Latest / Glovisor Podcast / Ep. 53: Your Business Doesn’t Need More Marketing—It Needs This | Taylor Wilson - Creative Shizzle

Transcript

Ep. 53: Your Business Doesn’t Need More Marketing—It Needs This | Taylor Wilson - Creative Shizzle · Glovisor Podcast

• 0:00
  Speaker 1: In a world where business often rewards being louder, tougher,
• 0:03
  Speaker 1: and more aggressive, one entrepreneur is proving that putting people
• 0:07
  Speaker 1: first can be a powerful growth strategy. Welcome to the
• 0:14
  Speaker 1: Glowvisor podcast, where we explore business growth, communication, and personal
• 0:18
  Speaker 1: development through real conversations with people that make an impact.
• 0:22
  Speaker 1: Our guest walked away from a corporate life after a
• 0:25
  Speaker 1: health crisis and took a completely different approach to building
• 0:30
  Speaker 1: a company. One centered on people, purpose, and reckless kindness.
• 0:34
  Speaker 1: As the founder and CEO of a growing branding and
• 0:38
  Speaker 1: marketing company, a TEDx speaker, and the host of the
• 0:42
  Speaker 1: Talking Shizzle podcast, she's demonstrating that kindness isn't simply a
• 0:46
  Speaker 1: nice thing to do. It can be a powerful business strategy. Wilson.
• 0:53
  Speaker 2: Hey, Joe. How's it going? How are you?
• 0:55
  Speaker 1: Great, thanks. Thank you for being here today.
• 0:56
  Speaker 2: Yeah, it's awesome to be here. Thanks for having me.
• 0:59
  Speaker 1: So let's start off, Taylor. Tell us a little bit
• 1:02
  Speaker 1: more about what you do.
• 1:03
  Speaker 2: Yeah, I'm the founder and CEO of Creative Shizzle. We
• 1:06
  Speaker 2: are a branding, marketing, creative team for rent. I started
• 1:11
  Speaker 2: the company, we've been in business five years and we
• 1:14
  Speaker 2: have 20 people all across the globe and over 50 clients.
• 1:19
  Speaker 2: We work with over 300 brands in that time and
• 1:22
  Speaker 2: we really help fill gaps in for marketing teams, creative gaps,
• 1:27
  Speaker 2: marketing implementation gaps. And so we work with a variety
• 1:31
  Speaker 2: of businesses, startups, nonprofits. Every day is a new day.
• 1:37
  Speaker 1: Before we move on, how did you get to the
• 1:39
  Speaker 1: name Shizzle?
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  Speaker 2: Shizzle, I'm a big Snoop Dogg fan. And actually, originally
• 1:44
  Speaker 2: the company name was Barlele. And one day I thought,
• 1:48
  Speaker 2: I want to develop some other like thought leadership platform
• 1:51
  Speaker 2: where I could just put all of my creative shizzle,
• 1:55
  Speaker 2: like all the stuff that's going on up here all
• 1:57
  Speaker 2: the time and like thoughts and stuff like that. And
• 2:00
  Speaker 2: so I was going to start it just literally as
• 2:01
  Speaker 2: like a blog or like a resource center. for marketing
• 2:04
  Speaker 2: and branding. And then I thought that should just be
• 2:06
  Speaker 2: the company name. Like that's way, way more fun. So
• 2:10
  Speaker 2: it just, I think it literally came to me one
• 2:12
  Speaker 2: day in the shower or something like that.
• 2:14
  Speaker 1: So now what inspired you to pursue this path?
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  Speaker 2: I felt like there was a gap for small businesses
• 2:22
  Speaker 2: and lean teams. And I have spent probably 15 years
• 2:26
  Speaker 2: in marketing in the social impact sector. So I had
• 2:31
  Speaker 2: worked with a lot of nonprofit organizations, people doing good.
• 2:35
  Speaker 2: And I just felt like there was most of the
• 2:39
  Speaker 2: agencies were wanting to always go after chasing the whales.
• 2:44
  Speaker 2: And I thought there's a lot of businesses and organizations
• 2:47
  Speaker 2: that are like small or midsize, and they're just never
• 2:50
  Speaker 2: going to go higher, like a huge, you know, million
• 2:54
  Speaker 2: dollar a year agency. And so I really felt like
• 2:57
  Speaker 2: there's got to be a way to scale this and
• 3:01
  Speaker 2: make a business that also is profitable and healthy and
• 3:05
  Speaker 2: can serve these people in a different way. And so
• 3:09
  Speaker 2: that's originally where the idea came from. Probably also working
• 3:13
  Speaker 2: at some small companies myself. I worked at some small
• 3:16
  Speaker 2: tech startups in the nonprofit sector. And was sometimes the
• 3:20
  Speaker 2: marketing team of one and having to figure out how
• 3:23
  Speaker 2: to do a lot with a little. And so I thought,
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  Speaker 2: what if I could create a system for those people?
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  Speaker 2: Because there's a lot of them out there. And I
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  Speaker 2: just was like, having been one, I was really passionate
• 3:35
  Speaker 2: about it and solving that problem.
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  Speaker 1: So can you give us an example or examples of
• 3:40
  Speaker 1: what a branding and marketing company actually does for a
• 3:43
  Speaker 1: small business?
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  Speaker 2: Yeah, it's a really good question because branding is... a
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  Speaker 2: word that I think is very squishy. And what I
• 3:51
  Speaker 2: mean by that is people are like, what does that
• 3:54
  Speaker 2: really mean? And I think a lot of times people
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  Speaker 2: just think brand is your logo or your color palette,
• 4:01
  Speaker 2: like the basic visual identity of a brand. When it
• 4:07
  Speaker 2: comes to brand and marketing for a small business and
• 4:10
  Speaker 2: how we think about it and how we approach it
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  Speaker 2: is it's really about how do you position yourself to
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  Speaker 2: your ideal customer? your ideal person, your ideal audience that
• 4:22
  Speaker 2: you're trying to bring into your world and interact with
• 4:25
  Speaker 2: you or engage with you or do business with you.
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  Speaker 2: And so it's much more than... Just the logo, although
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  Speaker 2: that's part of it. So a lot of times what
• 4:34
  Speaker 2: we do when we're first digging in with a small
• 4:36
  Speaker 2: business owner is we literally just have conversations. A lot
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  Speaker 2: of times it's with the founder of the business, someone
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  Speaker 2: like me who had an idea and thought, I think
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  Speaker 2: I've got a better way for this, or someone who
• 4:49
  Speaker 2: already has an established business. but they've maybe never really
• 4:53
  Speaker 2: done any marketing or branding. And maybe the kid down
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  Speaker 2: the street did the logo and like, it's not really
• 5:00
  Speaker 2: that good. And they're ready to level up for their
• 5:04
  Speaker 2: business so that they really can grow. And so we'll
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  Speaker 2: start off with having conversations where I ask them questions
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  Speaker 2: all about, you know, like, why do you do what
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  Speaker 2: you do? Who do you serve? What's the, what's the
• 5:15
  Speaker 2: value of people? If your customers didn't have you, like
• 5:19
  Speaker 2: what would be the biggest thing that they're missing? Um,
• 5:22
  Speaker 2: and that really helps to drive conversation to pull, like what,
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  Speaker 2: what I want to do and what our job is,
• 5:27
  Speaker 2: is to pull a lot of information out of the
• 5:29
  Speaker 2: business owner around the value prop of their business, how
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  Speaker 2: they really help transform their customers lives in one way
• 5:37
  Speaker 2: or another. Then we apply, um, I use the story
• 5:40
  Speaker 2: brand framework. I'm a certified story brand coach. And so
• 5:44
  Speaker 2: then kind of from there, we start actually putting pen
• 5:47
  Speaker 2: to paper. giving people a real brand story to work from.
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  Speaker 2: And then that helps to inform all of the stuff
• 5:53
  Speaker 2: that we put out into the world in terms of
• 5:55
  Speaker 2: marketing and sales materials. And then after that part, that's
• 6:00
  Speaker 2: when we start doing the actual design aspect. So I always,
• 6:04
  Speaker 2: when I'm thinking about brand, I work first and foremost
• 6:07
  Speaker 2: on the words and the positioning. And then we apply
• 6:12
  Speaker 2: design that matches the words and the positioning and what
• 6:16
  Speaker 2: kind of vibe you're trying to give off to people.
• 6:19
  Speaker 1: So now that's the branding side. Yeah. Then once you're
• 6:22
  Speaker 1: done with all of that, now you move into the
• 6:25
  Speaker 1: marketing side.
• 6:26
  Speaker 2: Yeah.
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  Speaker 1: You give us a few examples about what you do
• 6:30
  Speaker 1: in the marketing segment.
• 6:31
  Speaker 2: Yeah, absolutely. So that's when I always think about brand
• 6:35
  Speaker 2: is like differentiation and then marketing is amplification. So once
• 6:41
  Speaker 2: you've got the brand established and you know how you
• 6:43
  Speaker 2: want to show up into the world, then you have
• 6:45
  Speaker 2: to show up into the world. in a really regular
• 6:47
  Speaker 2: consistent way. And you can do that in a variety
• 6:50
  Speaker 2: of mechanisms. Um, so marketing is more like the function
• 6:55
  Speaker 2: of getting your brand in front of people, engaging people
• 7:01
  Speaker 2: with your brand, and then creating like a, a life
• 7:05
  Speaker 2: cycle of engagement with that audience. And so it could
• 7:09
  Speaker 2: be part of marketing is then setting up a website
• 7:12
  Speaker 2: or fixing a website. Um, creating an email marketing program. Uh,
• 7:18
  Speaker 2: social media is a huge aspect of what we do
• 7:22
  Speaker 2: and how, how we help small businesses and brands is
• 7:25
  Speaker 2: just consistent presence on social media. So that might be LinkedIn, Instagram, Facebook,
• 7:30
  Speaker 2: Tik TOK. Um, there's organic social media. So that's just,
• 7:36
  Speaker 2: I go to my Instagram, I put up a post,
• 7:38
  Speaker 2: I don't pay anything. It just is showing up on
• 7:41
  Speaker 2: my profile and then there's paid media. So, um, meta
• 7:46
  Speaker 2: ads that show up on Instagram, Facebook, TikTok advertising, Google advertising.
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  Speaker 2: There's a whole variety of different paid media that you
• 7:53
  Speaker 2: can put out there into the world. And my big
• 7:56
  Speaker 2: belief system is really about providing value through your content
• 8:01
  Speaker 2: that pulls people in. So a lot of marketing is
• 8:03
  Speaker 2: like giving stuff away to build trust through your marketing
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  Speaker 2: and trust in your brand to pull people in to
• 8:12
  Speaker 2: where they eventually have seen you enough and they trust you.
• 8:15
  Speaker 2: And then they're self-selecting, raising their hand, saying, hey, I
• 8:19
  Speaker 2: think I need your help. I see what you do,
• 8:23
  Speaker 2: and I think I need your help. And that's a
• 8:25
  Speaker 2: lot like a lot of the business-to-business work that we
• 8:28
  Speaker 2: do is very much centered around that. It's a little
• 8:30
  Speaker 2: bit different when you're doing business-to-consumer, so B2C marketing, where
• 8:35
  Speaker 2: you're pushing a product. And again, all of them are
• 8:38
  Speaker 2: built on the same principles. You want to get in
• 8:40
  Speaker 2: front of people, build trust, loop them in. to your
• 8:44
  Speaker 2: brand and then, you know, value, value, value, value, and
• 8:50
  Speaker 2: then hook. So that's a thing that Gary Vee has
• 8:53
  Speaker 2: always said. I'm a big fan of Gary Vee. And
• 8:55
  Speaker 2: he kind of says, jab, jab, jab, hook, right? So
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  Speaker 2: like you give away, you give away, you give away,
• 9:00
  Speaker 2: and then you make an ask.
• 9:01
  Speaker 1: You've been in this business for a little bit of
• 9:03
  Speaker 1: time here. Have you been seeing some type of shifts
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  Speaker 1: within the business and in the marketing and then also the,
• 9:11
  Speaker 1: the customers are, are they asking for different things than
• 9:15
  Speaker 1: they were just a year ago?
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  Speaker 2: It's definitely shifting. I think one of the biggest shifts
• 9:20
  Speaker 2: that I'm noticing and seeing, and this just continues people
• 9:24
  Speaker 2: being expected to do the same amount of work or
• 9:29
  Speaker 2: more work with less. Um, I think some of that
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  Speaker 2: is driven by AI and people saying, well, Hey, I
• 9:36
  Speaker 2: can just do this, you know? Um, So there's definitely
• 9:40
  Speaker 2: shift in that. I would not necessarily say people are
• 9:42
  Speaker 2: coming to us and asking for totally different things. At
• 9:45
  Speaker 2: the end of the day, if you're a small business
• 9:47
  Speaker 2: owner or you're the head of marketing at a startup,
• 9:51
  Speaker 2: you want to get your name out there. You want
• 9:54
  Speaker 2: to drive more leads. You want to drive more conversions. Um,
• 9:57
  Speaker 2: so you want to drive growth and you want to
• 10:00
  Speaker 2: drive loyalty in your customer base. So I think like
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  Speaker 2: that intrinsic need within just running a business is still
• 10:07
  Speaker 2: the same. I just think sometimes what's changing is like
• 10:11
  Speaker 2: the mechanisms of how people go about doing it or
• 10:15
  Speaker 2: think about going about doing it. Um, has changed a
• 10:19
  Speaker 2: little bit. And I think a lot of that's being
• 10:20
  Speaker 2: driven by AI and just the economy we're in. And it's,
• 10:24
  Speaker 2: you know, the people are in like sort of a
• 10:28
  Speaker 2: weird mental space right now, I think sometimes. So that
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  Speaker 2: I think has changed a little bit in terms of
• 10:35
  Speaker 2: how people are thinking about marketing.
• 10:37
  Speaker 1: Now, can you share a client success story?
• 10:39
  Speaker 2: Absolutely. One of my favorite ones is Southwest Texas College.
• 10:44
  Speaker 2: So it was a junior two-year college down in Uvalde, Texas.
• 10:50
  Speaker 2: And we worked with them two and a half or
• 10:54
  Speaker 2: so years ago. We did this big brand redo and relaunch.
• 10:59
  Speaker 2: They wanted to drop junior from the name. They were like,
• 11:03
  Speaker 2: we really want to be seen more as an institution
• 11:06
  Speaker 2: that that is really preparing people for a four-year degree.
• 11:11
  Speaker 2: And we want to level up our brand and our
• 11:14
  Speaker 2: position in our community. And so that was a really
• 11:18
  Speaker 2: fun project because we got to do the very start
• 11:22
  Speaker 2: of like even talking through, well, what should the name be?
• 11:25
  Speaker 2: We decided to just drop junior and call it Southwest
• 11:28
  Speaker 2: Texas College. We did, we worked with their market research
• 11:32
  Speaker 2: firm along with the qualitative brand discovery research that we
• 11:36
  Speaker 2: do and really got to understand their community, what we
• 11:41
  Speaker 2: thought would like resonate with their community, not just student community,
• 11:45
  Speaker 2: but also being in a small town, the whole community
• 11:49
  Speaker 2: is like, A lot of times when you're in a
• 11:52
  Speaker 2: small town and there's a college, like they're kind of
• 11:54
  Speaker 2: at the center of the community. And so we got
• 11:57
  Speaker 2: to think through the name, the positioning. How do we
• 12:00
  Speaker 2: want to show up for this community? How can we
• 12:03
  Speaker 2: attract new students? And so we did a lot of
• 12:07
  Speaker 2: work on the brand positioning. And then we got to
• 12:09
  Speaker 2: do the entire cycle of creating a new logo, redeveloping
• 12:14
  Speaker 2: their mascot. And then when you think about a college
• 12:18
  Speaker 2: and they have several campuses that and several buildings and
• 12:21
  Speaker 2: several different schools within the college. We had to think
• 12:25
  Speaker 2: through like, what is everything involved where we need to
• 12:30
  Speaker 2: update the brand? And so it was fun because we
• 12:33
  Speaker 2: got to, we do a lot of digital work, but
• 12:36
  Speaker 2: in this project, we got to do a lot of
• 12:38
  Speaker 2: thinking around the entire brand. So we were doing social
• 12:43
  Speaker 2: media templates and things like that, that we always do
• 12:45
  Speaker 2: and logo design and everything. But we were also literally
• 12:48
  Speaker 2: designing car wraps. or campus cars. And we did a
• 12:53
  Speaker 2: wrap for an 18 wheeler that I guess they had
• 12:58
  Speaker 2: or used on campus and all of the signage. So
• 13:02
  Speaker 2: like the signage, when you enter the college, there's a
• 13:05
  Speaker 2: big sign and then there's signs all over the place.
• 13:07
  Speaker 2: And then there's different signs for different departments and different
• 13:10
  Speaker 2: schools within the college. So that was a really fun
• 13:13
  Speaker 2: project where we got to touch so many different aspects
• 13:16
  Speaker 2: of like where the brand shows up. swag for students.
• 13:20
  Speaker 2: And we had to think through like, what would, if
• 13:22
  Speaker 2: I were 18 years old, what would I want to wear? Um,
• 13:26
  Speaker 2: you know, so things like that was a really fun
• 13:28
  Speaker 2: project and we had a good time doing that one.
• 13:31
  Speaker 1: Sounds like a great project to work on because you
• 13:33
  Speaker 1: used every single element of your business. Absolutely.
• 13:35
  Speaker 2: Yeah. Yeah. It was really, really a fun project. Great
• 13:39
  Speaker 2: team to work with too.
• 13:40
  Speaker 1: Those are the bigger projects that you can handle, but
• 13:43
  Speaker 1: you also work with the small business owners. Mm-hmm. And
• 13:47
  Speaker 1: pretty much apply the same process to their business?
• 13:51
  Speaker 2: We do.
• 13:51
  Speaker 1: Yeah.
• 13:52
  Speaker 2: So for small business owners, something that we've developed is
• 13:56
  Speaker 2: a really accessible way for people to hire us. I'm
• 14:01
  Speaker 2: a small business owner. Like I said, I've worked at startups.
• 14:05
  Speaker 2: I've been literally at the beginning of my business where
• 14:07
  Speaker 2: I was a solopreneur. It was a team of one
• 14:11
  Speaker 2: and it was me and I needed to start building
• 14:14
  Speaker 2: the business. And so, you know, Self-funding that business is
• 14:20
  Speaker 2: not something where you're like, oh, I've got this huge
• 14:23
  Speaker 2: budget and I'm just going to go out and hire
• 14:24
  Speaker 2: this big agency to do this. And so we actually,
• 14:28
  Speaker 2: for small business owners, have created a monthly subscription offering
• 14:33
  Speaker 2: where we can basically... break out that kind of work
• 14:37
  Speaker 2: and just do it over time, over the course of,
• 14:40
  Speaker 2: you know, kind of on a month to month basis.
• 14:42
  Speaker 2: And so, for example, we just onboarded a couple of
• 14:45
  Speaker 2: new small businesses recently where they're like, hey, I've never
• 14:48
  Speaker 2: really done any marketing. I need to start doing some marketing.
• 14:52
  Speaker 2: I don't even know what to do. You know, like,
• 14:54
  Speaker 2: where do I even begin? This is not my expertise.
• 14:57
  Speaker 2: And so, you know, we've got a monthly subscription where,
• 15:01
  Speaker 2: We can go in and say, well, I'll help you
• 15:04
  Speaker 2: with kind of laying a foundation for your business. And
• 15:07
  Speaker 2: then we'll just step by step get you up and running.
• 15:11
  Speaker 2: So maybe first we need to fix your website and
• 15:14
  Speaker 2: we'll just focus.
• 15:14
  Speaker 1: On that first.
• 15:15
  Speaker 2: And then maybe we need to set up social media
• 15:18
  Speaker 2: profiles for you. So we'll just focus on that first.
• 15:21
  Speaker 2: And then once we have the social media profiles, let's
• 15:24
  Speaker 2: start creating content for you. So we'll do that. And
• 15:27
  Speaker 2: then we kind of evolve from there, you know, as
• 15:29
  Speaker 2: the business evolves. grows as we get marketing out into
• 15:32
  Speaker 2: the world for them and so we also have graphic
• 15:36
  Speaker 2: design plans where if you all you need is design
• 15:40
  Speaker 2: support from a creative team you want us to do
• 15:42
  Speaker 2: your design or your video editing let's say you film
• 15:46
  Speaker 2: your reels and then you want us to edit them
• 15:47
  Speaker 2: or anything like that so we've got really accessible affordable
• 15:51
  Speaker 2: plans purposely built for small businesses.
• 15:55
  Speaker 1: Now, if listeners only remember one thing from today's conversation,
• 15:58
  Speaker 1: what do you hope that message is?
• 16:00
  Speaker 2: Well, that if you've never done marketing or you feel
• 16:05
  Speaker 2: like your brand is just sitting out there and it's
• 16:09
  Speaker 2: not really doing anything for you, that's okay. It's okay
• 16:14
  Speaker 2: if you need to fix the foundation or build the foundation.
• 16:18
  Speaker 2: So I guess I would say, especially to small business
• 16:21
  Speaker 2: owners listening, like don't, let that stop you from starting
• 16:26
  Speaker 2: to make a change because you can take baby steps.
• 16:29
  Speaker 2: Every single step that you take each day is a
• 16:33
  Speaker 2: step in the right direction. And so that's where, again,
• 16:38
  Speaker 2: I have a lot of fun working with small businesses
• 16:40
  Speaker 2: because like I said, a lot of times you get
• 16:42
  Speaker 2: the owner and the founder and they're not a market
• 16:44
  Speaker 2: net expert. They're an expert in something else and they
• 16:48
  Speaker 2: don't know what to do. And it's really fun to
• 16:50
  Speaker 2: be able to coach and to guide people And then
• 16:53
  Speaker 2: to see them light up when they start to see
• 16:56
  Speaker 2: results and success. And they're like, oh my gosh, I
• 17:00
  Speaker 2: could have never done this on my own. This is
• 17:01
  Speaker 2: so cool. And so I guess that would be my
• 17:05
  Speaker 2: message is like, don't launch just better than perfect. It's
• 17:10
  Speaker 2: always good to like get started and you can perfect
• 17:12
  Speaker 2: and you can optimize and you can iterate over time.
• 17:15
  Speaker 1: Now, who would you say should be calling you as
• 17:19
  Speaker 1: soon as possible?
• 17:20
  Speaker 2: If you are a solopreneur, we're a great fit for you.
• 17:25
  Speaker 2: Or even if you're a marketing team at a larger company,
• 17:28
  Speaker 2: but you are a small, lean marketing team and you
• 17:32
  Speaker 2: need extra creative brand or marketing implementation support, we're a
• 17:37
  Speaker 2: really great fit for you. You make it really easy
• 17:40
  Speaker 2: to start working with us. We have month-to-month subscriptions, so
• 17:45
  Speaker 2: it's super easy to just literally, I tell people, Try us.
• 17:49
  Speaker 2: Try us. If you don't like us, no hard feelings.
• 17:54
  Speaker 2: My goal and my team's goal is to not make
• 17:58
  Speaker 2: people feel like they're locked into some long term contract.
• 18:02
  Speaker 2: You know, a lot of agencies or like software companies,
• 18:05
  Speaker 2: we're used to having them lock us into like at
• 18:07
  Speaker 2: least a year or a two year or three year contract.
• 18:11
  Speaker 2: And I would rather just do great work for you.
• 18:15
  Speaker 2: and make it easy and make it enjoyable and bring
• 18:18
  Speaker 2: a little shizzle and make it fun so that you
• 18:21
  Speaker 2: want to keep working with our team and not be
• 18:24
  Speaker 2: locked in. So yeah, really like when I think about
• 18:27
  Speaker 2: who's a good fit for us, it's a lean marketing team.
• 18:30
  Speaker 2: And sometimes that lean marketing team is a founder who
• 18:33
  Speaker 2: has no marketing team. And sometimes it's a SaaS startup
• 18:36
  Speaker 2: who does have a marketing team, but it's like a
• 18:39
  Speaker 2: team of like two or three people and they're like,
• 18:42
  Speaker 2: you just can't do it all.
• 18:43
  Speaker 1: Just not enough bandwidth to go around.
• 18:45
  Speaker 2: Yeah, exactly. So we really do just help fill in
• 18:48
  Speaker 2: gaps wherever those gaps are.
• 18:49
  Speaker 1: So now where can our audience connect with you, learn
• 18:53
  Speaker 1: more about what you do and continue this conversation? Yeah.
• 18:56
  Speaker 2: Well, if you go to Creative Shizzle, that's C-R-E-A-T-I-V-E-S-H-I-Z-Z-L.com. That's
• 19:04
  Speaker 2: our website. You can email me, taylor at creativeshizzle.com. That's
• 19:10
  Speaker 2: a direct line to me. Um, I'm on LinkedIn a lot.
• 19:13
  Speaker 2: Look up Taylor Wilson, creative shizzle on LinkedIn. And I
• 19:17
  Speaker 2: would say, follow us on social media on Instagram. I
• 19:20
  Speaker 2: am go with Taylor and I post a lot of
• 19:24
  Speaker 2: my own kind of thoughts on branding and, and marketing there. And, um,
• 19:30
  Speaker 2: that's a great way to connect with me. You can
• 19:31
  Speaker 2: also DM me there on Instagram.
• 19:33
  Speaker 1: Well, Taylor, thank you so much for joining us and
• 19:35
  Speaker 1: we really appreciate your time. Awesome.
• 19:37
  Speaker 2: Thanks Joe. It was fun.
• 19:38
  Speaker 1: Hey, you're welcome. Thanks, everyone, for listening. If this episode
• 19:42
  Speaker 1: inspired you, share it with someone who needs it. And
• 19:44
  Speaker 1: don't forget to follow the Globalizer podcast for more conversations
• 19:47
  Speaker 1: that make an impact. Till the next time.