Gemma Rasmussen: Consumer NZ Head of Advocacy and Research on the company's mission to tackle 'greenwashing'
A call to action from Consumer NZ to help get on top of false environmentally-friendly claims on our products.
It says issues of 'greenwashing' are rising, and it needs the public's help to send in examples to determine the full scope of the problem.
Almost half of Kiwis find it difficult to decipher whether a product's green claims is true.
Consumer NZ's Head of Advocacy and Research, Gemma Rasmussen, says it's easy for products to enter the market without any checks run on sustainability claims.
"It takes our investigative team hours to look at a product, go to the website, talk to the…
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