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He hit seven figures and didn't love it.

There's a version of success that looks great on paper and feels like a trap in real life. Aldo from I Touch XP has been in this industry for 16 years, worked the Super Bowl five times, activated for Beyonce's tour across 22 cities, landed Disney as a client after Coachella, and crossed seven figures in revenue. And then he scaled back. On purpose.

This episode is for the founder who thinks scaling always means going bigger. Because Aldo is proof that sometimes the most powerful move is getting really, really clear about what you actually want and building toward that instead.

I sat down with…

The skinny

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