Latest / Connor with Honor: AI, Real Estate and Real Life / If you are starting a business and started with leads first, you need to rethink your business model -by AI with Honor.
Transcript
- 0:00SPEAKER_00: Talking about artificial intelligence and how it relates to people that own businesses and people that want to take businesses to the next level.
- 0:07SPEAKER_00: One of the things that I always recommend when I'm talking to clients about structuring their business model is a lot of times they want to start with things that they shouldn't be starting with.
- 0:16SPEAKER_00: They want to start at basically getting leads.
- 0:20SPEAKER_00: Well, once you get the lead and the lead doesn't have any nurturing or any way to take care of it, like some kind of a database that does certain things with those leads that you received, and a lot of times you're wasting money.
- 0:33SPEAKER_00: Most of the leads that businesses get aren't ready to buy right now.
- 0:37SPEAKER_00: A lot of them are kicking tires.
- 0:39SPEAKER_00: They just kind of want to feel it out.
- 0:40SPEAKER_00: They want to see what Connor's all about.
- 0:42SPEAKER_00: They want to see if what I'm offering really makes sense.
- 0:45SPEAKER_00: So how do they do that?
- 0:47SPEAKER_00: They don't know me for the most part, unless they've watched YouTube videos, but still they don't know me.
- 0:52SPEAKER_00: They want to see what Connor does.
- 0:54SPEAKER_00: So what the best thing to do would be to get them set up on some kind of an automated system.
- 1:00SPEAKER_00: And when you get the lead, take the lead's information and nurture it.
- 1:05SPEAKER_00: Now, it used to be in the old days, and that's not very long ago, last few years, it would have to be done by something that you have to do overtly.
- 1:15SPEAKER_00: You have to set up and send out the email.
- 1:17SPEAKER_00: Nothing was automatic.
- 1:19SPEAKER_00: You had to make the phone call, you had to do something yourself, which of course is very time consuming, especially if you have a list of two or three thousand people and you're not nurturing them or taking care of them.
- 1:31SPEAKER_00: These are things that I can put in place and help businesses through.
- 1:35SPEAKER_00: But with artificial intelligence, just that reminder, you want to make sure when you're using these things, that's a very simple way to automate a lot of these processes.
- 1:45SPEAKER_00: But don't start with the lead generation.
- 1:48SPEAKER_00: I would start with your business model and then understanding where your leads are going to be coming from and then putting those systems into place complete.
- 1:58SPEAKER_00: So when the leads start being generated, then you will start being able to nurture those leads, spread word about your product or brand or service, whatever you're offering, and then you'll be able to get those monetary compensation for it over time.
- 2:14SPEAKER_00: In addition, there's lots of different ways to do this.
- 2:16SPEAKER_00: You've heard of funnels probably.
- 2:18SPEAKER_00: Funnels are a good tactic, but it depends on the type of funnel.
- 2:22SPEAKER_00: There are many different ones.
- 2:24SPEAKER_00: Maybe your business needs some kind of a webinar strategy.
- 2:28SPEAKER_00: Maybe that's that type of funnel because people like to learn information about particular things.
- 2:34SPEAKER_00: Maybe your business model is one that a webinar type funnel would work great with.
- 2:39SPEAKER_00: There are many other options.
- 2:41SPEAKER_00: There are offer funnels, discount funnels, these sorts of things.
- 2:44SPEAKER_00: It's just going to depend on you.
- 2:46SPEAKER_00: But just remember get your whole structure in place before you go out there and start paying and generating leads.
- 2:53SPEAKER_00: I'm Connor with Honor.
- 2:55SPEAKER_00: We'll see you in the next one.