Marketing Trends and Getting Started in ABM in 2017
Our guest is Shari Johnston who is the senior vice president of marketing at Radius and has an illustrious career in marketing. At some point we are going to talk about Santa.com I promise but before we get to that we will talk a few other things.
Some of what they discussed included:
Where are the places that you are putting bets on to drive marketing results in 2017?
What are some of the best practices you see working that can help B2B companies continue innovate and be successful and proactive on the acquisition side but really to take a full lifecycle, full lifetime value approach to the…
The skinny
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