Latest / How To Protect The Ocean / How Business and Storytelling Are Changing Ocean Conservation
Transcript
- 0:00What if the future of ocean conservation
- 0:01wasn't just built in labs, but in
- 0:04boardroom, startup
- 0:05accelerators, and global conferences?
- 0:08Because right now,
- 0:09there's a shift happening.
- 0:11Solutions are no longer being studied.
- 0:13They're being built, funded, and scaled.
- 0:16And one of the places where all of this
- 0:18comes together is a
- 0:20conference called Earth-X.
- 0:21Today, I'm joined by Peter
- 0:23Simic, the CEO of Earth-X.
- 0:25Peter brings a unique
- 0:26perspective to environmental work.
- 0:28He started his career as a
- 0:30journalist and storyteller.
- 0:32And now leads one of the largest
- 0:33convenings of business leaders,
- 0:35policymakers, investors, and
- 0:37conservationists working
- 0:39on real-world solutions.
- 0:41In this conversation, we talk about why
- 0:43collaboration across the
- 0:45industries is critical,
- 0:46how market-driven solutions
- 0:47are changing conservation,
- 0:49and why storytelling might be one of the
- 0:51most powerful tools we have.
- 0:54This episode is going to give you a
- 0:56behind-the-scenes look at how solutions
- 0:59actually move forward in today's world.
- 1:02This is the How to
- 1:03Protect the Ocean podcast.
- 1:04And if you want to learn more about
- 1:06things like Earth-X conferences or other
- 1:08conferences that are happening in and
- 1:10around the world that
- 1:11you might be interested in,
- 1:12or you just want to learn about the
- 1:13ocean, you want to hit that follow button
- 1:15right now so you don't
- 1:16miss next week's episode.
- 1:18Now, here's the interview with Peter
- 1:19Simic talking about the
- 1:21benefits of Earth-X 2026.
- 1:23Hey, Peter, welcome to the How to Protect
- 1:25the Ocean podcast. Are you
- 1:26ready to talk about Earth-X 2026?
- 1:29Let's do it.
- 1:30All right.
- 1:31Look, I am very excited for this
- 1:33interview because I am a big
- 1:35supporter of Earth-X in general.
- 1:37I've actually been on Earth-X back in the
- 1:41day, a few years ago during COVID, doing
- 1:43some Oceans Week work with Ross Mason,
- 1:46which was a lot of fun.
- 1:48I feel like I really love the mission of
- 1:50Earth-X and the conferences and how they
- 1:53bring together so many
- 1:54different people from science,
- 1:56professional backgrounds, different
- 1:57professional backgrounds, different parts
- 1:59of the world, and bring together people
- 2:00on finding solutions to help our planet,
- 2:02not just the ocean, but help our planet.
- 2:04But as you know, the ocean takes up more
- 2:07than two-thirds of the planet, almost
- 2:10three-quarters, and so it's a very
- 2:11important part of protecting the Earth.
- 2:13And so we talk a lot about it at Earth-X.
- 2:15And so I'm very, very happy to have you
- 2:17on Peter to be able to talk about that.
- 2:20So we're going to get
- 2:20into the conference.
- 2:21We're going to get into a
- 2:22little bit of background on you.
- 2:24Before we get into all that, why don't
- 2:25you just let us know who
- 2:26you are and what you do.
- 2:28Thanks, Andrew. I'm Peter Simic.
- 2:29I'm the CEO of Earth-X.
- 2:31I've been CEO for about seven months or
- 2:33so, but with the organization for longer
- 2:36than that, for about four years, kind of
- 2:37working on the conference side and
- 2:39programming and messaging and helping to
- 2:41build this incredible organization.
- 2:43I have the privilege of working for it.
- 2:44That's awesome. Now you have a background
- 2:46in journalism and media and so forth.
- 2:51So what, for you, what personally led you
- 2:53to work with an organization in the
- 2:56environmental space in
- 2:57general, not just Earth-X?
- 2:59Sure. I mean, yeah, my background, I was
- 3:01a journalist for most of my career before
- 3:03joining Earth-X, but, you know, there's
- 3:04different kinds of journalists.
- 3:05And I was mostly a long form magazine
- 3:08journalist and a columnist.
- 3:08So I always had a bent and a point of
- 3:11view and kind of almost, I guess, one of
- 3:13the buzzy terms is
- 3:14like activist journalism.
- 3:15But I wasn't quite that far. But I
- 3:16always, you know, was writing about
- 3:17things I cared about.
- 3:19And so my role is sort of using
- 3:20storytelling as a force for good and
- 3:23moving our society towards, you know, at
- 3:27least awareness, if not realization and
- 3:28action on critical issues.
- 3:30And the more I was doing that, especially
- 3:32last several years, I found myself
- 3:33gravitating more towards writing about environmental issues.
- 3:36In a certain sense, you couldn't write
- 3:38about anything without it having some
- 3:40environmental element as part of it,
- 3:42because, you know, we live in this
- 3:43interconnected, you know, social
- 3:45ecosystem that the environment is more
- 3:47and more just a day to day concern and
- 3:49how how we live is
- 3:51affecting the broader planet.
- 3:52So it was about four years ago, a friend
- 3:54of mine who had been working with Earth-X
- 3:55and building up new partnerships with
- 3:58groups like the United Nations.
- 3:59And actually, my first job work with
- 4:02Earth-X was I worked on a
- 4:03media campaign with the UN.
- 4:04So it wasn't as huge a jump. It was very
- 4:07much like I could use my background in
- 4:09storytelling and messaging and media to
- 4:11kind of help raise the volume on some of
- 4:13the critical issues facing the planet.
- 4:16Absolutely. Did you were you ever like
- 4:19when you grew up, were you a kid who was
- 4:21very in tune with the environment or just
- 4:23interested in the environment or just
- 4:25kind of like, you know,
- 4:26it's part of the day to day.
- 4:27You just go through it or you kid who was
- 4:29in the ponds looking for
- 4:30frogs and that kind of stuff.
- 4:32That's funny. No, I'm thinking I'm
- 4:34thinking about what my mom would say if
- 4:36she if I'm not because there was a point
- 4:38where like the joke was I wouldn't go
- 4:40outside like I like in a nature such a
- 4:42city kid as like a
- 4:43skateboarder, but no, that's not.
- 4:44But no, I grew up in New York on the
- 4:47island near the ocean. So like going to
- 4:50the beach, being on the sea, being in the
- 4:51water is just a key part of life.
- 4:54And I think when it gets in you at a
- 4:55young age, it never really leaves you.
- 4:57And so that was always sort of the
- 4:59gateway to nature was
- 5:00just being in the water.
- 5:02And yeah, I remember as a kid, we would
- 5:04get dragged to these summer camps and
- 5:06like it was like a pond. But
- 5:08I was a terrible fisherman.
- 5:10I joined the hiking club in high school.
- 5:13And after about a year and a half for
- 5:15that, I figured there are better ways to
- 5:16spend a Saturday. Yeah. So I was
- 5:18definitely not like a Boy Scout, you
- 5:20know, building a
- 5:21building makeshift thing.
- 5:22It was really later in life after, you
- 5:24know, I lived in various cities around
- 5:26the world and very much was my early
- 5:28journalism was arts and
- 5:29culture and very much of society.
- 5:31But then it was kind of later on that,
- 5:33you know, I started to I think it was I
- 5:36forget maybe in my mid
- 5:37thirties. I won one birthday.
- 5:39I decided I was going to go buy a tent
- 5:41and go to Big Bend National Park and live
- 5:43out in the wilderness. You know, like
- 5:45life sometimes pushes you in those
- 5:46directions and realize that nature is
- 5:48there for you in ways
- 5:49that you don't expect.
- 5:50And so that's my entry into a lot of
- 5:52this. It's like I want to work to save
- 5:54the planet because I think it's given
- 5:55given me so much. And it's yeah, of
- 5:58course, it's not just, you know, in all
- 5:59the ways we talk about between climate
- 6:01and conservation, ocean health and yeah,
- 6:03you know, food and resources.
- 6:04But there's just almost like, is that
- 6:06spiritual connection to it where it's
- 6:08like, this is our this is our home. I
- 6:10completely agree. I had a very similar
- 6:12kind of upbringing. I was I did not live
- 6:13by the ocean, but I lived in the city.
- 6:15And so everything was a concrete
- 6:17surrounded and we had the Great Lakes
- 6:18around us. I grew up in Toronto. And and
- 6:20so you go there and you enjoy being in
- 6:22the water. You enjoy going to cottages
- 6:24and things like that. But for the most
- 6:26part, my introduction
- 6:27was it was a documentary.
- 6:28It was the Jacque Cousteau documentaries
- 6:30that would come out. And that's when I
- 6:31really fell in love with the ocean. And
- 6:32then I went to the ocean to Florida for
- 6:34the first time. I actually stepped foot
- 6:36in this. No, looking back, I knew exactly
- 6:38what I wanted to do after that.
- 6:39And I think as I think as we grow into
- 6:43adults and we start to realize how
- 6:45important nature is, we start to really
- 6:48be aware and appreciate it more,
- 6:51especially for me as
- 6:52a parent of two girls.
- 6:53I know I've always like, oh, this is this
- 6:55is something that's interesting. I've
- 6:56never been a huge camper. I've enjoyed
- 6:58hiking and stuff like that. But I find as
- 7:01I grow older, I definitely enjoy nature a
- 7:04lot more than I did when I kid, maybe
- 7:06because I just appreciate it more. I have
- 7:08I have more that maturity to to
- 7:09appreciate it more. But I love that. I
- 7:11love that answer. Now, you know, I love
- 7:13the fact that you came from a journalist
- 7:15background and you mentioned a lot about
- 7:18storytelling and how you can use your
- 7:20skills and storytelling to be able to to decide what you want to do.
- 7:22And I think that's a great way to be able
- 7:22to discuss a lot and probably connect
- 7:25with an audience around environmentalism
- 7:28and so forth. Now, you know, a lot of the
- 7:31times when I first got into science, when
- 7:33I first got into storytelling through the
- 7:35podcast and YouTube channel and so forth,
- 7:37a lot of the stuff I was talking about
- 7:39was doom and gloom to make people aware
- 7:41of what was happening into the ocean.
- 7:46I was like, Andrew, I've I've listened to
- 7:50your stuff, but it's just it's too
- 7:51depressing. I can't I can't hear it
- 7:53anymore. From your background in your
- 7:55skill set, when you started to do these
- 7:57campaigns with like the UN. So what was
- 7:59your approach when you started to do
- 8:02these campaigns to get people interested?
- 8:05Like you talked a lot about culture and
- 8:06things like that in your in your past.
- 8:08How were you getting people interested in protecting the oceans or just protecting the planet?
- 8:11And walked into it because now I have to
- 8:16tell the story of the giant dinosaur. So
- 8:19the UN campaign that I worked for is
- 8:22called Don't Choose Extinction. And it
- 8:24was developed maybe four or five years
- 8:26ago, UNDP brought in a bunch of agencies
- 8:30and tried to answer exactly that question. This is this big doom and gloom topic.
- 8:32It's serious. It's there's a need for
- 8:38urgency. But how can we think about
- 8:40messaging something like climate with a
- 8:42little bit of humor, a little make it a
- 8:45little bit more approachable? And the
- 8:47idea was they created a giant animated
- 8:49dinosaur called Frankie who came back to life in this video that they created, stormed the United Nations and made a plea to the world saying my species didn't have a choice. We were hit by giant asteroids. And they were like, I'm not going to do this.
- 9:04But the magic of that was they translated
- 9:06this this campaign video into I think 40
- 9:10plus languages using a different
- 9:12celebrity to voice the language to voice the different languages. So Jack Black was the English voice. Nikolai Castowato from the Game of Thrones was the Danish voice. And so that campaign video was created by the people who were using the language to voice the language.
- 9:20And so that campaign became viral. And
- 9:23when I came on a friend and I we were
- 9:25like, how do we how do we take this
- 9:27campaign and kind of sustain its life
- 9:29beyond that sort of initial campaign
- 9:31launch? And then and he had the amazing
- 9:32idea of like, why don't we create a life size dinosaur? And we ended up traveling around the world for a year and a half of this giant dinosaur bringing it to places like Kigali Rwanda and the canned lions festival.
- 9:44And we were in Times Square. We got on,
- 9:46you know, got interviewed by Telemundo in
- 9:49the middle of Times Square because you
- 9:50realize if you bring this giant dinosaur
- 9:52around, everyone's like, what is
- 9:53happening? And how do I get a picture with it? Figure out. But at the end of the day, we were we were raising awareness around this campaign. And I think that's it. It's like I'm a big fan of Catherine Hayhoe who wrote this.
- 10:00And I think that's it. It's like I'm a
- 10:02big fan of Catherine Hayhoe who wrote an
- 10:05amazing book about how do you message
- 10:06things like climate to places in the
- 10:09middle of the country to faith groups to
- 10:12people who not just don't engage in the
- 10:14issue a lot, but the way that we've talked about climate and maybe the way we've talked about a lot of environmental issues have almost alienated them from the conversation and created this sense that like, oh, that's not my issue because I think that's what we're doing.
- 10:27And so that touches into when I was a
- 10:29journalist and trying to understand, you
- 10:31know, characters and subjects that came
- 10:33from wildly different walks of life than
- 10:35where I'm coming from. And you have to
- 10:36kind of sit and listen and try to understand what makes them tick and what they're really motivated by and then realize that have the confidence, I guess, that at the end of the day, we all share this.
- 10:37So it's just a matter of time of figuring
- 10:48out how do you value the planet? Is it if
- 10:51you didn't grow up surfing in the East
- 10:53coast, maybe you grew up hunting in the
- 10:55middle in the Midwest. Maybe you are a
- 10:58skier and you're dismayed by the shortening winters or maybe, you know, maybe you're really just concerned about putting food on a table and getting your kids to the east coast.
- 11:07But those things connect to environmental
- 11:10issues when you when you dig around and
- 11:12find how it's all interconnected on some
- 11:13level. So it's really just understanding
- 11:15your audience in a lot of ways.
- 11:16Absolutely. And I love that aspect of like looking at like understanding the audience, looking at connecting with that audience, you know, coming with a media background and communications background.
- 11:26Obviously, you can see that coming into
- 11:28effect right away as you as you come into
- 11:30Earth X and just deal with in sort of
- 11:32environmental issues in the first place.
- 11:35You know, it's kind of funny because many
- 11:36people look at sustainability as you
- 11:38know, with with, you know, scientists solving problems and policy makers helping solving problems. Where do you see like, like, what's the point of the problem?
- 11:39You know, scientists solving problems and
- 11:41policy makers helping solving problems?
- 11:44Where do you see like, like that media
- 11:49and communication perspective? Where do
- 11:51you see that in helping
- 11:51environmental problem solving?
- 11:53I mean, it's one of the reasons that drew
- 11:56me to Earth X, it was in in, you know, I
- 11:59was living in Dallas, Texas, Earth X is
- 12:01based in Texas, that that alone, I think
- 12:03is kind of an eyebrow razor, you don't
- 12:05find a lot of, you know, Dallas isn't the
- 12:08first city that comes to mind when you
- 12:09think environmentalism.
- 12:11Nonetheless, we have a beautiful river in
- 12:14the largest urban hardwood forest in the
- 12:16nation. But no, I think it's what drew me
- 12:19to Earth X is it was already trying to do
- 12:21that. It was already trying to message to
- 12:23groups that weren't
- 12:24engaged in these conversations.
- 12:26And I think now you look around, you
- 12:29know, our country in the world and you
- 12:31see the polarization, you see
- 12:32misinformation, you see a lot of ways in
- 12:36which we're pulled apart or sort of
- 12:39activated by the ways we message things
- 12:42for figuring out how to take these take
- 12:45these stories and take these issues and
- 12:46and and communicate them in a way that's
- 12:48makes them feel effective
- 12:49and relevant and not just the
- 12:52narrative or but also not, you know, not
- 12:55whitewash it or greenwash it or brush it
- 12:57over and realize that it's you just got
- 12:59to find the ways to to kind of
- 13:01communicate these things across across
- 13:02all the different perspectives.
- 13:05Yeah, no, absolutely. And I think that's
- 13:06that it kind of leads right into my next
- 13:09question, you know, to bring people
- 13:11together, you know, through media,
- 13:13through communications, through
- 13:14storytelling, you know,
- 13:16Earth X plays a big role in that.
- 13:18Can you just kind of for some of the
- 13:20listeners who aren't familiar with with
- 13:22Earth X, you just talk about what Earth X
- 13:24is and what it's what
- 13:26problems is trying to solve?
- 13:28Sure. I mean, Earth X is a 15 year old
- 13:30environmental nonprofit and it's been a
- 13:32lot of things throughout the years. I
- 13:34mean, the way I tell the story, it
- 13:36started as a street festival 15 years ago
- 13:39in Dallas, really trying to reignite the
- 13:42passion around Earth Day and hearkening
- 13:44back to this time, the early 70s, when
- 13:46Earth Day grows out of, you know,
- 13:47the early 90s, when Earth Day grows out
- 13:47of, you know, Rachel Carson, the silent
- 13:50spring revolution comes out of the
- 13:52radicalism of the 60s, but ends up
- 13:55creating a movement where you have the
- 13:57clean air, clean water acts and the EPA
- 13:59all established under republican
- 14:01administration and this real
- 14:02acknowledgment that, you know, the roots
- 14:04of environmentalism and the roots of
- 14:05environmental policy go back to this time
- 14:07where we saw a little
- 14:08bit eye to eye around that.
- 14:13And so, you know, the first time we had a conversation with the president of the United States was at the national
- 14:13festival, trying to use almost like a big
- 14:15we took over a big park and had
- 14:18everything from kids climbing trees and
- 14:21like solar car challenge, driving races
- 14:23and tiny homes to stages where people
- 14:26were coming in and having conversations
- 14:28between a republican and democrat senator
- 14:30or people, you know, debating nuclear at
- 14:33the time when it wasn't when a lot of
- 14:34environments were like wouldn't touch
- 14:36nuclear for 10 foot pole.
- 14:38And so it was this kind of like eclectic
- 14:41mix of bringing all sides together, but
- 14:43also not being a climate organization
- 14:45almost deliberately like we're we're it's
- 14:48really about it's as much about
- 14:50celebrating the beauty
- 14:51of the natural world.
- 14:52And you mentioned, Cristo, I mean, we're
- 14:54gonna have Sylvia Earl and Bob Ballard
- 14:57and these amazing explorers at our event
- 14:59this year because that are amazing
- 15:01science communicators, but they're also
- 15:03remind us what a
- 15:04beautiful treasure this place is.
- 15:05But so Earth X was this big environmental
- 15:08festival after covid. We kind of took a
- 15:10step back and and asked ourselves a
- 15:12question like what is where does this fit
- 15:14in the very busy calendar of
- 15:16environmental events?
- 15:18There's obviously the cops happen every
- 15:19year, climate weeks, a huge deal is a lot
- 15:22of business and sustainability
- 15:23conferences. And I think we came back to
- 15:25that sort of original vision of where
- 15:27this connector where this group in the
- 15:29middle of the country that can talk about
- 15:30these things in a way that other
- 15:32organizations aren't.
- 15:33And we have this ability to bring the
- 15:35left and the right together, but really
- 15:37also break down barriers between
- 15:39different industry silos and have an
- 15:42event that brings together everyone from
- 15:44corporate sustainability folks to the
- 15:46energy folks to, like I said, science and
- 15:48explorers and sort of
- 15:50wide cross section of people.
- 15:53And it's a three day event that happens
- 15:55every April still around Earth Day.
- 15:56And we say it's a conference, but it's
- 15:59really it's 20 plus conferences across
- 16:01three days. It's a big it's a large
- 16:03convening of a whole wide range of
- 16:06different people looking at any number of
- 16:09solutions depending on where you're
- 16:10coming in and what's your what's your background?
- 16:12I think what that's what I love most
- 16:15about Earth actually conferences is
- 16:17because there's just so many different
- 16:20people coming through, like you mentioned
- 16:22before, different business sectors and
- 16:24different places around the world,
- 16:25different places around the country and
- 16:27different politics and so forth.
- 16:28It's a really important aspect to
- 16:32understanding global solutions around
- 16:35protecting the Earth and understanding
- 16:36and like you said, celebrating. It's not
- 16:38just protecting Earth, but celebrating
- 16:40the Earth. How do you make sure that we
- 16:45live in siloed areas, especially these
- 16:48days, you have your own communities.
- 16:50So when you get to a conference, you tend
- 16:51to hang out with the people you have most
- 16:54in common with how does the conference
- 16:57give way to ensuring that people are
- 17:00coming from a diverse set of maybe
- 17:04potential values or diverse set of
- 17:06business practices or even diverse set of
- 17:09business sectors that
- 17:10are all talking together?
- 17:11How does that I mean, you can't make
- 17:13people put it and put them on the same
- 17:14room like, hey, talk it out.
- 17:16Yeah, yeah. How does that how do you guys
- 17:19try to encourage that to happen? And when
- 17:22you see it happen, you know, what does
- 17:24that do for you for the organization?
- 17:27Yeah, that's it. That's it's something I
- 17:28think we're always working on and always
- 17:30trying to evolve. And even our format
- 17:32this year, we've evolved in from the last
- 17:35couple of years, kind of looking towards
- 17:37that. I mean, one way we program the
- 17:39conferences, Earth X will curate a
- 17:42handful of stages throughout the week.
- 17:44But we the way we get to 20 plus
- 17:46conferences and workshops and things that
- 17:48we rely on partners who will come in and
- 17:50stage their own event within our event.
- 17:52So we think of Earth X as this big 10.
- 17:54And if you either host a conference
- 17:57that's already happening somewhere else
- 17:58or want to want to stage something for
- 18:00your audience, come in and put your thing
- 18:02on underneath our big umbrella.
- 18:04And the idea there is they're bringing in
- 18:06and they have the relationships with
- 18:08their own audience that we might not have
- 18:09a relationship with. And then we
- 18:11structure the flow of the day and the and
- 18:13the three days so that there's enough
- 18:15opportunities for everyone to come
- 18:17together in plenaries to
- 18:18come together in receptions.
- 18:19There's our founder, Tramal S. Crow hosts
- 18:22an after party at his home every night
- 18:25during the conference. So there's all
- 18:27these opportunities for everyone to kind
- 18:29of get out of their shell and find the
- 18:31ways into into into other people's
- 18:34spaces. Also, when you get a badge for
- 18:36Earth X, it gets you into
- 18:37all 20 plus conferences.
- 18:38So maybe you bought a badge because you
- 18:41are are used to going to the Marine
- 18:43Technology Society's event, which they're
- 18:45doing one of their symposiums at our
- 18:47thing. It's all about blue finance
- 18:48investing in ocean economy, blue economy.
- 18:52But maybe you'll come in the day before
- 18:53because you see that some of these
- 18:55amazing ocean pioneers are speaking that
- 18:57day on the main stage. But you walk
- 19:00across the hall and you might wander into
- 19:01something about the bioeconomy or an
- 19:04agriculture conference or something like that.
- 19:05And we hope that there's enough of
- 19:07almost, you know, flip the channel type
- 19:09of experience where you can bounce
- 19:10between these rooms and just sort of
- 19:12sample different things and bump into
- 19:14people that you might not otherwise meet.
- 19:16And that's why, you know, zero week is
- 19:18the big energy conference in Houston that
- 19:20takes place this year, maybe about three
- 19:22weeks before our event, which can make it
- 19:24a challenge for finding those, you know,
- 19:26those energy speakers that you're really
- 19:27trying to lock down because I mean, you
- 19:28have the one of the most important
- 19:29convening of energy leaders. But but
- 19:32unlike something like zero week, we're
- 19:33going to have a strong energy conference.
- 19:35And so we're going to have a strong
- 19:35energy component looking at energy from
- 19:36all angles. But in our in an after party
- 19:40on a reception, you'll see an energy exec
- 19:42next to someone who's maybe a CSO for a
- 19:44fortune 500 company next to someone who's
- 19:46doing, you know, ocean reef conservation
- 19:50or finding new economic models around
- 19:52relieving, you know, cleaning up ocean
- 19:55pollution and things like that.
- 19:57And so the goal is that you can build
- 19:58these new relationships and these new
- 19:59insights and these new perspectives on
- 20:01these different issues because sometimes
- 20:03when you get too locked in your in your
- 20:05silo, you miss other ways of thinking
- 20:06about it that you might get unlocked if
- 20:08you just happen to walk by a stage where
- 20:10someone's talking about,
- 20:11you know, butterfly habitats.
- 20:14And so you know, you're going to have to
- 20:15ask, you know, like, you mentioned
- 20:17earlier, like the world is in a very
- 20:19interesting spot right now, to say the
- 20:21least, especially from political
- 20:22spectrum, it's either this team or that
- 20:25team. And and when especially when it
- 20:28comes to environment, it seems like the
- 20:29environment has been very polarized for
- 20:31some reason over the last
- 20:32like the five to 10 years or so.
- 20:34So again, you know, making sure that
- 20:37everybody's having these conversations
- 20:38and coming from the right place of
- 20:40celebrating the plan. And we know that
- 20:43people on both sides of the political
- 20:46spectrum or even if they're in the
- 20:47middle, everybody loves the earth at some
- 20:49point, you know, a lot of people love it.
- 20:52They may have different reasons for it.
- 20:53But when you're when you go on vacation,
- 20:55a lot of the times you're going near
- 20:56nature or you're going to relax. And
- 20:58that's usually around
- 20:59an ocean or so forth.
- 21:00How do you encourage more positive
- 21:05dialogue than the negative dialogue that
- 21:08we see online or that we see dissipating
- 21:11in or happening in sort of different
- 21:14political political circles?
- 21:16How do we and focus everybody on
- 21:18solutions, finding
- 21:19solutions in celebration?
- 21:22Well, I think you said it. I think a lot
- 21:23of, you know, a lot of the dialogue
- 21:26around the environment over the last 20
- 21:27years, really, and and kudos to Al Gore
- 21:31for raising the volume on
- 21:32the on the climate crisis.
- 21:35But at the same time, I think you had a
- 21:37kind of implicit rhetoric around that
- 21:39that was really about these are bad
- 21:41things are about to happen
- 21:42to us and we need to act now.
- 21:43And I think that that is certainly a
- 21:46motivator in human behavior, but it's not
- 21:48the only motivator. And I think what
- 21:49happens is you become discouraged and
- 21:51sometimes cut off and shut down.
- 21:53And I think you said it. It's how do you
- 21:54find the way to focus more on solutions
- 21:57and that there are these inspiring
- 21:59stories and there are these inspiring
- 22:01technologies and we do have the tools to
- 22:03be more effective than we might otherwise
- 22:05think when you you think about the scale
- 22:08of some of the issues and talk about it.
- 22:10And I think that's what we need to talk
- 22:10about is easy to talk about climate a
- 22:11lot, but even things like biodiversity
- 22:12loss and mass extinction, these sort of
- 22:15almost inconceivable kind of global
- 22:19issues that as an individual, they can
- 22:21feel so overwhelming and daunting that
- 22:23you just kind of shut down.
- 22:24But it's thinking about solutions, things
- 22:27that people can do individually. And then
- 22:28another thing we really lean on is
- 22:30looking at sort of market based
- 22:32approaches to some of these issues. So
- 22:34you can kind of bypass why people care
- 22:37about things or what their motivation is
- 22:39and what their values is as long as
- 22:41they're sort of a bottom line common
- 22:43denominator where, you
- 22:44know, I'll give you an example.
- 22:45We had a group last year that actually
- 22:47won our ocean pitch competition in our
- 22:50impact investment summit called the e
- 22:51capital summit and it was a group out of
- 22:54Kentucky, which is not the first place
- 22:56you think of where an ocean
- 22:58innovator is going to come from.
- 22:59But what they did was they created this
- 23:02technology super simple and easy to
- 23:04deploys and I hope I don't butcher it,
- 23:06but it's like tiny little phosphorous
- 23:07pellets that they put in these almost
- 23:09like burlap sack looking things.
- 23:11And you drop them in wastewater,
- 23:13stormwater runoff trains in the middle of
- 23:16the bread basket of America, the
- 23:18heartland. And as there was rain and
- 23:20agricultural runoff, these things would
- 23:22capture a lot of that fertilizer runoff
- 23:24and the nitrogen before it flowed out
- 23:26into the Mississippi and down the
- 23:28Mississippi out into the Gulf where
- 23:29there's that massive dead zone.
- 23:31And so here you have this group that oh,
- 23:33and then when you take that when it
- 23:34captures all this, you can take it and
- 23:35then resell it as fertilizer to
- 23:37agricultural producers.
- 23:38Yeah, so you have this like circular
- 23:40technology that's done off of this very
- 23:42kind of almost low tech kind of tech
- 23:44ideas. And you don't need to really care
- 23:48about the ocean or have any personal
- 23:49connection to the ocean or be afraid
- 23:51about the die off of species.
- 23:53It's just, oh, this is this is a good
- 23:55business model. This actually makes a lot
- 23:57of sense. We're capturing excess
- 23:58fertilizer and reselling it and reusing
- 24:01it. How do you not get into that?
- 24:03And so I think that's part of the
- 24:05strategy is finding these bypasses where
- 24:07you don't have to get stuck in the types
- 24:09of value adjacent conversations that can
- 24:12create friction or polarization or rub up
- 24:17against people's personal identities,
- 24:18which is, I think would happen a lot in
- 24:20the environment conversation.
- 24:22Yeah, both its identity is such a great
- 24:24way of motivating people to act, but it's
- 24:25also a thing that can make you super
- 24:27defensive and you just find it, find a
- 24:29good market based excuse and you don't
- 24:32have to deal with any of that stuff. You
- 24:33just have people running successful
- 24:36businesses that help the
- 24:37planet at the same time.
- 24:49Yeah, I think that's really important.
- 24:49I've been to a number of conferences,
- 24:52including one a couple of weeks ago where
- 24:53there was a lot of talk around some great
- 24:56policies that are coming into place. The
- 24:58high seas treaty, the World Trade
- 25:00Organization subsidy
- 25:01policy that has come out.
- 25:04I think they're really great, but it was
- 25:05a lot of talk and they're new. And so we
- 25:07expect that a lot of talk, but I think
- 25:09that's what happens sometimes when we get
- 25:11wrapped up in talking about protecting
- 25:14the planet, protecting the ocean is we
- 25:15talked about all these policies and how
- 25:16good they could be. But the problem is
- 25:18the conference is all about how good
- 25:21these are going to be. But there's really
- 25:22a conference that's needed for the
- 25:23implementation of these policies and talk
- 25:26about the specific aspects of those of
- 25:28that implementation.
- 25:30What I love about Earth X is talking
- 25:32about implementation, talking about
- 25:33businesses and getting together and I
- 25:36mean what businesses to me, I started to
- 25:39look at this a number of years ago where
- 25:41they're solutions, right? They're
- 25:43solutions to problems that people have
- 25:45and you just bring them to market and you
- 25:47sell them that solution.
- 25:48I think that's a really important aspect
- 25:51to Earth X is to come up with these
- 25:54pragmatic market based solutions. And so
- 25:57you mentioned it earlier, there was a
- 25:59pitch competition during last year's
- 26:02conferences. What do you do to encourage
- 26:06people who have these ideas or on the
- 26:09precipice of these ideas when they come
- 26:11to the conference so that they can feel
- 26:14more inspired and follow
- 26:16through on some of these ideas?
- 26:17Because a lot of these ideas, they might
- 26:19not seem practical at the beginning or
- 26:21pragmatic at the beginning, but then when
- 26:23just the example you talk about is to try
- 26:25and circulate these fertilizers into more
- 26:29fertilizers like from the ocean. How does
- 26:32the conference inspire the people who are
- 26:34looking for these types of coming up with
- 26:36these types of solutions?
- 26:38That's a great crowd. I mean, it depends
- 26:39on who you are and where you're coming
- 26:40from. I mean, our e-cap summit, which is
- 26:43where that we have two pitch competitions
- 26:46that happen within that. One of the
- 26:48things that I think its goal is to match
- 26:50investment capital with innovators and
- 26:53startups and founders that have these
- 26:54ideas that they're growing
- 26:55into, it's a viable businesses.
- 26:57And that's an invitation only application
- 27:00summit because we want to make sure that
- 27:03the people in the room are at the stage
- 27:05of their companies growth where any sort
- 27:07of influx of capital will actually help
- 27:09them bring it into reality.
- 27:11But at the same time, we then try to like
- 27:13the pitch competitions will showcase on
- 27:15our public stages. A lot of those
- 27:17speakers from those events will also
- 27:18speak at other parts
- 27:19during the conference.
- 27:21And then because of the success of that
- 27:24one program, several of the other
- 27:25conferences that are coming in and having
- 27:28events this year at Earth X are also
- 27:30dealing with similar ideas to say, how do
- 27:32you invest in ocean, ocean economy?
- 27:34How do you invest in conservation in a
- 27:36way that is regenerative? We have a
- 27:38circular economy conference that is all
- 27:42about looking at the ways in which
- 27:43corporate stewardship plays a role in
- 27:45sort of moving some of
- 27:46these solutions at scale.
- 27:48And then, you know, what we did with that
- 27:51investment side is familiar what you
- 27:52said, the talky talk policy thing, which
- 27:55I think is a challenge of conferences.
- 27:56You hear people talking, it's like, well,
- 27:58what does it do? So this year we're
- 28:00leaning and we're trying to take that
- 28:01e-cap model and move
- 28:03it into the policy side.
- 28:04And we launched something called the
- 28:06Earth X Institute. That's going to try to
- 28:08use a convening at Earth X every year to
- 28:10kind of not just talk about policy
- 28:12innovation, but actually say, how can we
- 28:14learn from certain policy innovations and
- 28:16find out ways to move it into the policy side?
- 28:17And so we're looking this year
- 28:20specifically at nuclear energy policy
- 28:22because Texas has really led in that
- 28:24space over the last couple of years
- 28:25because you have this amazing confluence
- 28:27of a state government that wanted to get
- 28:32behind nuclear, of academic institutions
- 28:34that were driving forward research.
- 28:37And then, of course, you know, data
- 28:38centers coming in with a lot of surge in
- 28:41energy production, a lot of new capital
- 28:43looking to invest in other
- 28:44ways of producing energy.
- 28:47And so Texas was able to pass state level
- 28:48legislation that has sort of created
- 28:51funding and created, you know, an inroads
- 28:53for furthering nuclear adaptation.
- 28:56And so we're bringing in several
- 28:57lawmaking groups from across the country
- 28:59that represent other states that are
- 29:01playing with nuclear energy policy and
- 29:02trying to figure out the right way
- 29:03forward and sort of using our convening
- 29:05to have them meet and trade ideas and
- 29:07actually look at what are tangible ways
- 29:09we can not just talk about the policy
- 29:11that's on the ground,
- 29:12but find metrics and ways to produce, you
- 29:14know, sort of policy recommendations
- 29:16after the after the conference that other
- 29:18states could use to kind of look at their
- 29:20own policy metrics. So always trying to
- 29:22tweak these things and figuring out what
- 29:23are the ways that you can take a
- 29:24convening and make it more than just a
- 29:26good time and a great way to build your
- 29:28network and and a great way to learn a
- 29:30lot about what people are doing, but
- 29:31actually have these sort of tangible
- 29:32impact oriented initiatives that are sort
- 29:35of grown out of and then
- 29:36lead into the event each year.
- 29:38Yeah, the conference. Do you ever talk
- 29:40about how to make the process of bringing
- 29:44market solutions, you know, to move
- 29:46faster to help with the environmental
- 29:48crisis? Because a lot of the times these
- 29:49solutions are very new and there aren't
- 29:52any policies that are
- 29:54associated with them.
- 29:55It's just because they're so new or
- 29:57regulations or sometimes they get held up
- 29:59in regulations. Is there any talk about
- 30:02how to bring it like from idea to market,
- 30:06you know, to ensure that these these
- 30:07environment because let's be honest, like
- 30:09climate crisis, environmental crisis,
- 30:12these things are moving faster than our
- 30:13solutions are moving sometimes.
- 30:15And so there are conversations that are
- 30:16happening at the conference where there's
- 30:19ways to be like, hey, how can we
- 30:21introduce policy to make these some of
- 30:23these ideas go a
- 30:23little faster and so forth?
- 30:25Yeah, I mean, you touched on it. I mean,
- 30:27I mentioned nuclear policy. One of the
- 30:29big criticisms is the the timeline and
- 30:31implementing nuclear is so long. Can you
- 30:33actually get it there? Same thing with a
- 30:35lot of these sort of startup founder
- 30:37based, you know, innovative solutions
- 30:39that you can figure out a way to build a
- 30:41business around recapturing for, you
- 30:43know, agricultural run-on.
- 30:44Yeah, you have agricultural runoff and
- 30:45keeping out of the oceans. But how do you
- 30:47do that at scale in a way that can
- 30:49actually impact things? And I mean, it's
- 30:51a tough one. I don't know if there's an
- 30:52easy, easy, singular answer. One way
- 30:55we're approaching it this year is, you
- 30:58know, one of the things we've heard back
- 30:59in conversations over last year,
- 31:01especially as there seems to be kind of,
- 31:03if not an impasse, kind of like a
- 31:05stalling and how we approach policy at a
- 31:08federal and even international
- 31:09collaborative way that has that scale
- 31:12that can really move things at the speed that we're at.
- 31:13things at the speed that
- 31:14they need to be moving.
- 31:16We've been talking to a
- 31:17lot of corporate leaders
- 31:19that are like, well, we're
- 31:21not really putting our names
- 31:23on big environmental
- 31:24green initiatives right now.
- 31:25We're kind of keeping our head down.
- 31:26There's a feeling of uncertainty.
- 31:27There's a feeling of not knowing
- 31:29what's the right way forward.
- 31:31And so we're kind of
- 31:31taking the advantage there
- 31:33to kind of bring a lot of them together
- 31:34almost in a closed door meeting to say,
- 31:36let's have a conversation
- 31:37around how we can continue
- 31:38to stay committed to these goals,
- 31:40whether they are environmental goals,
- 31:43climate mitigation goals,
- 31:44circularity and
- 31:45recycling and composting goals,
- 31:48so that we don't lose momentum even when
- 31:50that policy backdrop
- 31:51isn't there to really give that inertia.
- 31:54But the reality is, is like when you talk
- 31:56to a lot of these groups,
- 31:57they're dealing with onset,
- 32:00responding to European regulations that's
- 32:02accelerating some of their actions
- 32:03and then also dealing with having to be
- 32:06somewhat quiet about how they're
- 32:07sustaining some of that behavior in the
- 32:10US at a moment where ESG has been sort of
- 32:12gutted and not their threat.
- 32:15But those are also
- 32:16conversations we have at our event is,
- 32:18was ESG the right framework policy
- 32:21framework for thinking about how to
- 32:22achieve some of these things?
- 32:23And I think part of it is we at the end
- 32:25of the day are a nonpartisan,
- 32:28almost agnostic organization.
- 32:32We're really about creating a space where
- 32:34everyone can come
- 32:35together with the diversity ideas
- 32:36and really talk through them in a way
- 32:38that you can't really do in a lot of
- 32:40other places these days.
- 32:41Yeah, I agree. I think when we, I think
- 32:44talking about any type of solution around
- 32:46the environment or any type
- 32:47of solution around anything
- 32:48should be nonpartisan
- 32:49because it applies to all of us.
- 32:51It doesn't matter whether, you know,
- 32:53whatever side of the aisle
- 32:54or aisles that you are on,
- 32:55it's got to be something for all of us,
- 32:58you know, so that we can all bite into
- 33:01and be able to handle
- 33:02because this is something that is going
- 33:04to affect everybody and their children
- 33:06for future generations.
- 33:07So I think I think
- 33:08that's really important.
- 33:09You know, as a marine biologist, you
- 33:10know, I find sometimes I go to
- 33:12conferences and, you know, like climate
- 33:14weeks, you know, in Toronto and New York.
- 33:16I'm always, I'm always concerned when I
- 33:20see like, you know, talk about people
- 33:21talk about climate that the ocean only
- 33:23has like an afternoon or a morning
- 33:25session on it in terms of climate when it
- 33:28plays such a big role
- 33:29in regulating climate
- 33:31and biodiversity and even just the role
- 33:34it plays in global economy.
- 33:37So how does the ocean fit into the
- 33:39broader conversations
- 33:40happening at Earth X?
- 33:44That's a great point. I think at the
- 33:47beginning you said the ocean cover two
- 33:48thirds of the planet, but it's really, I
- 33:51mean, it's part of the
- 33:52lungs of the atmosphere.
- 33:53It's it's it's part of, you know, the
- 33:56entire functioning of the whole thing.
- 33:58And so even though we're we're a
- 33:59landlocked conference, the ocean has
- 34:01always been kind of a
- 34:02core focus of what we do.
- 34:04And we've had various ocean focused
- 34:06conference over the years.
- 34:09It's this year specifically. So we're
- 34:11working with a group called Marine
- 34:12Technology Society, I think I mentioned
- 34:14before that's that's putting on kind of a
- 34:16blue finance symposium where they'll be
- 34:19bringing together a lot of groups
- 34:21exploring ways of finding.
- 34:23Again, market based solutions to ocean
- 34:26conservation, ocean health resources. But
- 34:29then in addition to that, on our main
- 34:30stage, we're exploring a lot of we've
- 34:32brought together kind of a really
- 34:34compelling list of ocean leaders,
- 34:36everyone from Bob Ballard, the explorer
- 34:38who discovered the Titanic and is now
- 34:41sort of embarking on this
- 34:43mission to map the ocean floor.
- 34:45And in the end, also along with that with
- 34:48Tim Gallaudet and some some other really
- 34:52impressive people from naval background,
- 34:56but also involved in ocean exploration.
- 34:58Sylvia Earl will be there. Yeah. Richard
- 35:01Reese, the head of the Explorer's Club is
- 35:02also bringing in some people that are
- 35:04involved in ocean exploration.
- 35:05I think it's all that's being framed
- 35:07under, you know, there's this tension of
- 35:09that's of ocean exploration as being, you
- 35:12know, there's national security
- 35:14interests, there's resource exploitation
- 35:16interests, there's general we
- 35:18don't know what's out there.
- 35:19And how do we make decisions around how
- 35:21we how we, you know, either whether it's
- 35:23deep sea mining or just maintaining
- 35:26fisheries or understanding how to
- 35:28maintain and control ocean health and how
- 35:30it impacts the rest of our planet.
- 35:32Such a key, such a key issue. So there'll
- 35:35be ocean programming, ocean related
- 35:36program comes kind of strung throughout
- 35:38the three days and various formats.
- 35:40Yeah, that's that's great. And I guess I
- 35:43want to ask you on from a personal level,
- 35:46you know, when you you've been to four
- 35:48different you've helped organize and been
- 35:50to four different events.
- 35:51This will be your fifth at Earth X. What
- 35:53has been like, what do you think are the
- 35:55biggest opportunities right now for
- 35:57investors and or innovators
- 35:59to support ocean solutions?
- 36:00Like, where do you see it coming out? You
- 36:03kind of have an idea of who's coming to
- 36:04the conference and stuff like that. But
- 36:06where do you see is the most exciting and
- 36:08personally, like what you what you are
- 36:10looking forward to seeing
- 36:11from an ocean perspective?
- 36:14Yeah, I just think that there's there's
- 36:17just new technologies and there's a new
- 36:18interest in in finding ways of adapting
- 36:21new technologies to sort of novel things
- 36:24like how do you scale wreath restoration
- 36:26or wreath construction?
- 36:28How do you how do you build? How do you
- 36:30how do you rethink how we do coastal
- 36:32development that's both resilient and
- 36:34responsive to the
- 36:35need to protect wetlands?
- 36:36Where are there opportunities for carbon
- 36:40credit and carbon renewables, renewables
- 36:42solutions that are baked into national
- 36:45agendas for both restoring and and and
- 36:49building resilience and stick hosts.
- 36:50I think, you know, we were talking about
- 36:52some of the daunting nature in the rapid
- 36:54pace of some of the
- 36:56challenges around climate.
- 36:56And I think you see that for a lot of the
- 37:00countries, especially we do a lot of work
- 37:01with Pacific Island nations and Caribbean
- 37:03nations and we'll have the the
- 37:06environmental minister
- 37:06for Panama joining us.
- 37:08And so there's a lot of countries that,
- 37:10you know, this isn't an abstract far off
- 37:12thing. This is a real front and center.
- 37:15We need to figure out how to protect our
- 37:17coastal countries from from the ocean.
- 37:19And so how you can turn some of those
- 37:22resilient activities and activations into
- 37:24ways of developing strategies and
- 37:27techniques that are sustainable and that
- 37:29can that can implement new ways of
- 37:31approaching some of these issues.
- 37:32I think there's there's a lot of that
- 37:34going on out there. It's exciting to see.
- 37:36Yeah, definitely. Definitely. Now, one
- 37:39thing I'd love to hear is like, again,
- 37:41with your experience with with Earth X
- 37:43and bringing together these sort of like
- 37:44unlikely partners that come together.
- 37:45Can you talk about a collaboration that
- 37:49potentially started at Earth X that has
- 37:52led to some type of real world impact?
- 37:56Yeah. So two years ago at the Capitol
- 37:59Summit, we had two
- 38:00congressmen come and speak.
- 38:01One was Chuck Fleischman from Tennessee,
- 38:06who's a Republican member of the House
- 38:08Appropriations Committee and then a Mark
- 38:11Vesey, a Democrat from Texas. And like
- 38:13before the event, they knew of each
- 38:15other, but they didn't really know each other.
- 38:16Mark Vesey is a much younger congressman.
- 38:20And then after the event, they had a
- 38:21conversation on stage about sort of the
- 38:23future of energy and sort of where
- 38:25there's bipartisan agreement on that.
- 38:28They went back to Capitol Hill, realized
- 38:30their offices were
- 38:31pretty close to each other.
- 38:32And they started to become friends. And
- 38:34over the next two years, they started
- 38:36finding other ways to collaborate and
- 38:38talk. And then earlier last year, they
- 38:40launched the bipartisan energy caucus in
- 38:42the Capitol. And it's this example of
- 38:45how, you know, but for Earth X, they
- 38:48wouldn't have come together in quite the
- 38:49way they did come together.
- 38:50And then even in these times where all
- 38:52the headlines are about how impossible it
- 38:54is to work across party lines, who are
- 38:55two individuals who are able to find at
- 38:58least some of that common ground and
- 39:00build some consensus around it.
- 39:01So those are the types of connections
- 39:03we're trying to make and trying to sort
- 39:05of facilitate where it's not just having
- 39:08these conversations, but it's OK, now
- 39:10what do we do with it now that we have
- 39:11this relationship now? Yeah, there's ways
- 39:13of working together.
- 39:14I love that. I love that. I think that's
- 39:15such an important, like you said, it's
- 39:17such an important aspect when you look at
- 39:18two people on different sides of the
- 39:20aisle working together for something
- 39:22that's that's going to be
- 39:23helping for the future in the U.S.
- 39:25And of course, the world as well. And,
- 39:27you know, this is that was a federal
- 39:29example. And then often a lot of times,
- 39:33you know, we think globally, but we act
- 39:34locally and at conferences like Earth X
- 39:38is kind of cool, like to see all these
- 39:40different local, you know, I guess
- 39:43projects or or or movements
- 39:45to see how they're working.
- 39:47And then other local governments or or
- 39:50municipalities can look at what they're
- 39:52doing at the conference and be like, oh,
- 39:53how did you do that?
- 39:54We're very similar to you.
- 39:56Did you get to see a lot of that happen
- 39:57when when at this conference where it's
- 39:59like you see like, let me say, a
- 40:01presentation or a panel that's up there
- 40:02and people are listening and then
- 40:03something just ignites in someone's mind,
- 40:05be like, hey, I really like your program,
- 40:07you know, on, say, you know, protecting
- 40:09wetlands or a restoration of wetlands or
- 40:12reef growth or things like that.
- 40:13And do you see that often happening at
- 40:15these conferences where someone sees
- 40:17something and then they engage and then
- 40:19they say, hey, how can we learn from you
- 40:21and how can we implement that locally?
- 40:24Yeah, a few examples of that. One is
- 40:26there's this amazing group called
- 40:27Constellation of Living Memorials, where
- 40:30they they're a dollar space organization.
- 40:33Their idea was basically so much of our
- 40:36open space, especially urban and urban
- 40:38centers are cemeteries.
- 40:39Right. How can we and so many of these
- 40:42cemeteries, especially in older cities,
- 40:44are sort of neglected and overrun and
- 40:45sort of run down and say, sorry, this
- 40:47program where they come in and sort of
- 40:49adopt a cemetery and turn it into sort of
- 40:52restored biodiversity and it's and it's
- 40:55and it's and it's and it's
- 40:56sort of natural landscape.
- 40:56And that sort of swollen over the last
- 40:59they first spoke, I think two or three
- 41:00years ago at Earth X because of that,
- 41:02they got some local coverage in the press
- 41:04because of that local press.
- 41:06They were able to get some investment in
- 41:07their program. They're sort of scaling
- 41:08it. And then I should just sign an MOU
- 41:10with them a couple of weeks ago where
- 41:12we're now partnering with them a
- 41:14landscape architecture firm and some
- 41:16other organizations to be sort of
- 41:20embedded in the development redevelopment
- 41:22of the Dallas Convention Center, which is
- 41:24adjacent to this historic cemetery.
- 41:25And using that as sort of a pilot project
- 41:28for how do you pair some of these habitat
- 41:31biodiversity restoration projects with
- 41:33large scale urban renewal projects.
- 41:36And she's an example of how you create a
- 41:38platform and you get people out there and
- 41:39people, oh, wow, they never thought
- 41:41that's that's it's such a simple idea.
- 41:43And then realize that no one's done it
- 41:45before. How do we scale that? And we were
- 41:47looking at a map of just the amount of
- 41:49land coverage just even in Texas that is
- 41:53taken up by cemeteries that if you were
- 41:55able to restore that, you know,
- 41:55you'd have a tremendous impact at
- 41:59restoring the soil health
- 42:00and restoring natural habitats.
- 42:04I love it. I love that. It's it's such a
- 42:06I think that's so that's such a great
- 42:07innovation. It's just like it just a
- 42:09great use case study on on like what you
- 42:11can expect to you know, in types of
- 42:13projects or what people are thinking
- 42:15about. It's kind of out of the box. But
- 42:17like it's it's it's a cool thing that
- 42:18when you hear it happen, you're like, oh,
- 42:20this is this is really great.
- 42:20Let's talk a little bit about the
- 42:24conference. I know we've been talking
- 42:25about the conference. Let's talk a little
- 42:26bit more. The conference is coming up and
- 42:29and what people can expect. So what what
- 42:31if people are looking to attend, what
- 42:33could they expect from the conference?
- 42:37Well, you know, sometimes I like to call
- 42:40it kind of a hot mess, like almost by
- 42:42design. There's a lot going on. You know,
- 42:45it's it's one of the the the feedbacks we
- 42:47get every year is I
- 42:49really enjoyed it. I saw a lot.
- 42:50But I felt like there was still so much I
- 42:52didn't get to experience and we take that
- 42:54as sort of a plus and a minus on the one
- 42:56hand. Yeah, you don't want people leaving
- 42:57feeling like why I missed something I
- 42:59would have otherwise gone to. But at the
- 43:00same time, you want to make it feel like
- 43:02you're part of something that was sort of
- 43:04bigger than than your regular sort of
- 43:06conference. So right, you know, it's
- 43:08anchored this year by like a main stage
- 43:10program that'll take place over three
- 43:12days. I don't have most of our major
- 43:13keynotes and sort of high profile
- 43:16conversations. And then from there, you
- 43:18get one badge and you kind of navigate it
- 43:19like a choose your own adventure.
- 43:20Every day there's five or six different
- 43:23conferences happening simultaneously
- 43:24throughout the day. This is from program
- 43:26networking experiences, educational
- 43:28experiences and then, you know, plenary
- 43:31lunches and receptions and and and
- 43:33banquets each evening.
- 43:35And then this year, what's a little
- 43:36different is we moved into a part of our
- 43:39venue where there's a big outdoor space.
- 43:41So we'll have some outdoor activations.
- 43:42We're doing an event with
- 43:43FIFA with the World Cup coming.
- 43:45Oh, yeah. Sports and Sustainability
- 43:48Conference. And so we'll have some kind
- 43:50of activations around that. Yeah.
- 43:52Afternoons. And then and then we're also
- 43:54working with several rotary clubs to put
- 43:56on this huge sort of exposition of of
- 43:58different grassroots projects around the
- 44:01world that are helping to move the needle
- 44:03on a lot of environmental issues. And so
- 44:05the experience itself, it's we condensed
- 44:08it this year. It's three
- 44:09days instead of five days.
- 44:10OK. Five days, I'd say get a lot of sleep
- 44:14the week before because it'll knock you
- 44:15out. But no, it's it's it's over. It's
- 44:18just so condensed. And you meet so many
- 44:21different people and you're able to have
- 44:23these serendipitous exchanges and
- 44:25connections that they're hard to make
- 44:27anywhere else because you are.
- 44:29Everyone's coming in from such different
- 44:30perspectives and places and we'll have
- 44:32everything from the prime minister of
- 44:34Tonga down to incredible master
- 44:37naturalist working in
- 44:38our backyard and across.
- 44:38Yeah. So it's a big broad range of people
- 44:41that you have the opportunity to be able
- 44:43to engage with. That's amazing. That's
- 44:45awesome. And so like I think that's the
- 44:47question is like there's so many
- 44:48different types of people that could
- 44:50come. Who is like the ideal person or
- 44:54like the type like I've got a lot of
- 44:56early career researchers and scientists
- 44:58on this podcast that are in the audience.
- 45:00I have a lot of people who are just
- 45:01interested in protecting the ocean. I
- 45:03have some business people here. It seems
- 45:06like all of them can kind of
- 45:07come. Like what's the point?
- 45:08When you guys speak about your audience
- 45:10for Earth X 2026 who comes to mind? Like
- 45:14what what are the types of people that
- 45:16come to mind? I think you know, it's
- 45:19again back to the idea that Earth X is
- 45:21it's 20 conferences, not one. Right. So
- 45:24there usually is a place for most people
- 45:26to fit. If you're if you're if your
- 45:31background is in corporate sustainability
- 45:32and you work in the corporate world, we
- 45:37have a whole circle of people.
- 45:37We have a whole circular economy
- 45:39conference that's very much looking at
- 45:40different new strategies for for first
- 45:43sustainable business and circular
- 45:44practices. Then if you're an investor or
- 45:47or an innovator, there's the capital
- 45:49summit as well as some other groups that
- 45:51are that are having that
- 45:54angle to what they're doing.
- 45:55And then we have a law conference. So
- 45:57that's very specifically targeted to
- 45:59early career lawyers and people that want
- 46:01to get more involved in
- 46:03environmental law, climate law.
- 46:05But then, yeah, in terms of ocean
- 46:07technology, we have, you know, we have a
- 46:10conference just all around climate
- 46:12restoration and different technologies
- 46:14that are being developed and what some of
- 46:16the pros and cons of those are in terms
- 46:18of how do we how to
- 46:19be more proactive about
- 46:20sequestering carbon out of the out of the
- 46:23atmosphere. So there and we do a lot of
- 46:25work with federal labs and do a lot of
- 46:27work in the science and research sort of
- 46:32spaces. And so if take a look on the
- 46:34website, see the to the range of
- 46:36different things. And I think it's one of
- 46:37those where the door is open. And that's
- 46:40the whole point is there's a lot of a lot
- 46:41of ways to plug in no matter
- 46:42where you're coming in from.
- 46:43Absolutely. Absolutely. Love that idea.
- 46:47And so are there are there specific teams
- 46:50or I know you just mentioned there's like
- 46:5120 conferences, but are there specific
- 46:54themes or topics that will be central to
- 46:58the conversations this year
- 46:59as opposed to earlier years?
- 47:00Yeah, I mean, a few things we're leaning
- 47:03into is, you know, first of all, this is
- 47:05the America 250 anniversary. And so
- 47:07trying to find ways of looking at nature
- 47:10as kind of a common ground again back to
- 47:12this bipartisan ways
- 47:14of restoring dialogue.
- 47:15I think looking at, you know, the
- 47:18uncertainty of the global geopolitical
- 47:20moment and where can we still find
- 47:22opportunities for advancing some of these
- 47:26things, even as there's sort of
- 47:27uncertainty and both the markets and the
- 47:29political space and where there's still
- 47:31wins and where there's still ways to
- 47:33advance the ball on
- 47:34some of these solutions.
- 47:36And then, yeah, research, I mean, between
- 47:38the hyper demand for electricity energy
- 47:41to the, you know, the demand for precious
- 47:44metals and the stresses that puts on, you
- 47:47know, land and conservation, I think
- 47:49that's another theme and throw water into
- 47:52the mix that keeps coming up as a major
- 47:54sort of through line through the event.
- 47:57And I mentioned earlier, just just before
- 47:59that I had a lot of, you know, scientists
- 48:01that early early career scientists and
- 48:04people have been in scientists for, you
- 48:06know, 10 science and conservation for
- 48:07like 10, 20, 30, 40 years.
- 48:09What advice would you give them when
- 48:12engaging with business leaders or even
- 48:15investors? Like what, how would you say
- 48:17like they should approach or they should
- 48:18just engage with them on conversations
- 48:20around science conservation as well as
- 48:22investing and businesses?
- 48:25Yeah, I think part of it is just build
- 48:27the rapport in the relationship and make
- 48:30it so that, you know, there's an
- 48:32educational piece. I think what a lot of
- 48:33conversations I've had with investors is
- 48:36if your background isn't in the science
- 48:38of the technology or it's you know
- 48:41there's a need and you're just trying to
- 48:43find the right way to engage or invest in
- 48:46some of these solutions.
- 48:47And you're probably getting pitched
- 48:48nonstop with a million different ideas.
- 48:51So understanding how to have, you know,
- 48:53both build that trust and not even look
- 48:55at it as transactional from the start,
- 48:57but just be thinking about in terms of
- 48:59how you build an understanding and be a
- 49:00source of information and research and
- 49:04being aid to navigate the space and see
- 49:07yourself as being an asset in that way.
- 49:09Yeah, you bring up a great point. I think
- 49:10a lot of times when scientists like
- 49:13myself or even like conservationists like
- 49:16myself and others, when we hear investors
- 49:18were like, oh, money, oh, they can maybe
- 49:20they'll pay for my project to happen. Oh,
- 49:22if they did this, maybe they can help
- 49:23that. But I think you're right. I think
- 49:25it's the first idea is just to connect
- 49:27and build that
- 49:27relationship and just be patient.
- 49:31And who knows, maybe there is a common
- 49:33thread here, but like I guess when you're
- 49:36speaking to business leaders and
- 49:37investors, a lot of the times they're
- 49:39looking to get an ROI out of some type of
- 49:43transaction that happens, right? Whether
- 49:46that be from a monetary standpoint or
- 49:48whether that be from an environmental
- 49:50standpoint, they're looking at an ROI.
- 49:52Is there a certain way that you in your
- 49:55experience, like scientists and
- 49:57conservationists should be able to
- 49:58approach an idea like that where they're
- 50:02not just looking for money to try and get
- 50:03an investor, but also think in the place
- 50:06of that investor or business leader?
- 50:09Yeah, I mean, and it's not a space that I
- 50:11have a lot of direct experience in, but I
- 50:13think it comes back to the idea. I mean,
- 50:16there's a million ideas or at least there
- 50:18are a million apparent ideas that a lot
- 50:20of especially investors are getting.
- 50:21Investors are getting pitched at all the
- 50:24time and you know, there's it's a limited
- 50:25number of even though from the other
- 50:28perspective may seem like well, this is
- 50:29this is the potential source of my
- 50:31research or my projectors. I think it's
- 50:33really almost see yourself as as as not
- 50:36the potential recipient of anything but
- 50:38more as what can I give this person? What
- 50:41can how can my expertise and background
- 50:43enhance their life and and it's that kind
- 50:46of giving culture kind of my mentality
- 50:47where if you're contributing in a way to.
- 50:51To helping them make their investment
- 50:53decisions were easy. Then at some point
- 50:57that battle that'll open doors that'll
- 50:58make everything kind of
- 50:59flow in the right direction.
- 51:01I love it. Last question for you, Peter.
- 51:04This is a bit of a prediction question.
- 51:07You know, 2030 is a big it's the end of
- 51:09the ocean decade. It's a big date for a
- 51:11lot of environmental things going on like
- 51:1330 by 30 and so forth.
- 51:15Where do you see Earth X in in four to
- 51:18five years and even even further than
- 51:20that as an event as an organization
- 51:23moving forward? Big question. Don't
- 51:25expect a long, long, long answer. But
- 51:27like, where do you see this playing a
- 51:29role in and does it continue to play this
- 51:32type of role or does
- 51:32it expand on that role?
- 51:34Yeah, I mean, I think we've been sort of
- 51:35touching on it in little ways throughout
- 51:37our conversation and it's I see if
- 51:40anything it's people seeing Earth X less
- 51:42as an event and more as the event is
- 51:44being the culmination of Earth X's year.
- 51:47There's a lot of things we've been doing
- 51:49even in the last seven, eight months of
- 51:51terms of having smaller convenings
- 51:53outside of April that we're bringing to
- 51:55people together in different
- 51:56environments. We're going to different
- 51:57cities and meeting them where they are.
- 51:59Like we were out in Denver a few weeks
- 52:01ago meeting with the consort of federal
- 52:03labs talking about some of the same
- 52:06things we were talking about. We were in
- 52:07New York about a month ago meeting with
- 52:10Fortune 500 leaders. I think there's a
- 52:11lot of ways where and what we're hearing
- 52:13too is this sort of brand of being an
- 52:16inclusive sort of all-time.
- 52:16And so I could see us growing in our
- 52:23year-round programming thinking more
- 52:25about how our programming feeds impact
- 52:27projects. And then the event every April
- 52:29being that that's touchstone where we get
- 52:31together and sort of take stock of what
- 52:33we've gotten to and where we're going and
- 52:35how we can drive things forward.
- 52:36And I think you mentioned 2030 ocean deck
- 52:38decade. A lot of the benchmarks that have
- 52:42been put through the international process. I think if anything, I think we're going to be able to do that.
- 52:43I think if anything, what we've learned
- 52:47as some of those things seem poised to
- 52:49come up a little short of their ambition
- 52:51is there needs to be more more ways of
- 52:53moving these things forward. It's not
- 52:54it's not this or that. It's a sort of
- 52:56there's a lot of different ways we can
- 52:58all be participating and helping keep
- 53:00momentum around a lot of
- 53:01these benchmarks and goals.
- 53:04And so we're going to be listening to
- 53:05this episode and they're really
- 53:07interested in not only following Earth X,
- 53:10but attending Earth X 2026. Where should
- 53:13they go to learn more?
- 53:22First word on everything that we have
- 53:24going on. Awesome. And I always love to
- 53:26end with sort of like an optimistic
- 53:28outlook on things. Where do you see like,
- 53:32what are you optimistic about right now
- 53:34in terms of environmental solutions or
- 53:36the future of environmental solutions?
- 53:37Oh, man, I was just asked this question
- 53:41the other day and I thought I had an
- 53:43answer that was pretty okay. But no, I
- 53:46mean, it's tough because I think, you
- 53:48know, we live in kind of stress,
- 53:52stressed, concerned kind of uncertain
- 53:54times. But I really think it's it's it's
- 53:57it's seeing all the new
- 53:58ideas that come through.
- 53:59I mean, it's hard for me to think of, you
- 54:01know, because we have upwards of 350
- 54:03people that something like a recap. And
- 54:06out of those, you know, a good hundred of
- 54:08them would be like inspiring people that
- 54:09are doing incredible work trying to, you
- 54:12know, bring new ideas to fruition.
- 54:14I just think there's the it's always
- 54:17comes back to like we do have the
- 54:18technology and the ability and the the
- 54:20capacity to solving a lot of these
- 54:22things. A lot of the issues that we face
- 54:25aren't aren't aren't.
- 54:27Yeah, the issue, we don't know how to fix
- 54:29them. It's just getting the right amount
- 54:31of political will and the amount of
- 54:33mobilization and the right scaling and
- 54:34the right amount of investment and
- 54:36bringing them into into reality. And so
- 54:38knowing we have the tools at hand, and we
- 54:40just have to work to bring everyone to
- 54:42start rowing in the same direction.
- 54:44I think that is a way to be optimistic
- 54:46about the future. I love that. That's
- 54:48that's wonderful. Thank you so much,
- 54:50Peter, for joining us on today's episode.
- 54:52This has been great. I'll put the links
- 54:54down below in the show notes for people to be able to see what's going on.
- 54:56I think it's a great opportunity for
- 54:56people to be able to get access and
- 54:59register for the event. Good luck with
- 55:02with the event. I hope it's I hope it
- 55:03works out really well. And we get some
- 55:05more collaborations. We get some more,
- 55:07you know, market based solutions coming
- 55:09to to the to the forefront.
- 55:11And we get to see some great things for
- 55:13the environment. So thank you so much for
- 55:14not only hosting EarthX, but for being
- 55:16here with us today and doing the great
- 55:18work. Thank you. Appreciate you. Thanks
- 55:20so much for having me.
- 55:22We're going to end today's episode of the
- 55:23how to protect the ocean podcast. It was
- 55:24great to have you on always nice to have
- 55:27somebody on from that puts on a
- 55:29conference that is so amazing and so
- 55:33broad ranging, you know, 20 conferences
- 55:35in one. It's really kind of cool that we
- 55:37see that now in this conversation.
- 55:39You know, this highlight something that I
- 55:42think is becoming impossible to ignore.
- 55:44If we want to solve ocean problems at
- 55:47scale, we need more than just science. We
- 55:50need business. We need an investment. We
- 55:51need collaboration and we need better
- 55:53storytelling. We talked about all that in
- 55:56this week's episodes earlier this week.
- 55:58So if you want to find out more, you can
- 55:59have a deeper dive in that.
- 56:01Because solutions don't just need to
- 56:06exist. They need to be spread. They need
- 56:08to be implemented and spread. And that's
- 56:11what the space is like EarthX are trying
- 56:13to do. You know, bring the right people
- 56:15together to make that happen. And over
- 56:17the last few episodes, I broke down some
- 56:19of the themes from this conversation,
- 56:21including how startups are changing the
- 56:23game, why collaboration across sectors
- 56:26matters and how storytelling drive
- 56:28drives. We can drive real action. Make sure you're doing that.
- 56:30Action make sure you are following this
- 56:32podcast so you don't miss any other
- 56:35episodes that we talk about in terms of
- 56:36oceans and look, it's going to be fun
- 56:39every week. We do five episodes per week
- 56:42and we look at a theme on every week and
- 56:45it's, you know, we did. We've done
- 56:47fisheries. We don't really protect the
- 56:48areas. We've done how businesses can help
- 56:50scale actual ocean solutions. So if you
- 56:53want to find out more, hit that follow
- 56:55button and continue to look back every
- 56:57weekday for a new episode. I want to
- 57:00thank you so much for watching.
- 57:00So I want to thank Peter for joining us
- 57:02on today's episode of the how to protect
- 57:04the ocean podcast. If you want to go to
- 57:06EarthX 2026, you can just go. You can
- 57:09just you can just look in the show notes.
- 57:11And if you have any questions or anything
- 57:13like that around EarthX 2026, you can hit
- 57:16me up on either if you're on Spotify,
- 57:18leave a comment or if you want to hit me
- 57:20up speak up for blue.com forward slash
- 57:22feedback. That's speak up for blue.com
- 57:25forward slash feedback. I'd
- 57:28love to hear your questions.
- 57:30I'm sure you can get a little bit of a
- 57:30comment, whatever that might be on that.
- 57:32You can leave a voicemail or you can type
- 57:34it in. So thank you so much for joining
- 57:35me on today's episode of the how to
- 57:37protect the ocean podcast. I'm your host,
- 57:39Andrew Lewin. Have a great day. We'll
- 57:40talk to you next time
- 57:41and happy conservation.