Latest / Contractor Business Builder Podcast / The Secret to Making Multi Millions With a Construction Business in 2026
Transcript
- 0:00Approximately 20% of construction businesses fail
- 0:02within their first year and 50% do not survive past their fifth
- 0:06year. Construction industry has such a
- 0:08high failure rate, so how does some contractors still make
- 0:11millions without even coming close to failing?
- 0:13After generating over $32 million in revenue and 5,000,000
- 0:16in profit from multiple construction companies, I
- 0:18figured out four secrets that are making contractors
- 0:21successful and removing their stress.
- 0:22So in this video, I'll reveal exactly what those secrets are
- 0:25and how to use them to make millions of dollars in profit
- 0:28without working 80 hours per week.
- 0:30Now the first secret lies with how you price projects and it's
- 0:33the backbone of your business grows.
- 0:35Most contracts make the mistake of doing this with a weak
- 0:38pricing, which leads to failure and just new problems cropping
- 0:41up in the business. You cannot scale a business if
- 0:43you haven't improved your margins to an extent that you
- 0:45can afford to actually scale up. So variable margins on projects
- 0:49are so essential. I get this question a lot.
- 0:51What should we be charging 1520? Forty, 50% margins?
- 0:55What is the right number? It will depend on your area, but
- 0:58the things you want to be thinking of is making sure that
- 1:01your margins, they're covering your overhead.
- 1:03And if you don't have project management as a line item and
- 1:06our pricing for it, you need a healthy margin to cover all of
- 1:09the management, even if you're managing the project yourself.
- 1:12Now, what you want to do is be more competitive on good large
- 1:15projects and less competitive on small, undesirable projects.
- 1:19So if you are a home builder and someone wants to build a cheap
- 1:23home that's far away, you need to put a lot of margin on that
- 1:26because it's got to be worth your time.
- 1:28I mean, if it's not in your wheelhouse, just let it go.
- 1:31But essentially the larger and better clients and bigger
- 1:34projects, you are going to have a little bit of a thinner margin
- 1:37typically to be able to close those projects easier.
- 1:40Whereas smaller projects you want to price yourself out of
- 1:43that market because you want to be going after bigger, better
- 1:46projects. Now, the other part of pricing
- 1:48is having really good estimating templates and a really good
- 1:51estimating system. I hear a lot of contractors same
- 1:53thing. My, you know, I've got 40%
- 1:55margins. I should be making a lot of
- 1:57money, but we always forget stuff in the estimates or
- 2:00there's holes in my estimating. Pricing is off or schedule goes
- 2:03longer and I end up spending a lot more money on labour,
- 2:05whatever it may be. So having really good templates
- 2:08and pricing for estimating is so paramount.
- 2:10You make your money in construction.
- 2:12When you estimate a project, yes, you've got to fill it and
- 2:15you've got to run an efficient project and you'll be conscious
- 2:18of material cost and labour costs.
- 2:19But if you have underpriced the project, there is just no way
- 2:22you can make that up with efficiency gains later on.
- 2:24There's only so much efficiency you can get out of your people
- 2:27and you know, cheap prices on materials, which can lead to
- 2:30other problems as well. The other common thing I see is
- 2:33a misunderstanding of markup and margin.
- 2:36So margin is a percentage of the total, whereas markup is markup
- 2:40on top. So if you have $100,000 project,
- 2:43if you have 20% margins, that means the cost is 80%.
- 2:47Your margin is then 20% to make the 100% whereas a markup is on
- 2:51top of that. So the difference is a couple of
- 2:53percentages and it the more margins or markup you have, the
- 2:57bigger the difference between those.
- 2:58And this is where contractors can feel like I should be making
- 3:011520% profit on this project. But I'm lucky if I'm going to
- 3:05make 5%. You probably have a disconnect
- 3:08between your margin and your markup and you're not
- 3:10associating your true overhead and contingency expenses for
- 3:13your you're estimating. Now some common mistakes that I
- 3:16see in estimating is the kind of hidden costs, if you will, that
- 3:20are not being accounted for, preconstruction being one of
- 3:23them. Your preconstruction process,
- 3:25you should be getting paid for your budgeting, for your
- 3:27scheduling, for calling trades and getting pricing from them
- 3:30from meeting the client on site, talking with the designers,
- 3:32whatever it may be. You need to be getting paid for
- 3:35all that work. So that is often a sunk cost.
- 3:37If you don't have a good pre construction process, yes, you
- 3:40can provide like a free kind of rough budget to get your foot in
- 3:44the door and like kind of put a little bit of value towards the
- 3:47client. But there needs to be a clear
- 3:48cut off point that if you want to work farther and you want to
- 3:51drill down budget and design, we need to go into a pre
- 3:54construction process. Now if you're a commercial
- 3:56contractor or if you're in one of those areas that super budget
- 3:59oriented, you need to at least put it in your estimate.
- 4:02So if you are doing maybe smaller projects, it's like
- 4:04there's not really much preconstruction I can charge
- 4:07for, which I would disagree with.
- 4:08But if that is the case, make sure you're at least pricing in
- 4:11an extra 5/10/15 hours into your estimate for the amount of time
- 4:16that you are doing during the preconstruction so that you're
- 4:18getting paid for it one way or the other, either when you land
- 4:21the project or as a preconstruction agreement.
- 4:24One of the quickest ways to not make a lot of money is to lower
- 4:27your price to try to win a job. This is a race to the bottom and
- 4:31you need to be able to know what your value is and know what a
- 4:34profitable business is at. There's no use going into a
- 4:38project that's going to take three months, six months, a year
- 4:41and not make any money at the end of it.
- 4:43There's no reason to keep you guys busy or to get revenue
- 4:46through your project. It doesn't matter if you're
- 4:48doing 1 million or 10 million if you're not profitable.
- 4:51At the end of the day, it's all for nothing.
- 4:53So do not shoot yourself in the foot and under price your
- 4:56project. I know it can be scary when
- 4:57especially when you have not a lot of leads or you feel you
- 5:00need to, to get this job because it's interesting or it's bigger
- 5:03than anyone you've ever done and you've got dollar signs in your
- 5:05eyes. Realize that larger projects
- 5:08with low pricing is a sure way to sync your business and never
- 5:12mind getting to the millions of dollars you could possibly go
- 5:14into bankruptcy. Do not make this mistake.
- 5:16I see it over and over again. The biggest reason why many
- 5:19contractors fail and never come close to making millions because
- 5:22they don't know how to actually acquire clients.
- 5:24So you need to keep your demand super high and your production
- 5:28cap so that the ideal situation is you're in demand.
- 5:31You've got lots of leads coming in, lots of new projects, and
- 5:34you can be choosy with the clients, with the projects, with
- 5:37the locations, whatever it may be.
- 5:39You're pricing with really good margins and you're not feeling
- 5:42production. So 5 new house houses come in
- 5:45for leads. You're not telling them all that
- 5:46you can start within the next couple of months.
- 5:48You need to prioritize and tell them whoever signs the contract
- 5:52first or whoever joins the preconstruction phase and moves
- 5:55into that phase, we will hold a spot in our pipeline.
- 5:57And this is how you are always scheduling out.
- 6:00Work farther and farther. If you can do 2 houses at one
- 6:02time, fill that spot for two houses and then realize that the
- 6:05next house may have to wait six months or eight months.
- 6:08And The thing is, once you have that pipeline and you have over
- 6:10a year of booked work, you are in such a good confidence state
- 6:14that you're not worried if you didn't get leads this week or if
- 6:17that next project didn't quite pan out because you've got a
- 6:20full year to fill the next spot in your pipeline.
- 6:23Plus you can then plan it well ahead of, hey, we actually are
- 6:26pushing out more than a year of work.
- 6:28We should hire another project manager.
- 6:30So we can go from, you know, maybe two or three houses at one
- 6:32time and scale up to six or seven.
- 6:34And we know that we can meet that production because we were
- 6:37booking that far out. And as long as the leads are are
- 6:39high and our, and we're not meeting that production, we can
- 6:42then facilitate this. So just that mindset of in
- 6:45demand scheduled out, You're not just saying yes to every single
- 6:48client and getting started with them.
- 6:49Now you might be saying, you know, Derek, that's great.
- 6:52I wish I had unlimited demand and just, you know, stack of new
- 6:55estimates and clients that wanted to do work with me, But
- 6:58how do I actually get there? There's a few key components and
- 7:01a lot of contractors skip the first step, which is really
- 7:04defining their niche and their unique selling proposition.
- 7:07So you want to be specialized, you want to be the perfect fit
- 7:11for your ideal type of client. And this does take a little bit
- 7:14of brain work and legwork on your part of determining who is
- 7:18the right client. Often you can think back of who
- 7:21was some of the best clients I've ever had.
- 7:23While they lived in generally these areas, they probably made
- 7:26a certain amount of money. They might have been
- 7:27professionals, maybe new professionals that moved to the
- 7:30city or maybe families who are now growing.
- 7:33What are the commonalities? What are they afraid of?
- 7:35What are they aspired to? What is the real reason they
- 7:38want to build the home that they do?
- 7:40They can go buy a home and so why would they build 1 and go
- 7:43through all the, the trials and tribulations of construction,
- 7:46right? So really getting down into the
- 7:48psychographics and demographics, knowing your client so well and
- 7:51then all of your marketing, your sales, your conversations are
- 7:55stemming from that knowledge. And you have a certain
- 7:58confidence because you know your client so well.
- 8:00You, you get to a point where you've been in so many of those
- 8:03conversations with them, whether it's a new lead or
- 8:06preconstruction process or whatever, whenever you need to
- 8:08convert them into the next stage that you already know what their
- 8:11objections are going to be, the problems that they're dealing
- 8:13with, even if they're not telling you about them.
- 8:15And you are able to then be the right pick for them because you
- 8:19get them because they have a good feeling about you.
- 8:21Because everything about your brand, your marketing, the
- 8:24colours, the way you converse with them, the people in your
- 8:27business, everything speaks to them and just feels like the
- 8:30right fit. And they'll be willing to spend
- 8:31an extra 510% and probably not look at a lot of your
- 8:35competitors, maybe just to vet it.
- 8:37But at the end of the day, they want to go with you.
- 8:39The other thing is the preconstruction process that I
- 8:41mentioned. Every step along the client,
- 8:43Bernie should feel like just another step in the process.
- 8:46Always telling them the next step and going from one stage to
- 8:49the next to the preconstruction agreement to the construction
- 8:51agreement and, and just moving them along the conveyor belt
- 8:53essentially. Now there's a million and one
- 8:55ways to market and generate leads.
- 8:58Some of the best ones that I've found and what most home
- 9:00builders will, will tell you is they want referrals, right?
- 9:03Referrals are the best leads. Having a good client refer
- 9:06another good client or maybe having somebody in your network
- 9:09like a designer or realtor refer new clients to you because
- 9:13there's already some trust there.
- 9:14There's affiliate familiarity and you know that that person
- 9:17isn't going to refer someone that's just way out to lunch.
- 9:20They're probably gonna refer other people similar to them.
- 9:22So if you're dealing with professionals and you have good
- 9:24clients, they're going to refer other professionals and other
- 9:27good clients. Now, because referrals are so
- 9:29important, you need a really good system to capitalize on
- 9:33your referrals. I believe you should be setting
- 9:36the intention before you even start the project.
- 9:39You don't need to ask for a hard referral, but mention, hey, by
- 9:41the way, if you know anybody, we work primarily through referrals
- 9:45because we do great work and people refer to us and we like
- 9:48to work with similar types of people.
- 9:50So if you have family members, coworkers, whoever that's
- 9:53thinking about buying a home, get them in touch with us
- 9:55because we can maybe help them and help guide that conversation
- 9:58and give them some great, you know, advice and a client
- 10:00experience. Like we've shown you, you've
- 10:02spent the time, energy, built the brand and the reputation to
- 10:05bring in clients after doing great work for them.
- 10:08You should be constantly top of mind for them that they can
- 10:11generate referrals for you. And they know if they do
- 10:13generate A referral, you're going to send them a gift card
- 10:16there something nice, maybe gift basket, depending on what it is
- 10:18for professionals, maybe you give them a small percentage of
- 10:21the the revenue or, or cut them a check for 500,000 bucks,
- 10:25whatever it may be as something nice or you just refer, right?
- 10:27The more you can refer to other people, the more likely they are
- 10:31going to want to refer to you. So developing that strong
- 10:34referral system and network can get you up to a few $1,000,000
- 10:37of business quite easily. Typically, yes, they're still
- 10:40going to do all the other marketing.
- 10:41And I believe in multi channel marketing.
- 10:43So you should be present on social media.
- 10:45You should be doing the e-mail newsletter at least once per
- 10:48month. So you've got those touch
- 10:49points, you've got content that's going out.
- 10:51Think about content as creating like one content piece and then
- 10:54splitting it up so you can push it out to all the different
- 10:57channels. So you could do one blog article
- 10:59of like top 10 things you need to know before designing your
- 11:01home. And all those 10 things could be
- 11:0310 separate posts that go into social media.
- 11:05So create that system so that you always have some content
- 11:08going out and your brand aware, but that is just sort of for
- 11:12your existing market social media, you're not really
- 11:14reaching new people. It's more or less people that
- 11:16have found you ready and are just happened to, you know, be
- 11:19on their feet at the time. The real best thing is these
- 11:22referrals and then some paid advertising.
- 11:24Yes, it's gonna cost you money and it's gonna take some time
- 11:27before the ROI maybe makes sense for you, but invest at least
- 11:31small amounts of money. The good thing about paid
- 11:33advertising is it's fully trackable.
- 11:35So you know exactly down to the penny how much you're spending,
- 11:38whether it's working, whether it's not, how things are going
- 11:40up and down, which types of people are are coming through.
- 11:43It's all very trackable once it's set up.
- 11:45And what I have found to work for my clients is using Google
- 11:49ads. You're going to pay more for
- 11:50them, but there's high intent because the person is searching.
- 11:52And then use Facebook ads for more of a nurture, Meta ads,
- 11:55Instagram, Facebook, that kind of thing.
- 11:57They're cheaper, but you typically need some sort of
- 11:59offer more than just, hey, give us a call.
- 12:01If you're building your home, that can work, but typically you
- 12:04want to provide some sort of free guide, maybe free
- 12:06consultation, some sort of discount potentially.
- 12:09I don't like to do discounts, but you need to grab their
- 12:12attention a little bit more. But the great thing about that
- 12:14is you're paying a little heavier price for high intent
- 12:16and then you're nurturing them and getting another touch point
- 12:19when those people search you on Google and then later in the day
- 12:22they go to Facebook or Instagram and then they see like, oh hey,
- 12:26that company I just searched. And you can then get in front of
- 12:29a potential client more times for less money essentially.
- 12:31And between the two, it works really, really well.
- 12:34Now with all your marketing, as I mentioned, with the niche, the
- 12:37goal is to get high quality clients and large high quality
- 12:42projects. So that is what you should
- 12:44always be optimizing for with your marketing.
- 12:46It feels good sometimes to get a whole bunch of leads or a lot of
- 12:49traction views, whatever those vanity metrics.
- 12:52But at the end of the day, it boils down to am I getting the
- 12:55right type of clients that I want to work with that it will
- 12:57actually convert at a high level, you can afford my
- 12:59services and are they building the type of projects that I want
- 13:02to be working with them on? But even if you have the best
- 13:05marketing out there and your pricing templates and estimating
- 13:08is on point, if you don't know how to build an amazing team,
- 13:11it's all for nothing. You're still going to be
- 13:13stressed out and have way too much work to handle.
- 13:15So that's where secret #3 comes in and that is how to bring in
- 13:19and retain a players. And even if you're not going to
- 13:22have full eight players, how to get people from being a B player
- 13:24to an A player with great human resource systems for hiring,
- 13:28onboarding and training employees.
- 13:30And if you need help with any of this, click the link in the
- 13:33description below to apply for my coaching program.
- 13:36Now team building, it's not really a secret.
- 13:38You know that you need to hire employees to to build a
- 13:40business. The the problem is you can't
- 13:42delegate without systems. And most contractors run into
- 13:46this problem. I see it over and over again.
- 13:47Just talked with one of the other day Hide A project manager
- 13:50fired them after three weeks because they didn't work out.
- 13:52Hiring 8 players into a broken system is just going to give you
- 13:55a whole lot of really expensive chaos and make your life harder
- 13:59because now you've got to babysit them and try to train
- 14:02them on something that is everything you know in your head
- 14:05and you don't have anything to hand off and really get them
- 14:07running and successful in their in their job.
- 14:10Way to think about hiring is you have an organization chart in
- 14:13your business. You are the CEO of the top and
- 14:16most people fill that role and and you feel like you're the
- 14:18owner. What you don't understand is
- 14:20most of that that pyramid is typical shape is owned and
- 14:24operated by you. You're the project manager,
- 14:26you're the finance manager, you're the HR manager, the
- 14:29marketing manager, whatever it may be.
- 14:31Even if you have people in those positions, you are still
- 14:34managing them constantly and having to tell them what to do.
- 14:36And you were probably maybe even doing some of those roles.
- 14:39So your goal is to hire the bottom rungs and solely get that
- 14:42support structure and that team as you move up and own just the
- 14:46top CEO roles of of the company. Now the biggest kind of mindset
- 14:51thing is you need to stop doing $50.00 an hour asks if you can
- 14:55hire someone for $50.00 an hour. Your time is worth at least 100,
- 14:59probably 2 maybe even $1000 an hour depending on the size of
- 15:02your business and guaranteed most of the different positions
- 15:05in your company are gonna be you can pay someone $50.00 an hour
- 15:08or less. A lot of them probably even 10
- 15:11to 1520 if you get virtual assistance overseas project
- 15:15manager, maybe you're paying them, you know, 50 up to $70.00
- 15:18an hour depending on what they do or lead Carpenter.
- 15:21So eventually you will fill those positions as well.
- 15:24But just realize that the the cheap repetitive stuff.
- 15:26So the first thing to get off your plate I find is
- 15:29bookkeeping. Then you want to hire an
- 15:30administration assistant or office manager, somebody to help
- 15:34you. Even if you are very involved on
- 15:36site, still you need that office person 5/10/15 hours per week.
- 15:41Whatever it is, take care of that little nitty gritty stuff
- 15:44that you don't have time for, you don't enjoy doing.
- 15:46You need to get that off your plate sooner than hiring like a
- 15:49project manager or even maybe a Superintendent.
- 15:52Once you've got the office stuff figured out, then you move into
- 15:55the site manager and project management, getting those off
- 15:58your plate and then bringing in a marketing manager, which your
- 16:01office manager can kind of handle some of that.
- 16:04So that's a typical progression and you don't want to hire all
- 16:07of them right away. You need to level up
- 16:09essentially, and you need to make sure that you have a good
- 16:12system in place before you hire this person.
- 16:15It doesn't have to be perfect, but at least a playbook of these
- 16:19are the big steps, These are the roles and responsibilities,
- 16:21These are descriptions, all of those kind of things that they
- 16:24are not walking into a job where you just have to tell them
- 16:27everything. There should be a rhyme and a
- 16:29reason why you do things and a playbook with some training for
- 16:31them to handle it. As for recruiting systems, I'm
- 16:34gonna run through our process that we use.
- 16:37There's a lot of depth to it, but essentially this is what you
- 16:39want to be thinking of. Just as you have an ideal
- 16:42client, as I mentioned before, you're going to have an ideal
- 16:44employee. So with the client, you want to
- 16:47know all those different demographics and psychographics.
- 16:49Same thing for an employee who's the best site manager for men
- 16:52that I've ever had or worked with before?
- 16:55What was unique about them? Why were they good at the job?
- 16:57Why would I want to hire another person like that?
- 17:00Oh, and all that stuff so that you have a clear understanding
- 17:02of who is the right person for this job.
- 17:04If you're just putting out an ad, need a site manager and they
- 17:07need to be able to do this, this, this and this and have
- 17:09this experience, you're going to get a whole bunch of random
- 17:11people. You want to have a job ad that's
- 17:13curated specifically for certain type of persons that you're
- 17:16attracting that type of person. And the other thing with hiring
- 17:19is just as you don't want to lowball yourself with estimate
- 17:22pricing, you don't want to shoot yourself in the foot with hiring
- 17:25too fast. And the problem is usually
- 17:27you're looking to hire when things get busy and you're like,
- 17:30I need someone yesterday because I'm going crazy, My people are
- 17:32going crazy. I have projects behind schedule.
- 17:34I need someone right away. I just a warm body.
- 17:37And that's the worst thing you can do for culture because
- 17:39you're trying to bring someone in while things are super busy
- 17:42trying to onboard them. So they're coming into an
- 17:43environment that's already chaotic and you're probably
- 17:45moving things too fast without proper vetting.
- 17:48So understanding that the right type of person, you create a job
- 17:51ad, you want to get as much exposure as you can.
- 17:53So post it on a lot of different sites.
- 17:54Ask your existing employees, ask your network, put out social
- 17:58media posts. Hey, we're hiring send out
- 18:00emails to everybody who's you've interviewed before for that
- 18:03position. So people sent you resumes for
- 18:05the carpentry position two years ago.
- 18:07You should have that data on file that you can send an e-mail
- 18:09and say, hey, you should reapply.
- 18:11We're now hiring again for this position because that person now
- 18:14has two more years of experience and they may be working in
- 18:17another company or not actively looking for a job.
- 18:19So the best employees are probably working in your
- 18:22competitors companies. They're not just sitting on
- 18:24their thumbs at home waiting for your job ad to come across their
- 18:27desk so they can apply for your position.
- 18:29So it's really important to have those databases and those
- 18:31networks. Find the people who may be in
- 18:33employment already but possibly looking for a change.
- 18:36Once you get all of the different people, you're going
- 18:38to curate it down to maybe 2-3, four top candidates.
- 18:42Meet with them, spend some time with them.
- 18:43If it's an important management position, have other people on
- 18:46your team meet with them as well without you there and then get
- 18:49their feedback. What did you think about this
- 18:51person? Do you think will be a good fit?
- 18:52You know, what were some red flags for you?
- 18:53Because you as a business owner are probably optimistic.
- 18:56You're used to sales. You're used to like getting
- 18:58along with people, having a good time.
- 19:00And you may think someone is great for a position without
- 19:03because you have a good feeling about them without realizing
- 19:06that there is things that are off here and they may not, you
- 19:08know, they may clash with the the current culture or they may
- 19:11not really have the experience that they're telling you they do
- 19:14all those kind of things. Final thing is to make sure you
- 19:17do your due diligence. Call references, call their past
- 19:20employers, call possibly their landlord, get a background check
- 19:23if you think it's relevant, just to make sure that there's no
- 19:26difficult things in their past that they have to deal with.
- 19:28And even if they are, that they can communicate them to you and
- 19:31everyone knows what's going on. In order to make millions,
- 19:33there's one more step that's extremely important that builds
- 19:36your reputation. And that is to operate so
- 19:38efficiently that you can take time off, take a vacation
- 19:41without things falling apart, and still come back to your
- 19:44business and it'll be growing. The day that your projects are
- 19:47the same whether you're on site or on vacation is the day you
- 19:50can start to grow much faster and focus working on the
- 19:53business instead of in it. So amazing operations is secret
- 19:57#4 it's much more than just getting less stress.
- 20:01It is everything to do with your.
- 20:03Business from the clients experience and your employees
- 20:06experience and your subcontractors experience.
- 20:09When your operations are on point, you feel good.
- 20:11It's amazing when you get to that point where it's like you
- 20:14don't even have to think about it and it's just operating and
- 20:18you have this piece of mind to know that your people are
- 20:21trained, there's a system in place.
- 20:23You're going to get your reports, you're going to have
- 20:25your weekly or monthly meetings with the key people of your
- 20:28organization, and you get these clients that are just ecstatic
- 20:31to be working with you and so happy about that project manager
- 20:34and how they're running your company.
- 20:36That is a wonderful, amazing place to be in making millions
- 20:40of dollars fantastic. But having a business that can
- 20:42operate like that is just the like next level amount of
- 20:46freedom. And the real reason why business
- 20:48owners, entrepreneurs get into business in the 1st place is to
- 20:51have that fulfillment of creating an amazing business
- 20:54that fulfills like clients meets expectations.
- 20:57They get good reviews enabling your people, you're leading
- 21:00them, they're happy, you're happy.
- 21:02It's just a beautiful place to be and it is not an easy place
- 21:06to get to. As you probably know, anything
- 21:08and everything can happen. We talked about building your
- 21:10team. The next step is actually
- 21:12delegating. So you've built A-Team, you've
- 21:14brought in the ideal clients. You've got eight players, maybe
- 21:16some B players who you know you wanna level up to 8 players.
- 21:20Delegating to them is all about the operations and systems of
- 21:22your business. So there's some key components
- 21:24and maybe seeing stuff out there, you know, Sops are dead.
- 21:28Yeah, most Sops probably do. And even if you're giving your
- 21:31SOP to an AI, you still need operating procedures.
- 21:34You still need to have A bought out way that's efficient of how
- 21:38things get done as documented somewhere.
- 21:41I don't care what kind of business you're in or what sort
- 21:44of you know, people you've got in your business.
- 21:46At the end of the day you need this written down.
- 21:48Otherwise you're never going to set yourself free from your
- 21:50business. So document your processes.
- 21:52Start simple estimating. If that is your the process
- 21:56you're what is the big steps of estimating?
- 21:58What do you do? 5 to 10 big steps with a little
- 22:00description. That's all you need at the
- 22:01beginning. From there you can start to
- 22:03build it out and refine it. Stay focused, figure out what is
- 22:06the big pain point you're dealing with right now.
- 22:09What is the thing you don't want to be doing anymore?
- 22:11What is the problem of your business?
- 22:13It could be communication, it could be management, could be
- 22:17scheduling. What is that small little
- 22:19system? Don't think about like building
- 22:20out like this huge software, like your job software or some
- 22:24big marketing campaign. What is the small thing that you
- 22:27can do? The next actionable step, work
- 22:29on that, then move on to the next one.
- 22:31It doesn't have to be perfect, you just need to get it in
- 22:33place. Once you've got that system, it
- 22:35then becomes really easy with the right candidate to have them
- 22:38on boarded trained. They get the employee handbook,
- 22:41they get the training manuals, they understand the, the SOP's.
- 22:45They there's a training process that they shadow someone doing
- 22:48whatever needs to get done or you're providing feedback or
- 22:50someone on your team providing feedback.
- 22:52So there's a great way to be able to delegate, get it off
- 22:54your plate. And then you need checks and
- 22:55balances. And this is another part where a
- 22:57lot of people go wrong is I hired this person, I gave them
- 23:00all this stuff. They should know what they're
- 23:02doing, but I still have to check on them and they're still not
- 23:04doing things correctly and they let things slide.
- 23:07They get too comfortable. Whatever it is that boils down
- 23:09to a leadership and communication issue, not
- 23:12necessarily an employee issue. Yeah, if they're not getting it,
- 23:14maybe you have to let them go. But most of the time, more often
- 23:17than not, it is that you haven't communicated clearly that, hey,
- 23:20this is really important, I need you to get these things done.
- 23:23These are the priorities. This is the first thing you get
- 23:26done. This is the second thing.
- 23:27This is the third thing. If these lower priorities don't
- 23:29get done and you have a valid reason, I understand.
- 23:32I don't want excuses, but at the end of the day, they're not as
- 23:35important. As long as you're taking care of
- 23:36your core deliverables, then we should be running just fine.
- 23:40Have a scorecard, have check-ins, you know, sending
- 23:43daily site updates or logs. And make sure that you are
- 23:47keeping this as very important in your mind.
- 23:50Because if you are like at 80 or 70%, like, oh, it's OK, you
- 23:54didn't get the daily login today or you got three out of five
- 23:57last week, they're going to be like, well, they're OK with
- 23:59three out of five. So if I just send like one or
- 24:02two a week or probably OK. So they're always going to the
- 24:04importance for the person that you're asking someone to do
- 24:07something for is always going to be less.
- 24:09So if you're telling a project manager, hey, it's super
- 24:11important that the guys clean up the site after your project
- 24:14manager is probably like tells the guys, hey guys, boss says we
- 24:17need to clean up the site better by the time it gets down through
- 24:20the site. Guys, it's not really super
- 24:22important. So you have to make sure that
- 24:24you're communicating very clearly and that there's
- 24:26repercussion and that if they can't meet something, maybe you
- 24:30have some sort of ulterior thing that you can do.
- 24:32Give them a day off until they get it right.
- 24:34Send them, you know, across town to go clean up something and
- 24:37whatever it needs needs to happen now.
- 24:39After stating the importance and priorities, now you need to give
- 24:43clear instructions on how to instruct and make decisions for
- 24:49your employees. There should be a document
- 24:51somewhere along with the SOP's or the training materials of
- 24:54exactly what to do in certain situations so that if something
- 24:57comes up, they have something to refer back to or at least it's
- 25:00been communicated with them. So in the project management
- 25:03training, there should be something.
- 25:04If a client asks for additional work to be done on the project,
- 25:08you need to do this right. Tell them they need to talk with
- 25:12however, or you'll get them an estimate that you can't, you
- 25:14know, proceed with it. If guys showing up late or maybe
- 25:18they're they're hungover multiple days out of the week,
- 25:20then this is what you need to do, right?
- 25:22So very clear instructions. If you have problems that are
- 25:25reoccurring in your business, that is a clear indication that
- 25:28your systems are not adequate. So if you have the same thing
- 25:31happening over and over, you need to put some sort of
- 25:33documentation, communication, leadership in place to mitigate
- 25:37that. And if you can't solve that
- 25:39problem, maybe you need to make structural changes or personnel
- 25:42changes inside your business to address that problem.
- 25:45You, at the end of the day, need to be stopping the bottleneck.
- 25:48And we'll have to give up some control and realize that there
- 25:52will be some fallout and some collateral damage potentially by
- 25:56giving more responsibility to your people.
- 25:58Now, you need to outline this in your roles and responsibilities,
- 26:02description of the job so that they know clearly what things
- 26:05they can make decisions on and have threshold.
- 26:07So if something's going to take two hours to fix, maybe they fix
- 26:10it. If it's going to take over that,
- 26:11then they need to get a change order or talk to you, their
- 26:14senior manager. If they can purchase something
- 26:17for under $500 and they need it for the site, maybe that's, you
- 26:21know, within reason and they can do that.
- 26:22If it's above that, they need additional clearance or what
- 26:25have you. So there's certain checks, but
- 26:27you need to give up more control to your people with clear
- 26:30decision guidelines and clear communication guidelines.
- 26:33At the end of the day, and this is really the only way to stop
- 26:35micromanaging and get yourself out of the day-to-day.
- 26:38The last thing I'm going to touch on with Amazing Operations
- 26:41is utilizing technology effectively.
- 26:43You don't have to be an expert at all this, you know, new
- 26:46automations or AI, but realize that there's so much help out
- 26:50there that you can receive to automate a lot of the back end,
- 26:55anything to do with Peter software, scheduling,
- 26:57communications. A lot of it could be automated
- 26:59or improved with even just small parts of the process utilizing
- 27:03better technology. Especially with AI nowadays,
- 27:05there's a lot of good tools out there that you're probably not
- 27:09using and you just need to get in touch with the right people
- 27:12or hunker down and just learn something new and realize that
- 27:15sometimes you'll have to try something out or train a new
- 27:18system before it'll become effective.
- 27:21Now you understand the secrets to building a multi $1,000,000
- 27:24construction business. The info that I shared with you
- 27:27in this video is just a small fraction of what we teach
- 27:29contractors inside our coaching program.
- 27:32So if you want help with this from someone who's generated
- 27:34over $30 million in revenue for general contractors, click the
- 27:36link in the description to work with me.
- 27:38And if you want to learn how I generate over $5 million of
- 27:41profit for contractors, watch this next video where I break it
- 27:43down for you.