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Shark Tank to a $37M Business · Earn Your Leisure

• 0:01
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• 1:51
  Speaker 2: I watched the episode Yes, and I thought to myself,
• 1:54
  Speaker 2: you went in there with the initial offer. You wanted
• 1:56
  Speaker 2: to give them five percent, Yeah, for what was the amount? Now,
• 2:05
  Speaker 2: if anybody didn't watch the episode, go watch it. That's
• 2:08
  Speaker 2: not the offer you left with. No, it's not changing
• 2:12
  Speaker 2: your offer and obviously changing the evaluation of your company
• 2:16
  Speaker 2: because of that offer.
• 2:18
  Speaker 3: Absolutely. So what happened was the sharks literally told me
• 2:21
  Speaker 3: I'm not getting out of bed for five percent, you know.
• 2:24
  Speaker 3: And for me, it wasn't about the money. It was
• 2:27
  Speaker 3: about the growth strategy that I really wanted with the Sharks.
• 2:30
  Speaker 3: You know, it's that I wanted somebody on the team
• 2:33
  Speaker 3: that had the relationship capital to call QBC and get
• 2:37
  Speaker 3: me on it, you know, make a call to Walmart
• 2:40
  Speaker 3: and we're at least a part of the conversation of
• 2:42
  Speaker 3: being on the shows. To me, I saw the value
• 2:45
  Speaker 3: in that a lot more than the dollar amount. And
• 2:47
  Speaker 3: at the time, we really didn't need the capital because
• 2:50
  Speaker 3: we were so cash positive, because you know, we were
• 2:53
  Speaker 3: still growing and we're still keeping things at a certain scale.
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  Speaker 3: So for me, I really wanted a growth strategists and
• 2:59
  Speaker 3: someone that could help me grow the brand way more
• 3:01
  Speaker 3: than I wanted the money. So for me, negotiating and
• 3:04
  Speaker 3: I negotiated and devalued my company in a sense, just
• 3:08
  Speaker 3: for an opportunity to work with the Sharks. And you know,
• 3:12
  Speaker 3: a lot of people were saying in the comments like man,
• 3:15
  Speaker 3: you should have got more money, or they should they
• 3:17
  Speaker 3: took advantage, YadA, YadA, And you know I didn't see
• 3:20
  Speaker 3: it that way. Like I if I email Mark at
• 3:23
  Speaker 3: three in the morning, I can check my email in
• 3:26
  Speaker 3: like fifteen twenty minutes and I have a response from him.
• 3:29
  Speaker 3: You know, when the Shade Room wanted to post our
• 3:32
  Speaker 3: Shark tank clip. They needed clearance from Disney because Disney
• 3:35
  Speaker 3: owns ABC, and I was told by one of the
• 3:39
  Speaker 3: producers because I emailed them, I was like, hey, can
• 3:41
  Speaker 3: you guys clear this? They're like, oh, this goes up
• 3:44
  Speaker 3: all the way to the top, and to be honest,
• 3:46
  Speaker 3: you probably never hear back from them, you know. So
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  Speaker 3: I emailed Mark. I said, Mark, the Shade Room wants
• 3:50
  Speaker 3: to post this. It was around Black History time too,
• 3:53
  Speaker 3: and I was like, can you get this cleared? Within
• 3:56
  Speaker 3: half an hour, he got it cleared and then the
• 3:59
  Speaker 3: Shared Shade Room was to post it. You know. So
• 4:02
  Speaker 3: I said that to say that working with the Sharks
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  Speaker 3: definitely brings a lot of benefit and it's invaluable because
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  Speaker 3: I mean, to even book Mark Cuban for a ten
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  Speaker 3: minute call, fifteen minute call, if he would even accept
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  Speaker 3: it would be you know, six figures easily, you know,
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  Speaker 3: to be able to call him and utilize his team,
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  Speaker 3: which are all Ivy League graduates. You know at my disposal.
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  Speaker 3: You know something that is worth millions.
• 4:29
  Speaker 2: It is Kevin. I know they partnered on it. Yes,
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  Speaker 2: how is keV as involved or is that somebody reach
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  Speaker 2: on and reach out to as well.
• 4:36
  Speaker 3: Yeah, well yeah, Kevin and his team has been amazing
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  Speaker 3: as well. Kevin is really busy because he's shooting usually
• 4:42
  Speaker 3: shooting like three or four movies at the same time,
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  Speaker 3: so a lot of a lot of times I'm working
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  Speaker 3: like through his team. Recently, I just ran into to
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  Speaker 3: his team in Atlanta like two weeks ago, and you know,
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  Speaker 3: giving them updates of the business. And one thing that
• 4:56
  Speaker 3: we were really careful with was not having him over
• 5:00
  Speaker 3: expose us because we were when we were at Shark Tank,
• 5:03
  Speaker 3: we were in a fifteen hundred square foot facility, so
• 5:06
  Speaker 3: you can imagine like we have like almost no space.
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  Speaker 3: We were forty thousand orders behind after Shark Tank, I
• 5:13
  Speaker 3: mean we're watching it live and we made half a
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  Speaker 3: million that night, within the first within an hour after
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  Speaker 3: we aared, and it's like, you know, they call it
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  Speaker 3: the Oprah effect, and it's like, Okay, how do we
• 5:24
  Speaker 3: get how do we make all these all these jars?
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  Speaker 3: And you know, I had to expand move into a
• 5:30
  Speaker 3: bigger warehouse, hire bigger team, you know everything. If Kevin
• 5:34
  Speaker 3: had like eat our product or promoted our product as well,
• 5:38
  Speaker 3: they could have breaked the system, you know. QBC reached
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  Speaker 3: out to Mark Cuban to have us on QBC selling
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  Speaker 3: the product with Kevin Hart, and he actually told them
• 5:49
  Speaker 3: no because he knew what it would have done to
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  Speaker 3: our production. He said, check back in the year. These
• 5:54
  Speaker 3: these guys need to catch up, you know, and so
• 5:56
  Speaker 3: little things like that. So now we're actually about weeks away,
• 6:00
  Speaker 3: and I'm so excited. We're weeks away from moving into
• 6:02
  Speaker 3: what will be the largest sea mass manufacturing factory in
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  Speaker 3: the US. It's twenty thousand square foot and you know,
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  Speaker 3: we're calling it like the really Wonka Sea Mass is
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  Speaker 3: going to be, you know, fantastic. It's really big. It's
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  Speaker 3: going to give us the space to not just scale
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  Speaker 3: bigger numbers here in the US, but actually be able
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  Speaker 3: to take advantage of other countries that's been asking specifically
• 6:23
  Speaker 3: for our brand, like Canada, the UK, Columbia, the Bahamas.
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  Speaker 3: You know, those are just some low hanging fruit qvc
• 6:30
  Speaker 3: hsn GNC stores, you know, just just saying okay, now
• 6:33
  Speaker 3: we're ready. And so I say that to say that
• 6:36
  Speaker 3: once we move into this facility and we're able to
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  Speaker 3: scale our production to where we need it to be.
• 6:41
  Speaker 3: I know that's where Kevin's involvement is going to become
• 6:44
  Speaker 3: really important and it won't break us, you know, So
• 6:48
  Speaker 3: it was all it was all about the timing. So
• 6:50
  Speaker 3: they always let us do it. They're there, But it
• 6:52
  Speaker 3: was one of those Okay, when you're ready, ready, we're
• 6:55
  Speaker 3: gonna blow this up, you know.
• 6:58
  Speaker 2: Seven months then you're making a million.
• 7:00
  Speaker 3: Yes, by the time you get to shark Tam we
• 7:02
  Speaker 3: got three point five three point five million.
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  Speaker 2: Yeah, you make a half a million and an hour.
• 7:07
  Speaker 2: Where were the what are the sales at and where
• 7:11
  Speaker 2: are they trajected? For twenty twenty four for.
• 7:13
  Speaker 3: Twenty twenty four okay, So sales to date is about
• 7:17
  Speaker 3: thirty seven million in the last three years and this
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  Speaker 3: year we're last year we did sixteen sixteen point five
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  Speaker 3: million in twenty twenty three. This year, I predict no
• 7:29
  Speaker 3: less than twenty And the reason why we didn't have
• 7:31
  Speaker 3: the gummies yet. We just launched these this year and
• 7:36
  Speaker 3: they sold up. This one sold out like within two months,
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  Speaker 3: so that that brought in brought in about three million
• 7:43
  Speaker 3: on its own. And then we're also launching a Sema
• 7:46
  Speaker 3: skincare line for quarter four. We just got nominated for
• 7:50
  Speaker 3: Oprah's Favorite Things, So us being on that list is
• 7:53
  Speaker 3: definitely this is this is by far going to be
• 7:56
  Speaker 3: our biggest holiday since we've been in business. So I
• 7:59
  Speaker 3: mean I probably being modest by saying Tony is probably
• 8:02
  Speaker 3: probably more. And then also, we did all this without Amazon,
• 8:06
  Speaker 3: but we're launching our Amazon within the next month after
• 8:11
  Speaker 3: you know, after all, the red tape to get a
• 8:13
  Speaker 3: supplement on Amazon refinedly at the finish line. So this
• 8:17
  Speaker 3: I said, have to say, quarter four this year, we
• 8:19
  Speaker 3: will have skincare line, we will have Amazon firing off,
• 8:23
  Speaker 3: and then we have the new sku that we just
• 8:25
  Speaker 3: launched us also firing off. So I predict I predict
• 8:29
  Speaker 3: that we're going to exceed at least twenty million this year.
• 8:33
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