Latest / 70 80 / SETTANTAxOTTANTA: 1962. Le confezioni di latte in Tetra Pak entrano nelle case degli italiani

Transcript

SETTANTAxOTTANTA: 1962. Le confezioni di latte in Tetra Pak entrano nelle case degli italiani · 70 80

• 0:00
  My shopping style is more stay -at -home than
• 0:02
  try -in -store, so my Amex Blue Cash Everyday
• 0:05
  card is my go -to accessory. When I shop, it's
• 0:08
  easy to earn by getting 3 % cash back on U .S.
• 0:11
  online retail purchases. Each order brings me
• 0:14
  closer to more cash back. So go ahead, add to
• 0:17
  cart and shop the latest styles. Reinvent your
• 0:19
  look and reward yourself with Amex. And try on
• 0:21
  the Blue Cash Everyday card. Learn more at americanexpress
• 0:24
  .com slash explore dash BCE. Terms and cash back
• 0:28
  cap apply. Tyler Reddick here from 2311 Racing.
• 0:32
  Another checkered flag for the books. Time to
• 0:35
  celebrate with Chumba. Jump in at ChumbaCasino
• 0:38
  .com. Let's Chumba. No purchase necessary. VTW
• 0:41
  Group. Void where prohibited by law. CT &C 21+.
• 0:43
  Sponsored by Chumba Casino. 7080 .it presents
• 0:47
  70x80. Do you remember? A KVOX production. Welcome
• 0:52
  to 70x80, the section of 7080 .it that deepens
• 0:57
  the topics discussed on the portal. I'm with
• 0:59
  the journalist Enzo Mauri, who introduces today's
• 1:02
  topic. Good morning, today I'm talking to you
• 1:05
  about a brilliant invention. In the 60s, the
• 1:08
  milk confections in tetrapak, shaped like a tetrahedron,
• 1:11
  made their triumphal entrance in the houses of
• 1:13
  the Italians, welcomed with perplexity by many
• 1:15
  families who did not wait to discover their limits.
• 1:21
  often long and arduous. Again and again, goods
• 1:24
  have to be stacked, moved, and restacked. Heavy,
• 1:28
  old -fashioned, returnable types of packaging
• 1:30
  demand continual toil and labor. Milk is a big
• 1:57
  item, large in volume with a high rate of sale,
• 2:00
  and returnable packages create a vicious circle
• 2:02
  of work. In 1958, the range of machines for tetraedric
• 2:24
  production was expanded to include the 200 ml
• 2:28
  single -dose package for milk and gas drinks.
• 2:31
  In the 1960s, the Tetra Pak reached every corner
• 2:37
  of the globe, from Mexico to U .S .A. to the
• 2:39
  United States, where a factory was set up in
• 2:42
  South Carolina. In the same period, the Tetra
• 2:44
  Pak also arrived in Italy thanks to the Parmalat
• 2:47
  in replacement of the traditional wine bottles.
• 2:50
  From the Rubiera establishment, in the province
• 2:52
  of Reggio Emilia, the half and one -liter bottles
• 2:55
  came out, the 200 ml ones allowed to drink the
• 2:58
  content in a single sip directly from the container.
• 3:01
  It was decided to use a practical and hygienic
• 3:03
  packaging that was used for personalization and
• 3:05
  graphic communication, an impossible use with
• 3:08
  the glass. For adults, the tetrahedric -shaped
• 3:12
  milk bottles contained a series of inconveniences
• 3:14
  such as the inevitable drops that fell at the
• 3:16
  time of opening, cutting into the tip, the exaggerated
• 3:18
  space, occupied in the fridge and the poor handling.
• 3:21
  The smallest ones, on the other hand, had fun
• 3:23
  playing with empty packaging, inserting one on
• 3:26
  top of the other and creating curious pyramids.
• 3:28
  With the Tetra Pak and the later Tetra Brik,
• 3:31
  it is possible to keep liquids for months without
• 3:34
  freezing them. Grazie a Denzo Mauri per il tema
• 3:41
  odierno. Appuntamento alla prossima puntata di
• 3:43
  70x80. Avete ascoltato 70x80. Ti ricordi? Una
• 3:48
  produzione KVOX. Truth is, one good luck spin
• 4:05
  on Chumba, and suddenly the trip feels a whole
• 4:08
  lot shorter. Find in your space, even when there
• 4:10
  isn't much to spare. Need some chill? Let's Chumba.
• 4:14
  No purchase necessary. VGW Group. Void where
• 4:17
  prohibited by law. 21 plus TNC supply. Sponsored
• 4:21
  by Chumba Casino. Hi, this is Alex Kantrowitz.
• 4:24
  I'm the host of Big Technology Podcast, a longtime
• 4:26
  reporter and an on -air contributor to CNBC.
• 4:29
  And if you're like me, you're trying to figure
• 4:30
  out how artificial intelligence is changing the
• 4:33
  business world and our lives. So each week on
• 4:36
  Big Technology, I bring on key actors from companies
• 4:39
  building AI tech and outsiders trying to influence
• 4:42
  it. asking where this is all going. They come
• 4:44
  from places like NVIDIA, Microsoft, Amazon, and
• 4:47
  plenty more. So if you want to be smart with
• 4:49
  your wallet, your career choices, in meetings
• 4:51
  with your colleagues, and at dinner parties,
• 4:53
  listen to Big Technology Podcast wherever you
• 4:56
  get your podcasts.