Why Digital PR Needs Semantic SEO | James Dooley ft Ben Nicholls, Peter Jones & Paul Truscott
This video explains which digital marketing strategies digital PR agencies should focus on in 2026 to improve branded search demand, trusted third-party exposure and rankings across more queries. James Dooley and Ben Nicholls start with KPI tracking because measuring campaign pickup and branded search growth shows whether digital PR is actually feeding the algorithms and large language models. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.