Rest and Reset with Simi and Chaya of The Frock NYC
The Frock NYC, is a grassroots success story. The ready-to-wear modest fashion space, was founded in 2015 by sisters Simi & Chaya. Swiftly capturing the Jewish modest dressing market and beyond with their undeniably recognizable Frocks. The Frock became not just a clothing brand but a culture, an attitude and a way of life. Their work in entrepreneurship and social media continually smashes stereotypes and redefines the modest women of today.
With all this great success the sisters took a sabbatical from designing and producing their seasonal collections in 2021. Though they shared some…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.