Latest / Omni Talk Retail / OpenAI Goes Shopping: The E-Commerce Revolution Begins | Fast Five Shorts
Transcript
- 0:00OpenAI
- 0:00announced
- 0:01ChatGPT
- 0:02Instant
- 0:03Checkout.
- 0:03According
- 0:04to
- 0:04CNBC,
- 0:05the
- 0:05new
- 0:05feature
- 0:05will
- 0:05allow
- 0:05users
- 0:06to
- 0:06make
- 0:06single
- 0:07item
- 0:07purchases
- 0:08directly
- 0:09from
- 0:09merchants
- 0:10through
- 0:10ChatGPT.
- 0:11Instant
- 0:11Checkout
- 0:12initially
- 0:12supports
- 0:13single
- 0:13item
- 0:13purchases
- 0:14from
- 0:14US
- 0:14Etsy
- 0:15sellers,
- 0:16and
- 0:16more
- 0:16than
- 0:161
- 0:17million
- 0:18Shopify
- 0:18merchants
- 0:19are
- 0:19coming
- 0:20soon.
- 0:20The
- 0:21feature
- 0:21is
- 0:21available
- 0:22to
- 0:22us
- 0:22ChatGPT+Pro
- 0:23and
- 0:24free
- 0:24users,
- 0:24and
- 0:25OpenAI
- 0:25plans
- 0:26to
- 0:26expand
- 0:26regional
- 0:27availability
- 0:27in
- 0:27the
- 0:28future.
- 0:28Also
- 0:29of
- 0:29note,
- 0:29shares
- 0:30of
- 0:30Etsy
- 0:30closed
- 0:31up
- 0:31new
- 0:31nearly
- 0:3216%
- 0:33on
- 0:33Monday
- 0:33with
- 0:33the
- 0:33news
- 0:34and
- 0:34Shopify
- 0:35stock
- 0:35closed
- 0:36up
- 0:36more
- 0:36than
- 0:376%.
- 0:38Chris
- 0:39this
- 0:39is
- 0:39also
- 0:40not
- 0:40surprisingly
- 0:41the
- 0:41A
- 0:41and
- 0:41M
- 0:42put
- 0:42you
- 0:42on
- 0:42the
- 0:42spot
- 0:42question.
- 0:44They
- 0:44want
- 0:44to
- 0:45know.
- 0:45Geez,
- 0:45let's
- 0:45make
- 0:46my
- 0:46brain
- 0:46work
- 0:46today.
- 0:47Yes,
- 0:47yes.
- 0:48Every,
- 0:48every
- 0:49headline,
- 0:49every
- 0:49time
- 0:50we
- 0:50come
- 0:50to
- 0:50you,
- 0:50it's
- 0:50going
- 0:51to
- 0:51be
- 0:51a
- 0:51zinger.
- 0:52Okay?
- 0:52Chris,
- 0:53A
- 0:53and
- 0:53M
- 0:54wants
- 0:54to
- 0:54know.
- 0:54Allowing
- 0:54shoppers
- 0:55to
- 0:55discover
- 0:55and
- 0:56buy
- 0:56products
- 0:56in
- 0:56ChatGPT
- 0:57without
- 0:57leaving
- 0:58the
- 0:58chat
- 0:58should
- 0:59steamroll
- 1:00the
- 1:00classic
- 1:00E
- 1:00Comm
- 1:01funnel
- 1:01from
- 1:01Search
- 1:02Cart
- 1:04to
- 1:04check
- 1:04out
- 1:04in
- 1:05one
- 1:05fell
- 1:05swoop.
- 1:07What
- 1:08are
- 1:08the
- 1:08biggest
- 1:09challenges
- 1:09brands
- 1:10and
- 1:10retailers
- 1:10face
- 1:11in
- 1:11making
- 1:11their
- 1:11online
- 1:11content
- 1:12and
- 1:12product
- 1:13categories
- 1:14agent
- 1:14friendly
- 1:15versus
- 1:16just
- 1:16consumer
- 1:17friendly?
- 1:18Well,
- 1:18oh
- 1:19my
- 1:19God,
- 1:19there's
- 1:20so
- 1:20much
- 1:20to
- 1:20that
- 1:20question.
- 1:21All
- 1:21right,
- 1:22well,
- 1:23the
- 1:23first
- 1:24thing
- 1:24I
- 1:24would
- 1:24say
- 1:24is
- 1:25the
- 1:25first
- 1:25thing
- 1:25that
- 1:26the
- 1:26retailers
- 1:26and
- 1:26the
- 1:27brands
- 1:27have
- 1:27to
- 1:27ask
- 1:27themselves
- 1:27is
- 1:28do
- 1:28they
- 1:28want
- 1:29to
- 1:29make
- 1:29their,
- 1:29you
- 1:29know,
- 1:30content
- 1:30agent
- 1:31friendly
- 1:31at
- 1:31all?
- 1:32You
- 1:32know,
- 1:32we
- 1:32heard
- 1:33from
- 1:33David
- 1:33Dorff
- 1:34on
- 1:34the
- 1:35five
- 1:35insightful
- 1:35minutes
- 1:36last
- 1:36week,
- 1:36which
- 1:36is
- 1:36a
- 1:36great
- 1:37interview,
- 1:37folks.
- 1:37If
- 1:37you
- 1:37have
- 1:38not
- 1:38listened
- 1:38to
- 1:38that
- 1:38yet,
- 1:39stop
- 1:40what
- 1:40you're
- 1:40doing
- 1:40right
- 1:40now,
- 1:41hit
- 1:41pause
- 1:41and
- 1:41go
- 1:41back
- 1:42to
- 1:42last
- 1:42week's
- 1:42episode
- 1:43and
- 1:43listen
- 1:43to
- 1:43what
- 1:44David
- 1:44had
- 1:44to
- 1:44say
- 1:44because
- 1:45it
- 1:45was
- 1:45very,
- 1:46very
- 1:46insightful.
- 1:47But
- 1:47we
- 1:47learned
- 1:47from
- 1:48him.
- 1:48You
- 1:48know,
- 1:48basically
- 1:48have
- 1:48two
- 1:48options.
- 1:49You
- 1:49can
- 1:49either
- 1:50block
- 1:50the
- 1:50bots
- 1:50or
- 1:51you
- 1:51can
- 1:51let
- 1:51them
- 1:51in.
- 1:52And
- 1:52if
- 1:52you
- 1:53want
- 1:53to
- 1:53accept
- 1:53them,
- 1:54then
- 1:54you
- 1:55have
- 1:55to
- 1:55get
- 1:55your
- 1:55site
- 1:55Geo
- 1:56optimized
- 1:57and
- 1:57everyone's
- 1:57trying
- 1:57to
- 1:57figure
- 1:58out
- 1:58what
- 1:58the
- 1:58heck
- 1:58that
- 1:58means.
- 1:58That's
- 1:59been
- 1:59a
- 1:59very
- 1:59big
- 1:59topic
- 2:00of
- 2:00conversation
- 2:00here
- 2:00at
- 2:01Grocery
- 2:01Shop.
- 2:02And
- 2:02then
- 2:03it
- 2:03sounds
- 2:03like
- 2:03if,
- 2:04if
- 2:04you're
- 2:04okay
- 2:04with
- 2:04that,
- 2:05then
- 2:05you
- 2:05also,
- 2:05it
- 2:05sounds
- 2:06like
- 2:06have
- 2:06to
- 2:06plug
- 2:07into
- 2:07Chat
- 2:08GPT
- 2:08for
- 2:08checkout
- 2:09in
- 2:09some
- 2:09way,
- 2:09shape
- 2:09or
- 2:10form
- 2:10too.
- 2:11So
- 2:12if
- 2:12you
- 2:12want
- 2:12to
- 2:12start
- 2:12experimenting
- 2:13with
- 2:13that,
- 2:13you
- 2:13want
- 2:13to
- 2:14start
- 2:14understanding
- 2:14what
- 2:15your
- 2:15customer
- 2:15sees
- 2:16from
- 2:16that
- 2:16experience
- 2:17and
- 2:17what
- 2:17you
- 2:18can
- 2:18offer
- 2:18them
- 2:18up
- 2:19to
- 2:19close
- 2:19the
- 2:19deal.
- 2:20I
- 2:20think
- 2:20that's
- 2:21the,
- 2:21that's
- 2:21the
- 2:21key
- 2:21thing
- 2:22here,
- 2:22that
- 2:22that's
- 2:22what
- 2:22you
- 2:22have
- 2:23to
- 2:23start
- 2:23experimenting
- 2:23with.
- 2:23We
- 2:24heard
- 2:24Lauren
- 2:25Steinberg
- 2:25of
- 2:25Loblaw
- 2:26who
- 2:27was
- 2:27incredibly
- 2:28impressive
- 2:28when
- 2:28we
- 2:28interviewed
- 2:29her.
- 2:29And
- 2:29she
- 2:29was
- 2:30very
- 2:30open
- 2:30with
- 2:30it.
- 2:30She
- 2:30said,
- 2:31yeah,
- 2:31we're
- 2:31experimenting.
- 2:32We're
- 2:32welcoming
- 2:33it.
- 2:33We're
- 2:33experimenting
- 2:33with.
- 2:34We
- 2:34don't
- 2:34know
- 2:34what
- 2:34it
- 2:35is
- 2:35until
- 2:35we
- 2:35try
- 2:36it.
- 2:36So
- 2:36we're
- 2:36not
- 2:36going
- 2:37to,
- 2:37you
- 2:37know,
- 2:37we're
- 2:37not
- 2:37going
- 2:38to
- 2:38close
- 2:38ourselves
- 2:38down.
- 2:38We're
- 2:39going
- 2:39to
- 2:39try
- 2:39to
- 2:39think
- 2:39and
- 2:40think
- 2:40and
- 2:40experiment
- 2:41our
- 2:41way
- 2:41through
- 2:41this.
- 2:41So,
- 2:42net.
- 2:42Net.
- 2:42I
- 2:42don't
- 2:42know.
- 2:43I
- 2:43mean,
- 2:43things
- 2:43are
- 2:44changing
- 2:45so
- 2:45fricking
- 2:46fast
- 2:46that
- 2:46I
- 2:47think
- 2:47that's
- 2:48the
- 2:48approach.
- 2:48But
- 2:49I
- 2:49do
- 2:49wonder
- 2:50for
- 2:50me,
- 2:50and
- 2:51I
- 2:51just
- 2:51don't
- 2:52know,
- 2:52like,
- 2:53is
- 2:53there
- 2:53a
- 2:53Trojan
- 2:54horse
- 2:54here?
- 2:55Is
- 2:55this
- 2:55Pandora's
- 2:56box?
- 2:58How
- 2:58many
- 2:58people
- 2:59will
- 2:59retrench
- 3:00and
- 3:00just
- 3:01try
- 3:01to
- 3:01thwart
- 3:01all
- 3:02bots
- 3:02from
- 3:02going
- 3:02to
- 3:03their
- 3:03site?
- 3:03Which
- 3:04I
- 3:04don't
- 3:04know.
- 3:05I'd
- 3:05like
- 3:05to
- 3:05actually
- 3:06think
- 3:06about
- 3:06this
- 3:07in
- 3:07a
- 3:08boardroom
- 3:08with
- 3:08people
- 3:08to
- 3:09say,
- 3:09what
- 3:09are
- 3:09all
- 3:10the
- 3:10different,
- 3:11you
- 3:11know,
- 3:11outcomes
- 3:12that
- 3:12could
- 3:12happen?
- 3:13And
- 3:13like
- 3:13we
- 3:13said
- 3:13with
- 3:14Tim,
- 3:14which
- 3:14ones
- 3:14are
- 3:14more
- 3:15probable
- 3:16that
- 3:16they
- 3:16are
- 3:16going
- 3:16to
- 3:17happen?
- 3:17Because
- 3:17I
- 3:17do
- 3:18worry
- 3:18about
- 3:18the
- 3:18Trojan
- 3:19horse
- 3:19effect
- 3:19here
- 3:19too,
- 3:20that
- 3:20all
- 3:20this
- 3:21will
- 3:21just
- 3:21end
- 3:21up
- 3:21fueling
- 3:22OpenAI
- 3:23and
- 3:23anyone
- 3:24else
- 3:24that
- 3:24tries
- 3:24to
- 3:24do
- 3:25this
- 3:25in
- 3:25the
- 3:25long
- 3:26run.
- 3:26So
- 3:27I
- 3:27don't
- 3:27know.
- 3:27I
- 3:28honestly
- 3:28have
- 3:28no
- 3:28idea.
- 3:29I
- 3:29mean,
- 3:29that's.
- 3:29That's
- 3:30my
- 3:30big
- 3:30takeaway
- 3:31here.
- 3:31Yeah,
- 3:31I
- 3:31don't
- 3:32think
- 3:32anybody
- 3:32does.
- 3:32I
- 3:32mean,
- 3:33that
- 3:33is
- 3:33resoundingly
- 3:34clear
- 3:35among
- 3:35all
- 3:35of
- 3:36the
- 3:36retailers
- 3:36and
- 3:36brands
- 3:37that
- 3:37I
- 3:37feel
- 3:37like
- 3:37we've
- 3:38come
- 3:38across
- 3:38in
- 3:38the
- 3:38last
- 3:39few
- 3:39days
- 3:39in
- 3:39Vegas
- 3:40at
- 3:40grocery
- 3:40shop.
- 3:41I
- 3:41think
- 3:42the
- 3:42biggest
- 3:43challenge
- 3:43is
- 3:44that
- 3:44no
- 3:45one's
- 3:45ready
- 3:45for
- 3:45it,
- 3:46but
- 3:46I
- 3:47see
- 3:47I'm
- 3:47going
- 3:48to
- 3:48lean
- 3:48a
- 3:48little
- 3:48bit
- 3:48heavier
- 3:49because
- 3:49I
- 3:49do
- 3:49think
- 3:50this
- 3:50is
- 3:50like,
- 3:51you
- 3:51know,
- 3:51the
- 3:52Google
- 3:52of,
- 3:52of
- 3:532025.
- 3:53Lean
- 3:54heavier.
- 3:54Which
- 3:54way
- 3:55I
- 3:55think
- 3:56I
- 3:56would
- 3:56lean
- 3:56heavier
- 3:57in
- 3:57preparing
- 3:57for
- 3:58bot
- 3:58traffic
- 3:59because
- 3:59there's
- 4:00a
- 4:00study
- 4:00that
- 4:00just
- 4:00came
- 4:00out
- 4:01from
- 4:01similar
- 4:02web
- 4:02that
- 4:02says
- 4:02that
- 4:03consumers
- 4:03that
- 4:03use
- 4:04search
- 4:05platforms
- 4:05like,
- 4:06like
- 4:06ChatGPT
- 4:07are
- 4:07seven
- 4:07times
- 4:08more
- 4:08likely
- 4:08to
- 4:08convert.
- 4:09So
- 4:09I
- 4:09think
- 4:10retailers
- 4:10have
- 4:11to
- 4:11come
- 4:11up
- 4:11for
- 4:11a
- 4:12plan
- 4:12of
- 4:13how
- 4:13to
- 4:13do
- 4:13both,
- 4:13how
- 4:14to
- 4:14sell
- 4:14to
- 4:14agents,
- 4:15how
- 4:15to
- 4:15show
- 4:15up
- 4:16in
- 4:16those
- 4:16searches,
- 4:16and
- 4:17then
- 4:17figuring
- 4:17out
- 4:18how
- 4:18to
- 4:19still
- 4:20manage
- 4:20and
- 4:20create
- 4:21a
- 4:21desirable
- 4:22experience
- 4:22for
- 4:22the
- 4:22consumers
- 4:23that
- 4:23are
- 4:23coming
- 4:23directly
- 4:24to
- 4:24their
- 4:24site.
- 4:24But
- 4:25I
- 4:25think
- 4:25there's
- 4:25two
- 4:25things
- 4:26that
- 4:26have
- 4:26to
- 4:26happen
- 4:27for
- 4:28or
- 4:28that
- 4:28retailers
- 4:28should
- 4:29be
- 4:29focused
- 4:29on
- 4:29for
- 4:30them
- 4:30to
- 4:30be
- 4:30successful.
- 4:31In
- 4:31addition
- 4:32to,
- 4:32you
- 4:32know,
- 4:32just
- 4:32starting
- 4:33to
- 4:33test,
- 4:33like
- 4:33Lauren
- 4:34Steinberg
- 4:34was
- 4:34talking
- 4:35about
- 4:35from
- 4:35loblaws,
- 4:36the
- 4:36first
- 4:36thing,
- 4:36I
- 4:36think
- 4:37it's
- 4:37cultural
- 4:37changes,
- 4:38including,
- 4:38including,
- 4:39like,
- 4:39new
- 4:40teams.
- 4:40I
- 4:40know
- 4:41back
- 4:41a
- 4:41few
- 4:42weeks
- 4:42ago
- 4:42When
- 4:42Lululemon
- 4:43hired
- 4:43their
- 4:44chief
- 4:44AI
- 4:44officer,
- 4:45we
- 4:45were
- 4:45kind
- 4:45of
- 4:45like,
- 4:46does
- 4:46that
- 4:46make
- 4:46sense?
- 4:47But
- 4:47yeah,
- 4:47David
- 4:47Dorff
- 4:48said
- 4:48that
- 4:48too.
- 4:48Right.
- 4:49I
- 4:49actually
- 4:49think
- 4:50that
- 4:50the
- 4:50more
- 4:50that
- 4:51we're
- 4:51hearing
- 4:51about
- 4:51this
- 4:51from
- 4:52retailers,
- 4:52it's
- 4:52going
- 4:53to
- 4:53require
- 4:53this
- 4:54creation
- 4:54of
- 4:54a
- 4:55cross
- 4:55functional
- 4:55team
- 4:56that
- 4:56kind
- 4:56of
- 4:56helps
- 4:57think
- 4:57about
- 4:57this
- 4:58outside
- 4:58of
- 4:58the
- 4:59silos.
- 5:00And
- 5:00then
- 5:00the
- 5:01second
- 5:01thing
- 5:01is,
- 5:01is
- 5:01I
- 5:02think
- 5:02they're
- 5:02going
- 5:02to
- 5:03have
- 5:03to
- 5:03rely
- 5:04more
- 5:04heavily
- 5:04on
- 5:05third
- 5:05party
- 5:05content
- 5:05from
- 5:06both
- 5:06creators
- 5:07and,
- 5:07and
- 5:07retailers
- 5:08are
- 5:08going
- 5:08to
- 5:08have
- 5:09to
- 5:09rely
- 5:09on
- 5:09brands
- 5:10for
- 5:10that
- 5:10content
- 5:11so
- 5:11that
- 5:11they
- 5:11can
- 5:12start
- 5:12testing
- 5:12this
- 5:13and
- 5:13so
- 5:13that
- 5:13they
- 5:13can
- 5:14start
- 5:14showing
- 5:14up
- 5:15more
- 5:15readily
- 5:16in
- 5:16some
- 5:16of
- 5:17those
- 5:17agentic
- 5:18type
- 5:18searches.
- 5:19So
- 5:19there
- 5:20is
- 5:20a
- 5:20lot
- 5:20ahead
- 5:21for
- 5:21consumers,
- 5:22there's
- 5:22a
- 5:22lot
- 5:23ahead
- 5:23for
- 5:24the
- 5:24retailers
- 5:24and
- 5:25brands
- 5:25in
- 5:25this
- 5:25space.
- 5:26But
- 5:27it's
- 5:27here
- 5:27now,
- 5:28like
- 5:28this
- 5:28is,
- 5:29this
- 5:29is
- 5:29the
- 5:29headline
- 5:29to
- 5:30me
- 5:30that
- 5:30says
- 5:30that
- 5:30like
- 5:31there's
- 5:31no
- 5:31more
- 5:32like
- 5:32consideration.
- 5:33It's
- 5:33here,
- 5:33you
- 5:34have
- 5:34to
- 5:34be
- 5:34testing
- 5:34it.
- 5:35Yeah.
- 5:35And
- 5:35Etsy
- 5:36is
- 5:36a
- 5:36perfect
- 5:36partner
- 5:36too
- 5:37because
- 5:37what
- 5:37did
- 5:37David
- 5:37say?
- 5:38And
- 5:38he
- 5:38said
- 5:38that
- 5:38we're
- 5:39going
- 5:39to
- 5:39start
- 5:39to
- 5:39see
- 5:39this
- 5:39explode
- 5:40at
- 5:40the
- 5:40holiday
- 5:41season
- 5:41because
- 5:41you
- 5:41can
- 5:42literally
- 5:42and
- 5:42you
- 5:43know,
- 5:43Etsy
- 5:43is
- 5:43perfect
- 5:43for
- 5:43that
- 5:44because
- 5:44you're
- 5:44like,
- 5:44hey,
- 5:44I
- 5:44want
- 5:44to
- 5:44get
- 5:44a
- 5:45cool,
- 5:45you
- 5:45know,
- 5:45unique
- 5:46gift
- 5:46for
- 5:46my
- 5:46wife
- 5:47or
- 5:47my,
- 5:47you
- 5:48know,
- 5:48girlfriend
- 5:48or
- 5:48whatever.
- 5:49And
- 5:49now
- 5:49I
- 5:49can
- 5:50put
- 5:50that
- 5:50in
- 5:50a
- 5:50chatgpt.
- 5:51They
- 5:51can
- 5:51help
- 5:51me
- 5:51even
- 5:51like
- 5:52potentially,
- 5:52you
- 5:52know,
- 5:53refine
- 5:53that
- 5:53search
- 5:54and
- 5:54then
- 5:54Etsy
- 5:54will
- 5:54pop
- 5:54up
- 5:55and
- 5:55you
- 5:55know,
- 5:55give
- 5:56me
- 5:56something
- 5:56really
- 5:56unique.
- 5:57It's
- 5:57so
- 5:57easy.
- 5:58I
- 5:58just
- 5:58posted
- 5:58a
- 5:59video
- 5:59last
- 5:59night
- 6:00to
- 6:00LinkedIn
- 6:01of
- 6:01my
- 6:01search
- 6:02and
- 6:02in
- 6:02a
- 6:03matter
- 6:03of
- 6:03seconds
- 6:04I
- 6:04have
- 6:05the
- 6:05click
- 6:06to
- 6:06buy
- 6:06and
- 6:06I
- 6:07have
- 6:07a
- 6:07gift
- 6:07from
- 6:08Etsy.
- 6:08Like
- 6:08it
- 6:08was
- 6:09so
- 6:09smooth.
- 6:10So
- 6:10check
- 6:10out
- 6:11that
- 6:11video.
- 6:11Try
- 6:11it
- 6:11out
- 6:12for
- 6:12yourself.
- 6:12It's
- 6:12live
- 6:13now.
- 6:13You
- 6:13can
- 6:14see,
- 6:14you
- 6:15can
- 6:15just
- 6:15see
- 6:15how,
- 6:16how
- 6:16this
- 6:16is
- 6:16really
- 6:17going
- 6:17to
- 6:17redefine
- 6:19how
- 6:19we
- 6:20find
- 6:20and
- 6:20discover
- 6:20products.
- 6:21Yeah.
- 6:21The
- 6:22other
- 6:22part
- 6:22about
- 6:22it
- 6:22too
- 6:22is
- 6:22like
- 6:23the
- 6:23Shopify
- 6:23angle.
- 6:23So
- 6:24Shopify
- 6:24is
- 6:24coming,
- 6:24right?
- 6:25Like
- 6:25the
- 6:25thing
- 6:25for
- 6:25me
- 6:26is
- 6:26like
- 6:26why
- 6:26would
- 6:27Shopify
- 6:27do
- 6:27this?
- 6:27Because
- 6:28can't
- 6:28chat
- 6:29gbt
- 6:29end
- 6:29up
- 6:30becoming
- 6:30Shopify
- 6:30in
- 6:31the
- 6:31long
- 6:31run,
- 6:31like
- 6:32an
- 6:32easy
- 6:32way
- 6:32to
- 6:32stand
- 6:33up
- 6:33site.
- 6:33So
- 6:33that's
- 6:33where
- 6:34I'm
- 6:34like
- 6:34the
- 6:34Trojan
- 6:34horse
- 6:35dynamics
- 6:35here
- 6:35are
- 6:35craz.
- 6:36Is
- 6:36Shopify
- 6:36working
- 6:37some
- 6:37deal
- 6:37on
- 6:37the
- 6:37back
- 6:37end
- 6:38with
- 6:38open
- 6:38air?
- 6:39Who
- 6:39the
- 6:39hell
- 6:39knows?
- 6:40But
- 6:40anyway,
- 6:41it's
- 6:41fun
- 6:41to
- 6:42watch
- 6:42and
- 6:43scary
- 6:43too.