want to read the article, it's
- 22:56Speaker 1: going to be posted on substack in the next thirty minute.
- 23:00Speaker 1: I will share it to Facebook. If you're on Facebook,
- 23:04Speaker 1: it will be shared to Facebook. Don't know how you'll
- 23:07Speaker 1: get it on TikTok outside of being able to see
- 23:10Speaker 1: the reels and the little things that we post over there.
- 23:16Speaker 1: So I will be posting some reels so you guys
- 23:18Speaker 1: can kind of piece some stuff together. But it's just
- 23:21Speaker 1: gonna be little clips, probably about two minute clips, one
- 23:24Speaker 1: minute clips. I do some self generated so I upload
- 23:30Speaker 1: the video and it generates some clips. So there's gonna
- 23:34Speaker 1: be some clips that's gonna come after this. Again, I
- 23:36Speaker 1: want to thank you guys for tuning in, for those
- 23:39Speaker 1: that have jumped on and tune in, thank you for
- 23:43Speaker 1: jumping on. Thank you for tuning in. I hope that
- 23:46Speaker 1: there's something that can help you with your brand and
- 23:48Speaker 1: help your brand up to the next level. Again, I
- 23:50Speaker 1: will be back later today to do a recap of
- 23:53Speaker 1: what we have been doing over these last twenty days.
- 23:58Speaker 1: As I closed out this twenty one day challenge. Again,
- 24:00Speaker 1: I want to give a shout out to Mala gross Rameros.
- 24:04Speaker 1: She participated in yet another twenty one day challenge. Every
- 24:08Speaker 1: single day she went live and I have definitely seen
- 24:12Speaker 1: a difference. I did get to see her video from
- 24:15Speaker 1: the twenty first but I'm going to go back and
- 24:18Speaker 1: watch it and see. But again, I wanted to give
- 24:21Speaker 1: her a shout out for her dedication in her commitment
- 24:24Speaker 1: to her brand. Again, thank you, guys, and I hope
- 24:27Speaker 1: you all have an amazing day. All right, all right,
- 24:32Speaker 1: all right, y'all, see y'all later. And guess what the
- 24:35Speaker 1: Queen love y'all, But guess what ain't one single thing
- 24:38Speaker 1: y'all can do about it. See y'all back here in
- 24:40Speaker 1: a little while. In a little while, I'll be back
- 24:43Speaker 1: in a little while for a recap of this twenty
- 24:45Speaker 1: one day challenge. Again, thank you guys for joining