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Penn State Fans Should Pay Attention to This Big 12 Sponsorship Deal!
Penn State football could soon face a decision that once sounded unthinkable: whether to place a corporate sponsor on its iconic uniform. The Big 12’s new Monster Energy partnership has created a major debate over jersey patches, conference-wide sponsorship agreements and how much individual college football brands are actually worth.
Zach Seyko and Jacob Goins discuss what the Big 12 received from its Monster Energy deal, why Penn State and the Big Ten should be careful about sharing sponsorship revenue equally, and whether Penn State should negotiate its own jersey-patch agreement. They…
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