Latest / Wedding Pros who are ready to grow - with Becca Pountney / Is your Wedding Business on TikTok - with Emily Rochotte

Transcript

Is your Wedding Business on TikTok - with Emily Rochotte · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Emily: I look at my first TikTok videos and I'm like, these are so cringe.
• 0:02
  I can't believe I did that.
• 0:04
  But at that time I was like, look at me go.
• 0:05
  And that's really what it is, right?
• 0:07
  Nobody is like.
• 0:09
  They might be scrolling back all the way to the beginning, but if
• 0:11
  they do that, they're going to see the growth and evolution of your
• 0:14
  work and what you've been posting.
• 0:16
  Becca: I'm Becca Pountney, wedding business, marketing expert,
• 0:21
  speaker, and blogger, and you're listening to the Wedding Pros
• 0:23
  Who Are Ready To Grow podcast.
• 0:26
  I'm here to share with you actionable tips, strategies, and tips.
• 0:29
  Real life examples to help you take your wedding business
• 0:31
  business to the next level.
• 0:33
  If you are an ambitious wedding business owner that wants to take your passion
• 0:36
  and use it to build a profitable, sustainable business doing what you
• 0:40
  love, then you're in the right place.
• 0:42
  Let's get going with today's episode.
• 0:45
  Today I'm chatting with Emily Roshot.
• 0:48
  Emily is a social media manager, content writer, speaker, and
• 0:51
  all round great human being.
• 0:53
  For the last decade, Emily has been immersed in the industry from writing
• 0:56
  trend pieces for wedding magazines to managing social media coverage of runway
• 0:59
  shows at New York Bridal Fashion Week.
• 1:02
  Emily is a fountain of knowledge about all things online content creation.
• 1:06
  So I know she's going to have some really great tips for you today.
• 1:09
  And she's fabulous.
• 1:10
  So I know you're going to love her.
• 1:11
  Emily, welcome to the podcast.
• 1:13
  Emily: Thanks for having me, Becca.
• 1:14
  I'm so happy to be here.
• 1:16
  Fountain of knowledge.
• 1:17
  I love
• 1:18
  it.
• 1:18
  Becca: Yes, a fountain of knowledge as big as Bellagio, you are a fountain
• 1:23
  as everyone knows, all my favorite people are all the people that I
• 1:27
  got to hang out with in Las Vegas.
• 1:28
  That's where we were last together.
• 1:30
  So I'm glad to have you on the podcast today
• 1:32
  Emily: Me too.
• 1:32
  I'm so excitedted to be here and chat with you all things content.
• 1:35
  Becca: Great.
• 1:36
  It's a subject I like to talk about.
• 1:37
  So we are going to go all around the houses, but my listeners are used to
• 1:41
  following us all around the houses.
• 1:42
  So it's all good.
• 1:43
  Now, before we get into the kind of content creation stuff, I always
• 1:47
  like to talk to people about their own background, their own story.
• 1:50
  Cause I think it's important that we understand where people come
• 1:52
  from, especially when they're giving us information, giving us ideas to
• 1:56
  understand people's backgrounds.
• 1:57
  So how did you end up doing what you do now and why the
• 2:01
  wedding industry specifically?
• 2:03
  Emily: Great question.
• 2:04
  It was not my, like, all the time plan, but then I was, I was a marketing major
• 2:08
  in college, wanted to go into advertising.
• 2:10
  My senior year of college, I had an internship at The Knot in
• 2:13
  their public relations department.
• 2:14
  I was really enjoying the content that they were putting out.
• 2:17
  I was also planning events on campus, and college was like, maybe I want
• 2:20
  to do wedding planning, and I thought about that, but I was like, no, I really
• 2:22
  like the content they're putting out.
• 2:24
  Like, I could, I could do that.
• 2:25
  I could write this.
• 2:25
  I could see myself enjoying really doing this.
• 2:28
  I took a journalism class my last semester of college because I needed to immediately
• 2:32
  pivot before I got out of college.
• 2:34
  And then my last semester, I interned with formally how he asked and how they asked.
• 2:39
  It's an engagement and proposal site that then not ended up
• 2:42
  purchasing later down the line.
• 2:43
  So full circle moment.
• 2:44
  And that was it from there.
• 2:45
  I was and then I was in the wedding industry doing content, doing social
• 2:48
  media management, working with online publications, and then that
• 2:51
  transitioned into working with wedding professionals on their, on their blogs,
• 2:55
  on their, on their social media, on their emails, all that kind of, all
• 2:59
  that kind of good marketing stuff.
• 3:00
  So that's what I've been doing since.
• 3:02
  Since my internship in college, I've just never, never left the wedding industry.
• 3:06
  Becca: I love it.
• 3:07
  Oh, it's a wonderful, it's a wonderful industry to be in.
• 3:10
  That's why I'm in it too, because it's so happy.
• 3:12
  And I think like most people, we all end up doing something, maybe not what
• 3:16
  we originally planned to do, but then when, when we get into it and we love it,
• 3:19
  then it's great to stay there as well.
• 3:21
  Now let's start because there's lots of different areas of content management.
• 3:25
  We've got blogging, we've got copywriting, we've got social media.
• 3:28
  We're going to start with social media.
• 3:30
  Now I know a lot of people, especially when they're my age, millennials who are
• 3:35
  starting to fall out of love a little bit with our social media platforms.
• 3:39
  We've been doing it for the last decade or more, and It's getting
• 3:43
  difficult and it feels run of the mill.
• 3:45
  Do you think, from your perspective, that it is still a really important part
• 3:50
  of our marketing as wedding businesses?
• 3:51
  Emily: I really do.
• 3:52
  I don't think that it should be the end all be all, and I find that people
• 3:55
  put, you know, sometimes they're like, I put all my time into this,
• 3:57
  it's not paying off the way that I thought, and that's not what I want
• 4:00
  for people, but it is important because people are looking for you there.
• 4:03
  It's not going to be their direct, you know, Oh, I saw you on Instagram and
• 4:07
  I immediately booked you and we had a call and now you're my wedding planner.
• 4:10
  It's not that kind of direct pipeline, but it's where people are looking.
• 4:13
  And it's a great way to further expand your portfolio beyond your website for
• 4:17
  people to be able to find you and also to connect with you, social media is where
• 4:21
  a lot of your personality comes out.
• 4:22
  And the personality is like the final factor, because if I, you
• 4:26
  know, find two people who can.
• 4:27
  Create something similar that I'm looking for.
• 4:29
  I'm going to go with the person that I that I get along with better or
• 4:32
  that I have a deeper connection with and that can build on social media.
• 4:35
  So yes, as much as people may not want to hear it, social
• 4:38
  media is still very important.
• 4:40
  It is something that we should be doing, and it's definitely worth.
• 4:43
  putting your time into, but making sure that it's a reasonable amount of time.
• 4:46
  Becca: And do you think couples are using it slightly differently?
• 4:49
  Because I think if you go back five years, people were getting a lot of DMs
• 4:51
  via Instagram and things like that, which seems to have petered out a little bit.
• 4:56
  But do you think couples are still using it to look at what people are doing?
• 4:59
  Emily: Absolutely.
• 5:00
  Couples are a thousand percent still looking at it.
• 5:02
  You can look at the, the surveys that came out this year from the knot and Zola.
• 5:06
  I mean, it just confirms that.
• 5:07
  Couples are looking.
• 5:08
  You're right about, you know, maybe not getting all of the DMs or the
• 5:11
  engagement that you were once getting, but they're definitely lurking.
• 5:13
  TikTok has become huge in the wedding planning process.
• 5:16
  Couples are looking there.
• 5:18
  And statistically, a lot of couples are planning and looking
• 5:21
  before they even get engaged.
• 5:23
  So that brand awareness bit is really important.
• 5:26
  When it comes to social media, because you're kind of showing up for people
• 5:29
  before they even know that they need you and before they're even looking for you.
• 5:32
  Becca: I think one of the things that my pros and venues actually
• 5:35
  particularly struggle with is knowing what to be posting.
• 5:38
  So I think they all kind of know, yeah, I should be posting, I should
• 5:41
  be visible, I should be showing up.
• 5:43
  But actually.
• 5:45
  They kind of get stuck as to what should they be posting and everyone
• 5:49
  seems to be posting the same things and they're just kind of blending in.
• 5:52
  The algorithms are getting harder.
• 5:54
  Have you got any thoughts about the kind of content that in 2024 wedding
• 5:58
  professionals should be looking to post?
• 6:00
  Emily: I have a lot of thoughts about the content that wedding
• 6:02
  professionals should be posting in 2024.
• 6:04
  I, I'm pleading, I'm begging, please stop with the stock
• 6:08
  photos and the holiday posts.
• 6:10
  I see a lot of people are like, I just need to maintain this.
• 6:12
  So it looks like I'm in business.
• 6:13
  So it's, you know, Happy Thanksgiving, and then you won't see them again until, you
• 6:17
  know, Hanukkah or Christmas or New Year's.
• 6:19
  I'm asking you to stop doing that.
• 6:21
  I'm asking you to please show up with content that people
• 6:24
  can take something away from.
• 6:26
  I really want your content to fall into, like, one of the main
• 6:29
  buckets, which would be educational.
• 6:31
  Like, did somebody learn something about what you offer or the
• 6:34
  wedding planning process from you?
• 6:36
  Even if you don't become their vendor, you being a wealth of information is
• 6:40
  valuable to them and also helps you maybe get referrals down the line.
• 6:44
  Is it something that they are entertained by?
• 6:46
  I'm not saying you have to hop on every TikTok trend, but you know,
• 6:49
  entertaining content also leaves a memorable impression for them.
• 6:53
  Or is it something that they can connect with you?
• 6:55
  You're the face of your business most of the time, or your team, if you
• 6:59
  have a larger team, who are the people that they're going to be working with?
• 7:02
  Is there a personal connection that's created?
• 7:04
  Who's the face behind the brand?
• 7:05
  Who is the team that's going to be showing up to work with you on your wedding day?
• 7:10
  Really, we want your content to fall into that.
• 7:12
  If somebody is not going to leave with a takeaway too often, I see
• 7:15
  people post photos of a couple and the caption will be like, we loved,
• 7:19
  you know, Tim and Sue's big day here at, you know, blah, blah, blah venue
• 7:23
  with blah, blah, blah photographer.
• 7:25
  And that's it.
• 7:25
  And like, that is helpful to show your work.
• 7:27
  Like I'm not saying, you know, I would love that over stock photo any
• 7:30
  day of the week, please like show actual couples with actual work.
• 7:34
  But we want to make sure that the, the caption has information and
• 7:38
  that you're showing like what it's actually like to be part of that.
• 7:41
  Not just like, here's a wedding that we had at our venue and that's it.
• 7:46
  Becca: Yeah.
• 7:47
  And ultimately we're being very polite here, but.
• 7:49
  really nobody cares about Tim and Sue's wedding other than Tim and Sue.
• 7:54
  So we're not actually being helpful to our clients.
• 7:57
  We're just either, we're just saying this is an event that happened.
• 8:00
  It's, it's like what used to happen in blogging back in the day where
• 8:03
  I would tell crows to blog and they would start writing a diary
• 8:07
  of like, today I went to here.
• 8:09
  Like no one cares.
• 8:10
  Nobody cares about that.
• 8:12
  No one.
• 8:13
  Emily: And I mean that in the nicest way that no one cares, right?
• 8:16
  But I mean tenants do care and there's value to that because they will repost
• 8:19
  that and then that gets her name out there too So i'm not saying don't ever
• 8:22
  do that But make sure that the caption has value to people who aren't them Make
• 8:26
  sure that your blog I mean same thing with your blogs I see people who are
• 8:29
  like I have to blog every real wedding that i've ever done and it's like,
• 8:32
  please Don't use that content to create something that is valuable for SEO.
• 8:37
  Nobody's going to come and read and be like, Oh, you know,
• 8:41
  Jim and Steve got married.
• 8:42
  Let me read the details of their wedding.
• 8:44
  What can we do with that?
• 8:45
  Like, where did Jim and Steve get married?
• 8:47
  And like, is that a venue that you work at often?
• 8:50
  And you want to create, you know, a blog post of all the venues that are in
• 8:53
  your area that you like to work with.
• 8:54
  Like, how can we take this and make it something that's going to be valuable to
• 8:57
  people who are considering working with?
• 9:00
  Becca: Absolutely.
• 9:02
  Now, one of the pushbacks I get quite a lot when having these
• 9:05
  kinds of conversations with people about their marketing is that they
• 9:07
  just don't have enough images.
• 9:09
  Now, I totally agree with you.
• 9:11
  I don't want to see stock images.
• 9:12
  So when people say that to you, what are your kind of, how are you
• 9:17
  advising them to get more images?
• 9:19
  Emily: Several things.
• 9:19
  First and foremost, you are your own image.
• 9:22
  So I always encourage people to show up on camera as much as possible.
• 9:25
  I know that's scary to some people.
• 9:27
  So if you're listening to this, please don't panic.
• 9:29
  There are other ways to do it, but showing up and creating that connection
• 9:33
  and being the one to give the tips.
• 9:35
  Or being the one to use I will permit possibly a stock photo if it's a green
• 9:38
  screen and you're trying to educate a point Because you've also shown up
• 9:41
  and you're the face of the content But you know, there's value in the small
• 9:45
  things that you're doing your every day filming that you know What's going
• 9:49
  on behind the scenes at your venue?
• 9:51
  What are you?
• 9:52
  you know, what are you working if you are a photographer or you're
• 9:55
  a venue or you are Any kind of like bridal salon or anything.
• 9:59
  You have the content like within you, florists, you have the content.
• 10:03
  You don't have to always show that final product.
• 10:05
  You can show what's gone into what you're creating.
• 10:08
  If you're somebody like an officiant or somebody who's content, like,
• 10:11
  isn't just, you know, there at the ready, whenever they need it, there
• 10:15
  are a couple of ways to do it.
• 10:16
  I always say, you know, show up on camera.
• 10:17
  You can always.
• 10:20
  I'm not gonna totally recommend it, but it's better than no content.
• 10:23
  There are stock image sites that are created for wedding professionals.
• 10:28
  So please don't just like go to unsplash and grab something, at
• 10:31
  least invest in something that's created for a wedding professional.
• 10:33
  But if you have absolutely no content you're starting, it's day one.
• 10:35
  You've never done a wedding.
• 10:36
  You've absolutely nothing.
• 10:37
  You're not going to Show up on camera and also, you know, see what you could
• 10:41
  do with, with a, like a quote post, that's got a tip you could use Canva
• 10:44
  with your brand colors and start to get that brand brand awareness in there.
• 10:47
  But showing up on cameras is the easiest and best way to connect.
• 10:51
  If you have absolutely.
• 10:53
  zero content, but I think a lot of times you're overthinking it and you've got
• 10:55
  a lot more content than you think you do, even if it's just like a little
• 10:58
  behind the scenes video, but let this be your inspiration to start filming
• 11:03
  literally everything that you do on a wedding day that goes into the wedding
• 11:07
  day, you prepping for the wedding day.
• 11:09
  It's, it'll be valuable down the line.
• 11:10
  You wish you had it.
• 11:12
  Becca: Yeah, absolutely.
• 11:12
  And I think if people get into the habit of doing it, just filming content
• 11:16
  and filming things, wherever they go, then it becomes second nature.
• 11:19
  And then you can sit down later on and use that content somewhere else.
• 11:23
  I mean, you obviously do.
• 11:24
  Social media and content marketing for a variety of different businesses, and
• 11:28
  I think one of the hardest things as a marketer and therefore for people who
• 11:31
  are doing their own marketing is keeping our ideas fresh, making sure we're
• 11:35
  not just copying what everyone else is doing and coming up with fresh content.
• 11:39
  How do you personally try and keep yourself ahead of the game,
• 11:42
  keep your ideas fresh, come up with new ideas and inspiration?
• 11:46
  Emily: I spend a lot of time on TikTok.
• 11:47
  TikTok right now is really where the trends are coming out of.
• 11:51
  Things that we're seeing on Instagram Reels are things that we saw on TikTok
• 11:54
  a couple weeks ago, and then things that we're seeing on Facebook and Facebook
• 11:57
  Reels are things we saw on TikTok like a month, at least a month ago.
• 12:00
  So I try to stay on top of it with, with TikTok, especially And I'm
• 12:04
  not saying, you know, you need to recreate every trend that's on there,
• 12:07
  but I think it's very helpful to see where conversations are having a
• 12:09
  lot of couples are creating content.
• 12:11
  People want to be their own, you know, wedding influencer and they want to add
• 12:14
  their, their voice to the conversation.
• 12:16
  So it's really helpful to see firsthand perspective, but also, you know,
• 12:21
  again, a plug, cause I won't stop talking about it enough, but tick
• 12:23
  tock so important for your business, because we want people to be learning
• 12:26
  from the professionals on top of.
• 12:28
  From the couples.
• 12:28
  And so, you know, the more pros that show up on Tik TOK, the more education people
• 12:32
  are receiving from the people who really know it versus somebody who's planning it
• 12:35
  for the first time, which is very valuable in its own way, but we want all the voices
• 12:40
  there, but that's, that's how I stay up the most on what, what is fresh and just
• 12:43
  like the conversations that are happening, you know, what kind of conversations
• 12:46
  are happening in Facebook groups.
• 12:48
  You know, I like to watch the conversations are happening there.
• 12:50
  Cause I feel like that really gives a pulse on, on what couples are.
• 12:53
  And it's really helpful to see where the, the mindset's at.
• 12:59
  Becca: Yeah.
• 12:59
  I love doing a little bit of deep diving into Facebook groups.
• 13:01
  I always say to people, don't necessarily post in them.
• 13:04
  They're great for seeing what questions people are asking, opinions people
• 13:07
  have, what people think is on trend, which we all saw 10 years ago, all
• 13:11
  of the rest of things like that.
• 13:13
  Okay.
• 13:13
  Talk to me about TikTok because anyone that follows me will know.
• 13:17
  That I have a slight aversion to TikTok because I feel like I'm
• 13:20
  too old to be on the platform.
• 13:21
  I'm not a natural TikTok user.
• 13:23
  However, I am telling people that's where they need to be heading because all of the
• 13:27
  data coming out from all of the industry reports here in the UK is saying that we
• 13:31
  are every year seeing a year on year rise on the amount of couples using TikTok.
• 13:35
  So Emily, you're going to have to pitch it to me.
• 13:38
  Why should me and my wedding pros be using TikTok and what's the
• 13:41
  easiest way to get started with it when it feels overwhelming?
• 13:45
  Emily: I could talk to you about this.
• 13:46
  for the rest of time.
• 13:47
  The most important reason is that couples are showing up.
• 13:49
  There are couples are using it to plan their wedding.
• 13:52
  I believe it's almost half of couples.
• 13:54
  If I had to pull the stat out off the top of my head I think that's, that's
• 13:57
  what it was the last time I read, but they are looking for inspiration.
• 14:00
  And I'm finding that that's where people are getting a lot of niche inspiration.
• 14:03
  So things like, you know, like vegan weddings, I had a friend recently,
• 14:07
  they got married and she's like, I use Tik TOK to find a lot of, you know,
• 14:10
  what, what resources could I find?
• 14:12
  What professionals could I find that we're going to specialize in?
• 14:14
  In that so people are coming in there searching that is the reason number
• 14:18
  one that I recommend people be on there is that TikTok is very prevalent as a
• 14:22
  search engine, a good portion of Gen Z is using it more than the majority
• 14:26
  of Gen Z is using as a search engine for all things in their life, wedding
• 14:30
  planning being one of them, and people are searching for what you have to offer
• 14:34
  and I, you know, want you to be there.
• 14:36
  I want you to show up in those search results, instead of just
• 14:38
  the couples that are planning their weddings, but then in terms of
• 14:41
  showing up and how to get started.
• 14:43
  That's a great question.
• 14:44
  There are several ways.
• 14:45
  If you are like, I will absolutely never be on camera
• 14:47
  that you can still be on there.
• 14:49
  I'm going to tell you that the videos of you on camera are going to perform the
• 14:51
  best, but really what, what matters the most is showing content of what you offer.
• 14:56
  So that could be, you know, before and after transformations, that could
• 14:59
  be just a little bit of, of B roll of you, you know, editing photos or
• 15:04
  walking around your venue and then putting text over it to share tips.
• 15:07
  That's the most basic way that you can get started without being on camera.
• 15:10
  But really it's just a matter of sitting down with your phone, it's as
• 15:13
  simple as that, talking to it, you're creating that connection through
• 15:16
  the screen with a potential couple.
• 15:18
  And sharing information, the more that you show up and share information,
• 15:21
  the more people can trust you, the more people can trust you, the more
• 15:23
  that they're willing to work with you.
• 15:26
  And TikTok is the easiest place to do that because it's, I think the best
• 15:29
  algorithm for connecting you with your ideal client and being able to search
• 15:33
  for them and, and do the work to find them as well, while they're finding you
• 15:37
  in their, in their planning process.
• 15:39
  But I think that, you know, it's, it's If you're sleeping on TikTok,
• 15:42
  like now is, now is the time.
• 15:44
  Now's the time for you, Becca.
• 15:45
  It's time to gather.
• 15:46
  You're not too old.
• 15:47
  That's the other point I wanted to address that you said.
• 15:48
  You're never too old.
• 15:49
  And I find that people are like, I don't know how to connect to Gen Z.
• 15:52
  I don't know the lingo.
• 15:53
  I don't know what I should be saying.
• 15:54
  And that's not what we're looking for at all.
• 15:55
  We're not looking for you to show up and dance.
• 15:57
  That's absolutely not necessary unless you want to, I'm not going to stop you.
• 16:01
  We're not showing up for you to like, you know, make jokes and, and try to
• 16:04
  connect with people that you don't feel like that it's not natural.
• 16:07
  We don't want you to say things that aren't natural or, you know, try
• 16:10
  to try to be something you're not.
• 16:11
  People want the authentic you and people are not judging that as
• 16:15
  harshly as you are judging it.
• 16:16
  So show up and just be a resource by being yourself and sharing all the
• 16:20
  things that you know that you can provide to be a value to your couples.
• 16:25
  Becca: And in terms of the algorithm, I mean, like all of these things, it
• 16:27
  can feel a little bit all over the place, but you said in what you were
• 16:31
  sharing that people are searching.
• 16:32
  So if I'm on there looking for vegan wedding content, for example,
• 16:36
  is it that what I've put in a hashtag is going to be found?
• 16:39
  Is it what I've put in a comment that's going to be found?
• 16:41
  Is it a mixture of everything?
• 16:43
  How are we making sure we're showing up for the topics people are searching for?
• 16:46
  Emily: All of it.
• 16:47
  Hashtags are important, but not, you know, it's not Instagram.
• 16:50
  We don't want stuff, like a 30 of them in there.
• 16:54
  So hashtags are important.
• 16:55
  The caption like that you write is important, but also the text on the screen
• 16:59
  and the video and the closed caption is also important, please close caption.
• 17:03
  All of your videos, not just for SEO purposes, but for accessibility.
• 17:06
  You know, you want to be able to reach people that want to be able to find you.
• 17:10
  And also a lot of people consume their TikTok content with no sound on.
• 17:13
  I'm one of them.
• 17:14
  I will watch my tiny screen while my big screen is playing in the back.
• 17:18
  And I, you know, want to be able to read what you're talking about.
• 17:21
  So people are finding you through a variety of ways.
• 17:25
  Those are kind of three of the main ways to appease the algorithm.
• 17:28
  But also it's, it's aware of the, like, it knows what's happening in your video.
• 17:32
  Title slides are also very important.
• 17:34
  Not just.
• 17:35
  algorithm what the video is about, but for people being able to find
• 17:38
  you, if they land on your account and it's all just, you know, a hundred
• 17:41
  photos of your face, they're not going to know what the video is about.
• 17:44
  So making sure that you're, you're titling all of those.
• 17:47
  Same thing with Instagram, while we're talking about searchability, you know,
• 17:50
  hashtags are helpful and important, but they're not what they once were.
• 17:53
  And Instagram is also really trying to lean into you know, searching and they're
• 17:59
  pulling keywords from your captions.
• 18:00
  So again, even more reason for your caption to not be.
• 18:04
  Congratulations, Tim and Sue, on your big day because that's
• 18:07
  not really giving any contextual value to what your post is about.
• 18:11
  And then also making sure that you're always using, it's very
• 18:13
  hidden, which I don't love.
• 18:15
  Instagram needs to make it at the forefront, but they do have accessibility
• 18:18
  features to be able to write alt text.
• 18:20
  for your photos on Instagram and making sure that you're doing that
• 18:23
  for accessibility purposes and also to give people information about what
• 18:27
  your post is about and what's happening in the photos that you're posting.
• 18:30
  Becca: Fabulous.
• 18:30
  Okay.
• 18:31
  You've heard it here.
• 18:31
  2024.
• 18:32
  We all need to be on TikTok and I guess done is better than perfect.
• 18:36
  That's something I like to say.
• 18:37
  Like, let's just give it a try.
• 18:38
  Let's go with it rather than holding ourselves back from perfectionism.
• 18:42
  Emily: Absolutely.
• 18:42
  It's like the first pancake theory, you know, when you make a pancake and the
• 18:45
  first one's kind of like burned or like kind of raw and like not a good shape.
• 18:48
  And by the time you're done, you're like, okay, these are perfect
• 18:50
  and round and like well cooked.
• 18:51
  And I wish I could have done that from the beginning.
• 18:53
  I look at my first TikTok videos and I'm like, these are so cringe.
• 18:55
  I can't believe I did that.
• 18:57
  But at that time I was like, look at me go.
• 18:59
  And that's really what it is, right?
• 19:00
  Nobody is like, scrolling.
• 19:02
  They might be scrolling back all the way to the beginning, but if
• 19:04
  they do that, they're going to see the growth and evolution of your
• 19:07
  work and what you've been posting.
• 19:09
  So don't let that stop you because you're right.
• 19:11
  Done is better than perfect.
• 19:12
  And done is what's getting you in front of people versus not showing
• 19:17
  up at all, which is getting you in front of absolutely no one.
• 19:19
  Becca: Yeah, absolutely.
• 19:20
  Now on that train of thought, one of the things that we were talking about
• 19:25
  offline before we started this recording over email was about how People at
• 19:29
  the moment at the beginning of 2024, there's this kind of wedding crow panic.
• 19:33
  It's how I'm calling it where, you know, we had COVID, then
• 19:36
  we had the post COVID stuff.
• 19:38
  So people had bookings were up, they felt really successful.
• 19:41
  They kind of dropped the ball with their marketing.
• 19:42
  And all of a sudden their bookings are down now the beginning part of this year.
• 19:47
  And they're kind of panicking and thinking, Oh, I haven't been marketing.
• 19:50
  And now I need to at the same time.
• 19:53
  So from a content creation.
• 19:55
  point of view.
• 19:55
  Does this strategy work?
• 19:57
  And if people find themselves in this position, what's the best steps for them
• 20:01
  to start getting themselves out of it?
• 20:03
  Emily: Yeah.
• 20:03
  The nicest way that I can give you the harsh truth is that social media
• 20:07
  is only going to work for you if you did it back before you needed it.
• 20:10
  So right now you should be doing it, but don't be doing it from the
• 20:15
  perspective that I need to book this.
• 20:16
  You know, X, Y, and Z amount of clients before the end of the year.
• 20:20
  Social media is not the like, I post and I get clients strategy.
• 20:24
  There's no, you know, instant overnight way to book more people.
• 20:28
  Social media is a brand awareness tool.
• 20:30
  And I find that couples, you know, whether it's now with, with the lull
• 20:33
  in couples booking or whether it's, you know, It's, you know, during busy season,
• 20:38
  people kind of fall off and they're like, especially if you're already booked.
• 20:41
  If you're somebody who's like, I'm already booked for 2024, I can like
• 20:43
  kind of take a back seat while I'm really busy this year and then I'll
• 20:46
  pick it up at the end of the season.
• 20:47
  That's not, we, I know it's so hard because you're busy and you're
• 20:50
  like, I don't have time for this.
• 20:51
  And it doesn't seem like a priority because.
• 20:53
  You have your couples lined up, but it's, it's an investment in the long game.
• 20:59
  Social media is a long game and you know, it's not like a get viral overnight.
• 21:04
  I think, especially with TikTok, that seems to be a misconception.
• 21:07
  If I post a video, it's going to pop off and everybody's going to book me
• 21:10
  and they're going to need me and Then I'm going to have to expand my team and
• 21:12
  it's going to be this like rapid growth.
• 21:14
  I just need to do it and that will happen.
• 21:15
  And that's not, that's not the case at all.
• 21:18
  Same thing with Reels.
• 21:19
  It's not going to just happen overnight for you, but making sure that you are
• 21:24
  creating a plan where you are going to show up on social media consistently.
• 21:27
  So that looks like taking all that behind the scenes content.
• 21:30
  So you always have something to post.
• 21:32
  Showing up on stories to, you know, remind people that you're still
• 21:35
  in business during busy season.
• 21:37
  People drop off and then people are going to consider not booking
• 21:39
  with you because they're going to wonder what happened to you.
• 21:42
  But not using social media as an instant strategy, but as a long term
• 21:47
  brand awareness tool for people to be able to come find you somewhere
• 21:51
  that isn't just your website.
• 21:52
  Becca: Hey, and I think that's really refreshing to hear actually because
• 21:55
  often I think people do talk about it as if it's just going to make
• 21:59
  this instant result, you know, post three times on Instagram and make
• 22:02
  thousands of dollars like overnight and it just doesn't work like that.
• 22:06
  But also it can feel disheartening as a business owner because you are pumping
• 22:10
  out all this content and sometimes you just don't see what's happening with it.
• 22:14
  You don't see the traction of it.
• 22:16
  So do you have any tips to kind of help keep us consistent, especially
• 22:21
  when things feel busy, especially when we feel booked out with our overall
• 22:24
  content, not just social media, how can we stay on top of these things?
• 22:28
  Any thoughts on that?
• 22:30
  Emily: Yeah.
• 22:30
  I mean, ideally in the perfect world, we're going to batch out as
• 22:34
  much as possible before busy season happens, but also you're trying to
• 22:37
  have a life because like you didn't get to have one during busy season.
• 22:39
  So it's like, you know, how do you, How do you spend your time?
• 22:42
  And I always encourage people to at least sit down and like write out the ideas that
• 22:46
  you have and then Start to go from there.
• 22:50
  You know, can I create a content calendar?
• 22:52
  What is realistic is really what it is.
• 22:53
  I'm not going to be the person to ever sit down and give you a perfect number.
• 22:58
  I, I know a lot of people are like, you should post X amount of times at
• 23:01
  this time of day for this many times.
• 23:03
  And while that's all you know well and good, it's not realistic for everybody.
• 23:07
  And so, you know, if you know, like today I was able to.
• 23:12
  Make four posts will ask yourself when you're gonna have time to do
• 23:16
  that again Is it gonna be in a few days and those four posts are gonna
• 23:19
  last you like a week or two weeks?
• 23:21
  Or is it truly that you can't do that again for several weeks and
• 23:24
  you want like one post a week?
• 23:26
  Ideally, we want more but we want to show up consistently as opposed to
• 23:30
  just in spurts I see people do that They're like I am so ready to do this
• 23:33
  and they post a bunch of content and then they drop off for a couple months
• 23:36
  and then they come back and then they Drop off for a couple months.
• 23:38
  And so Ideally to plan especially for your busy season.
• 23:43
  You want to take content that you You already have, and I know
• 23:47
  that can be challenging, right?
• 23:48
  You're thinking, well, that was my last year content and
• 23:51
  that was really great, but I'm.
• 23:53
  You know, I'm growing, I'm evolving, or maybe you're trying to change
• 23:56
  markets and that's not really working for you anymore because you don't
• 23:58
  service that location or you don't service that price point anymore.
• 24:02
  And if that's the case, and you're really relying on the weddings that are
• 24:05
  coming up during the summer or during your busy season, you need to make
• 24:10
  some time during the week to take that content and start to schedule it out.
• 24:15
  And whether that looks like either doing it yourself or
• 24:17
  outsourcing to somebody else.
• 24:19
  It's, it's something that needs to be a priority, whether or not it seems like it.
• 24:23
  Because I understand, right?
• 24:24
  It doesn't seem like it in the moment.
• 24:26
  You've got couples that are trying to finalize their last minute things.
• 24:29
  You've got couples that are coming to tour your venue.
• 24:32
  You've got couples that, you know, are, are asking you all these questions
• 24:36
  and you're trying to send invoices and you're trying to edit the work from the
• 24:39
  photos that you did the week before and you're trying to do all these things
• 24:41
  and you're just like, well, social media is isn't as immediate as these
• 24:45
  other things that have to get done.
• 24:46
  But that is the time that you need to remind yourself.
• 24:49
  I don't want to be scrambling next year at this time, like
• 24:54
  wondering why I don't have couples.
• 24:55
  So it may not be immediate, but it's equally as important as all
• 24:58
  of the other business tasks that are a little bit more immediate.
• 25:01
  So at least trying to spend An hour to a week trying to create content that's
• 25:06
  going to get you through your busy season.
• 25:08
  Becca: One of the things I've been talking about a lot at the moment is
• 25:11
  about our marketing, about the things we don't know what we don't know.
• 25:14
  So we're really busy and therefore we might be thinking everyone's busy.
• 25:18
  No one's looking at my Instagram, but we don't know that they're not looking.
• 25:21
  We don't know that they're looking for our next post and
• 25:23
  then deciding we're not active.
• 25:25
  Therefore they're not going to book us because we are not having
• 25:27
  that conversation with them.
• 25:27
  And I had an example in my own business recently.
• 25:31
  So it was, Nine o'clock on a Friday night.
• 25:33
  I was sat downstairs with my husband.
• 25:35
  We were watching a film and I got an alert on my phone to say
• 25:37
  that my website had gone down.
• 25:40
  Okay, this is a true story.
• 25:41
  And I turned to him and I was like, Oh, my website's gone down.
• 25:43
  And he said to me, it's nine o'clock on a Friday night.
• 25:46
  It's too late.
• 25:47
  Don't go to work.
• 25:47
  No one cares.
• 25:48
  Sort it out in the morning.
• 25:50
  So that, that was the strategy I went for at that point on Friday night.
• 25:53
  The next morning I had an email in my inbox from someone saying,
• 25:57
  Hey Becca, I tried to go on your website to find something last
• 26:00
  night and the website's down.
• 26:01
  So I woke my husband up and I was like, I told you I should have
• 26:06
  fixed it last night, but we don't know what we don't know, right?
• 26:08
  I made an assumption.
• 26:09
  No one's going to go to my website overnight on a Friday
• 26:11
  night, but actually they do.
• 26:14
  And therefore we need to have that kind of bigger picture approach.
• 26:18
  One of the other interesting conversations I had with someone.
• 26:20
  One recently, a networking event.
• 26:22
  Obviously I'm there talking to people about marketing and someone came up
• 26:24
  to me and said, I don't really need marketing because I'm really fully booked.
• 26:29
  I'm really busy.
• 26:30
  So do you have any thoughts to the person that's saying, I don't need
• 26:33
  to have a consistent strategy.
• 26:35
  I'm getting all of the leads and therefore I don't need any of this stuff.
• 26:38
  Emily: I have a lot of thoughts for them.
• 26:40
  I think that.
• 26:41
  That is helpful, right?
• 26:43
  You're consistently booked.
• 26:44
  And it sounds like if you're not doing the marketing, it's coming
• 26:46
  from word of mouth, but there needs to be something to back that up.
• 26:50
  Because even if I trust you as you know, if, if my vendor recommends this other
• 26:55
  vendor and I trust my, I trust my planner.
• 26:57
  So I totally recommend that they say I should get married at this venue, but I
• 27:01
  need to see, I need to see for myself.
• 27:04
  And there needs to be some kind of, you know, accountability
• 27:07
  and, and backup to, to that.
• 27:09
  And so even if marketing is like, you seem to not, not need it right now,
• 27:14
  which I would argue, we all need it.
• 27:16
  And it's happening in ways that we don't think it is.
• 27:18
  You need to think about the future because that may not work for you always.
• 27:21
  And if you're not doing anything now, and then, then this, this runs out for
• 27:25
  you, your, your referrals have run out.
• 27:27
  All your couples that refer you have already, all their friends are married now
• 27:30
  and they have nobody else to refer you to.
• 27:32
  You know, what happens then and it might not seem like that's ever going to happen.
• 27:36
  Maybe you haven't needed it yet, but you do have to think, you know,
• 27:39
  not just what's going to happen next year and how many couples next year,
• 27:42
  but how many couples in like five years, how many couples in 10 years?
• 27:46
  Do I want to be doing this then?
• 27:47
  If so, I got to plant those seeds and keep working towards that.
• 27:51
  So I think, yes, everybody needs marketing.
• 27:54
  It doesn't mean that it, you know, it has to like fully consume you.
• 27:57
  You didn't become a wedding pro to like also become a marketer and a social
• 28:00
  media manager and a content writer and all the things, but it needs to
• 28:04
  be at the forefront of your business for your business to have longevity.
• 28:09
  Becca: I'm glad we are on the same page.
• 28:10
  Everyone needs marketing because we can't, we don't know what's going to happen.
• 28:13
  And sometimes people put all their eggs in one basket.
• 28:16
  Say one venue is giving them all their work and that venue changes coordinator.
• 28:20
  And all of a sudden they're not getting it anymore.
• 28:21
  I'm like, that's a really dangerous position to be in.
• 28:24
  And then you find yourself in this desperate scrabble to be like,
• 28:26
  I need to be on TikTok and then realize it's not actually going
• 28:29
  to make a difference instantly.
• 28:31
  Now, other people may be a slightly different place, Emily.
• 28:34
  So there'll be people listening that are just starting out or doing all this
• 28:37
  stuff themselves, but there will be other people who are listening and are actually
• 28:41
  very booked up, but know the importance of this and are starting to think
• 28:44
  about outsourcing some of this stuff.
• 28:46
  So do you have any tips for people about when to start thinking about outsourcing
• 28:51
  and also where to look or how to.
• 28:54
  How to go about making those decisions?
• 28:56
  Emily: Yeah, absolutely.
• 28:57
  When to start thinking about it.
• 28:59
  You know, everybody's gonna be like, start thinking about it before you, you need it.
• 29:02
  And I think the time for social media or content especially, is when you're like,
• 29:07
  I have what I need to do to do this, and I have the financial resources to do
• 29:12
  it, but I don't have the time to do it.
• 29:14
  Because I find that a lot of people are just like, oh, I wanna outsource,
• 29:17
  I don't wanna do this anymore.
• 29:18
  And then they.
• 29:19
  You know, they come to somebody like me and they're like, but I
• 29:21
  don't have any, like, they don't have any content to give me.
• 29:23
  And so you have to have things to hand over and you have to have a
• 29:26
  deep understanding of your business.
• 29:28
  So I have a checklist on my, on my website that Becca could link to in
• 29:32
  the show notes on how to determine when you're ready, but really it comes down
• 29:36
  to, you know, having, having content.
• 29:39
  So what I tell people all the time is whether you are like ready to outsource
• 29:42
  tomorrow, or you're just like, I, that seems like a pipe dream, but one
• 29:45
  day I'll have the money to do that.
• 29:47
  The kindest gift you can give yourself and the person you outsource to in the future
• 29:51
  is to keep all of your content organized.
• 29:52
  Really sit down one day and get all those behind the scenes videos off your phone.
• 29:56
  They're not doing anybody any good there by like living buried in your gallery.
• 30:00
  So taking that content, organizing it in, you know, a Google drive or Dropbox
• 30:05
  or something with a, with a Google doc in that folder that gives all
• 30:09
  of the vendor handles for all social media, that gives a little synopsis.
• 30:13
  So like when you come home from a wedding day, try to write
• 30:15
  down as many details as you can.
• 30:18
  That really stood out to you about that day.
• 30:19
  Something that you can talk about in the caption that's, that's, that's,
• 30:22
  that's, that's It's unique and special, you know, and isn't just like your
• 30:26
  average wedding detail, write down those things that you're going to want to talk
• 30:29
  about, write down what happened, write down some memorable moments, write down
• 30:32
  something that maybe you got a photo of that you're going to want to post in the
• 30:35
  future and keep that all very organized by date and location because Yeah.
• 30:40
  We can't make content appear out of thin air, but also we can't read your minds.
• 30:44
  And so we weren't there on that wedding day.
• 30:46
  So anybody you outsource to is going to need as much information as possible.
• 30:50
  So even if you're not outsourcing, that's going to make it so much easier
• 30:52
  for you to go back and pull content for not just your social media, but if
• 30:57
  you're creating your proposal guides or you're creating any kind of resource
• 31:01
  and you want that content to go back to, that's kind of the best way to get
• 31:05
  prepared, but then making sure that you.
• 31:08
  Have money allocated and have money allocated for, you know, at least three to
• 31:12
  six months or know how you're going to be able to pay them for three to six months.
• 31:15
  I see people invest in social media and they're like, well, I didn't,
• 31:19
  you know, book a bunch of clients in that first month or my engagement
• 31:22
  didn't go up in that first month.
• 31:23
  So.
• 31:24
  This wasn't worth it.
• 31:25
  I'm not going to outsource it anymore.
• 31:26
  And social media managers are helpful, but we're not magicians.
• 31:31
  We can't just like make things happen overnight.
• 31:33
  That's not how it works.
• 31:34
  And too often people don't want to invest for a long amount of time.
• 31:38
  And so you need to invest in, in social media.
• 31:40
  That's why a lot of social media managers will have Three or six month minimums on
• 31:43
  their package because it takes time to get results, takes time to see things,
• 31:48
  and also making sure that you have a basic understanding of what you're getting.
• 31:52
  You know, again, we've talked about it a million times today, so it should,
• 31:55
  you know, should be top of mind, but making sure that you're not hiring
• 31:58
  anybody to help you thinking that they're going to get you all these leads,
• 32:02
  social media is about brand awareness.
• 32:04
  It's not, you're not going to bring somebody in who's
• 32:05
  magically going to help you.
• 32:07
  increase your bookings overnight.
• 32:09
  And I would just be hesitant for, for working with anybody that gives you any
• 32:13
  kind of number that says, I'm going to increase your engagement by this much.
• 32:16
  I'm going to get you this many followers.
• 32:17
  I'm going to get you this many, Link in bio clicks is going to
• 32:20
  bring you to your lead form.
• 32:21
  Be very hesitant about working with anybody that gives you numbers.
• 32:24
  They can give you case studies, they can give you examples, they can say I
• 32:26
  did this for this other venue, I did this for a florist, and this is what
• 32:29
  happened, but don't expect yours to look exactly the same or question them and
• 32:34
  their skill set if you're not getting.
• 32:35
  Becca: Getting that result.
• 32:37
  I think that's a really interesting point, actually, because quite
• 32:40
  often I see wedding pros, they've been doing their own social media
• 32:43
  and it's kind of ticking along, but maybe they've neglected it a bit.
• 32:46
  So they hire someone to do it.
• 32:47
  Who's now putting stuff out consistently, but they're like, why didn't I
• 32:51
  suddenly book a hundred new clients?
• 32:52
  Because now I've taken you on.
• 32:53
  It's like, well, you weren't before when you were doing it.
• 32:56
  Like you, you've employed me to keep you consistent, to give you some of
• 32:59
  your time back, not to work magic.
• 33:01
  So I think that's a really helpful reminder.
• 33:02
  And I think that the stuff that you shared about Organizing your content is
• 33:06
  so important because the other thing I see is that people have their content
• 33:10
  all disorganized or all in their head.
• 33:11
  And so then when they do come to hire someone like yourself to do the
• 33:15
  social media, it takes them forever to then go back through everything
• 33:19
  and to, all that information down.
• 33:21
  Whereas if we do it a little bit as we go along, it's going to make,
• 33:24
  even if you feel like, Oh, that's not going to be me for another year.
• 33:27
  I promise you, you will thank your, your future self will thank your today's self.
• 33:31
  If you've organized all of your stuff in one place, I'm sure you've
• 33:35
  seen some really disorganized stuff in your time, Emily.
• 33:38
  Emily: Oh, I have seen some things and also don't give people content
• 33:41
  that you don't want on social media.
• 33:42
  I would have.
• 33:43
  Photographers give galleries and even even the starred photos in their galleries.
• 33:47
  You're like, okay, that's the favorite of the favorite and then I would
• 33:49
  use one They'd be like I don't like this We can't, we can't read minds,
• 33:53
  just be very clear in what you want.
• 33:55
  And that's very helpful, not in a micromanaging kind of way.
• 33:58
  That's why you're outsourcing is for help, but being very clear in what
• 34:01
  you want, what you want on there, you know, understanding your brand
• 34:05
  is also a huge component of it.
• 34:06
  I ask people for their brand voice guides because I, you know, I want
• 34:10
  my captions to sound like you.
• 34:11
  We want it to sound like your business.
• 34:12
  And a lot of people don't have.
• 34:14
  An understanding of their own brand.
• 34:16
  There's so much more to your brand than just the colors and the logos.
• 34:18
  There's how you talk, the emojis that you use, the comments that you give.
• 34:22
  And a lot of people don't have that.
• 34:24
  So also trying to jot that stuff down as you go in your business.
• 34:27
  So you can better understand your brand, but so that anybody that you work with
• 34:31
  can understand it too, you know, do we sign our emails with cheers or thanks
• 34:35
  or best, do we, do we use emojis?
• 34:37
  And if so, what do they look like?
• 34:39
  Do we, you know, how do we start our emails?
• 34:41
  What kind of words do we find ourselves using all the time?
• 34:44
  Really take note of that as you're emailing your couples.
• 34:46
  Because again, we're not, we're not there in your inboxes.
• 34:48
  We're not there in your conversations all the time to know.
• 34:50
  And that's helpful for you to know for yourself too.
• 34:53
  Becca: Overall brand consistency is going to be a massive benefit
• 34:56
  to you even if you don't outsource.
• 34:58
  So yeah, you absolutely should know these things.
• 35:00
  Emily, I promised you we were going to go all around the houses.
• 35:02
  We have gone all around the houses, but you've given so many
• 35:05
  helpful piece of information on a whole variety of subjects.
• 35:09
  But that brings us to our last question.
• 35:10
  I always end the podcast with the same question and it's this.
• 35:13
  What's one thing you personally wish you'd known sooner in your own business?
• 35:17
  So many things.
• 35:18
  If
• 35:18
  Emily: I had to choose one, I would say that it's, there's no right answers.
• 35:23
  I think I was looking so long for like, I need to do it this way.
• 35:26
  I need to send my emails this way.
• 35:28
  I need to package things this way.
• 35:30
  And while there's a lot of amazing education out there and we want Make
• 35:35
  our decisions based on what we learned.
• 35:37
  We're not looking, there's no right answer because if there was, we'd all be
• 35:40
  doing it and we'd all be making millions of dollars and we'd all be booking all
• 35:43
  the weddings and doing all the things.
• 35:45
  But you know, a lot of it just comes down to educating yourself
• 35:48
  and then pulling from that.
• 35:51
  What feels best for you.
• 35:52
  I think the conversation, I know you've had it a million times, Becca.
• 35:54
  So I'm not going to end on like a controversial take, but I think
• 35:57
  a prime example of this is like, do I put pricing on my website?
• 36:00
  There's going to be arguments for and against, and there's no right answer.
• 36:02
  It's what feels right for you.
• 36:04
  We all have opinions and we all have data to back that up, but.
• 36:07
  But there's no, you know, cut and dry.
• 36:08
  This is what you should be doing.
• 36:10
  Becca: Yeah, absolutely.
• 36:10
  And at the end of the day, it's your business, so you've got to
• 36:13
  go with what feels right to you.
• 36:15
  And if we look left and right and just do everything that everyone else is doing,
• 36:18
  we don't stand out from the crowd anyway.
• 36:20
  So, you know, being comfortable in who we are.
• 36:23
  In our businesses is one of the most important things.
• 36:26
  Emily, it's been so great to chat with you.
• 36:28
  I'm so excited to see you again in person in November.
• 36:30
  I'm trying to convince some more of my UK wedding pros to come out
• 36:34
  to Vegas and hang out with us.
• 36:35
  So for the last little bit of this, give them a pitch.
• 36:38
  Why should they come and hang out with us in Vegas in November?
• 36:40
  Emily: I mean, cause Becca and I are fun and I think that's all you
• 36:43
  need, but you're going to learn so much and you're going to meet so
• 36:45
  many people, especially just meeting people that, you know, from online.
• 36:49
  That's my favorite part of Wedding MBA is getting to see all my friends that I
• 36:52
  know from the internet in real life and connecting and talking about things that
• 36:56
  people who aren't in your wedding industry life don't necessarily understand.
• 37:00
  It's like so helpful to have that community and have people
• 37:02
  that understand what you're going through on top of being able to.
• 37:06
  learn all day every day and then go to a lot of fabulous parties at night.
• 37:11
  Becca: Yeah, absolutely.
• 37:11
  And I'm going to ride that roller coaster again.
• 37:13
  I love the New York, New York roller coaster.
• 37:15
  It was so fun.
• 37:16
  I need to ride that again when I'm in Vegas and I'm hoping some of my listeners
• 37:20
  will be there to ride it with me.
• 37:22
  Emily, if people want to find out, I'll be there.
• 37:23
  If people want to find out more about what you do, how to work with you, where's
• 37:27
  the best place for them to find you.
• 37:29
  Emily: You can find me on Instagram, TikTok, or my website, which
• 37:32
  are all emilyrochotte, that's R O C H O T T E, emilyrochotte.
• 37:37
  com, or Instagram, TikTok, at emilyrochotte.
• 37:40
  Becca: Fabulous.
• 37:40
  I will make sure I put all of your links in the show notes.
• 37:43
  Thank you so much for all your time and your tips, and I'll chat with you soon.
• 37:47
  Thanks Becca.
• 37:49
  Such a great conversation with Emily.
• 37:51
  She, as I said at the beginning, is a fountain of knowledge and
• 37:54
  she had so much great tips and so many great things to share.
• 37:58
  And I know we need to get on TikTok.
• 38:00
  I'm going to be accountable to her for getting myself on TikTok even more.
• 38:03
  If you've got any thoughts on today's
• 38:05
  episode, do get in touch with me or with Emily and let us know
• 38:07
  if you've got any questions.
• 38:09
  It was a great episode.
• 38:10
  So you may want to go back and listen to some of those tips again,
• 38:13
  and I'll see you all next time.