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MBS989 - The AI Advantage: Leading with Character in the Age of AI with Tim Huff · Matt Brown Show - Conversations That Power The Business World.

• 0:05
  SPEAKER_00: Hi everyone and welcome back to yet another cracking edition of the Matt Brown show.
• 0:09
  SPEAKER_00: This is the AI Advantage series where we are talking to leaders all about the impact of AI on their industries.
• 0:16
  SPEAKER_00: And uh with us in the hot seat today is none other than Tim Huff.
• 0:21
  SPEAKER_00: He is the CEO of TLG or Turknet Leadership Group.
• 0:26
  SPEAKER_00: Tim, welcome to the show.
• 0:27
  SPEAKER_01: Thank you so much.
• 0:28
  SPEAKER_01: Appreciate you having me.
• 0:29
  SPEAKER_00: Yeah, man.
• 0:30
  SPEAKER_00: That's all good.
• 0:30
  SPEAKER_00: So what exactly are you guys up to over there at TLG?
• 0:35
  SPEAKER_00: What's the elevator pitch for our audience around the world today?
• 0:38
  SPEAKER_01: Yeah, we are all about leadership character.
• 0:40
  SPEAKER_01: Um our whole mission is all about spreading leadership character around the world where we can help leaders everywhere lead with integrity, respect, and responsibility.
• 0:49
  SPEAKER_01: That's that's who we are and that's what we do.
• 0:51
  SPEAKER_01: Now we we do that mission through executive coaching, leadership development, and uh talent management solutions.
• 0:57
  SPEAKER_01: So so we're uh we're a good fit for um large companies, um, senior executives, small companies, et cetera.
• 1:04
  SPEAKER_01: So a lot of things that we do in the uh in the HR space, specifically around spreading that leadership character to all leaders.
• 1:10
  SPEAKER_00: Mm-hmm.
• 1:11
  SPEAKER_00: What's the quintessential challenge now as it relates to leaders or developing leaders?
• 1:18
  SPEAKER_00: You know, when you think about move, you know, when you think about we're moving into this new AI paradigm and and you know, it changes a lot of things, markets speed up a lot more.
• 1:27
  SPEAKER_00: Um, and so, you know, people are looking for different types of skills.
• 1:31
  SPEAKER_00: Um, and so um just some initial thoughts from you, Tim.
• 1:35
  SPEAKER_00: How do you see this uh the nature of leadership changing as we move into an AI world?
• 1:40
  SPEAKER_01: Yeah, I tell you, this is uh certainly by no means a uh a new thing, but uh what I'm seeing is focus, the absolute need to really understand what the organization prior what the priorities are for the organization, the department, and and uh just leaders in general, and to not be distracted by the myriad of things out there that are trying to capture your attention.
• 1:59
  SPEAKER_01: And that's that's that's all over the map, you know, everything from uh things that are just occupying people's calendars that's distracting them from the things that they really need to get done, and specifically in the AI space, you know, as uh all of your audience members probably can uh can attest to this that there's not a single day that goes by without being bombarded with all kinds of advertisements about somebody proclaiming to be the AI expert, and I can I can help you achieve a million dollars in two in two days.
• 2:26
  SPEAKER_01: And you know, throughout AI, there's so many different things that are going on up there, just understanding um what the focus is of the organization and how to best go forward and prioritize your time and prioritize your decisions.
• 2:37
  SPEAKER_01: That's overwhelmingly, that's kind of like the biggest thing that I'm seeing.
• 2:40
  SPEAKER_00: Yeah, I know.
• 2:41
  SPEAKER_00: There's a lot of noise um and not a lot of signal, right?
• 2:45
  SPEAKER_00: Um, and so yeah, it's interesting to I mean, it's funny, I've I've spoken to a lot of um sort of you know uh CEOs of networks or leadership networks, um, you know, Hallmark, you know, EO, whatever, and um it's interesting to see how everyone's trying to wrestle with this idea of like what does it now mean?
• 3:07
  SPEAKER_00: You know, like if you um if you if you have if you're a CFO or a COO or a CIO, like whatever your CXO is, you know what I mean?
• 3:15
  SPEAKER_00: Like uh everyone's wrestling with this idea of where to start with with AI and what does it really mean, you know, for me as a CEO, and how does one define, you know, um what an AI-enabled business or strategy looks like, not only from an organizational uh uh structure perspective, but also from a discipline uh point of view, you know.
• 3:35
  SPEAKER_00: So marketing, what does that mean?
• 3:38
  SPEAKER_00: Um and so and and again, you know, with this um the sprawl of AI solutions, like you said, you get pitched all the time.
• 3:45
  SPEAKER_00: I mean, it's crazy that the sprawl now.
• 3:47
  SPEAKER_00: There's there's there's pretty much an AI product, or at least I should say maybe a promise that it's an AI product doesn't necessarily mean that it is, uh just because you integrate with open AI now.
• 3:59
  SPEAKER_00: Right.
• 3:59
  SPEAKER_00: Um, you know what I mean?
• 4:00
  SPEAKER_00: Um but there is the sprawl of products, and and I guess as leaders, it's it's becoming increasingly difficult to know who to trust in this space.
• 4:08
  SPEAKER_01: Very true.
• 4:09
  SPEAKER_01: Yeah, I was in a conversation with somebody just uh a couple days ago, and the the the person I was talking to said something kind of, I think was kind of profound in that, you know, right now, because of the fact that it's so new and everybody's trying to figure it out, it's kind of like a great equalizer.
• 4:23
  SPEAKER_01: You know, the the the startup in the garage has just as much capability and understanding about what to do with AI than you know the large companies that may have a lot more resources.
• 4:32
  SPEAKER_01: That you know, we're all kind of at a at a starting point and trying to understand what it what it means for us and what our organizations can do with it.
• 4:37
  SPEAKER_01: It's it's a fun time, it's a fascinating time.
• 4:40
  SPEAKER_00: How do you uh work with AI on a daily basis?
• 4:43
  SPEAKER_00: What does that look like from sort of you know morning till till evening?
• 4:48
  SPEAKER_01: Yeah, for me personally, it's uh probably not too different from a lot of folks.
• 4:51
  SPEAKER_01: Chat GPT is is my personal friend.
• 4:53
  SPEAKER_01: Uh, you know, I I use it constantly, whether it be for uh, you know, we we do uh monthly newsletters and I get some tips, advice, and some help with structuring articles.
• 5:02
  SPEAKER_01: And uh I have a uh a bi-weekly video post that I do on LinkedIn, so I get some ideas through uh through uh the use of uh of ChatGPT.
• 5:11
  SPEAKER_01: Um but even further than that, uh our organization, uh as small as we are, we just recently hired a full-time AI consultant, not so much for internal use, you know, the optimizations and the things like that, but there's so much opportunity for things that we can actually create and develop for customer use or for our client use.
• 5:28
  SPEAKER_01: Um so there's some exciting things that's going on.
• 5:30
  SPEAKER_01: And uh, in fact, I have a meeting right after this to talk about some of the goodness that's uh that's happening in that space.
• 5:35
  SPEAKER_01: Um and through some recent conversations that uh that we're having just brainstorming some of the ideas out there, I was thinking, oh my gosh, there I I'm so excited about the things that I can do.
• 5:43
  SPEAKER_01: Just uh just an easy uh example of creating a GPT for myself, uh creating some uh some um inputs into that GPT and uh some paradigms and some guidelines about what I what I want it to do for me.
• 5:57
  SPEAKER_01: And uh I haven't done it yet.
• 5:58
  SPEAKER_01: I'm gonna spend all weekend doing this.
• 6:00
  SPEAKER_01: It's just it's such an exciting thing that we can we can play with.
• 6:03
  SPEAKER_01: So I'm still noodling around with all the possibilities.
• 6:07
  SPEAKER_00: So um, what are some of the sort of uh short-term opportunities that you feel like this AI consultant could enable you guys?
• 6:13
  SPEAKER_00: In other words, is it kind of like is it operational capability first and foremost?
• 6:18
  SPEAKER_00: Is it going to market speed?
• 6:20
  SPEAKER_00: Like what are some of the immediate short-term opportunities that you feel, you know, as a leadership training, engagement type business will be able to unlock?
• 6:31
  SPEAKER_01: Yeah, I'd say that there's two primary things that uh that we're looking at that we're pretty excited about.
• 6:36
  SPEAKER_01: Um one that uh is it's a very simple and easy way to go to market, just speeding up all of the intellectual property that we have as an organization.
• 6:44
  SPEAKER_01: Um, we can create some kind of an a tool specifically for our better clients and or clients that we want to really understand some of the uniqueness that uh that makes us uh different from uh from all of the the uh the body of knowledge that we have, just creating some tooling that can really help them, if you will, kind of like have a virtual coach.
• 7:04
  SPEAKER_01: Not so much as a you know, a replacement for coaching by no means, is it that, but something that can augment their decision making and and have a have a portal into our intellectual property.
• 7:13
  SPEAKER_01: So there's some there's some ideas that we're playing with around that.
• 7:16
  SPEAKER_01: Um secondly, there's there's another line of uh of of exploration that we're going into around some of our consulting products around uh uh competency modeling, succession planning, and things like that for talent management about ways to not only make those kinds of uh those things much more effective in the outputs that we're putting uh putting in place, but also the speed in which we can do it so we can do better and faster and i.e.
• 7:41
  SPEAKER_01: cheaper for organizations.
• 7:42
  SPEAKER_01: So we're we're playing with what that really means to us.
• 7:45
  SPEAKER_01: We're not just gonna put something together and just call it an AI product, but we're we're really putting some some guidelines and some um some really deep thinking around what does this really mean for us.
• 7:55
  SPEAKER_01: So those are the two primary things we're looking into at the moment.
• 7:58
  SPEAKER_00: Yeah, and I think what I'm hearing is that you guys are looking to, or you're asking the right questions and that, you know, how can we, well, what problem can we solve with this?
• 8:05
  SPEAKER_00: It's not a case of like you're asking the future, future tense, what does the future of leadership mean?
• 8:11
  SPEAKER_00: You know what I mean?
• 8:12
  SPEAKER_00: And then how do we map that forward in five years?
• 8:14
  SPEAKER_00: Like that's rubbish.
• 8:15
  SPEAKER_00: Um, doesn't really make sense.
• 8:17
  SPEAKER_00: I spoke to um the CEO of Kepna Tri uh Trigo.
• 8:21
  SPEAKER_00: So they're like a 67-year-old uh consulting firm global.
• 8:25
  SPEAKER_00: Um, and they've obviously they've got like an incredible body of knowledge, you know, and I think a lot of firms actually do, like they're just sitting on stuff that you know potentially is sort of underleveraged.
• 8:36
  SPEAKER_00: Um and so what they're also trying to do is to figure out well, how can they unlock new revenue streams through the deployment of things like an AI avatar training coach, right?
• 8:47
  SPEAKER_00: So you're in manufacturing or you're in professional services or legal or whatever.
• 8:52
  SPEAKER_00: Um, and so they have this deep, deep, you know, white papers, it's like it's all this stuff, um, and uh and videos and audio and you know blog articles and what have you.
• 9:03
  SPEAKER_00: Um and so what they're doing is they're looking to build um a custom model and then built on top of that um essentially three types of um sort of training mechanisms.
• 9:16
  SPEAKER_00: So what and it's really up to the user, right?
• 9:18
  SPEAKER_00: So, but one is text, the other one is voice, so I can like hit function on my keyboard and then you know talk to it.
• 9:25
  SPEAKER_00: And then the other one is to actually have um a virtual avatar that's cloned.
• 9:31
  SPEAKER_00: Like you could have you could be talking to Matt Brown or Tim Huff or whoever your trainer is.
• 9:36
  SPEAKER_00: Um, and uh and it's not great.
• 9:38
  SPEAKER_00: I mean, there's I don't know if you played around with Delphi.ai.
• 9:42
  SPEAKER_00: No, it's it's it's you can upload your knowledge base, and then obviously, then you know you can get this new training thing.
• 9:48
  SPEAKER_00: But I do wonder how effective that's gonna be from it from an adoption perspective.
• 9:53
  SPEAKER_00: Do you know what I mean?
• 9:54
  SPEAKER_00: Because if you say, like, well, listen, we've just done a whole um AI avatar thing and it's text and voice and it's at your fingertips whenever you want.
• 10:02
  SPEAKER_00: Like, I don't think people give a shit.
• 10:05
  SPEAKER_00: Do you know what I mean?
• 10:06
  SPEAKER_00: Like, I want to be in a room with like you, you know what I mean?
• 10:11
  SPEAKER_00: And I want to have my whole leadership team there, and I want you to intervene and and consult to us face to face.
• 10:17
  SPEAKER_00: And so I think where I'm kind of going with this is that I'm not saying there's no value in doing it, I'm saying that I think because of the sprawl and because of how it's AI and it's like ah, it's noise.
• 10:28
  SPEAKER_00: I think uh, especially in B2B and especially in leadership, I don't know how you feel about this, but like I think like B2B events are like they're they're like they're gonna become more valuable the more this narrative around AI delivery, you know what I mean?
• 10:42
  SPEAKER_00: Because people don't trust AI.
• 10:44
  SPEAKER_00: Like I spoke to I know I'm waffling here a little bit, sorry.
• 10:48
  SPEAKER_00: But to put it in perspective and then I'll end.
• 10:50
  SPEAKER_00: Um, but I spoke to an author who wrote a the book on the impacts of AI on custom experience, and they did it, they did a test of two focus groups, and basically they said, okay, first focus group, they both had both focus groups had the same product name, but the second one was called powered by AI.
• 11:08
  SPEAKER_00: Like that that was the thing.
• 11:09
  SPEAKER_00: And they had a 60% drop-off.
• 11:12
  SPEAKER_01: Really?
• 11:13
  SPEAKER_01: Mm-hmm.
• 11:14
  SPEAKER_01: Interesting, interesting.
• 11:15
  SPEAKER_01: That's a fascinating newscase.
• 11:17
  SPEAKER_00: Wow.
• 11:18
  SPEAKER_00: So then that's what I'm saying.
• 11:19
  SPEAKER_00: Like, you know, I think again, like, where where should we go with this?
• 11:22
  SPEAKER_00: And anyway, do you feel like human-to-human face-to-face connections are going to become more valuable?
• 11:28
  SPEAKER_00: Like as this whole AI thing and the distrust along with that uh sort of explodes?
• 11:33
  SPEAKER_01: You do think bring up a very relevant point that um that we've talked about a lot.
• 11:38
  SPEAKER_01: You know, when when we first started understanding the true power of of AI just in general, the question was really very, very prescient.
• 11:46
  SPEAKER_01: What does that mean for us in a in the coaching world?
• 11:48
  SPEAKER_01: You know, the one-on-one engagement, it can absolutely be replicated in some ways through even just the existing models in uh ChatGPT and and Claude and all of those others.
• 11:58
  SPEAKER_01: Even as they get better, they're going to get more and more capable of being some amazing, amazing support.
• 12:05
  SPEAKER_01: However, the thing that we are absolutely dead set on is something that I think you're kind of leaning into.
• 12:11
  SPEAKER_01: A machine will never be able to replicate empathy.
• 12:14
  SPEAKER_01: It can it can mirror it, it can it can mimic it, but in no way can a machine really have the kind of empathy that a human is capable of having.
• 12:22
  SPEAKER_01: And secondarily, uh, even more present is a me a machine cannot hold you accountable, only a human can.
• 12:28
  SPEAKER_01: It can inform other humans who can hold you accountable, things like that.
• 12:31
  SPEAKER_01: But like as we look at the potential of uh can can a virtual coach, even three, five years in the future, that uh that is gonna be so much so much human-like, uh, is that gonna be a threat to us?
• 12:43
  SPEAKER_01: I I've I've fundamentally disagreed with that uh that's that that whole paradigm, because exactly what you're saying, you know, the human interaction is is just so valuable and it's never gonna go away, especially in the kinds of things that we get involved in with leadership coaching and understanding how to actually be that artful leader and that balanced leader of respect and responsibility.
• 13:03
  SPEAKER_01: Just uh it can't be replicated with the machine.
• 13:06
  SPEAKER_00: Well, I mean, uh another way to say it's I mean, three years ago, uh my team built Matt Brown AI.
• 13:12
  SPEAKER_00: So put all my books in there, you know, um thought, well, whatever, like 900 plus interview transcripts, like all the transcripts from my thought leadership, like basically my entire body of work, three years ago put that into Matt Brown AI.
• 13:27
  SPEAKER_00: Um, and uh it's basically just a custom GPT or what have you.
• 13:32
  SPEAKER_00: Um anyway.
• 13:33
  SPEAKER_00: But um, but now, you know, to your point, like in three years' time, how would you feel if you pitched up to an interview and you were being interviewed by my avatar?
• 13:42
  SPEAKER_00: Because I mean, hey, it it knows exactly how I think, it can knows how I structure questions, you know what I mean?
• 13:48
  SPEAKER_00: Like it can it knows everything, generally speaking, for a specific use case, which is a podcast interview, it would be able to do it, right?
• 13:56
  SPEAKER_00: So even if the video side of things got solved, you know what I mean?
• 14:02
  SPEAKER_00: Um, and uh, and then the voice stuff as well, because I have a South African accent, obviously it's not American, so like how would that play out?
• 14:09
  SPEAKER_00: Anyway, but assuming you got past all of that, like how would you feel if I didn't catch up?
• 14:15
  SPEAKER_01: It would be extremely transactional and it wouldn't feel authentic.
• 14:18
  SPEAKER_01: And it's like, does this person really care about me as a as a as a guest, or do they care about their audience and wanting to be authentic?
• 14:24
  SPEAKER_01: So, yeah, you're absolutely right.
• 14:26
  SPEAKER_00: Yeah, it is interesting.
• 14:27
  SPEAKER_00: I mean, what sort of trends do you see uh from a leadership engagement perspective um happening on the ground or accelerating because of uh this whole narrative of AI now?
• 14:38
  SPEAKER_01: Oh gosh, I'm gonna I'm gonna dovetail a little bit more into uh into the whole focus uh narrative in the sense that there is so much burnout happening.
• 14:46
  SPEAKER_01: You know, burnout was a uh a key theme back in the uh in the pandemic days, but I see it, I see it manifesting itself very much so in different ways nowadays throughout uh most organizations just because they're so overwhelmed.
• 14:59
  SPEAKER_01: There's just so much going on.
• 15:01
  SPEAKER_01: Uh priorities are shifting all the time.
• 15:03
  SPEAKER_01: There's just uh so many different uh external and uh external inputs and internal uh priority shifts that that really need to be uh thought of and and reacted to all the time.
• 15:13
  SPEAKER_01: Um so as we're going about our coaching, that's one of the primary themes and being able to understand how to not only react to that, but thrive in all of that chaos and and rise above the noise to understand, going back to the focus thing, what's most important to me?
• 15:27
  SPEAKER_01: What's most important to my department?
• 15:28
  SPEAKER_01: What's most important to the company that we absolutely have to focus on right now?
• 15:32
  SPEAKER_01: And how is all this other noise out there going to distract me?
• 15:35
  SPEAKER_01: Or is there something out there I need to take and take advantage of the opportunity?
• 15:38
  SPEAKER_01: So it's it's it's just dealing with that.
• 15:40
  SPEAKER_01: It's just it's it's more so now than it was two, three years ago.
• 15:44
  SPEAKER_01: Where you know, two, three years ago, there was still all kinds of chaos going on, but it's just uh it's much more appreciated now.
• 15:49
  SPEAKER_01: So it's it's probably the the highest theme that I'm seeing out there.
• 15:54
  SPEAKER_00: Yeah.
• 15:55
  SPEAKER_00: And to your point, there's no experts in it.
• 15:57
  SPEAKER_01: Right, right.
• 15:58
  SPEAKER_00: Yeah.
• 15:59
  SPEAKER_00: That's that's my thing.
• 16:00
  SPEAKER_00: I mean again, going back to this whole trusting, because again, like trust is the sort of bedroom you mentioned transactional, right?
• 16:07
  SPEAKER_00: If if if uh if Matt Brown Avatar pitched up and it did the interview, you would be like, well, you know, it's very transactional.
• 16:13
  SPEAKER_00: But really what you're saying is that that the trust would be lost, right?
• 16:17
  SPEAKER_00: And so therefore, there would be no further conversation after that, right?
• 16:22
  SPEAKER_00: And so if trust is the bedrock of every transaction, then trust is also the the the bedrock of any kind of transactional behavior as it relates to the adoption of AI, right?
• 16:33
  SPEAKER_00: So in other words, if I don't trust this product, you know what I mean, to solve a problem, then or the person who says he can do it or she can do it, then then then you know, um there's no no business will ever happen to that.
• 16:44
  SPEAKER_00: And I think where where I see a lot of things going south with this is that because it's so new, how do you know who's an expert?
• 16:52
  SPEAKER_00: I mean, it's like they're futurists basically, you know.
• 16:55
  SPEAKER_00: So I believe like if you have nothing interesting to say, become a futurist.
• 16:59
  SPEAKER_00: You know what I mean?
• 17:00
  SPEAKER_00: Because it's very easy to go and source what other people are predicting is gonna happen.
• 17:04
  SPEAKER_00: You source it into your super ding dong presentation and become a speaker on, hey, this is what I observed.
• 17:10
  unknown: Yeah, yeah.
• 17:10
  SPEAKER_00: Other people saying, you know what I mean?
• 17:12
  SPEAKER_00: It's not even your own thinking.
• 17:13
  SPEAKER_00: Um, and so then again, then you have the guys who are building AI and then those guys who are applying AI, you know.
• 17:20
  SPEAKER_00: So who do you trust more?
• 17:22
  SPEAKER_00: Right.
• 17:23
  SPEAKER_01: Yeah.
• 17:23
  SPEAKER_01: You know, it's interesting to take that a little bit further.
• 17:26
  SPEAKER_01: I was in another conversation recently with somebody who's like the top AI person in a in a uh very, very uh large company.
• 17:34
  SPEAKER_01: Um, and he was saying, you know, I was asking him, so okay, so what's your what's your biggest fear about where AI is going and what do you think is the biggest opportunity?
• 17:40
  SPEAKER_01: And his response was, you know, it's kind of both is one thing that's both.
• 17:43
  SPEAKER_01: It's it's an opportunity I'm excited about, but at the same time it's something I'm fearing, is that as we get further in our in our advancement and what AI can do and agenic AI, et cetera, AI is gonna start doing more things, more than this, it's like more of an advisor right now, overall in the in the um overall.
• 18:01
  SPEAKER_01: But as it's starting to do things, if we take the human out, how much of that is actually gonna start being a huge problem in a lot of different areas?
• 18:09
  SPEAKER_01: You know, the bias that's inherent in anything, any kind of a model, it's always gonna have some kind of a bias.
• 18:14
  SPEAKER_01: Is that gonna get exploded exponentially?
• 18:16
  SPEAKER_01: Uh are we gonna start making decisions that we're not gonna be able to retract?
• 18:19
  SPEAKER_01: All of those kinds of things, we're not there yet.
• 18:22
  SPEAKER_01: You know, AI really hasn't necessarily in the overall spectrum of things gotten to that point, but we're we're we're headed straight along into it.
• 18:29
  SPEAKER_01: So understanding how to how to deal with that uh that that new situation is gonna be uh an interesting way in in uh dealing with things.
• 18:37
  SPEAKER_01: What are you most scared of about AI?
• 18:41
  SPEAKER_01: Oh gosh.
• 18:42
  SPEAKER_01: Um I would kind of say the unknown, and this is what I mean by that, um, because of the fact that that that the way that it's being developed and the way that it's it's advancing so fast, being able to understand the things that I need to take advantage of right now, the things I need to take that I need to prioritize, you know, if I'm two years behind the spectrum, you know, it could it could be disastrous for our for our overall future.
• 19:06
  SPEAKER_01: Um so it's just understanding as things are evolving when and how to really double down on the things that that are most uh that are most appreciated and relevant to us.
• 19:15
  SPEAKER_01: So it's kind of like the the unknown about where that's going.
• 19:18
  SPEAKER_01: If I had a roadmap and I kind of understood, yeah, five, six years from now, this is what it's gonna look like.
• 19:22
  SPEAKER_01: So that one or two years from now, I need to be making these decisions.
• 19:26
  SPEAKER_01: It's just all over the place now.
• 19:27
  SPEAKER_01: And because of that, you know, we're all kind of flying blind and you know, we have our compass and we're kind of hoping that it's in the we're going in the right direction.
• 19:33
  SPEAKER_01: But um just the just the the lack of uh just foresight is probably what's most concerning to me.
• 19:40
  SPEAKER_01: I'm less concerned about uh about things, as I mentioned, about like AI taking over the core of what we do as as uh executive coaches, um being just being able to understand how to leverage it properly and and uh how to not get distracted by the things that don't matter.
• 19:54
  SPEAKER_00: Do you think we're gonna need coaches in the future?
• 19:56
  SPEAKER_00: Because I think, you know, and then and I'll provide more context to that, because that's a big one.
• 20:01
  SPEAKER_00: And putting aside the human-to-human uh you know value piece, right?
• 20:05
  SPEAKER_00: That the value of connecting to a coach because you stuck inside the bottle of your own business, you can't read the label, and you need someone to help you, you know, give you the perspective you need to shift your business in a new direction or make decisions or whatever.
• 20:18
  SPEAKER_00: So it's just put the human-to-human thing aside.
• 20:20
  SPEAKER_00: If if if I have access to all the world's information, right?
• 20:24
  SPEAKER_00: So all the best coaching, all the world's best book, and as you know, these models are essentially gonna be trained on more and more data.
• 20:30
  SPEAKER_00: And so if I have access to all that data like GPT today, um, you know, like do you feel like in other words, if I go to GPT and go, I have this problem, like how do I scale culture across multiple offices?
• 20:42
  SPEAKER_00: Like there's gonna be an answer to that because it you know what I mean?
• 20:45
  SPEAKER_00: Um, and then you so like and then you've got deep research for grok and all this kind of stuff.
• 20:50
  SPEAKER_00: Um, and so you're able to get perspective pretty quickly without having to pay for a human to do it.
• 20:56
  SPEAKER_00: Absolutely.
• 20:57
  SPEAKER_00: Yeah.
• 20:57
  SPEAKER_00: So how do you do you feel like we're we're gonna get to well that you know, it's just I'll do it myself or be done, done with me or done by myself for me.
• 21:06
  SPEAKER_01: Yeah, I would say to that that that the the core of what executive true executive coaching and leadership development coaching is all about is not about getting to the right get helping the person get to the right answer.
• 21:16
  SPEAKER_01: It's helping the person understand how to get to the right answer.
• 21:19
  SPEAKER_01: It's changing the human, not changing the problem, it's fixing the human, not fixing the problem.
• 21:23
  SPEAKER_01: Is those kinds of things where, you know, as I go through my coaching, for example, yeah, we talk about the problem that that person may be facing, but it's less, it's less important to help the person think through that, and more important to help that person understand how to think properly so that in the years to come they will understand problem solving for themselves, so that they're grounded in who they are as a human so that they can solve problems for themselves better.
• 21:47
  SPEAKER_01: So it's kind of like the the the meta problem that uh that we're solving as coaches and not the problem itself, which to your point, yeah, those kinds of uh those kinds of problems can be solved in so many different ways through AI right now.
• 21:58
  SPEAKER_01: So the coaching aspect is not just not just bringing the human element into it, which as you mentioned, is so critical, but just really getting over the hump of of helping somebody just really understand themselves and how they can bring the whole self into the problem solving and and transformational experiences that we as coaches bring into their and bring into their lives.
• 22:18
  SPEAKER_01: And I I I was thinking about something as you're talking there about something that you you said in one of your early podcasts about vulnerability.
• 22:25
  SPEAKER_01: You know it's easy to be vulnerable as you're typing a question into chat GPT or something like that.
• 22:32
  SPEAKER_01: It's a whole nother level of vulnerability when you're talking to somebody in a very open open way.
• 22:37
  SPEAKER_01: And that's where true magic can really, really happen about uh you know exposing yourself and exposing your weaknesses and just saying here I am I I I I'm I'm being you know my authentic self and I I just really need help getting from A to B.
• 22:51
  SPEAKER_01: Yeah you know a machine AI is not really going to help.
• 22:54
  SPEAKER_01: They'll probably get you from A to A point two but not not all the way to B.
• 22:58
  SPEAKER_00: Yeah it's true.
• 22:59
  SPEAKER_00: Vulnerability is a it's a hard thing right um because you were joking because I have this uh flawed human description underneath my name on Riverside here.
• 23:10
  SPEAKER_00: Um and it because I think you know and it wouldn't it be nice if everyone really lived their timelines on Facebook or you know LinkedIn everyone's just so successful you know um it's true right with the AI like go to blah blah like no one no one shares their their like you know failures on uh on LinkedIn as an example right because of this idea of like it you know vulnerability is a weakness you know what I mean I don't know um I just think social media is full of shit or a lot of the people on it I don't know you know guilt guilty as charged um anyway um we digress uh Tim uh if you were to predict a fun or surprising way that you think AI is going to affect everyday life in the future what would you say that's gonna be oh goodness the first thing that comes to mind and this just because it just happens to be top of mind in my personal life the way that we think through as as as uh as families you know when you think about the recipes and you know what are we gonna do for dinner and you know you plan it out at you know a week in advance and you go to the grocery store that whole paradigm is probably going to shift five years in the future where AI is probably going to put a menu in front of you and and uh and you can just select yeah on Tuesday I want that and it'll automatically grab the groceries and you know just debit your account and all that kind of stuff.
• 24:27
  SPEAKER_01: So our world is going to be transformed.
• 24:30
  SPEAKER_01: It's it's it's a it's not too difficult to do relative to where technology is right now and where it's going.
• 24:35
  SPEAKER_01: All of that is capable uh to be uh to be implemented in in a in a pretty in a pretty real way very quickly.
• 24:42
  SPEAKER_01: So I think things like that are going to be uh transformational in the in the overall use of uh of AI just in daily life.
• 24:49
  SPEAKER_01: Oh gosh I there's so many things that are exciting about uh all of the other capabilities.
• 24:53
  SPEAKER_01: I'm fascinated to see where's where it's gonna come into play with traffic management um irrespective of uh you know self-driving cars and all of that you know it takes me an hour to get to work and I'm really hoping and and praying that uh through AI five years from now it's not gonna take me an hour to get to work it'll get it'll take me maybe 30 minutes because of the optimizations through the traffic lights and all of that.
• 25:14
  SPEAKER_01: It can happen.
• 25:15
  SPEAKER_01: That's what I'm excited about.
• 25:16
  SPEAKER_00: Yeah.
• 25:17
  SPEAKER_00: Where do you where why does it take you an hour?
• 25:20
  SPEAKER_01: In the greater Atlanta area of uh Georgia in the United States where I am I'm kind of towards the uh the northeast side of Atlanta a little bit above the northeast side and I travel down to about the east side of Atlanta and uh in a regular traffic day in the morning you know school traffic and all of that it takes me a good solid hour.
• 25:37
  SPEAKER_01: Of course if I leave like really early or really late I can I can shave off a lot of that but yeah I hate traffic dude I just won't go I'd be like nope nope I just won't do it.
• 25:50
  SPEAKER_00: But to your point I mean it's interesting to observe like traffic behavior because it almost feels like it's a living organism.
• 25:55
  SPEAKER_00: You know what I mean?
• 25:56
  SPEAKER_00: It's unpredictable and that's like a shark.
• 25:59
  SPEAKER_00: You know what I mean?
• 26:00
  SPEAKER_00: Like sometimes like everything's fine and then boom like everybody breaks like why?
• 26:04
  SPEAKER_00: What happened?
• 26:04
  SPEAKER_00: You know what I mean?
• 26:06
  SPEAKER_00: I don't know.
• 26:06
  SPEAKER_00: So someone needs to figure that shit out.
• 26:07
  SPEAKER_00: So that's all Elon should just not go all in on the boring company and forget about Mark.
• 26:15
  SPEAKER_00: Well Tim thank you so much for coming on the show man appreciate you um and uh yeah obviously you know with the work that you're doing there um you know is is obviously very important you know leadership development and so and it's going to become more so I suppose um as we move forward into this world of AI.
• 26:30
  SPEAKER_00: So wishing you and the team the all the very best of the future.