Latest / Destination Discourse
59: Is The Click Dead? (Diane Charno)
Stuart and Adam kick things off with some lighthearted college sports trash talk before welcoming a very special guest co host, Diane Charno, EVP of Marketing at Visit Myrtle Beach and Stuart’s right hand. Together, the trio dig into one of the most uncomfortable questions in modern destination marketing, whether the almighty click still matters in a zero click, AI driven world, and what DMOs should be measuring instead.
In Stu’s News, Diane brings a New York Times story about AI generated travel influencers and avatars. That sparks a wider conversation on the difference between influencers…
The skinny
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