Darshana Jariwala of Bridgeton on Connecting the Dots Between Brand, Product, and Experience
Darshana Jariwala grew up watching her family run hotels the Gujarati way — every guest honored, every hour of the day, no exceptions. Before she ever heard the words "Center of Excellence," she already knew what hospitality was supposed to feel like. The question she has spent her career answering is why so few hotel brands manage to deliver it consistently.
At Bridgeton Hospitality, she built the function designed to close that gap — not a department, but a strategy for making sure brand thinking is present from the very first product decision, not bolted on at the end.
In this episode of…
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