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115: Tailoring Your Brand Experience to the Female Consumer
You're missing out if your company isn't creating an experience for its female shoppers. Female shoppers influence 86% of all household spending. Worldwide, they control and influence $43 trillion of spending.
Companies often neglect their female demographic, catering to their male shoppers' more utilitarian needs and desires. Making minor adjustments could attract more female shoppers and add more revenue to your bottom line.
In this episode of The Customer Service Revolution, John welcomes best-selling author and highly-sought speaker Katie Mares to the show. Katie has inspired audiences…
The skinny
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