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SaaStr 047: How To Increase Leads & Conversion Through Optimising Your Marketing Funnel with Meagen Eisenberg, CMO @ MongoDB
Today’s episode is taken from SaaStr Annual 2016, featuring Meagen Eisenberg, CMO at MongoDB and former VP Demand Gen at DocuSign, sharing her playbook for optimizing the funnel at every stage and converting leads into real, paying customers. If you want to join me and Jason @ SaaStr 2017 then head to saastr.com where you can buy tickets.
In Today’s Episode You Will Learn:
Why you need to think about more than just pipeline? What are the other elements of the funnel you should focus on?
How to optimise your forms for data capture to allow your sales team to follow up successfully?
How…
The skinny
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